Download or read book The Kelloggs written by Howard Markel and published by Vintage. This book was released on 2017-08-08 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" —Bing Crosby From the much admired medical historian (“Markel shows just how compelling the medical history can be”—Andrea Barrett) and author of An Anatomy of Addiction (“Absorbing, vivid”—Sherwin Nuland, The New York Times Book Review, front page)—the story of America’s empire builders: John and Will Kellogg. John Harvey Kellogg was one of America’s most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America’s notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules—Ellen called it “health reform.” The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America’s finest Medical College. Kellogg’s main medical focus—and America’s number one malady: indigestion (Walt Whitman described it as “the great American evil”). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs’ fascinating, Magnificent Ambersons–like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades—changing the lives of millions and helping to shape our industrial age.
Download or read book Dr John Harvey Kellogg and the Religion of Biologic Living written by Brian C. Wilson and published by Indiana University Press. This book was released on 2014-09-18 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biography of the physician and health guru, examining his views on science and medicine as he evolved religiously. Purveyors of spiritualized medicine have been legion in American religious history, but few have achieved the superstar status of Dr. John Harvey Kellogg and his Battle Creek Sanitarium. In its heyday, the “San” was a combination spa and Mayo Clinic. Founded in 1866 under the auspices of the Seventh-day Adventist Church and presided over by the charismatic Dr. Kellogg, it catered to many well-heeled health seekers including Henry Ford, John D. Rockefeller, and Presidents Taft and Harding. It also supported a hospital, research facilities, a medical school, a nursing school, several health food companies, and a publishing house dedicated to producing materials on health and wellness. Rather than focusing on Kellogg as the eccentric creator of corn flakes or a megalomaniacal quack, Brian C. Wilson takes his role as a physician and a theological innovator seriously and places his religion of “Biologic Living” in an on-going tradition of sacred health and wellness. With the fascinating and unlikely story of the “San” as a backdrop, Wilson traces the development of this theology of physiology from its roots in antebellum health reform and Seventh-day Adventism to its ultimate accommodation of genetics and eugenics in the Progressive Era. “A well-researched biography that seeks to restore the reputation of the doctor satirized in T. C. Boyle’s novel The Road to Wellville and in the film of the same name. Wilson has done much more than provide a sympathetic biography of the man who headed the once-famous Battle Creek Sanitarium. . . . There’s much here to interest both adherents to and skeptics of today’s alternative and holistic medicines, as well as fans of American history, especially the history of religions.” —Kirkus Reviews “While he may look like a certain Kentucky Fried Colonel, Kellogg was an early advocate of a vegan diet and the intriguing figure behind the famous Battle Creek Sanitarium that paved the way for many contemporary ideas of holistic health and wellness. . . . Wilson’s lively and accessible writing introduces readers to spiritualism, millennialism, the temperance and social purity movements, Swedenborgians, and Mormons. . . . [A] thought-provoking portrait of a charismatic, intelligent medical doctor who never stopped absorbing new information and honing his theories, even when he was faced with disfellowship from his church and ostracism by friends and colleagues.” —ForeWord Reviews “Wilson does an admirable job of portraying how the doctor’s beliefs shifted and adapted over time. . . . Readers with a keen interest in religious history, particularly as it relates to health care, will enjoy this biography the most.” —Library Journal
Download or read book Kellogg on Branding written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Download or read book Plain Facts for Old and Young written by John Harvey Kellogg and published by . This book was released on 1882 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kellogg s Six hour Day written by Benjamin Kline Hunnicutt and published by Temple University Press. This book was released on 1996 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: On December 1, 1930, W K Kellogg replaced the three daily eight-hour shifts in his cereal plant with four six-hour shifts. By adding on a new shift he created jobs. When World War II ended, Kellogg's managers abandoned the six-hour shift and began to define progress as more work for more people. This book documents the struggle of workers.
Download or read book Kellogg on Advertising and Media written by Bobby J. Calder and published by John Wiley & Sons. This book was released on 2012-06-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
Download or read book Hudson Mohawk Genealogical and Family Memoirs written by Cuyler Reynolds and published by . This book was released on 1911 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Weaving the Past written by Susan Kellogg and published by Oxford University Press. This book was released on 2005-09-02 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weaving the Past offers a comprehensive and interdisciplinary history of Latin America's indigenous women. While the book concentrates on native women in Mesoamerica and the Andes, it covers indigenous people in other parts of South and Central America, including lowland peoples in and beyond Brazil, and Afro-indigenous peoples, such as the Garifuna, of Central America. Drawing on primary and secondary sources, it argues that change, not continuity, has been the norm for indigenous peoples whose resilience in the face of complex and long-term patterns of cultural change is due in no small part to the roles, actions, and agency of women. The book provides broad coverage of gender roles in native Latin America over many centuries, drawing upon a range of evidence from archaeology, anthropology, religion, and politics. Primary and secondary sources include chronicles, codices, newspaper articles, and monographic work on specific regions. Arguing that Latin America's indigenous women were the critical force behind the more important events and processes of Latin America's history, Kellogg interweaves the region's history of family, sexual, and labor history with the origins of women's power in prehispanic, colonial, and modern South and Central America. Shying away from interpretations that treat women as house bound and passive, the book instead emphasizes women's long history of performing labor, being politically active, and contributing to, even supporting, family and community well-being.
Download or read book Truth Behind Bars written by Paul Kellogg and published by Athabasca University Press. This book was released on 2021-11-05 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just north of the Arctic Circle is the settlement of Vorkuta, a notorious camp in the Gulag internment system that witnessed three pivotal moments in Russian history. In the 1930s, a desperate hunger strike by socialist prisoners, victims of Joseph Stalin’s repressive regime, resulted in mass executions. In 1953, a strike by forced labourers sounded the death knell for the Stalinist forced labour system. And finally, in the late 1980s and early 1990s, a series of strikes by new, independent miners’ unions were central to overturning the Stalinist system. Paul Kellogg uses the story of Vorkuta as a frame with which to re-assess the Russian Revolution. In particular, he turns to the contributions of Iulii Martov, a contemporary of Lenin, and his analysis of the central role played in the revolution by a temporary class of peasants-in-uniform. Kellogg explores the persistence and creativity of workers’ resistance in even the darkest hours of authoritarian repression and offers new perspectives on the failure of democratic governance after the Russian Revolution.
Download or read book Proceedings of the Board of Education written by Detroit (Mich.). Board of Education and published by . This book was released on 1907 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Road to Wellville written by T.C. Boyle and published by Penguin. This book was released on 1994-05-01 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will Lightbody is a man with a stomach ailment whose only sin is loving his wife, Eleanor, too much. Eleanor is a health nut of the first stripe, and when in 1907 she journeys to Dr. John Harvey Kellogg's infamous Battle Creek Spa to live out the vegetarian ethos, poor Will goes too. So begins T. Coraghessan Boyle's wickedly comic look at turn-of-the-century fanatics in search of the magic pill to prolong their lives--or the profit to be had from manufacturing it. Brimming with a Dickensian cast of characters and laced with wildly wonderful plot twists, Jane Smiley in the New York Times Book Review called The Road to Wellville "A marvel, enjoyable from beginning to end."
Download or read book Kellogg On Strategy written by Dranove and published by John Wiley & Sons. This book was released on 2006-12-28 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively.· Getting Ready to Do Strategy· B Minus C: Positioning Your Firm against the Competition· Affirming Your Competitive Advantage: The Resources and Capabilities Audit· Measuring Your Competitive Advantage: A Toolkit· The Cancer of Competition: How to Diagnose It· The Cancer of Competition: How to Cure It· The Threat of Entry and How to Combat It· How to Sustain Your Competitive Advantage· Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market
Download or read book Cereal Killer Chronicles of Battle Creek The written by Jenn Carpenter and published by Arcadia Publishing. This book was released on 2021 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this book, you'll learn about the rise of the Kelloggs, from their days as religious fanatics to their breakfast food empire, and all of the death and darkness in between. You'll also learn about their enduring legacy in Battle Creek, from the ghosts they left behind to the curse that appears to haunt those who work and learn in Kellogg-built institutions"--Page 10.
Download or read book The Living Temple written by John Harvey Kellogg and published by . This book was released on 1903 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Grow From Within PB written by Robert Wolcott and published by McGraw Hill Professional. This book was released on 2008-12-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Business and Generate Profits inNew Markets through Innovation! “The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth.” Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management “An essential resource for both private and public sector leaders seeking to align new business creation with an organization’s mission and strategy . . . and achieve results.” William J. Perry, former U.S. Secretary of Defense “Wolcott and Lippitz are not only insightful, they are spot on. This is exactly the book corporate leaders—from CEOs and functional executives to corporate entrepreneurial teams—need to help them navigate theexceptional challenges of organic growth and innovation.” Betsy Holden, Senior Advisor, McKinsey & Company, and former Co-CEO, Kraft Foods, Inc. About the Book: IBM reports $15 billion of annualnew revenues from 22 EmergingBusiness Opportunities. In 2008, $4 billion in revenues fromcompanywide innovation efforts allowedWhirlpool to maintain its top line, despiteglobal recession and the steep dropin housing markets. A DuPont business group leader,Ellen Kullman, backed an ambitious newbusiness creation program and laterbecame DuPont’s CEO. Each of these companies has learned how tocreate new businesses on a repeatable basis.In Grow from Within, two leading scholarsfrom the Kellogg School of Managementexplain how your company can discover theright approach to corporate entrepreneurshipand make it profitable. Taking innovation to the next level, corporateentrepreneurship is the process of buildingnew businesses within an established organization—new businesses that are distinctfrom the core company but that leveragesome of its most powerful assets.Grow from Within examines: The fundamentals of designing anew business The four dominant models ofcorporate entrepreneurship Ways to align your innovationprogram with your strategy Leadership requirements fordeveloping new businesses Innovation is critical to business successand growth, but it’s only the first step. Withoutstrategically driven processes to turninsights into growing businesses, even thebest ideas can fail. Creativity is often serendipitous;innovation management shouldnot be. Grow from Within provides the knowledgeyou need to conceive and design valuablenew businesses that breathe life into ideasand dramatically improve your top and bottomlines.
Download or read book KELLOGG ON INTEGRATED MARKETING written by Iacobucci and published by John Wiley & Sons. This book was released on 2007-02 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market_Desc: · Practicing Marketing Managers· Academics· Students Special Features: · Top-notch marketing advice from the renowned Kellogg Graduate School of Management· Contributors in this volume are extremely knowledgeable and well-regarded About The Book: This book takes the usual quantitative database concepts and integrates them with qualitative special-relationship marketing concepts, thus broadening the book's appeal and giving managers information they can really use to strengthen customer relationships and increase sales. The book merges the two streams in current marketing practice - mass branding and one-to-one relationship marketing - into a single integrated concept. The book opens with an overview of each approach and a vision of how to combine them into a more powerful, integrated approach. The second part of the book recommends ways that managers should respond to specific marketing challenges. Part 3 takes a look at Multiplex Marketing, the future of database marketing.
Download or read book 65 Successful Harvard Business School Application Essays written by Dan Erck and published by Macmillan. This book was released on 2004-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The staff of the "Harbus," the Harvard Business School's newspaper, presents essays that got their writers into the #1 business shool in the nation, with tips to help readers do that same at Harvard--or elsewhere.
