Download or read book Hispanic Media USA written by Ana Veciana-Suarez and published by . This book was released on 1987 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book LatinX Voices written by Katie Coronado and published by Taylor & Francis. This book was released on 2018-07-16 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: LatinX Voices is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.S. and gives readers an understanding of how media in the United States has transformed around this audience. Based on the authors’ professional and research experience, and teaching broadcast media courses in the classroom, this text covers the evolving industry and offers perspective on topics related to Latin-American areas of interest. With professional testimonials from those who have left their mark in print, radio, television, film and new media, this collection of chapters brings together expert voices in Hispanic/LatinX media from across the U.S., and explains the impact of this population on the media industry today.
Download or read book Hispanic Media written by Ana Veciana-Suarez and published by . This book was released on 1990 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spanish Language Television in the United States written by Kenton T. Wilkinson and published by Routledge. This book was released on 2015-09-25 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its introduction in the early 1960s, Spanish-language television in the United States has grown in step with the Hispanic population. Industry and demographic projections forecast rising influence through the 21st century. This book traces U.S. Spanish-language television’s development from the 1960s to 2013, illustrating how business, regulation, politics, demographics and technological change have interwoven during a half century of remarkable change for electronic media. Spanish-language media play key social, political and economic roles in U.S. society, connecting many Hispanics to their cultures of origin, each other, and broader U.S. society. Yet despite the population’s increasing impact on U.S. culture, in elections and through an estimated $1.3 trillion in spending power in 2014, this is the first comprehensive academic source dedicated to the medium and its history. The book combines information drawn from the business press and trade journals with industry reports and academic research to provide a balanced perspective on the origins, maturation and accelerated growth of a significant ethnic-oriented medium.
Download or read book 1999 National Hispanic Media Directory written by Kirk Whisler and published by Wpr Pub. This book was released on 1999 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hispanic media market is booming, and this is the one book that companies and ad agencies look to when they want to reach the Hispanic community. Hispanics will be the largest minority group in America by 2001, and no other book knows its trends like this one. The 1999 National Hispanic Media Directory includes information on -- Spanish television -- Spanish radio -- Outdoor media -- Online publications -- News and supportive services -- Publication distribution companies. More than 2,500 up-to-date and accurate listings feature over 1,200 Hispanic publications, including newspapers, magazines and journals with a combined circulation of more than 33 million -- with combined advertising sales of $550 million. Also included are 100+ pages of invaluable analysis of this lucrative and fast-growing market. Comprehensive and reader-friendly, this book belongs on the desk of anyone who wants to do business in the Hispanic market. This is the book that the Los Angeles Times, the New York Times, Time magazine, USA Today, the Wall Street Journal and other distinguished publications refer to when covering the Hispanic market. The National Hispanic Media Directory has long been a trusted industry standard.
Download or read book Making Hispanics written by G. Cristina Mora and published by University of Chicago Press. This book was released on 2014-03-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Puerto Ricans, Mexicans, and Cubans become known as “Hispanics” and “Latinos” in the United States? How did several distinct cultures and nationalities become portrayed as one? Cristina Mora answers both these questions and details the scope of this phenomenon in Making Hispanics. She uses an organizational lens and traces how activists, bureaucrats, and media executives in the 1970s and '80s created a new identity category—and by doing so, permanently changed the racial and political landscape of the nation. Some argue that these cultures are fundamentally similar and that the Spanish language is a natural basis for a unified Hispanic identity. But Mora shows very clearly that the idea of ethnic grouping was historically constructed and institutionalized in the United States. During the 1960 census, reports classified Latin American immigrants as “white,” grouping them with European Americans. Not only was this decision controversial, but also Latino activists claimed that this classification hindered their ability to portray their constituents as underrepresented minorities. Therefore, they called for a separate classification: Hispanic. Once these populations could be quantified, businesses saw opportunities and the media responded. Spanish-language television began to expand its reach to serve the now large, and newly unified, Hispanic community with news and entertainment programming. Through archival research, oral histories, and interviews, Mora reveals the broad, national-level process that led to the emergence of Hispanicity in America.
Download or read book Making Latino News written by America Rodriguez and published by SAGE Publications. This book was released on 1999-09-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: America Rodriquez is a first-rate scholar whose work is critical to the understanding of Latino media in the United States. The book includes appropriate theoretical approaches, rigourous research methods, and incisive analysis of findings. Rodriquez′s exploration of cultural and economic forces shaping the media provides crucial insight into the social power of the media over audiences on both sides of the border. —Felix Gutierrez, Senior Vice President and Executive Director, The Freedom Forum Pacific Coast Center "This book breaks fresh ground and helps define a new area of media studies. It is must reading for anyone interested in American Latino media." —Charles D. Whitney, University of Texas This book examines Latino news making as part of a larger narrative the cultural productions and conceptions of Latinos. The author traces historical and commercial contexts of Latino orientated news production, beginning with late 19th century and early 20th century US Spanish language newspapers, examines the production of contemporary Latino news, and postulates future developments in the field.
Download or read book Latinos Inc written by Arlene Dávila and published by Univ of California Press. This book was released on 2012-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics
Download or read book Reporting on Latino a x Communities written by Teresa Puente and published by Routledge. This book was released on 2022-05-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical and practical guide for journalists reporting on issues affecting the Latinx community. Reporting on Latino/a/x Communities emphasizes skills and best practices for covering topics such as economics, immigration and gender. The authors share honest stories about challenges Latino/a/x journalists face in newsrooms, including imposter syndrome and lack of representation in news, along with strategies to face and tackle systematic barriers. Stories from leaders in the media industry are also featured, including journalists and media professionals from ABC News, Los Angeles Times, Alt.Latino at NPR, and mitú. Additionally highlighted are experimental and non-traditional new initiatives and outlets leading the future of news media for Latino/a/x audiences. This book is an invaluable guide for any student or journalist interested or involved in the news media and questions of Latino/a/x representation.
Download or read book Latina os and the Media written by Angharad N. Valdivia and published by Polity. This book was released on 2010-02-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. mainstream media have a love and hate relationship with Latina/os. On the one hand the media treat as hot property such stars as Jennifer Lopez, Eva Longoria and America Ferrera; on the other they contribute to the role of Latina/os as eternal foreigners, having continually to assert their belonging and citizenship. Latina/os and the Media brings together the scholarship of communication studies scholars working on issues of Latinidad and presents it in a coherent, vibrant and accessible form to shed light on the complex relationship between Latina/os and the media. Latina/os and the Media includes the coverage of the following: the participation of Latina/os in media production; the forms in which Latina/os are represented in media; the ways that Latina/os interpret media and that other audiences interpret Latina/os in the media; and the social scientific effects of the forms in which Latina/os are represented on Latina/os in particular and culture at large. The book draws on a rich set of examples to illustrate its conclusions. It will be the first port of call for anyone wanting to know about the relationship between Latina/os and the media, including for those students taking classes on minorities and the media, or issues around race and diversity.
Download or read book Sounds of Belonging written by Dolores Ines Casillas and published by NYU Press. This book was released on 2014-10-17 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Spanish-language radio has influenced American and Latino discourse on key current affairs issues such as citizenship and immigration. Winner, Book of the Year presented by the American Association of Hispanics in Higher Education Honorable Mention for the 2015 Latino Studies Best Book presented by the Latin American Studies Association The last two decades have produced continued Latino population growth, and marked shifts in both communications and immigration policy. Since the 1990s, Spanish- language radio has dethroned English-language radio stations in major cities across the United States, taking over the number one spot in Los Angeles, Houston, Miami, and New York City. Investigating the cultural and political history of U.S. Spanish-language broadcasts throughout the twentieth century, Sounds of Belonging reveals how these changes have helped Spanish-language radio secure its dominance in the major U.S. radio markets. Bringing together theories on the immigration experience with sound and radio studies, Dolores Inés Casillas documents how Latinos form listening relationships with Spanish-language radio programming. Using a vast array of sources, from print culture and industry journals to sound archives of radio programming, she reflects on institutional growth, the evolution of programming genres, and reception by the radio industry and listeners to map the trajectory of Spanish-language radio, from its grassroots origins to the current corporate-sponsored business it has become. Casillas focuses on Latinos’ use of Spanish-language radio to help navigate their immigrant experiences with U.S. institutions, for example in broadcasting discussions about immigration policies while providing anonymity for a legally vulnerable listenership. Sounds of Belonging proposes that debates of citizenship are not always formal personal appeals but a collective experience heard loudly through broadcast radio.
Download or read book Spanish USA written by and published by . This book was released on 1981 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Latina o Media written by Arlene M. Dávila and published by NYU Press. This book was released on 2014 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cultural politics creating and consuming Latina/o mass media. Just ten years ago, discussions of Latina/o media could be safely reduced to a handful of TV channels, dominated by Univision and Telemundo. Today, dramatic changes in the global political economy have resulted in an unprecedented rise in major new media ventures for Latinos as everyone seems to want a piece of the Latina/o media market. While current scholarship on Latina/o media have mostly revolved around important issues of representation and stereotypes, this approach does not provide the entire story. In Contemporary Latina/o Media, Arlene Dávila and Yeidy M. Rivero bring together an impressive range of leading scholars to move beyond analyses of media representations, going behind the scenes to explore issues of production, circulation, consumption, and political economy that affect Latina/o mass media. Working across the disciplines of Latina/o media, cultural studies, and communication, the contributors examine how Latinos are being affected both by the continued Latin Americanization of genres, products, and audiences, as well as by the whitewashing of "mainstream" Hollywood media where Latinos have been consistently bypassed. While focusing on Spanish-language television and radio, the essays also touch on the state of Latinos in prime-time television and in digital and alternative media. Using a transnational approach, the volume as a whole explores the ownership, importation, and circulation of talent and content from Latin America, placing the dynamics of the global political economy and cultural politics in the foreground of contemporary analysis of Latina/o media.
Download or read book Hispanic Marketing Public Relations written by Elena del Valle and published by . This book was released on 2005 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing to American Latinos written by M. Isabel Valdés and published by Paramount Market Publishing. This book was released on 2000 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Download or read book Latin Looks written by Clara E Rodriguez and published by Routledge. This book was released on 2018-10-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a selection of the most analytically sophisticated writing on how Latinos have been portrayed in movies, television, and other U.S. media since the early years of the twentieth century and how images have changed over time in response to social and political change.
Download or read book LatinX Voices written by Katidia Barbara Coronado and published by Focal Press. This book was released on 2018-07-16 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: LatinX Voices is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.S. and gives readers an understanding of how media in the United States has transformed around this audience. Based on the authors' professional and research experience, and teaching broadcast media courses in the classroom, this text covers the evolving industry and offers perspective on topics related to Latin-American areas of interest. With professional testimonials from those who have left their mark in print, radio, television, film and new media, this collection of chapters brings together expert voices in Hispanic/LatinX media from across the U.S., and explains the impact of this population on the media industry today.
