Download or read book Hispanic Business Gateway to the Americas written by United States Hispanic Chamber of Commerce. Convention and published by . This book was released on 1989 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Business Opportunities in Latin America written by Louis E.V. Nevaer and published by Bloomsbury Publishing USA. This book was released on 1996-03-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are no miracles in Latin America, says international consultant Louis Nevaer—only opportunities—and with economic integration well underway, these opportunities are more promising than ever for U.S. businesses. Trade barriers fell at the Summit of the Americas, and even the Mexican meltdown failed to dim the Latin American promise. How U.S. businesses can participate in these processes of democratization and liberalization in Latin America is the subject of Dr. Nevaer's wide-ranging discussion. With attention not only to economic and trade considerations, but also to social, political, and cultural events and characteristics of the Latin American business scene, Dr. Nevaer provides readers with unusually rich up-to-date insights into how business is done there and how U.S. businesspeople can do it. This is important reading for corporate management at all levels, economists, international bankers and investors, and for their colleagues in the academic community who share their interests. Dr. Nevaer starts with a general discussion of American business and business people in Latin America, and then puts the Latin American business scene in historical perspective. He looks the same way at the Mexican meltdown, focusing not only on Mexico's recovery, but on the residual social and economic problems as well. He then discusses strategies for turbulent markets throughout Latin America, Central America, and the Caribbean Basin Nations, with fascinating insights into the things that U.S. businesspeople can—and cannot—expect in their day-to-day interactions with their Latin American counterparts. Of special interest are the fourteen appendices. Together they provide a detailed list of sources for business information—an easily accessed guide that executives with special needs and concerns will find essential, and which will also be of help to scholars and academic researchers.
Download or read book Doing Business in the New Latin America written by Thomas H. Becker and published by Greenwood Publishing Group. This book was released on 2004 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and comprehensive guide to the business cultures, practices, and emerging opportunities in the dynamic growth region of South and Central America, for small- and large-business executives alike.
Download or read book Doing Business in the New Latin America written by Thomas H. Becker and published by Bloomsbury Publishing USA. This book was released on 2010-11-18 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean. Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making—and keeping—the deal.
Download or read book The Rise of the Hispanic Market in the United States written by Louis E. V. Nevaer and published by Routledge. This book was released on 2015-06-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.
Download or read book Hispanic Business written by and published by . This book was released on 2006 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hispanic Market Power written by Isaac Mizrahi and published by Taylor & Francis. This book was released on 2023-05-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It’s time for a modern approach, and in this book, Isaac Mizrahi, one of the country’s leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the U.S.
Download or read book Latino Success written by Augusto A. Failde and published by . This book was released on 1996 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspiring self-help book aimed directly at the rapidly growing Latino population, nearly 100 of America's most successful Lations speak candidly about everything fron managing people to managing onself (setting goals, overcoming obstacles, building self-image). The authors offer insights into why, in the new global economy, Lation heritage is a major business asset.
Download or read book Hispanic Business written by José M. Romaguera and published by . This book was released on 1987 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing to American Latinos written by M. Isabel Valdés and published by Paramount Market Publishing. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Download or read book The Role of Hispanic American Business in the Establishment of a Western Hemisphere Free Trade Area written by Alfonso Arenales and published by . This book was released on 1993 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Thriving Latina Entrepreneurs in America written by Maria de Lourdes Sobrino and published by Academic Learning Company LLC. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thriving Latina Entrepreneurs in America answers a question the author frequently encounters, "How did you take the determination to leave your family and your country to start a business in a foreign land and became successful?" This book is an inspiration and guide for everyone, especially for women of various ethnic backgrounds in different industry segments, who are entrepreneurs or plan to have a business one day. The author shares her story of more than thirty years as a Latina entrepreneur. Sobrino interviews other successful Latinas who share their experiences in finding a particular niche industry, establishing their businesses, and contributing to the economy and development of our country. Thriving Latina Entrepreneurs in America is a book that encourages the reader to succeed and make a difference.
Download or read book Latino Small Businesses and the American Dream written by Melvin Delgado and published by Columbia University Press. This book was released on 2011-10-04 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latino small businesses provide social, economic, and cultural comfort to their communities. They are also excellent facilitators of community capacity—a major component of effective social work practice. Social work practitioners have a vested interest in seeing such businesses grow, not only among Latinos but all communities of color. Reviewing the latest research on formal and informal economies within urban communities of color, Melvin Delgado lays out the demographic foundations for a richer collaboration between theory and practice. Delgado deploys numerous case studies to cement the link between indigenous small businesses and community well-being. Whether regulated or unregulated, these establishments hire from within and promote immigrant self-employment. Latino small businesses often provide jobs for those whose criminal and mental health backgrounds intimidate conventional businesses. Recently estimated to be the largest group of color running small businesses in the United States, Latino owners top two million, with the number expected to double within the next few years. Joining an understanding of these institutions with the kind of practice that enables their social and economic improvement, Delgado explains how to identify and mobilize the kinds of resources that best spur their development.
Download or read book Advancing U S Latino Entrepreneurship written by Marlene Orozco and published by Purdue University Press. This book was released on 2020-04-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancing U.S. Latino Entrepreneurship examines business formation and success among Latinos by identifying arrangements that enhance entrepreneurship and by understanding the sociopolitical contexts that shape entrepreneurial trajectories. While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country. The institutional arrangements shaping business formation are no level playing field. Minority entrepreneurs face racism and sexism, but structural barriers are not the only obstacles that matter; there are agentic barriers and coethnics present challenges as well as support to each other. Yet minorities engage in business formation, and in doing so, change institutional arrangements by transforming the attitudes of society and the practices of policymakers. The economic future of the country is tied to the prospects of Latinos forming and growing business. The diversity of Latino experience constitutes an economic resource for those interested in forming businesses that appeal to native-born citizens and fellow immigrants alike, ranging from local to national to international markets. This book makes a substantial contribution to the literature on entrepreneurship and wealth creation by focusing on Latinos, a population vastly understudied on these topics, by describing processes and outcomes for Latino entrepreneurs. Unfairly, the dominant story of Latinos—especially Mexican Americans—is that of dispossession and its consequences. Advancing U.S. Latino Entrepreneurship makes clear the undiminished ambitions of Latinos as well as the transformative relationships among people, their practices, and the political context in which they operate. The reality of Latino entrepreneurs demands new attention and focus.
Download or read book Report to the Nation written by MarketSegments, Inc and published by . This book was released on 1999 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hispanic Business written by and published by . This book was released on 2004 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Latinnovating written by Graciela Tiscareño-Sato and published by Gracefully Global Group LLC. This book was released on 2011-05-14 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latinnovating is the first book showcasing Latino-led innovation and entrepreneurship in the green economy. As the American green economy picks up momentum, what industries are being transformed for long-term sustainability? What opportunities await you as you begin your business career or your career transition? Which businesses are leading the transformation? What role is the Latino business community playing in this transformation and how can you join them? Who will be growing and hiring for years to come? How can you best position yourself to join the great green American wave? This book takes you inside organizations where real, long-term sustainable practices and innovations are happening today. It spotlights the Latinos and Latinas leading these companies, innovating new ideas and technologies to retool America’s energy grid, lighting systems, commercial printing, communication infrastructure and much more. American Latinos have a historical and cultural bias to conserve and reuse resources. It's no wonder that today Latinos are at the forefront of many sustainable initiatives. Unfortunately, the average American employee and the mainstream American media have absolutely no idea of these innovations, contributions and opportunities. It’s time to change the conversation. You will read about: Industry transformations and success stories of sustainable businesses Who is creating long-term solutions for our new sustainable, green economy How Latinos are applying their hard work, talent, education, innovative thinking, culturally-engrained environmental advocacy, and creative spirit to improve America for all Americans
