Download or read book Being the Shopper written by Phil Lempert and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a 'supermarket guru,' this book will inform anyone who markets anything." --Tom Peters, coauthor, In Search of Excellence "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert's cutting-edge insights and pragmatic advice on the one experience we all share!" --Chip Bell, author, Customer Love and Customers as Partners "Phil Lempert convinces me I'm something called a consumer. It seems I'm obtuse, savvy, sensual, and picky-- and that my dynamics and demographics are constantly changing. So if you want me to buy something, you ought to try and understand me. reading Being the Shopper seems (to me) a real good place to start." --Barry Gibbons, former Chairman/CEO of Burger King author and entrepreneur "Rarely do you come across a book that's as meaningful to students and 25-year marketers alike. Being the Shopper delivers to both audiences by enlightening the reader on how to approach critical issues if you want to succeed in today's incredibly demanding environment. It's easy to talk about listening to the voice of your customer, but Mr. Lempert provides a refreshing guide as to how you really can do it." --Brian Perkins, Worldwide Chairman, Consumer Pharmaceuticals and Nutritionals Group, Johnson & Johnson "Is there anything more American than choice? We expect it, we demand it, we revel in it. Phil Lempert understands what your customers really want, and how you can help them find it." --Steve Rivkin, President, Rivkin & Associates coauthor, IdeaWise and Differentiate or Die

Download or read book Low Fat Supermarket Shoppers Guide written by Jamie Pope and published by W. W. Norton & Company. This book was released on 2005-01-04 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now completely revised, this pocket guide by the authors of the bestselling "The T-Factor Fat Gram Counter" offers quick and effective ways to bring all the benefits of a low-fat lifestyle to the table with maximum efficiency. Contains updated listings of brand-name foods from every supermarket department.

Download or read book Shopping for Health written by and published by . This book was released on 2001 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book myhealthiestlife com Shopping Guide written by and published by My Healthiest Life. This book was released on with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Shopper Marketing written by Markus Ståhlberg and published by Kogan Page Publishers. This book was released on 2012-02-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

Download or read book Scoring Points written by Clive Humby and published by Kogan Page Publishers. This book was released on 2008-08-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.

Download or read book Technology and Consumption written by Ruby Roy Dholakia and published by Springer Science & Business Media. This book was released on 2012-05-16 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.

Download or read book FoodReview written by and published by . This book was released on 2000 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Center for Consumer Information and Insurance Oversight and the Anniversary of the Patient Protection and Affordable Care Act written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations and published by . This book was released on 2014 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book All You Can Eat written by Joel Berg and published by Seven Stories Press. This book was released on 2011-01-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the biting wit of Supersize Me and the passion of a lifelong activist, Joel Berg has his eye on the growing number of people who are forced to wait on lines at food pantries across the nation—the modern breadline. All You Can Eat reveals that hunger is a problem as American as apple pie, and shows what it is like when your income is not enough to cover rising housing and living costs and put food on the table. Berg takes to task politicians who remain inactive; the media, which ignores hunger except during holidays and hurricanes; and the food industry, which makes fattening, artery-clogging fast food more accessible to the nation's poor than healthy fare. He challenges the new president to confront the most unthinkable result of US poverty—hunger—and offers a simple and affordable plan to end it for good. A spirited call to action, All You Can Eat shows how practical solutions for hungry Americans will ultimately benefit America's economy and all of its citizens.

Download or read book The Healing Powers of Superfoods written by Cal Orey and published by Citadel Press. This book was released on 2018-12-18 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of natural recipes, home cures, and ageless secrets from an amazing treasure chest of surprise, delicious superfoods. Apples, leafy greens, shellfish, yogurt—even ice cream and pasta. The latest scientific studies reveal that many of the classic foods you've always loved are superfoods that can supercharge your health! Not only are they delicious, they're affordable—plus these essential farm-to-table favorites can work with any diet plan, from the balanced Mediterranean Diet to the hunter-gatherer Paleo plan. With over 50 recipes for both cooked and raw dishes, including smoothies and soups, a detox juice fast and a jump-start pounds-off diet, this down-to-earth guide will show you how to get healthy and stay healthy with body-friendly superfoods. *Boost your immune system with citrus and nutrient-dense berries, including fresh, frozen, and dried. *Enjoy the healthy fats in eggs and nuts, including nut butters, to fight inflammation, slow the aging process, and lower your risk of cancer, heart disease, and diabetes. *Trade white sugar for antioxidant-rich sweeteners like maple syrup, the newest superfood! *Create home remedies designed to ease anxiety, improve sleep, boost brainpower and enhance energy. *Keep your home spotless for kids and pets using eco-friendly superfood-rich formulas. *And more! Now you can indulge in a Pesto Pizza or Berry Basil Smoothie, a Chicken Bone Broth or dark chocolate gelato, while chilling with an ancient-oats facial or relaxing in a warm, herb-scented bath. Infused with heartwarming stories and inspiring legends, this book will take you to a world of wellness that starts at home with our favorite foods from Mother Nature—enjoyed in a new way with a

Download or read book Downsizing written by Tom Watson and published by Kyle Books. This book was released on 2020-01-02 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE SUNDAY TIMES BESTSELLER 'An honest and fascinating account of the journey that Tom made from discovering he was a type 2 diabetic to doing something about it. This book will change lives.' Michael Mosley 'enjoyable for stories of Watson's high stress/high booze/poor sleep/comfort eating political life' The Times 'Two years ago I turned 50, weighed 22 stone and was heavily medicated for type 2 diabetes. I thought it would be all downhill from there. By radically changing my nutrition, cutting out sugar, and taking up exercise, I've changed my life and reversed my diabetes. I hope my story will inspire others to regain their health and happiness and discover the new lease of life I'm experiencing.' Tom Watson began to put on weight in his early twenties, having developed an appetite for fast food and cheap beer while studying at the University of Hull. As time progressed - and his penchant for anything sweet, fatty or fizzy persisted - he found himself adjusting his belt, loosening his collar and upsizing his wardrobe to XXL. He continued to pile on the pounds when he entered the world of politics as MP for West Bromwich East (despite short-lived flirtations with fad diets and fitness classes). By December 2014, his bathroom scales had tipped to 22 stone. After being diagnosed with type 2 diabetes in late 2015, he decided to take control of his diet and exercise. He started to feel better quickly and within a short time his long-term blood sugar levels were within normal range. By July 2018, he came off medication.

Download or read book Something Doesn t Add Up written by Paul Goodwin and published by Profile Books. This book was released on 2020-02-27 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some people fear and mistrust numbers. Others want to use them for everything. After a long career as a statistician, Paul Goodwin has learned the hard way that the ones who want to use them for everything are a very good reason for the rest of us to fear and mistrust them. Something Doesn't Add Up is a fieldguide to the numbers that rule our world, even though they don't make sense. Wry, witty and humane, Goodwin explains mathematical subtleties so painlessly that you hardly need to think about numbers at all. He demonstrates how statistics that are meant to make life simpler often make it simpler than it actually is, but also reveals some of the ways we really can use maths to make better decisions. Enter the world of fitness tracking, the history of IQ testing, China's social credit system, Effective Altruism, and learn how someone should have noticed that Harold Shipman was killing his patients years before they actually did. In the right hands, maths is a useful tool. It's just a pity there are so many of the wrong hands about.

Download or read book A Question Of Intent written by David Kessler and published by PublicAffairs. This book was released on 2002-03-21 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tobacco companies had been protecting their turf for decades. They had congressmen in their pocket. They had corrupt scientists who made excuses about nicotine, cancer and addiction. They had hordes of lawyers to threaten anyone -- inside the industry or out -- who posed a problem. They had a whole lot of money to spend. And they were good at getting people to do what they wanted them to do. After all, they had already convinced millions of Americans to take up an addictive, unhealthy, and potentially deadly habit. David Kessler didn't care about all that. In this book he tells for the first time the thrilling detective story of how the underdog FDA -- while safeguarding the nation's food, drugs, and blood supply -- finally decided to take on one of the world's most powerful opponents, and how it won. Like A Civil Action or And the Band Played On, A Question of Intent weaves together science, law, and fascinating characters to tell an important and often unexpectedly moving story. We follow Kessler's team of investigators as they race to find the clues that will allow the FDA to assert jurisdiction over cigarettes, while the tobacco companies and their lawyers fight back -- hard. Full of insider information and drama, told with wit, and animated by its author's moral passion, A Question of Intent reads like a Grisham thriller, with one exception -- everything in it is true.

Download or read book Articles About the Community of Imam W Deen Mohammed Volume Ii written by Q. Daawud Grey and published by Xlibris Corporation. This book was released on 2019-10-09 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his last book, Mr. Grey sheds considerable light on a community that had a particular impact on African-Americans in the 20th century. No doubt, Malcolm X, Muhammad Ali and Elijah Muhammad, who were members of that community, contributed profoundly to the African-American struggle for human rights. With the second book, the author treads down the same path with reports about the transformed community of Imam W. Deen Mohammed that the media has basically overlooked. These articles reflect part of the community's business, social, religious and of course, mental growth from the days of the Nation of Islam.

Download or read book Nature s Best Remedies written by National Geographic and published by . This book was released on 2019 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explore healing properties of plants ; discover remedies to ailments ; uncover ways to stay healthy naturally"--Cover.

Download or read book Encyclopedia of Cultivated Plants 3 volumes written by Christopher Cumo and published by Bloomsbury Publishing USA. This book was released on 2013-04-25 with total page 1307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers of this expansive, three-volume encyclopedia will gain scientific, sociological, and demographic insight into the complex relationship between plants and humans across history. Comprising three volumes and approximately half a million words, this work is likely the most comprehensive reference of its kind, providing detailed information not only about specific plants and food crops such as barley, corn, potato, rice, and wheat, but also interdisciplinary content that draws on the natural sciences, social sciences, and humanities. The entries underscore the fascination that humans have long held for plants, identifies the myriad reasons why much of life on earth would be impossible without plants, and points out the intertwined relationship of plants and humans—and how delicate this balance can be. While the majority of the content is dedicated to the food plants that are essential to human existence, material on ornamentals, fiber crops, pharmacological plants, and carnivorous plants is also included.