Download or read book Great Headlines Instantly 2 1 How to Write Attention Grabbing Headlines That Pull in More Prospects More Customers and More Profits Now written by Robert Boduch and published by . This book was released on 2010-02 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Headlines are the most important part of every ad, web page, blog, newspaper ad, sales letter, brochure and more. Without a compelling headline, the rest of your message doesn't stand a chance because the people you're trying to reach will either miss your message, or abandon it at once. This book teaches you how to write compelling headlines for every possible use. New chapters added provide insights and ideas for headlines on web pages, press releases, and information products of all kinds. Here's what bestselling author Joe Vitale said about Great Headlines Instantly: "Read it. Loved it. Don't think I've ever seen a more in-depth analysis of headlines before in my life. I'm impressed." Copywriter Steve King of Devon, UK said: "It is without a doubt the best material ever written on headlines. The legendary John Caples started it - and you have updated, added, improved, and finished it! It is so comprehensive, covering every possible angle. You learn every technique there is to know and exactly how to do it. It works fantastically well. No one else comes close." But you don't have to be a writer to benefit from this book. If you have the need to communicate any message of importance via any means available, a strong headline is vital and this course gives you more than you'll need.
Download or read book 80 Sensational Headline Writing Prompts written by Andrew Kaplan and published by Scholastic Inc.. This book was released on 2001-10 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encourage your students' enthusiasm for creative writing! Using the dozens of funny, kid-pleasing "headline-style" prompts found in this book, students of all learning styles will be motivated to join in the classroom writing process. Kids will have a ball putting their imaginations in gear to create their own fresh and fabulous stories. You'll enjoy the ease of the fully reproducible format. For use with Grades 3-6.
Download or read book Headline Writing written by Sunil Saxena and published by SAGE. This book was released on 2006-02-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in: - The functions of a headline - The way to write a headline - The different kinds of headlines - The do`s and don`ts of headline writing The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. The book is well illustrated by examples and images from newspapers and news magazines. All these have been taken from the Indian media, so that readers can relate to the subject more easily. Exercises and highlighted points at the end of each chapter are useful tools for students of journalism to whom this book will appeal primarily. It will be equally useful for professional journalists.
Download or read book Heads You Win written by Paul LaRocque and published by Marion Street Press, Inc.. This book was released on 2003 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to writing better headlines and captions.
Download or read book Thoughtful Gardening written by Robin Lane Fox and published by Basic Books (AZ). This book was released on 2010-11-09 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: With wit and wisdom, an Oxford historian and Financial Times gardening columnist recounts his deep passion and appreciation for gardening.
Download or read book The Advisory Board written by Hemant R Joshi and published by Notion Press. This book was released on 2019-10-30 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shekhar Tripathi’s car gets slammed by an SUV while it is parked in front of his apartment building, leaving the car inoperative. He is already in grief, not having recovered from his wife’s death three months ago. At the same time, his business, Westland Tourism, is dwindling rapidly. He feels lonely. How could someone take all the important things away from him at once? The next morning, he is forced to take a taxi for the first time in five years. The driver tells him a horrific story, which convinces Shekhar that not all of his life is done. After this journey, Shekhar is convinced to take another taxi ride. Accompanied by taxi drivers, Shekhar begins his quest for survival.
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab
Download or read book Headlinese written by Ingrid Mårdh and published by . This book was released on 1980 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Headless Body in Topless Bar written by Staff of the New York Post and published by Harper Collins. This book was released on 2008-03-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Either you love them or you hate them, but everybody agrees on one thing—there's just nothing like a New York Post headline. Gathered here for the first time ever are the best of the best from the paper's two-hundred-year history. Whether outrageous or scandalous, laugh-out-loud funny or shocking, these classic headlines never fail to entertain. Headless Body in Topless Bar is the perfect book for any pop culture junkie and a hilarious tribute to the one-of-a-kind New York Post.
Download or read book Advertising Headlines That Make You Rich written by David Garfinkel and published by Morgan James Publishing. This book was released on 2018-10-02 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
Download or read book Handbook for Newspaper Workers Treating Grammar Punctuation English Diction Journalistic Structure Typographical Style Accuracy Headlines Proofreading Copy Reading Type Cuts Libel Applied Ethics and Other Matters of Office Practice written by Grant Milnor Hyde and published by . This book was released on 1926 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: William Bernhardt' s bestselling novels featuring Oklahoma defense attorney Ben Kincaid capture the bare-knuckles reality of high-stakes criminal defense, as lofty ideals of justice clash with power, corruption, and wealth. In Capitol Murder, Bernhardt' s hard-charging hero takes on his most shocking, headline-making case yet. Kincaid' s legal success has earned him a dubious reward: a journey through the looking glass into the Beltway. Here, in the heart of the nation' s capital, a powerful U.S. senator has been caught first in a sordid sex scandal, then in a case of murder. Senate aide Veronica Cooper was found in a secret Senate office beneath the Capitol building, on Senator Todd Glancy' s favorite couch, blood pouring from the knife wound in her throat. The young woman' s death comes on the heels of the release of a sordid videotape depicting her and Senator Glancy in compromising positions. With the senator' s reputation in tatters, the evidence against him- as a sexual predator and possibly a killer- mounts. By the time a nationally televised murder trial begins, Kincaid and his team know they' re facing the challenge of a lifetime. According to public opinion, and even in Kincaid' s most private thoughts, Glancy is one more politician who cannot admit his own culpability. But while a dramatic trial unfolds in the courtroom- loaded with pitfalls, traps, and an astounding betrayal- another trial is taking place on the mean streets of D.C., as Kincaid' s investigator pursues a young woman who was a friend of Veronica Cooper' s, plunging Kincaid into a bizarre world of Goths, sadomasochists, and a community of self-proclaimed vampires. Somewhere in this violent underworld lies the secret behind Veronica Cooper' s demise . . . and the crux of Senator Glancy' s innocence or guilt. In a case that pits Kincaid and his freewheeling partner Christina McCall against the brutal machinery of Washington politics, the answers they seek are hidden in a murderous maze of lies and hidden motives.
Download or read book Headline News written by John Deming and published by Indolent Books. This book was released on 2018-05-15 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Deming creates poetry from the bizarreness that is contemporary American news. His deadpan mindfulness and avant-garde wordplay incorporate newspaper headlines in a way that creates meaning out of our current political and cultural climate, often reflecting the difference between reality and surrealism-a distinction that is crucial today.
Download or read book How to Write Perfect Press Releases written by Steven Lewis and published by Taleist. This book was released on 2012 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.
Download or read book A Course in Journalistic Writing written by Grant Milnor Hyde and published by . This book was released on 1922 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 99 Perseverance Success Stories written by Michal Stawicki and published by PublishDrive. This book was released on 2015-08-04 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success Comes from Perseverance, Not the Other Way Around "99 Perseverance Success Stories: Encouragement for Success for Every Walk of Life" has an emotional charge that will have you reaching for the tissues or turning the page because it: Covers the one next door, the one at the top, and the one at the bottom Keeps each success story short and easy to digest Follows people from every continent in the world (even Antarctica!) Lets you participate in the lives of men and woman from their lowest through their pinnacle Motivates you when you feel your perseverance slipping away Provides needed repetition that psychologists say leads to the brain to fully integrate the concept of perseverance and success. Allows you to pick and choose your role models based on religion, race, occupation, and gender identity. Pick your copy today and let those stories inspire you!
Download or read book Journalist 2 written by Richard D. Williamson and published by . This book was released on 1988 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Write Short written by Roy Peter Clark and published by Little, Brown Spark. This book was released on 2013-08-27 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In How to Write Short, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, How to Write Short guides writers to crafting brilliant prose, even in 140 characters.
