Download or read book HEA AIDS Advertising written by and published by . This book was released on 1994 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Condom Advertising and AIDS written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment and published by . This book was released on 1987 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hearing Health Care for Adults written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-10-06 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The loss of hearing - be it gradual or acute, mild or severe, present since birth or acquired in older age - can have significant effects on one's communication abilities, quality of life, social participation, and health. Despite this, many people with hearing loss do not seek or receive hearing health care. The reasons are numerous, complex, and often interconnected. For some, hearing health care is not affordable. For others, the appropriate services are difficult to access, or individuals do not know how or where to access them. Others may not want to deal with the stigma that they and society may associate with needing hearing health care and obtaining that care. Still others do not recognize they need hearing health care, as hearing loss is an invisible health condition that often worsens gradually over time. In the United States, an estimated 30 million individuals (12.7 percent of Americans ages 12 years or older) have hearing loss. Globally, hearing loss has been identified as the fifth leading cause of years lived with disability. Successful hearing health care enables individuals with hearing loss to have the freedom to communicate in their environments in ways that are culturally appropriate and that preserve their dignity and function. Hearing Health Care for Adults focuses on improving the accessibility and affordability of hearing health care for adults of all ages. This study examines the hearing health care system, with a focus on non-surgical technologies and services, and offers recommendations for improving access to, the affordability of, and the quality of hearing health care for adults of all ages.
Download or read book The Prevention Marketing Initiative written by and published by . This book was released on 1996 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Best Laid Plans written by Terence E. McDonnell and published by University of Chicago Press. This book was released on 2016-08-18 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass persuasion often fail so badly. McDonnell argues that these well-designed campaigns are undergoing “cultural entropy”: the process through which the intended meanings and uses of cultural objects fracture into alternative meanings, new practices, failed interactions, and blatant disregard. Using AIDS media campaigns in Accra, Ghana, as its central case study, the book walks readers through best-practice, evidence-based media campaigns that fall totally flat. Female condoms are turned into bracelets, AIDS posters become home decorations, red ribbons fade into pink under the sun—to name a few failures. These damaging cultural misfires are not random. Rather, McDonnell makes the case that these disruptions are patterned, widespread, and inevitable—indicative of a broader process of cultural entropy.
Download or read book Condom Advertising and AIDS written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment and published by . This book was released on 1987 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Condom Advertising and AIDS written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Health and the Environment and published by . This book was released on 1987 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book From AIDS to Population Health written by James D. Kelly and published by Indiana University Press. This book was released on 2022-11-22 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: From AIDS to Population Health explores the thirty-year history of a unique collaboration between the medical schools of Indiana University and Moi University in Kenya, as it progressed from combating the HIV/AIDS epidemic in East Africa to the building of a national plan to provide universal healthcare to all. The Academic Model Providing Access to Healthcare (AMPATH) program focuses on the medical education of healthcare professionals who are building communities that can take care of themselves. The overwhelming success of the AMPATH program and its continuing vibrant legacy today are showcased through dozens of striking photographs, telling interviews, and revealing anecdotes and encounters. It focuses on four of the most innovative projects among the fifty that AMPATH oversees: a microfinance officer who organizes villagers, an oncology nurse who runs outreach clinics, a farm extension agent working in partnership with a multinational agriculture corporation to improve farm output, and a special healthcare clinic exclusively for adolescents. Over its thirty-year history, AMPATH has served more than a million clients and trained 2,600 medical professionals and community health workers, always guided by its motto "Leading with Care." From AIDS to Population Health presents their compelling stories and explores the program's continuing legacy for the first time.
Download or read book Public Health Branding written by W Douglas Evans and published by Oxford University Press, USA. This book was released on 2008-09-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behavior. This book argues for the importance of public health branding as a critical strategy in changing population behaviors, allowing lasting health outcome benefits.
Download or read book Health Communication and Mass Media written by Rukhsana Ahmed and published by Routledge. This book was released on 2016-04-22 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.
Download or read book A Face for Picasso written by Ariel Henley and published by Farrar, Straus and Giroux (BYR). This book was released on 2021-11-02 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Schneider Family Book Award Honor Book for Teens "Raw and unflinching . . . A must-read!" --Marieke Nijkamp, #1 New York Times-bestselling author of This Is Where It Ends "[It] cuts to the heart of our bogus ideas of beauty." –Scott Westerfeld, #1 New York Times-bestselling author of Uglies I am ugly. There's a mathematical equation to prove it. At only eight months old, identical twin sisters Ariel and Zan were diagnosed with Crouzon syndrome -- a rare condition where the bones in the head fuse prematurely. They were the first twins known to survive it. Growing up, Ariel and her sister endured numerous appearance-altering procedures. Surgeons would break the bones in their heads and faces to make room for their growing organs. While the physical aspect of their condition was painful, it was nothing compared to the emotional toll of navigating life with a facial disfigurement. Ariel explores beauty and identity in her young-adult memoir about resilience, sisterhood, and the strength it takes to put your life, and yourself, back together time and time again.
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Download or read book Social Marketing Campaigns A Public Health Tool in the Prevention of HIV AIDS and Other Chronic Diseases written by Brittany Chenier and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The following is a discussion of the prevention of HIV/AIDS and other chronic diseases as assessed through the fieldwork experience with Better World Advertising (BWA). This fieldwork and the following summary clearly defines a social marketing campaign, and also demonstrates its usefulness in engaging the target audience (particularly vulnerable populations) in beginning the steps towards behavior change that can help eliminate health disparities based on race, sexuality, gender, and environment. The planning, implementation, and evaluation of social marketing campaigns and the implications this has for future campaigns and public health policy are also addressed. Overall, this fieldwork experience has provided vital experience for the student in terms of understanding social marketing campaigns from the beginning to the end, as well as insight into future opportunities and limitations to help create and continue to grow effective and relevant campaign strategies.
Download or read book The Circuit of Mass Communication written by David Miller and published by SAGE. This book was released on 1998-01-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.
Download or read book Evaluating AIDS Prevention Programs written by National Research Council and published by National Academies Press. This book was released on 1991-02-01 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: With insightful discussion of program evaluation and the efforts of the Centers for Disease Control, this book presents a set of clear-cut recommendations to help ensure that the substantial resources devoted to the fight against AIDS will be used most effectively. This expanded edition of Evaluating AIDS Prevention Programs covers evaluation strategies and outcome measurements, including a realistic review of the factors that make evaluation of AIDS programs particularly difficult. Randomized field experiments are examined, focusing on the use of alternative treatments rather than placebo controls. The book also reviews nonexperimental techniques, including a critical examination of evaluation methods that are observational rather than experimentalâ€"a necessity when randomized experiments are infeasible.
Download or read book AIDS written by Jaime Sepúlveda Amor and published by Oxford University Press, USA. This book was released on 1992 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A decade after AIDS was first recognized, the simple idea that education is the most effective weapon to prevent infection remains valid. This is true because AIDS will not disappear, just as the majority of infectious diseases have not disappeared, even those for which effective methods of treatment and prevention already exist. Therefore, education is not a transitory strategy; if and when effective drugs and vaccines are developed, education will still play a major role in contending with the epidemic. Enough has been learned about AIDS prevention through education during the last decade to merit reflection on both the failures and successes of this short, tragic but also intense and vital period. The original education models based on fear have been replaced with more optimistic and even humorous campaigns. Health promotion has moved to center stage in the global fight against AIDS. This book is an effort to collect and organize a wealth of global experience from many experts and to consolidate new information. Included among the variety of strategies are discussions of the role of both the print and electronic media in the national fight, as well as presentations of international lessons gleaned from community and regional efforts in Brazil, Africa, Mexico and Europe. The book offers the reader a range of views and perspectives from experts in the varied disciplines that make up the very broad field of AIDS education. This timely, important volume offers AIDS researchers, clinicians, and educators, as well as public health and infectious disease professionals key, practical insights for global AIDS prevention.
