Download or read book Top Hashtags for Headlines written by papermed publition and published by . This book was released on 2020-06-30 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hashtag, introduced by the number sign, or hash symbol, #, is a type of metadata tag used on social networks as social media and other microblogging services. It lets users apply dynamic, user-generated tagging that helps other users easily find messages with a specific theme or content. Users create and use hashtags by placing a hash symbol in front of a word or unspaced phrase in a message. The hashtag may contain letters, digits, and underscores.[1] Searching for that hashtag yields each message that someone has tagged with it. A hashtag archive is consequently collected into a single stream under the same social media.[2] For example, on the photo-sharing service , the hashtag # allows users to find all the posts that have been tagged using that hashtag.

Download or read book Hashtags and Headlines written by Azure D. S. Angelov and published by Rowman & Littlefield. This book was released on 2020-02-15 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.

Download or read book Hashtags and Trade Marks written by Nazanin Aslani and published by Edward Elgar Publishing. This book was released on 2024-02-12 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book examines the growing importance of hashtags both in online culture and within our digital society. Conducting a comparative analysis of legal strategies within the EU, Germany, and the United States, it aims to ascertain whether a fair balance currently exists between freedom of expression and competition in the treatment of hashtags as trade marks.

Download or read book I m Judging You written by Luvvie Ajayi and published by Macmillan. This book was released on 2016-09-13 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book of essays inspires us to good behavior, one sharp and funny side-eye at a time. Dissects our cultural obsessions and calls out bad behavior in our increasingly digital, connected lives.

Download or read book Drive Traffic With Hashtags written by Raymond Wayne and published by Estalontech. This book was released on 2020-03-16 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hashtags are the sure shot way to stay in the lead. Whenever you post a story make sure to add appropriate hashtags to gain traction. With features like hashtag search prevalent on Instagram, it becomes important to add hashtags to expose your content in front of thousands and millions of viewers. Hashtags are the key to getting your content out to potential target clients or audience If you want to increase your following , hashtags are the easiest way to do that. It is estimated that posts with hashtags create 12.6% more engagement than posts without. Create a hashtag for your brand. Use it on all of your posts and encourage your customers who create user-generated content to use it as well. Next, while it can be tempting to use common hashtags like #love, #happy, and #car, your content seemingly will get lost in a sea of content ,so the main concern here is how to maximize and profit from your hashtag strategy in order to increase engagement with all the potential client online Learn how to create your own unique hashtag to ensure all potential target online audience will make easy discovery of your content easier You can build communities around hashtags and also with a hashtag you can set trends and generate a real buzz. It really isn’t difficult to create your own hashtags but the real trick is to create one that will drive engagement with your target audience.

Download or read book HashtagActivism written by Sarah J. Jackson and published by MIT Press. This book was released on 2020-03-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “well-researched, nuanced” study of the rise of social media activism explores how marginalized groups use Twitter to advance counter-narratives, preempt political spin, and build diverse networks of dissent (Ms.) The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags, including #JusticeForTrayvon, #BlackLivesMatter, #YesAllWomen, and #MeToo to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people. They show how marginalized groups, long excluded from elite media spaces, have used Twitter hashtags to advance counternarratives, preempt political spin, and build diverse networks of dissent. The authors describe how such hashtags as #MeToo, #SurvivorPrivilege, and #WhyIStayed have challenged the conventional understanding of gendered violence; examine the voices and narratives of Black feminism enabled by #FastTailedGirls, #YouOKSis, and #SayHerName; and explore the creation and use of #GirlsLikeUs, a network of transgender women. They investigate the digital signatures of the “new civil rights movement”—the online activism, storytelling, and strategy-building that set the stage for #BlackLivesMatter—and recount the spread of racial justice hashtags after the killing of Michael Brown in Ferguson, Missouri, and other high-profile incidents of killings by police. Finally, they consider hashtag created by allies, including #AllMenCan and #CrimingWhileWhite.

Download or read book News Writing written by Edwin Cano and published by Edwin Cano. This book was released on with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: "News Writing: A Comprehensive Guide to Campus Journalism" is the essential handbook for aspiring journalists who are eager to make their mark in the world of news. Authored by Edwin Cano, a seasoned author with a rich background in campus journalism, this guide is designed to equip you with the skills and knowledge needed to excel in news writing. Starting with the basics, the book covers the fundamental principles of what constitutes news, the responsibilities of a campus journalist, and the ethical and legal considerations in reporting. It then delves into practical aspects such as research techniques, interviewing skills, and the importance of fact-checking and verification. Readers will learn how to structure a news article using the inverted pyramid style, craft strong leads, write clear and concise body paragraphs, and conclude their stories effectively. The guide also emphasizes the importance of style and tone in news writing, providing tips on maintaining objectivity, using proper grammar, and avoiding bias. Beyond writing, the book explores the art of creating attention-grabbing headlines and subheads, and offers insights into the editing and revising process, including self-editing techniques, peer review, and common mistakes to avoid. It also introduces the concept of multimedia journalism, integrating photos and videos, writing captions, and using social media for news distribution. Special topics such as investigative reporting, sports journalism, opinion writing, and feature writing are covered to provide a well-rounded perspective on the different facets of news writing. Practical applications, including participating in campus newsrooms, managing deadlines, building a portfolio, and pursuing journalism beyond campus, offer real-world guidance. The book concludes with case studies, interviews with successful campus journalists, and lessons learned from real-world experiences, providing readers with valuable examples and inspiration. Additional resources, including a glossary of journalism terms, sample news articles, recommended reading, and contacts for journalism organizations, make this a comprehensive resource for any aspiring journalist. Whether you are a high school or college student, or someone looking to enhance your news writing skills, "News Writing: A Comprehensive Guide to Campus Journalism" is your go-to manual for mastering the craft and making a meaningful impact through journalism.

Download or read book Share written by Natalie T. Wood and published by Business Expert Press. This book was released on 2022-12-07 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.

Download or read book Computational Propaganda written by Samuel C. Woolley and published by Oxford University Press. This book was released on 2018-10-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms do not just circulate political ideas, they support manipulative disinformation campaigns. While some of these disinformation campaigns are carried out directly by individuals, most are waged by software, commonly known as bots, programmed to perform simple, repetitive, robotic tasks. Some social media bots collect and distribute legitimate information, while others communicate with and harass people, manipulate trending algorithms, and inundate systems with spam. Campaigns made up of bots, fake accounts, and trolls can be coordinated by one person, or a small group of people, to give the illusion of large-scale consensus. Some political regimes use political bots to silence opponents and to push official state messaging, to sway the vote during elections, and to defame critics, human rights defenders, civil society groups, and journalists. This book argues that such automation and platform manipulation, amounts to a new political communications mechanism that Samuel Woolley and Philip N. Noward call "computational propaganda." This differs from older styles of propaganda in that it uses algorithms, automation, and human curation to purposefully distribute misleading information over social media networks while it actively learns from and mimicks real people so as to manipulate public opinion across a diverse range of platforms and device networks. This book includes cases of computational propaganda from nine countries (both democratic and authoritarian) and four continents (North and South America, Europe, and Asia), covering propaganda efforts over a wide array of social media platforms and usage in different types of political processes (elections, referenda, and during political crises).

Download or read book Handbook of Learning from Multiple Representations and Perspectives written by Peggy Van Meter and published by Routledge. This book was released on 2020-03-10 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In and out of formal schooling, online and off, today’s learners must consume and integrate a level of information that is exponentially larger and delivered through a wider range of formats and viewpoints than ever before. The Handbook of Learning from Multiple Representations and Perspectives provides a path for understanding the cognitive, motivational, and socioemotional processes and skills necessary for learners across educational contexts to make sense of and use information sourced from varying inputs. Uniting research and theory from education, psychology, literacy, library sciences, media and technology, and more, this forward-thinking volume explores the common concerns, shared challenges, and thematic patterns in our capacity to make meaning in an information-rich society. Chapter 16 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com/books/e/9780429443961.

Download or read book Maximize Your Twitter Presence 101 Strategies for Marketing Success written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of Twitter and Catapult Your Marketing Success! Are you ready to turn your Twitter presence into a marketing powerhouse? Do you want to unlock the secrets that successful brands use to dominate the Twitterverse? Look no further because "Maximize Your Twitter Presence: 101 Strategies for Marketing Success" is your ticket to Twitter stardom! 🚀 Blast Off to Twitter Success: Twitter isn't just a platform; it's a launchpad for your brand's success. Learn how to harness its real-time engagement, global reach, and diverse audience to skyrocket your marketing efforts. 📈 101 Proven Strategies: We've packed this book with 101 battle-tested strategies that cover every aspect of Twitter marketing. From crafting compelling tweets to running effective Twitter Ads, we've got you covered. 💡 Insider Secrets: Gain access to insider insights from Twitter experts who've cracked the code to Twitter success. Learn from their experiences and triumphs to supercharge your own strategy. 📣 Create Compelling Content: Crafting tweets that captivate your audience is an art, and we'll teach you the brushstrokes. Dive into tweet design, storytelling, hashtag mastery, and more to create content that converts. 📊 Data-Driven Domination: Don't fly blind! Discover the power of Twitter Analytics and use data to optimize your strategy. Uncover the metrics that matter and turn them into actionable insights. 🔥 Twitter Ads Mastery: Want to reach a broader or more targeted audience? We'll show you how to create Twitter Ads campaigns that drive results, boost your ROI, and make your competition tremble. 🌐 Global Reach, Global Impact: Twitter knows no borders, and neither should your brand. Learn to navigate cultural sensitivities, manage multilingual accounts, and connect with audiences worldwide. 🌟 Influencer Magic: Ever wondered how influencers can boost your brand? Find out how to identify, collaborate with, and measure the impact of influencers on Twitter to amplify your reach. 🤯 Trendsetters Unite: Ride the waves of Twitter trends and master the art of virality. Craft trend-related content that keeps your brand authentic and the talk of the town. 🔒 Crisis-Proof Your Brand: Prepare for Twitter storms and negative feedback with confidence. Learn to respond effectively and turn challenges into opportunities that strengthen your brand. 👥 Build a Twitter Tribe: Create a thriving Twitter community that engages with your brand. Celebrate user-generated content and turn your followers into enthusiastic brand advocates. 🔄 Cross-Pollinate for Success: Integrate Twitter seamlessly into your overall marketing strategy. Leverage other social media platforms, your website, and email marketing to achieve a holistic approach. 💬 Top 30 FAQs: Get answers to the burning questions about Twitter, covering profile management, content creation, engagement, and platform features. Ready to take your Twitter presence to the next level? "Maximize Your Twitter Presence: 101 Strategies for Marketing Success" is your roadmap to Twitter domination. Whether you're a seasoned marketer or just starting your journey, this book is your key to unlocking Twitter's full potential for your brand's growth and success. Don't miss out on this opportunity to become a Twitter marketing maestro. Grab your copy now and start maximizing your Twitter presence for unparalleled marketing success! 🚀📈🌟

Download or read book Influence Unlocked written by B. Vincent and published by RWG Publishing. This book was released on 2023-04-26 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence Unlocked: The Ultimate Guide to Becoming a Successful Instagram Influencer is a comprehensive guide for anyone who wants to build a career as an influencer on Instagram. With over a billion active users, Instagram has become a powerful platform for marketing, and influencers are becoming increasingly essential for brands looking to reach their target audiences. This book covers everything from defining your niche and target audience to crafting a compelling brand story and developing a content strategy that aligns with your brand. It also provides tips for mastering the art of Instagram photography and visual storytelling, capturing attention with engaging captions and hashtags, and leveraging Instagram Stories and Reels to build engagement and increase reach. The book also explores strategies for collaborating with brands, pitching yourself, and negotiating deals, as well as the importance of authenticity and transparency in influencer marketing. It also covers legal and ethical issues, including navigating FTC guidelines and disclosing sponsored content. In addition, the book provides tips for growing your Instagram following, using analytics and metrics to measure success, and monetizing your Instagram account to generate revenue. It also covers strategies for expanding your influence beyond Instagram, including exploring other social media platforms and channels. Finally, the book explores predictions and trends for the future of Instagram influencer marketing, including the growing importance of micro-influencers, video content, authenticity and transparency, artificial intelligence, diversity and inclusion, and the continued growth of influencer marketing. Overall, Influence Unlocked provides a comprehensive guide for anyone who wants to become a successful Instagram influencer, covering everything from the basics of branding and content strategy to the latest trends and predictions for the future of influencer marketing. Whether you're just starting out or looking to take your career to the next level, this book is an essential resource for building a successful career as an influencer on Instagram.

Download or read book We Refuse to Be Silent written by Angela P. Dodson and published by Augsburg Fortress Publishers. This book was released on 2024 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful and needed collection of essays by accomplished women writers on violence and injustice toward Black men. The catalyst for a national conversation, this book shines a new light on the dangers Black men face daily, and the emotional toll anti-Black violence takes on the women who love them, casting a vision for future activism.

Download or read book What s the Point of News written by Tony Harcup and published by Springer Nature. This book was released on 2020-03-30 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book questions whether the news we get is as useful for citizens as it could, or should, be. This international study of news is based on re-thinking and re-conceptualising the news values that underpin understandings of journalism. It goes beyond empirical descriptions of what journalism is to explore normative ideas of what it might become if practised alongside commitments to ethical listening, active citizenship and social justice. It draws lessons from both alternative and mainstream media output; from both journalists and scholars; from both practice and theory. It challenges dominant news values by drawing on insights from feminism, peace journalism and other forms of critical thinking that are usually found on the margins of journalism studies. This original and engaging contribution to knowledge proposes an alternative set of contemporary news values that have significant implications for the news industry, for journalism education and for democracy itself.

Download or read book The SAGE Handbook of Digital Journalism written by Tamara Witschge and published by SAGE. This book was released on 2016-05-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas: Section A: Changing Contexts Section B: News Practices in the Digital Era Section C: Conceptualizations of Journalism Section D: Research Strategies By addressing both institutional and non-institutional news production and providing ample attention to the question ‘who is a journalist?’ and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.

Download or read book Doing News Framing Analysis II written by Paul D'Angelo and published by Routledge. This book was released on 2018-05-11 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents original, ‘big picture’ perspectives on news framing. Each chapter in this volume will feature an individual or team of framing analysts who take a reflective look at their own empirical work. The editors' goals are to identify the influences that determine the use of different theoretical and methodological approaches, and to provide interpretive guides to news framing scholars regarding what news frames are, how they can be observed in news texts, and how framing effects are uncovered and substantiated in cultural, group, and individual sites. Doing News Framing Analysis II will continue the work of its predecessor by giving talented framing scholars the space to write about their work and bring readers closer to the framing research project. Chapter 9 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

Download or read book The Young Are Making Their World written by Yuya Kiuchi and published by McFarland. This book was released on 2016-06-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young people have long used popular culture to explore, define and express who they are. For many, popular culture is also a tool of survival. Gone are the days when proscriptive programs were needed for young people to transition to adulthood. Today, youth culture is communicated through information technology, particularly social media, enabling young people to engage the world. Yet, as always, youth culture is often a cause of concern for adults and policy makers. This collection of new essays focuses on modern youth popular culture. There are such topics as social justice and youth mobilization in Ferguson, Missouri, social media and sexual literacy among LGBT youth, and youth culture's influence on children's sports.