Download or read book Has Marketing a Role in Local Government written by and published by . This book was released on 1985 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing the City written by H. Smyth and published by Taylor & Francis. This book was released on 2005-11-04 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.
Download or read book Marketing in Local Government written by Kieron Walsh and published by . This book was released on 1989 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Assessing the Marketing Environment written by Diana Luck and published by Routledge. This book was released on 2008-08-11 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Download or read book CIM Coursebook 08 09 Assessing the Marketing Environment written by Diana Luck and published by Routledge. This book was released on 2010-05-04 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Download or read book Global Place Branding Campaigns across Cities Regions and Nations written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-07-22 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Download or read book PR and Communication in Local Government and Public Services written by John Brown and published by Kogan Page Publishers. This book was released on 2013-07-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services. PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
Download or read book Changing Governance of Local Economies written by Colin Crouch and published by Oxford University Press, USA. This book was released on 2004-02-26 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do specialized local clusters of small and medium-sized firms have a future in the global economy? The authors address this question with case studies of cities in France, Germany, Italy and the United Kingdom. They look at the machinery industries, former steel-producing cities trying to develop clusters in new activities, and high-tech sectors. They find evidence of considerable vitality, often contradicting national stereotypes of how economies are organized.
Download or read book Marketing in Local Government written by Kristine Beuret and published by Financial Times/Prentice Hall. This book was released on 1998 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to: understand the issues raised by the introduction of market forces into the public sector identify the major threats and opportunities of operating in a competitive environment discover how a customer driven culture can be developed learn from practical examples drawn from across the public sector
Download or read book The Competitive City written by Mark Schneider and published by University of Pittsburgh Pre. This book was released on 2010-11-23 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and important book, which won a special citation from the American Political Science Association's Urban Affairs Section for its "major theoretical development," analyzes the effect of competition among suburban communities to attract residents and business with the best public services and the lowest taxes. Using data from a large sample of suburban cities, Mark Schneider offers a theoretical extension of the Tiebout-Peterson approach to understanding public policies and integrates this perspective with recent work on the power of bureaucrats to control budgets.
Download or read book Power and Politics at the Seaside written by Nigel Morgan and published by University of Exeter Press. This book was released on 1999 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seaside is the 20th century's pre-eminent global tourism site and this work examines political and power relations in modern seaside resort development. As an historical study of seaside tourism in Devon - England's most popular domestic holiday desitination - it reveals the complex interplay between ideology, class and power and the comsumption of landscape and place.
Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2012-03-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
Download or read book Market failure written by Great Britain: Parliament: House of Commons: Communities and Local Government Committee and published by The Stationery Office. This book was released on 2009-07-23 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Failure? : Can the traditional market survive?, ninth report of session 2008-09, Vol. 2: Oral and written Evidence
Download or read book Understanding the role of bank relationships relationships marketing and organizational learning in the performance of people s written by Hari Sunarto and published by Rozenberg Publishers. This book was released on 2007 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Local Economic and Employment Development LEED Organising Local Economic Development The Role of Development Agencies and Companies written by Clark Greg and published by OECD Publishing. This book was released on 2010-04-06 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies how development agencies and companies work, what they do and how they can collaborate and what constitutes success and value added in their efforts to achieve local economic development.
Download or read book The Role of Local Government in Economic Development written by Jonathan Q. Morgan and published by Unc School of Government. This book was released on 2009 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report discusses the findings from a mail survey of local government economic development activities that was sent to all 540 municipalities and 100 counties in North Carolina. An important part of the analysis examines whether cities and counties differ significantly in their economic development efforts and whether smaller jurisdictions employ different types of development strategies and tools than larger ones. The survey findings also highlight the barriers that local governments face in promoting economic development and identify important technical assistance needs and gaps in local capacity.
Download or read book Getting to Know the Competition written by Kieron Walsh and published by . This book was released on 1993 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
