Download or read book Harness the Future written by Shirley Roberts and published by J. Wiley. This book was released on 1998-01-23 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing consultant Shirley Roberts offers a comprehensive picture of consumer dynamics and spending habits. The book gives business executives the tools they need to track, analyze, predict, and profit from emerging trends. Among Shirley Roberts's clients are Proctor & Gamble, Coca-Cola Ltd., and Ciba-Geigy Canada.
Download or read book UNDERSTANDING HOW THE FUTURE U written by Terence C. M. Tse and published by Lioncrest Publishing. This book was released on 2017-03-11 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business's success depends on how you prepare for the future. While business leaders of the past looked in the sideview mirror to predict the road ahead, we must now look at the greater forces affecting the social, business and economic world today-megatrends. Fortunately, world-renowned scholars and professors Terence Tse and Mark Esposito are here with a fresh, holistic way to think about tomorrow by preparing for it today: DRIVE. The DRIVE framework examines five interrelated megatrends: - Demographic and social changes - Resource scarcity - Inequalities - Volatility, complexity, and scale - Enterprising dynamics By observing today through the lens of DRIVE and understanding how megatrends influence one another, business owners, entrepreneurs, executives, policy makers and individuals can prepare for tomorrow. In this book, they will learn how to simplify the complexities around them, make better-informed decisions, and identify new business opportunities now. They will also discover how to prepare for uncertainty, own the global conversation, and illuminate the blind spots on the journey ahead. With real-world examples from today's top executives and policy advisors and in-depth analysis of each megatrend, DRIVE is the GPS system for the new global economy. So buckle up, set the destination, and let's hit the road.
Download or read book On the Future written by Martin Rees and published by Princeton University Press. This book was released on 2021-10-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative and inspiring look at the future of humanity and science from world-renowned scientist and bestselling author Martin Rees Humanity has reached a critical moment. Our world is unsettled and rapidly changing, and we face existential risks over the next century. Various outcomes—good and bad—are possible. Yet our approach to the future is characterized by short-term thinking, polarizing debates, alarmist rhetoric, and pessimism. In this short, exhilarating book, renowned scientist and bestselling author Martin Rees argues that humanity’s prospects depend on our taking a very different approach to planning for tomorrow. The future of humanity is bound to the future of science and hinges on how successfully we harness technological advances to address our challenges. If we are to use science to solve our problems while avoiding its dystopian risks, we must think rationally, globally, collectively, and optimistically about the long term. Advances in biotechnology, cybertechnology, robotics, and artificial intelligence—if pursued and applied wisely—could empower us to boost the developing and developed world and overcome the threats humanity faces on Earth, from climate change to nuclear war. At the same time, further advances in space science will allow humans to explore the solar system and beyond with robots and AI. But there is no “Plan B” for Earth—no viable alternative within reach if we do not care for our home planet. Rich with fascinating insights into cutting-edge science and technology, this accessible book will captivate anyone who wants to understand the critical issues that will define the future of humanity on Earth and beyond.
Download or read book Harnessing the Future written by Harness Racing Victoria and published by . This book was released on 1995 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bitterroot written by Susan Devan Harness and published by University of Nebraska Press. This book was released on 2020-03-01 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2019 High Plains Book Award Winner for the Creative Nonfiction and Indigenous Writer categories In Bitterroot Susan Devan Harness traces her journey to understand the complexities and struggles of being an American Indian child adopted by a white couple and living in the rural American West. When Harness was fifteen years old, she questioned her adoptive father about her “real” parents. He replied that they had died in a car accident not long after she was born—except they hadn’t, as Harness would learn in a conversation with a social worker a few years later. Harness’s search for answers revolved around her need to ascertain why she was the target of racist remarks and why she seemed always to be on the outside looking in. New questions followed her through college and into her twenties when she started her own family. Meeting her biological family in her early thirties generated even more questions. In her forties Harness decided to get serious about finding answers when, conducting oral histories, she talked with other transracial adoptees. In her fifties she realized that the concept of “home” she had attributed to the reservation existed only in her imagination. Making sense of her family, the American Indian history of assimilation, and the very real—but culturally constructed—concept of race helped Harness answer the often puzzling questions of stereotypes, a sense of nonbelonging, the meaning of family, and the importance of forgiveness and self-acceptance. In the process Bitterrootalso provides a deep and rich context in which to experience life.
Download or read book Buzz written by Marian Salzman and published by John Wiley & Sons. This book was released on 2003-04-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Download or read book Harness written by and published by . This book was released on 1909 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Future of Competitive Strategy written by Mohan Subramaniam and published by MIT Press. This book was released on 2022-08-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.
Download or read book Physics of the Future written by Michio Kaku and published by Anchor. This book was released on 2011-03-15 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • The renowned theoretical physicist and national bestselling author of The God Equation details the developments in computer technology, artificial intelligence, medicine, space travel, and more, that are poised to happen over the next century. “Mind-bending…. [An] alternately fascinating and frightening book.” —San Francisco Chronicle Space elevators. Internet-enabled contact lenses. Cars that fly by floating on magnetic fields. This is the stuff of science fiction—it’s also daily life in the year 2100. Renowned theoretical physicist Michio Kaku considers how these inventions will affect the world economy, addressing the key questions: Who will have jobs? Which nations will prosper? Kaku interviews three hundred of the world’s top scientists—working in their labs on astonishing prototypes. He also takes into account the rigorous scientific principles that regulate how quickly, how safely, and how far technologies can advance. In Physics of the Future, Kaku forecasts a century of earthshaking advances in technology that could make even the last centuries’ leaps and bounds seem insignificant.
Download or read book Lead from the Future written by Mark W. Johnson and published by Harvard Business Press. This book was released on 2020-04-14 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book Awards Named one of the "Top Ten Technology Books Of 2020" — Forbes Named one of the "10 Best New Business Books of 2020" by Inc. magazine "Johnson and Suskewicz have raised a battle cry for the kind of leadership we need in these uncertain times." -- Sandi Peterson, Member, Board of Directors, Microsoft We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change--they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes: The principles and mind-set that allow leadership teams to look beyond typical short-term planning horizons A method for turning emerging challenges into the growth opportunities that can define an organization's future A step-by-step approach for translating a vision into a strategic plan that teams can align around and commit to Ways to ensure that visionary thinking becomes a repeatable organizational capability As practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.
Download or read book The Future We Need written by Erica Smiley and published by Cornell University Press. This book was released on 2022-04-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Future We Need, Erica Smiley and Sarita Gupta bring a novel perspective to building worker power and what labor organizing could look like in the future, suggesting ways to evolve collective bargaining to match the needs of modern people—not only changing their wages and working conditions, but being able to govern over more aspects of their lives. Weaving together stories of real working people, Smiley and Gupta position the struggle to build collective bargaining power as a central element in the effort to build a healthy democracy and explore both existing levers of power and new ones we must build for workers to have the ability to negotiate in today and tomorrow's contexts. The Future We Need illustrates the necessity of centralizing the fight against white supremacy and gender discrimination, while offering paths forward to harness the power of collective bargaining in every area for a new era.
Download or read book The Imagination Machine written by Martin Reeves and published by Harvard Business Press. This book was released on 2021-06-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
Download or read book The History Manifesto written by Jo Guldi and published by Cambridge University Press. This book was released on 2014-10-02 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should historians speak truth to power – and why does it matter? Why is five hundred years better than five months or five years as a planning horizon? And why is history – especially long-term history – so essential to understanding the multiple pasts which gave rise to our conflicted present? The History Manifesto is a call to arms to historians and everyone interested in the role of history in contemporary society. Leading historians Jo Guldi and David Armitage identify a recent shift back to longer-term narratives, following many decades of increasing specialisation, which they argue is vital for the future of historical scholarship and how it is communicated. This provocative and thoughtful book makes an important intervention in the debate about the role of history and the humanities in a digital age. It will provoke discussion among policymakers, activists and entrepreneurs as well as ordinary listeners, viewers, readers, students and teachers. This title is also available as Open Access.
Download or read book Back to the Future of Education written by Oecd and published by Org. for Economic Cooperation & Development. This book was released on 2020-09-08 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sensing the Future written by Trish MacGregor and published by Crossroad Press. This book was released on 2020-05-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover Your Untapped Potential to Predict the Future Have you ever had a hunch that became reality? You may be ignoring signs from the universe about what is to come. Trish and Rob MacGregor, authors and founders of the blog Synchro Secrets, explain how to train your brain and recognize signs in order to enhance your innate precognitive abilities. Over 400 years ago, Nostradamus wrote predictions that are still relevant, and even today, there are those who experience dreams and physical symptoms prior to catastrophic events such as 9/11. Whether you have had prophetic dreams about a loved one or wish to learn more about these mysterious abilities, Sensing the Future will show you how to harness the power of your intuition. We all have the ability to predict the future if we open ourselves up to the signs of the universe.
Download or read book Fast Forward written by Alice Schmidt and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Thinking the Future written by Clem Sunter and published by Penguin Random House South Africa. This book was released on 2021-07-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know how to think about the future? All our decisions are about the future, whether it’s tomorrow, next year or the next decade, yet our choices are often undermined by desires, expectations and common mental mistakes – making assumptions, worrying about things we can’t control, missing signals because we’re distracted by the noise. But if you can learn how to think, you can learn how to look ahead. Isaac Newton said: ‘If I have seen further than others, it is by standing on the shoulders of giants.’ In Thinking the Future, Clem Sunter and Mitch Ilbury teach us the futurist’s art of decision-making by reimagining seminal concepts from some of history’s greatest thinkers. They encourage foxy, flexible mindsets and reject the popular but misleading self-help tenet that you can decide your fate through the relentless pursuit of a single goal. An uncertain world demands a more dynamic approach. The point is not to forecast one outcome but to plot multiple scenarios of what could happen. Using scenario-planning techniques, we can all harness the power to work towards the future we want, avoid the ones we don’t, and prepare ourselves for the possible risks and opportunities no matter what transpires.
