Download or read book Hardball PR written by Rusty Cawley and published by iUniverse. This book was released on 2003-11 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To all corporate executives: Warning! There are now thousands of aggressive, ambitious young journalists out there who desperately want to become the next Bob Woodward, the next Mike Wallace or the next Seymour Hersh. They want to get there quick. They want to get there with minimal effort. And they won't mind getting there by destroying your company and marching over its corpse. These are the predatory journalists. They disguise themselves as "investigative reporters," but investigation is the least of their concerns. What they want is the hot headline that portrays you as a villain and that ignites public outrage. They know this is the fast track to stardom in the news media, and they're not about to let little things like facts, truth and context get in the way. Where do they get their stories? Often from Corporate America's most ruthless antagonists: plaintiff attorneys and social activists. Traditional PR says that you must kowtow to these thugs. Hardball PR says you can fight back--and win. Read this book. The life you save could belong to your company.
Download or read book Hardball PR written by Rusty Cawley and published by . This book was released on 2002 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Playing Hard Ball written by E.T. Smith and published by Abacus. This book was released on 2014-09-04 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLAYING HARD BALL is a unique sports book, a cultural comparison of two national games - cricket, English in origin and American baseball - written from the viewpoint of a top-class practitioner of both codes. Ed Smith - the young Cambridge University and Kent batsman - has spent the winters since 1998 in Spring Training with the New York Mets baseball team. It has enabled Ed to contrast and compare arguably the two most iconic of sports from the inside. In fact, baseball had a thriving following in Britain until the Great War: Derby County's former stadium was called the Baseball Ground; Tottenham Hotspur was at first a baseball club. Apart from learning two very different techniques, Ed learned that the sports' ultimate heroes, the Babe and the Don - Babe Ruth and Don Bradman - might as well have come from different planets, whilst baseball's pristine Hall of Fame in Cooperstown is a far cry from the ramshackle cricket museum at Lord's. Ed Smith's PLAYING HARD BALL draws on these intriguing comparisons to paint a two-sided portrait of sports most illustrous 'hitting games'.
Download or read book Baseball s Other All Stars written by William F. McNeil and published by McFarland. This book was released on 2000-03-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baseball is played in all corners of the world, so it is no surprise to learn that some of the greatest hardballers of all time never played on a U.S. major league diamond. Who knows what major league records would have been shattered had Sadaharu Oh of Japan, Josh Gibson of the Negro Leagues, Martin Dihigo of Cuba, Francisco Coimbre of Puerto Rico and Hector Espino of Mexico played in the United States. This work is a survey of the greatest baseball players who never played in the U.S. major leagues. The greatest players from the various professional leagues outside organized baseball in the United States are reviewed, and all-star teams are selected for each league. Finally, the author selects an "all-world all-star team" from the individual all-star teams from Japan, Mexico, Cuba, Puerto Rico, the Dominican Republic and the Negro Leagues.
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2000 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Finding Baseball s Next Clemente written by Roger Bruns and published by Bloomsbury Publishing USA. This book was released on 2015-07-14 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines what it takes for Latino youngsters to beat the odds, overcoming cultural and racial barriers—and a corrupt recruitment system—to play professional baseball in the United States. Latin Americans now comprise nearly 30 percent of the players in Major League Baseball (MLB). This provocative work looks at how young Latinos are recruited—and often exploited—and at the cultural, linguistic, and racial challenges faced by those who do make it. There are exposés of baseball camps where teens are encouraged to sacrifice education in favor of hitting and fielding drills and descriptions of fraud cases in which youngsters claim to be older than they are in order to sign contracts. The book also documents the increasing use of steroids and other performance-enhancing drugs by kids desperately trying to gain an edge. In addition to discussing the hard road many Latinos follow to MLB, the work also traces the fascinating history of baseball's introduction in Latin American countries—in some cases, more than a century ago. Finally, there are the stories of great Latino players, of men like Roberto Clemente and Carlos Beltran who made it to the majors, but also of men who were not so lucky. Through their tales, readers can share the dreams and expectations of young men who, for better or worse, believe in "America's pastime" as their gateway out of poverty.
Download or read book They Don t Wanna Wait written by Kathe Tibbs and published by ECW Press. This book was released on 1999 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dynamic look at the stars of "Dawson's Creek, " one of television's hottest shows. 48 photos, 16 in color.
Download or read book In The Court of Public Opinion written by James F. Haggerty and published by John Wiley & Sons. This book was released on 2004-06-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to winning the public relations war in business In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty, one of the nation's leading attorney/PR pros, offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood. James F. Haggerty (New York, NY) is an attorney and CEO of the PR Consulting Group in New York. He has been working with legal and litigation issues for more than fifteen years and has been involved in many high-profile legal disputes, including the Ronald Perelman/Patricia Duff divorce and the Screen Actors' Guild strike against the advertising industry. His writing on communications issues has appeared in The New York Times, the National Law Journal, and PR Week.
Download or read book Edge Strategy written by Alan Lewis and published by Harvard Business Review Press. This book was released on 2015-12-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you missing opportunities for growth that are right in front of you? In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business. In this insightful yet practical book, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities. The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers’ views of the world and then provides three different lenses through which you can see and leverage value: • Product edge. How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering • Journey edge. How to create and capture extra value by adjusting your role in supporting the customer’s journey to and through your offering • Enterprise edge. How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers With engaging examples across many industries, Lewis and McKone coach you on how to identify and assess each of the different “edges” and then provide concrete insights and advice on applying edge strategy and tactics to use in specific business contexts. The book concludes with a ten-step process to help executives and managers find and leverage the edges in their own companies. Edge Strategy is the concise, hands-on guide for growing your business by getting more yield from assets already in place, relationships already established, and investments already made.
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2002 with total page 1756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Press Freedom in Contemporary Japan written by Jeff Kingston and published by Routledge. This book was released on 2016-12-01 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: In twenty-first century Japan there are numerous instances of media harassment, intimidation, censorship and self-censorship that undermine the freedom of the press and influence how the news is reported. Since Abe returned to power in 2012, the recrudescence of nationalism under his leadership has emboldened right-wing activists and organizations targeting liberal media outlets, journalists, peace museums and ethnic Korean residents in Japan. This ongoing culture war involves the media, school textbooks, constitutional revision, pacifism and security doctrine. This text is divided into five sections that cover: Politics of press freedom; The legal landscape; History and culture; Marginalization; PR, public diplomacy and manipulating opinion. Press Freedom in Contemporary Japan brings together contributions from an international and interdisciplinary line-up of academics and journalists intimately familiar with the current climate, in order to discuss and evaluate these issues and explore potential future outcomes. It is essential reading for anyone wishing to understand contemporary Japan and the politics of freedom of expression and transparency in the Abe era. It will appeal to students, academics, Japan specialists, journalists, legal scholars, historians, political scientists, sociologists, and those engaged in human rights, media studies and Asian Studies.
Download or read book Journalism and PR written by John Lloyd and published by Bloomsbury Publishing. This book was released on 2014-11-18 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Download or read book Hometown Hardball written by Tim Healey and published by Rowman & Littlefield. This book was released on 2017-06-30 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grab a Zweigle's White Hot at Dwyer Stadium (built in 1939) and cheer on the Batavia Muckdogs. Join B.B. the Bluefish as he warms up the crowd at Bridgeport's Ballpark at Harbor Yard. Take in the view of Coney Island from the upper deck of MCU Park, home of the Brooklyn Cyclones. Watch from a box seat in Pawtucket as top Red Sox prospects try to make it to the bigs. . . . It's all part of minor league baseball in the Northeast. This book conveys the essence of the sport--from the sublime (summer nights under the lights cheering for a hometown team) to the ridiculous (racing bagels, cowboy monkeys, garish "alternate" uniforms--by visiting 27 minor league ballparks through the Northeast. It offers both a visitor's guide and an appealing narrative, covering the particulars of each venue--who plays there and when, how to get there, where to sit and what to eat--and describing what makes each park, and each team and town, special. It also offers a bit of history of the parks--the legends who played there and the great games they hosted. From Portland, Maine (home of the Sea Dogs) to Altoona, Pennsylvania (home of the Curve), this book features Triple-A, Double-A, and Single-A action from every part of the region.
Download or read book The Hardball Times Baseball Annual 2008 written by Bryan Tsao and published by ACTA Publications. This book was released on 2007-11 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive analysis of the entire 2007 baseball season from the first pitch to the last out, including a breakdown of the post season and the World Series. Key features include: ? Reviews of how 2005 played out in each of baseball's six divisions ? An in-depth look at the minor leagues ? Detailed team stats and graphs ? Team-by-team individual hitting and fielding numbers ? A postseason and World Series round up
Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 927 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Download or read book Puerto Rico s Winter League written by Thomas E. Van Hyning and published by McFarland. This book was released on 2004-04-05 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception in 1938, the Liga de Beisbol Professional de Puerto Rico has launched the careers of numerous island players, including Ruben Gomez, Jerry Morales, Orlando Cepeda, Vic Power, Ruben Sierra and the greatest of all Puerto Rican stars, Roberto Clemente. For many "imports," the league has been a stepping stone to major league stardom. In its early years, many of the league's stars came from the Negro Leagues: Satchel Paige, Josh Gibson, Buck Leonard, Monte Irvin and Roy Campanella were just a few of the African American stars who graced the Puerto Rican diamonds in the 1940s and early 1950s. The Santurce outfield of 1954 featured one of the finest outfields in baseball history: Clemente, Willie Mays, and Puerto Rican star Bob Thurman. Through the mid-1980s, many major league teams sent their up-and-coming stars to Puerto Rico for a final bit of seasoning--Cal Ripken, Jr., Tony Gwynn, Johnny Bench, Rickey Henderson, Phil Niekro, Hank Aaron and Robin Yount were among them. They played for such future league big league managers as Frank Robinson, Jim Fregosi and Kevin Kennedy, while the balls and strikes were called by Nestor Chylak, Doug Harvey, Dale Ford and many other future major league umpires.
Download or read book Hardball written by Martin Appel and published by U of Nebraska Press. This book was released on 1997-01-01 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Bowie Kuhn became baseball commissioner in 1969, attendance at games was declining, labor disputes were flaring, and many teams were suffering from poor management and marketing. Fifteen years later, when Kuhn retired, the sport was flourishing. Kuhn had overseen tumultuous changes issuing from a challenge to the reserve clause, the 1981 strike, escalated salaries, free agency, and his controversial rulings on matters ranging from gambling to broadcasting. In Hardball Kuhn reveals how the decisions were made and forthrightly challenges his detractors. The former commissioner offers many colorful anecdotes and strong opinions about baseball's greatest legends from Jackie Robinson to Howard Cosell. In a new afterword to this Bison Books edition, Bowie Kuhn, who now resides both in Jacksonville, Florida, and on Long Island, gives his take on the state of baseball since his retirement as commissioner in 1984.
