Download or read book Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing written by Gigauri, Iza and published by IGI Global. This book was released on 2023-06-26 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Download or read book Research Anthology on Measuring and Achieving Sustainable Development Goals written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-12-30 with total page 1235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sustainable Development Goals are an ongoing focus around the world as the needs of people and society continue to evolve at a rapid pace. The need for a more sustainable future has never been more pressing as issues such as climate change, natural disasters, and overpopulation present unique difficulties for the decision makers of the world. In order for them to make the best decisions regarding current priorities and strategies, up-to-date and detailed research regarding where we currently are as a society, where we want to be, and the many challenges that stand in the way is crucial. The Research Anthology on Measuring and Achieving Sustainable Development Goals is a comprehensive assessment of the current innovative research and discussions on the challenges to achieving the UN’s Sustainable Development Goals and the measures that have already been put in place to achieve them. Covering topics such as green consumer behavior and peace promotion, this book is vital for academicians, scientists, researchers, students, postdoctoral students, specialists, practitioners, businesses, governmental institutions, decision makers, environmentalists, and policymakers.
Download or read book Handbook of Research on Sustainable Development Goals Climate Change and Digitalization written by Castanho, Rui Alexandre and published by IGI Global. This book was released on 2021-11-12 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the world has been changing considerably. Within the many obstacles, barriers, and opportunities, three significant challenges should be considered for the future planning of our territories and cities: seeking to achieve Sustainable Development Goals (SDG), facing climate change, and performing a shift towards digitalization. Considering these three challenges, we can work toward a more sustainable future for the environment. The Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization elaborates on sustainability issues in the planning and development field regarding the environment. This text promotes understanding about the dynamics, challenges, and opportunities for the new decade regarding our common future planning. Covering topics such as circular economy, economic-ecological principles, and sustainable resilience, this book is essential for academicians, researchers, policymakers, environmentalists, scientists, technicians, decision makers, practitioners, and students.
Download or read book Social Marketing and Sustainable Development Goals SDGs written by M. Mercedes Galan-Ladero and published by Springer Nature. This book was released on 2023-05-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
Download or read book ACHIEVING SUSTAINABLE DEVELOPMENT GOALS WITH SUSTAINABLE MARKETING written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook on the Business of Sustainability written by Yousafzai, Shumaila and published by Edward Elgar Publishing. This book was released on 2022-02-11 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking Handbook uniquely focuses on the business of sustainability, offering a fresh insight and practical solutions to the challenges that businesses face in making human activity sustainable. It is organized into four distinctive themes that cut across levels of analysis and illustrate a rich set of solution contexts that will guide future research.
Download or read book Sustainable Development Goals written by Julia Walker and published by John Wiley & Sons. This book was released on 2019-08-27 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving the Sustainable Development Goals through Finance, Technology and Law Reform Achieving the SDGs requires a fundamental rethink from businesses and governments across the globe. To make the ambitious goals a reality, trillions of dollars need to be harnessed to mobilise finance and accelerate progress towards the SDGs. Bringing together leaders from the World Bank, the financial and business sectors, the startup community and academia, this important, topically relevant volume explains what the SDGs are, how they came about and how they can be accelerated. Real-world case studies and authoritative insights address how to direct investment of existing financial resources and re-align the global financial system to reflect the SDGs. In depth chapters discuss how financial institutions, such as UBS Wealth Management, Manulife Asset Management and Moody’s Rating Agency are supporting the SDGs. The opportunities arising from Blockchain, Big Data, Digital Identity and cutting-edge FinTech and RegTech applications are explored, whilst the relevance of sustainable and transparent global supply chains is underscored. Significant attention is paid to law reform which can accelerate progress of the SDGs through SME Financing, Crowdfunding, Peer-to-Peer Lending and tax restructuring. To achieve the ‘World We Want’, much needs to be done. The recommendations contained within this book are critical for supporting a fundamental shift in thinking from business and governments around the world, and for building a more just and prosperous future for all.
Download or read book Handbook of Sustainable Development written by Giles Atkinson and published by Edward Elgar Publishing. This book was released on 2014-09-26 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and important Handbook takes stock of progress made in our understanding of what sustainable development actually is and how it can be measured and achieved.ø
Download or read book SDGs for Business Guidebook written by Yama Mubtaker and published by Yama Mubtaker. This book was released on with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that are not sustainable will soon be driven out of the market by their competitors who are becoming sustainable. And as the world faces momentous challenges, there is an accelerating urgency to create sustainable solutions. Every company, large and small, has the potential to make a significant contribution towards economic, social and environmental progress. Moreover, businesses have the power to accelerate the achievement of the Sustainable Development Goals, and realizing the Goals will in turn also improve the ecosystem for doing business. Trillions of dollars in public and private funds are being redirected towards the SDGs, creating huge opportunities for responsible companies to deliver solutions. Engaging and innovating today means a stronger continuity for resilient business and industry in the future. And most importantly, becoming a sustainable business gives you a competitive advantage: ◆ It brings over US $12 trillion annually in new market opportunities. ◆ It increases your employees' engagement. ◆ It makes your brand more trustworthy to consumers. ◆ It enables you to access finance from impact investors. I have written this book to help purpose-driven business leaders and entrepreneurs learn about the United Nations SDGs and use it as a guide to make their businesses sustainable. As a bonus, I have included one chapter that helps you learn how to do business with the United Nations, a business opportunity of USD 17 billion annually. SDGs are the goals for making the world a better place for ourselves, for our children, and for future generations. All of us need to know what SDGs are about and what role we can play to accelerate the achievement of the Global Goals. Let's mobilize efforts to end all forms of poverty, fight inequalities and tackle climate change! About the Author Yama Mubtaker is the founder and CEO of Key To Excellence and Impact Ambassadors Global Network. He is a former United Nations (U.N) officer, entrepreneur, Sustainability Leader, and author.
Download or read book Sustainable Development Goals Climate Change and Digitalization Challenges in Planning written by Rui Alexandre Castanho and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the last few years, with the world changing considerably, this book looks into the many obstacles, barriers, and opportunities pertaining to the future planning of our territories and cities to achieve the sustainable development goals taking into account climate changes and the shift towards the digitalization"--
Download or read book Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals written by Brandão, Filipa and published by IGI Global. This book was released on 2020-09-25 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism, one of the world’s leading industries, has propelled countries into recovery from economic recession. As a multi-disciplinary, multi-sectoral, holistic, and systemic industry, tourism also uniquely placed to address the concerns of the United Nations’ Sustainable Development Goals (SDGs). While the relationships between tourism, sustainability, and sustainable development are the subjects of deep study, the direct positive effects of tourism on SDGs remain underdiscussed. The Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals is a collection of innovative research that explores sustainable practices within the tourism industry. While highlighting a broad range of topics including economic growth, education, and production patterns, this book is ideally designed for engineers, entrepreneurs, policymakers, executives, advocates, researchers, academicians, and students.
Download or read book Modern Healthcare Marketing in the Digital Era written by Djakeli, Kakhaber and published by IGI Global. This book was released on 2023-12-11 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.
Download or read book Achieving Economic Growth and Welfare Through Green Consumerism written by Sinnappan, Punitha and published by IGI Global. This book was released on 2023-07-10 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the greatest global challenges is to integrate economic growth and welfare with environmental sustainability. The 12th goal under the United Nations Sustainable Development Goals (SDG-12) addresses this challenge by calling for sustainable consumption and production patterns. It is a holistic and responsible approach that entails the production, acquisition, consumption, and disposal of goods and services based on their pro-environmental benefits. Consumers want to act green, but they expect businesses to lead the way. As such, marketers are playing an important role in encouraging green consumerism by reinforcing sustainability in behavioral patterns. Actionable steps need to be taken to encourage sustainable consumption and align consumers’ behaviors with their stated preferences. Achieving Economic Growth and Welfare Through Green Consumerism offers a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints offer an insightful overview of the nature of green consumerism, its manifestations, issues, and practices. Covering topics such as consumption behavior, green marketing tools, and purchasing behavior, this premier reference source is a pivotal resource for business leaders, business analysts, economists, marketers, students and educators of higher education, researchers, and academicians.
Download or read book Global Perspectives on Social Media Usage Within Governments written by Chavadi, Chandan and published by IGI Global. This book was released on 2023-08-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media applications have emerged in the last 20 years to meet the different needs of individuals, and private sector and public organizations have not been indifferent to these technologies. Social media tools help public institutions and organizations communicate directly with citizens as well as enable two-way communication and enable citizens to participate in all stages from agenda setting to evaluation of policy processes. Central and local governments, which use innovative methods to involve citizens in this process, attach significance to the development of e-participation tools. Ensuring the participation of citizens in policy processes not only determines the wishes and priorities of citizens but also uses scarce resources effectively and efficiently. Global Perspectives on Social Media Usage Within Governments reveals the best practices of various countries regarding the use of social media by central and local governments according to public administration models. The book presents various case studies on the impact of public administration models on social media use in order to contribute to public administration and social media use. Covering topics such as climate action, knowledge behaviors, and citizen participation, this premier reference source is an essential resource for government officials, public administrators, public policy scholars, social media experts, public affairs scholars, students and educators of higher education, librarians, researchers, and academicians.
Download or read book Handbook of Research on Developing Sustainable Value in Economics Finance and Marketing written by and published by . This book was released on 2015 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole, covering various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology.
Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem and published by IGI Global. This book was released on 2024-02-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Download or read book Trends Challenges and Practices in Contemporary Strategic Management written by M?zrak, Filiz and published by IGI Global. This book was released on 2024-01-10 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern business dynamics are an intricate and strategic landscape that underpins organizational triumphs despite today’s turbulent market. Those fervently exploring the symbiosis of theory and reality within the strategic realm of contemporary strategic management require a solid understanding of the concept, and they can now enhance this journey with Trends, Challenges, and Practices in Contemporary Strategic Management. This seminal work unfurls a tapestry of erudition, guiding its readers through the corridors of contemporary strategic management. Targeting a diverse readership encompassing academicians, researchers, students, and industry leaders, the book’s scope is as expansive as its subject matter. For scholars and researchers, its pages unfold a treasure trove of contemporary strategic management theories, their evolution, and cutting-edge practices. Practitioners entrusted with steering strategic compasses will glean a pragmatic arsenal of insights and best practices, their leadership acumen fortified to navigate the most tempestuous waters of organizational strategy. Covering from disruptive innovation and strategic leadership in a digital epoch to sustainability, global strategy, and the pivotal role of artificial intelligence in shaping strategies, this book mirrors the ever-evolving cadence of contemporary strategic management.
