Download or read book Handbook of Advocacy Advertising written by S. Prakash Sethi and published by HarperCollins Publishers. This book was released on 1987 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Advocacy Advertising written by S. Prakash Sethi and published by . This book was released on 1987 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Health Advocate s Basic Marketing Handbook written by Trisha Torrey and published by . This book was released on 2014-02 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: "(This description is for the 2014 updated version of The Health Advocate's Marketing Handbook.)" As a private health or patient advocate or navigator, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources. Learn more about this book and others in its series at: www.HealthAdvocateResources.com
Download or read book The Lobbying and Advocacy Handbook for Nonprofit Organizations written by Marcia Avner and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nonprofit lobbying is exciting, rewarding, honorable work. Lobbying is a proven way to advance issues, support good ideas, respond to crises, avert disasters, and ensure that an organization's work is adequately supported. Through lobbying, specific laws and regulations that will further an organization's mission can be identified and pressed for adoption. Public policies can be shaped and sustained to reflect an organization's values and priorities. The Nonprofit Board Member's Guide to Lobbying and Advocacy shows board members how to use their power and privilege to move their organization's work forward."--Provided by publisher.
Download or read book Advertising written by Robert Edward Oliver and published by . This book was released on 1974 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Health Advocate s Advanced Marketing Handbook written by Trisha Torrey and published by . This book was released on 2014-10-03 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've mastered the beginning marketing strategies and concepts from "The Health Advocate's Basic Marketing Handbook" and now you're ready to take the next steps... This advanced marketing book will help you assess which aspects of your current marketing are working - and which are not. You'll learn to develop a market niche, command respect as the expert you are, then use that authority to increase revenue for your practice and yourself. You will uncover new target audiences; people who will hire you or influence others to do so. You'll learn how to strengthen your brand, and make it work harder. Then you'll expand upon the many excellent opportunities for marketing yourself and your practice online. The strategies and tactics presented in "The Health Advocate's Advanced Marketing Handbook" are intended to support serious health or patient advocates who wish to maximize their marketing outreach efficiently and effectively. This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Learn more about this book and the others in the series at: www.HealthAdvocateResources.com
Download or read book News for a Change written by and published by SAGE. This book was released on 1999-06-18 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think it's time for a change, then News for a Change is the book for you."--BOOK JACKET.
Download or read book The Health Advocate s Marketing Handbook written by Trisha Torrey and published by . This book was released on 2010-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a private health or patient advocate, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to be private, professional health advocates, patient advocates, patient navigators, case managers, midwives, doulas, therapists, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and other health-related advocates. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources.
Download or read book Citizen s Handbook to Influencing Elected Officials written by Bradford Fitch and published by The Capitol Net Inc. This book was released on 2010 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part research studies, one part interviews and focus groups, and one part experience, this text provides practical guidance on preparing for and meeting with elected officials and staff, writing effective letters and e-mails to elected officials, and strategies for influencing legislators face to face.
Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
Download or read book The Handbook of Strategic Public Relations and Integrated Communications written by Clarke Caywood and published by McGraw Hill Professional. This book was released on 1997-05 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Download or read book The Art of Cause Marketing written by Richard Earle and published by McGraw Hill Professional. This book was released on 2002 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Richard Earle has written an invaluable book about how to use the medium for the benefit of the people instead of just selling Doritoes. I applaud him for making this contribution and reminding us of how even the advertising industry can have a conscience should it choose to realize the good it can do with its immense power." - Michael Moore, author of Stupid White Men ... and Other Sorry Excuses for the State of Nation! and film producer of Roger & Me This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste."
Download or read book Advocacy Marketing written by Gerard Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2017-10-14 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Advocacy Marketing assessment. All the tools you need to an in-depth Advocacy Marketing Self-Assessment. Featuring 620 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Advocacy Marketing improvements can be made. In using the questions you will be better able to: - diagnose Advocacy Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Advocacy Marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Advocacy Marketing Scorecard, you will develop a clear picture of which Advocacy Marketing areas need attention. Included with your purchase of the book is the Advocacy Marketing Self-Assessment downloadable resource, which contains all questions and Self-Assessment areas of this book in a ready to use Excel dashboard, including the self-assessment, graphic insights, and project planning automation - all with examples to get you started with the assessment right away. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help.
Download or read book Routledge Handbook of Political Management written by Dennis W. Johnson and published by Routledge. This book was released on 2010-03-17 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life.
Download or read book Advocating for English Learners written by Diane Staehr Fenner and published by Corwin Press. This book was released on 2013-09-18 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: "English learners (ELs) are the fastest-growing segment of the K-12 population. But Els and their families, who are in the process of learning English and navigating an often-unfamiliar education system, may not have a voice powerful enough to articulate their needs. Consequently, all teachers and administrators must advocate for this all-important diverse group of students who will become tomorrow's workforce."--Back cover.
Download or read book The Advertising Handbook written by S. Roland Hall and published by . This book was released on 1921 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Academic Advocacy for Gifted Children written by Barbara Jackson Gilman and published by Great Potential Press, Inc.. This book was released on 2008 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly titled Empowering Gifted Minds: Educational Advocacy That Works, this book is the definitive manual on gifted advocacy for gifted students. The author tells parents and teachers how to document a child's abilities to provide reasonable educational options year by year.
