Download or read book Handbook Event Market China written by Helmut Schwägermann and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-12-14 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Download or read book Handbook Event Market China written by Helmut Schwägermann and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-12-14 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Download or read book Events Future Trends Perspectives written by Kim Werner and published by UTB GmbH. This book was released on 2020-05-11 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events – future, trends, perspectives provides insights into many of the recent developments within the diverse event industry. International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges. The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more. Vivid case studies and best practice examples are used to illustrate current and future developments and to spark discussion and debate amongst scholars, practitioners and students alike. The Corona crisis (Covid-19) is having a massive impact on the events industry. Due to the editorial deadline of this book in February 2020, this topic could not be considered in this edition. We ask for your understanding. Content: Kim Werner and Ye Ding Acknowledgements PART A Nicole Böhmer, Kim Werner and Imke Wargin Female Careers in the Event Industry – Myth, Reality or Future Vision? Susanne Doppler, Burkhard Schmidt and Liza Funke Work Stress of Event Managers Hans-Jürgen Gaida Marketing Meeting and Event Destinations in Disruptive Times: Future Challenges and Chances Steffen Ronft Event Psychology – An Interdisciplinary Approach Chunlei Wang and Xingdan Wang Theorising the “Event View” as a Kind of “World View” Helmut Schwägermann China Outbound Events – A Challenge for European MICE Destinations Markus Große Ophoff, Kai-Michael Griese and Kim Werner Event Organisations at the Interface between Sustainability and Digitalisation Hui Huang and Hanzhi Zhang Festivals and “New Retail”: A Case Study of the “Double 11” Shopping Festival in China Kim Werner, Christina Bosse and Kai-Michael Griese Slow Events: Assessing the Potential for the Event Industry of the Future PART B Aliosha Alexandrov and Kai-Michael Griese Value Co-creation and the Impact on Marketing and Event Management Curricula Xing Lan and Yi Ding Cooperative Transnational Event Management Education: A Case Study of International Event Management Shanghai (IEMS) Mattheus Louw and Thomas Temme Enhancing Student Learning in Event Management: Student Perceptions of a Business Simulation Game Ye Ding, Li Zhang and Chunlei Wang Innovation and Entrepreneurship Education in Event Management: Case studies from Chinese Universities Gernot Gehrke Researching the Future of Event Education Steffen Ronft Appendix: Further references concerning psychological effects and phenomena
Download or read book International Handbook on the Economics of Mega Sporting Events written by Wolfgang Maennig and published by Edward Elgar Publishing. This book was released on 2012 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands, but can also be a source of intense debate and controversy. This insightful new Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the challenges of globalization and what is their environmental legacy? Compiled and edited by two internationally renowned sports economists, the expert contributions elaborate on the specific mechanisms of the bid processes, analyse the determining factors of winning bids, and illustrate how to construct future bid campaigns. Underpinned by case studies from four continents and by theoretical considerations, the reasons for seemingly systemic cost overruns are explored and analysed, as are the effects on national and regional employment and income, property values, non-traditional economic variables (such as psychological and marketing benefits) and urban branding and transformation. The Handbook also reflects on important elements of design of the games in order to better plan, prepare and allocate resources – including, for example, sustainability issues and the use of campaigns to secure positive perceptions. This book provides an up-to-date analysis of the financing and economic impact of mega sporting events, as well as a full discussion of how host cities can maximize the benefits from their experience. As such, it will prove a fascinating read for academics, students, researchers and policymakers with an interest in economics and public sector economics generally, and more specifically, in the economics of sport.
Download or read book The Handbook of China s Financial System written by Marlene Amstad and published by Princeton University Press. This book was released on 2020-11-17 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, in-depth, and authoritative guide to China's financial system The Chinese economy is one of the most important in the world, and its success is driven in large part by its financial system. Though closely scrutinized, this system is poorly understood and vastly different than those in the West. The Handbook of China’s Financial System will serve as a standard reference guide and invaluable resource to the workings of this critical institution. The handbook looks in depth at the central aspects of the system, including banking, bonds, the stock market, asset management, the pension system, and financial technology. Each chapter is written by leading experts in the field, and the contributors represent a unique mix of scholars and policymakers, many with firsthand knowledge of setting and carrying out Chinese financial policy. The first authoritative volume on China’s financial system, this handbook sheds new light on how it developed, how it works, and the prospects and direction of significant reforms to come. Contributors include Franklin Allen, Marlene Amstad, Kaiji Chen, Tuo Deng, Hanming Fang, Jin Feng, Tingting Ge, Kai Guo, Zhiguo He, Yiping Huang, Zhaojun Huang, Ningxin Jiang, Wenxi Jiang, Chang Liu, Jun Ma, Yanliang Mao, Fan Qi, Jun Qian, Chenyu Shan, Guofeng Sun, Xuan Tian, Chu Wang, Cong Wang, Tao Wang, Wei Xiong, Yi Xiong, Tao Zha, Bohui Zhang, Tianyu Zhang, Zhiwei Zhang, Ye Zhao, and Julie Lei Zhu.
Download or read book The China Management Handbook written by F. Sieren and published by Springer. This book was released on 2016-01-08 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With China's accession to the WTO in Spring 2002 it is essential that Western investors and business people get an effective 'tool kit' which enables them to succeed in the highly competitive Chinese market and to deal with the issues and changes that the WTO will bring. As a guide for western investors this book gives the answer to the 100 most crucial questions on operating or restructuring business in China. The question and answer format allows the reader to rapidly select information for a specific situation.
Download or read book The Event Marketing Handbook written by Allison Saget and published by Kaplan Publishing. This book was released on 2006 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: See:
Download or read book The Study of Food Tourism Hospitality and Events written by Sue Beeton and published by Springer. This book was released on 2018-06-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice. The specific field considered in this book is also placed against the backdrop of the larger question of how universities and other institutions of higher learning are evolving and addressing the new relationships between research, scholarship and teaching.
Download or read book The Routledge Handbook of Chinese Discourse Analysis written by Chris Shei and published by Routledge. This book was released on 2019-01-14 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese is a discourse-oriented language and the underlying mechanisms of the language involve encoding and decoding so the language can be correctly delivered and understood. To date, there has been a lack of consolidation at the discourse level such that a reference framework for understanding the language in a top-down fashion is still underdeveloped. The Routledge Handbook of Chinese Discourse Analysis is the first to showcase the latest research in the field of Chinese discourse analysis to consolidate existing findings, put the language in both theoretical and socio-functional perspectives, offer guidance and insights for further research and inspire innovative ideas for exploring the Chinese language in the discourse domain. The book is aimed at both students and scholars researching in the areas of Chinese linguistics and discourse analysis.
Download or read book Routledge Handbook of Chinese Media written by Gary D. Rawnsley and published by Routledge. This book was released on 2015-04-24 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and communications within the contexts of globalization and regionalization. Moreover, the study of Chinese media provides an invaluable opportunity to test and refine the variety of communications theories that researchers have used to describe, analyse, compare and contrast systems of communications. The Routledge Handbook of Chinese Media is a prestigious reference work providing an overview of the study of Chinese media. Gary and Ming-Yeh Rawnsley bring together an interdisciplinary perspective with contributions by an international team of renowned scholars on subjects such as television, journalism and the internet and social media. Locating Chinese media within a regional setting by focusing on ‘Greater China’, the People’s Republic of China, Taiwan, Hong Kong, Macau and overseas Chinese communities; the chapters highlight the convergence of media and platforms in the region; and emphasise the multi-directional and trans-national character of media/information flows in East Asia. Contributing to the growing de-westernization of media and communications studies; this handbook is an essential and comprehensive reference work for students of all levels and scholars in the fields of Chinese Studies and Media Studies.
Download or read book China Trade Shows and Exhibitions Handbook Strategic Information and Contacts written by IBP, Inc and published by Lulu.com. This book was released on 2013-08-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: China Trade Exhibitions Handbook
Download or read book 42 Rules for Sourcing and Manufacturing in China 2nd Edition written by Rosemary Coates and published by Happy About. This book was released on 2013-07 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing business in China is tougher than you think. Not only is the culture vastly different, but China's experience in manufacturing is still developing. It will be a few years before the majority of manufacturers are up to world standards. In the meantime, quality, contract laws, schedules and logistics must be closely monitored. As a result, the things Westerners must do to be successful are far different from dealing with American or European manufacturers. The best way to quickly come up to speed on these differences and how to handle them is to learn from the experience of others. Through over 20 extraordinary executive interviews, Rosemary Coates captured the essence of sourcing and manufacturing in China. '42 Rules for Sourcing and Manufacturing in China (2nd Edition)' is a pragmatic approach that every businessperson headed to China must read. For business people who are experienced in doing business in China, or for first-time visitors, this book will provide valuable insights from real executives and experts. These executives offer their personal experiences and recommendations about sourcing and manufacturing in China. Going beyond simple cultural do's and don'ts, you will discover: how business is really done how you can make things happen in China the mistake westerners often make, and how to avoid them what made these executives successful Based on her 25 years of supply chain experience, much of it spent living and working across Asia, Rosemary Coates has become an expert on doing business in China. Her own personal experiences in China are interwoven into this book.
Download or read book Handbook of Contemporary Marketing in China written by Chenglu Wang and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.
Download or read book Decoding China written by Matthew B. Christensen and published by Tuttle Publishing. This book was released on 2013-02-26 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embrace the culture and get the most out of your time in China. Going to China for the first time can be an intimidating experience, even for those who have studied the language. In fact, traveling to China for the second, third, or fourth time can also be a challenging experience, especially if you intend to be fully immersed in daily life, get off the beaten path, and experience the "real" China. This China etiquette and culture guide is about how to get things done in China. Decoding China gives you down-to-earth information on how to deal with everyday situations--like eating at a restaurant or shopping at an outdoor market--that present unique and unexpected challenges for foreign visitors. Why being polite when you board a bus is a big mistake Finding a toilet (and what to bring along!) How to bargain for anything in a Chinese market Which train ticket to buy--hard seat? Soft seat? How the Chinese view privacy, and why it may make you seem suspicious Working in a Chinese office, and the politics of lunch As the Academic Director at the Chinese Flagship Center of Brigham Young University, Dr. Matthew B. Christensen has seen countless foreigners arrive in China…and fail to accomplish simple tasks like ordering food, boarding a bus, or making friends with a Chinese colleague. Why? Because they didn't understand China's basic cultural codes. This travel book will help you crack these codes. And with it, you'll soon be able to navigate your way in any situation.
Download or read book Quotations from Chairman Mao Tse Tung written by Mao Tse-Tung and published by Read Books Ltd. This book was released on 2013-04-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.
Download or read book The Cambridge Handbook of Contemporary China written by Colin Mackerras and published by Cambridge University Press. This book was released on 1991-05-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The paradox of contemporary China - its openness to Western technology, yet its rejection of Western democratic ideals - serves to make China appear remote and inaccessible to those outside. The country's vast area and population only accentuate these difficulties. The Cambridge Handbook of Contemporary China presents topical information on all aspects of Chinese life since 1949, with particular emphasis on the 1980s; its major strength is its contemporary focus and easy-to-use format. Useful maps and tabled statistics accompany the text, which is divided into clearly defined categoried. Designed for students, specialists, educationalists, journalists and those in business and government as well as the general reader, the Handbook provides easy access to information on all areas of Chinese life and is a good starting-point for research.
Download or read book Handbook of Contemporary Marketing in China written by Chenglu Wang and published by Nova Science Publishers. This book was released on 2013-01-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing state-of-the-art reviews of various current marketing research areas in China, this text also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance.
