Download or read book Halal Marketing Concept and Strategies UUM Press written by Sany Sanuri Mohd Mokhtar and published by UUM Press. This book was released on 2021-08-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book Halal Marketing: Concept and Strategies aims to fulfil the gap in the literature by encompassing all the perspectives and ethical values of Islamic marketing. This is not a spiritual enlightenment book but an outline of the practical aspects of Islamic marketing. This book presents a useful combination of Islamic concept with marketing and consumption. Various topics including fashion, cosmetics, consumption, advertising, branding, and corporate social responsibility have been covered in this book. The comprehensive themes which encompass the nexus between Islam and marketing have been covered in this book as well. It is worthwhile for practitioners and academicians to study the connection between Islam, marketing as well as sociology. The book provides knowledge not only for Muslim practitioners but also to non-Muslim practitioners. The authors of the book recognize the dimensions of Islamic marketing in practices as well as in morality. The book delivers a comprehensive guideline for the organizations when trying to customize their marketing activities and offerings products according to the Islamic consumer group. The book sheds light on the topics of supply channels, positioning, pricing, and cultural norms as well.

Download or read book Global Halal Perspectives Past Present and Future UUM Press written by Risyawati Mohamed Ismail and published by UUM Press. This book was released on 2020-06-01 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Halal has become more than just an eating habit of Muslims around the world in today’s global economy. It has evolved into a giant economic phenomenon which has affected the global ecosystem beyond the boundaries of religion, politics, culture and ethnicity. Politics, various halal businesses, social entities including geographical location play a part to reflect the complexity of the halal ecosystem. Discussions on its various aspects are richly illustrated through interdisciplinary global perspectives from students and scholars working across disciplines: social sciences, religious studies, humanities and sciences. Global Halal Perspectives — past, present and future brings forth a special set of knowledge and information that even the public will find interesting. This book is the outcome of a research funded by the Ministry of Higher Education (MOHE) Malaysia through its Fundamental Research Grant Scheme (S/O 13246).

Download or read book Case Studies in Management and Business Volume 4 UUM Press written by Soon Jan Jan and published by UUM Press. This book was released on 2018-01-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the fourth volume of the compilation of case studies by UUM’s Institute of Management and Business Research (IMBRe). Following the successful publication of its three predecessors, the current Volume 4 selects and includes the best Malaysian case studies in the broad areas of management, economics and marketing. It is IMBRe’s aspiration to encourage both academics and students to embrace the case-study approach as an effective pedagogical tool. The cases are designed and written by academics to be used for both undergraduate and postgraduate courses, in which the academics themselves, more often than not, serve as instructors. Although each case is written specifically to cater for a particular course, it can be adapted for other related courses.

Download or read book Contemporary Research in Brand Management UUM Press written by Hasnizam Shaari and published by UUM Press. This book was released on 2018-01-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities. This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position. Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.

Download or read book Addressing Economic Challenges of the Covid 19 Pandemic A Malaysian Experience UUM Press written by Irwan Shah Zainal Abidin and published by UUM Press. This book was released on 2022-11-20 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about explaining and analysing Malaysia’s response to the COVID-19 pandemic, especially in the context of the Malaysian economy. This book serves as an important historical account for Malaysia and for Malaysian economic history in particular, as this COVID-19 pandemic challenges are indeed unprecedented. This book is crucial, especially for policymakers, undergraduate and postgraduate students, academics, as well as the general public at large to understand what happened and make sense of what measures and results of what the Malaysian government has done.

Download or read book Case Studies in Management and Business Volume 5 UUM Press written by Nora Azureen Abdul Rahman and published by UUM Press. This book was released on 2020-01-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia is pleased to present this book, which contains a compilation of management and business case studies. The cases in the book are meant for teaching and learning and could be used at both undergraduate and postgraduate levels. Specifically, the first case about Damai Industries Sdn Bhd requires students to apply their knowledge of how to manage a business with respect to corporate governance, marketing, financial management and strategic management in order to sustain the business in the long run. The second case study, which is about the credit challenge faced by Mesra Motel, requires students to apply their knowledge of banking and financial management to come up with capital-raising strategies to ensure that the hotel project runs smoothly. The third case about Credit Card Usage, requires students to apply their knowledge of personal finance, credit management and bank management to reduce financial problems due to mismanagement of credit cards. The fourth case about Classy Tech Machinery Sdn Bhd requires students to apply their knowledge of insurance concepts and principles, such as insurance contracts and claims, in making decisions on the liabilities of the company. The fifth case about 5Ds Enterprise requires students to apply their knowledge of human resource management with regards to recruitment, development and management to come up with strategies to retain the company’s workforce. The sixth and last case is about Persuasive Communication. It requires students to apply their knowledge of how to communicate effectively to ensure that ideas, information, knowledge and values reached the target audience.

Download or read book Women in 4IR Gender Inclusivity in Malaysia UUM Press written by Norizan Abdul Razak and published by UUM Press. This book was released on 2023-12-03 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women in 4IR Gender Inclusivity in Malaysia delves into three key themes revolving around the role of women in the context of the Fourth Industrial Revolution (4IR). Firstly, it explores the multifaceted dimensions of women’s leadership, offering a holistic perspective. Secondly, it explores the realms of gender equality and equity within decision-making and national policy making processes. Thirdly, it examines women’s health and their involvement in the world of business and the economy. In many ways, the 4IR and the Sustainable Development Goals (SDGs) exert a profound influence on the lives of women and girls. The COVID-19 pandemic has accelerated inclusivity through the utilization of technology. However, the unprecedented digital transformation also introduces new challenges for women and girls, who encounter a diverse array of difficulties in engaging with the digital economy across different geographical contexts. Thus, their active participation in the economy and leadership roles, along with their health and well-being warrant comprehensive attention. Empowering them is imperative in strengthening the ecosystem and dismantling gender barriers to accelerate the their progress in shaping the futures. As the country rides the waves of 4IR, it is incumbent upon the nation to seize the opportunity to foster greater workplace diversity and nurture a profoundly inclusive digital society. The book is research-oriented and highlights a wide spectrum of issues related to women in general. It aims to ignite dialogue on achieving equality in opportunity regardless of gender, recognizing technology as the medium that can bridge economic disparities and digital divide, which are the imperatives of gender inclusivity.

Download or read book Case Studies in Management and Business Volume 2 UUM Press written by Rosliza Mat Zin and published by UUM Press. This book was released on 2015-01-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Institute for Business and Management Research (IMBRe), Universiti Utara Malaysia, is pleased to extend this book which features a compilation of business management case studies. The aims of this second volume of Case Studies in Management and Business remain unchanged from the first volume. Realizing the importance of using case study as one of the student-centered learning approach, this book is designed to enhance learning and teaching activities by providing a collection of teaching cases which could be used both for the undergraduate and postgraduate levels. This book includes relatively wide scope of work includes marketing, business policy, IT and Islamic finance. However the field is still in the field of management in general. The target audience is an academician and management students. In general, this book meets the scope of management. It is also suitable for an academician and students, but may not be appropriate in using for certain course, because of its scope is geared to specific disciplines. This book has the potential, especially if the university lecturers took it to be discussed in their classes. There is least amount of case use Malaysia environment in the market. The cases highlighted also are unique and not similar to the other cases. Furthermore, this book is using a real case in the beginning, especially in our country. In addition, this book is accompanied by teaching notes for each case. These teaching notes are available to instructors only. First to fifth case is ongoing for all cases involving the issue of whether the marketing or the service industry. The second and third cases involving issues on marketing in the nutritional industry. Consequently the third to fifth case involves a service industry that highlight on a unique issues within the companies concerned. The sixth case issues on “muamalat” are not so related to other cases. Since each case is developed by different authors, writing style and technique seem different and may disturb the concentration of the readers. The needs for local and contextual business case studies motivate most of the local case writers to write and compile teaching cases that are interesting and relevant to contemporary business situations and decisions, particularly in Malaysia.

Download or read book Proceedings of the 3rd International Halal Conference INHAC 2016 written by Nurhidayah Muhammad Hashim and published by Springer. This book was released on 2018-02-23 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains selected papers which were presented at the 3rd International Halal Conference (INHAC 2016), organized by the Academy of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA (UiTM) Shah Alam, Malaysia. It addresses halal-related issues that are applicable to various industries and explores a variety of contemporary and emerging issues. Highlighting findings from both scientific and social research studies, it enhances the discussion on the halal industry (both in Malaysia and at the international level), and serves as an invitation to engage in more advanced research on the global halal industry.

Download or read book Halal Food Production written by Mian N. Riaz and published by CRC Press. This book was released on 2003-10-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, books addressing Halal issues have focused on helping Muslim consumers decide what to eat and what to avoid among products currently on the marketplace. There was no resource that the food industry could refer to that provided the guidelines necessary to meet the Halal requirements of Muslim consumers in the U.S. and abroad. Halal

Download or read book The Daily Drucker written by Peter Drucker and published by Routledge. This book was released on 2018-03-09 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful new learning tool for the ambitious, self-directed manager, entrepreneur, or business person today, The Daily Drucker distils the essence of management guru Peter F. Drucker's teachings in an easy-to-access, daily calendar format. It presents in organized form: a key statement of Drucker’s, followed by a few lines of comment and explanation, with topics ranging across a great many fields of his work: management, business and the world economy; a changing society; innovation and entrepreneurship; decision-making; the changing workforce and the non-profit and their management. However, the most important part of this book are the blank halves of its pages. They are what the readers will contribute, their actions, decisions and the results of these decisions. There are 366 readings, each addressing a major topic, one for every day of the year. Each reading starts with a topic and a “Drucker Proverb” such as “Know Thy Time”, capturing the essence of the topic. Then there is a teaching taken directly from the works of Peter Drucker. Next comes the action step, where you are asked to “Think on” the teaching and apply it to yourself and your organization.

Download or read book On Food and Cooking written by Harold McGee and published by Simon and Schuster. This book was released on 2007-03-20 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: A kitchen classic for over 35 years, and hailed by Time magazine as "a minor masterpiece" when it first appeared in 1984, On Food and Cooking is the bible which food lovers and professional chefs worldwide turn to for an understanding of where our foods come from, what exactly they're made of, and how cooking transforms them into something new and delicious. For its twentieth anniversary, Harold McGee prepared a new, fully revised and updated edition of On Food and Cooking. He has rewritten the text almost completely, expanded it by two-thirds, and commissioned more than 100 new illustrations. As compulsively readable and engaging as ever, the new On Food and Cooking provides countless eye-opening insights into food, its preparation, and its enjoyment. On Food and Cooking pioneered the translation of technical food science into cook-friendly kitchen science and helped birth the inventive culinary movement known as "molecular gastronomy." Though other books have been written about kitchen science, On Food and Cooking remains unmatched in the accuracy, clarity, and thoroughness of its explanations, and the intriguing way in which it blends science with the historical evolution of foods and cooking techniques. Among the major themes addressed throughout the new edition are: · Traditional and modern methods of food production and their influences on food quality · The great diversity of methods by which people in different places and times have prepared the same ingredients · Tips for selecting the best ingredients and preparing them successfully · The particular substances that give foods their flavors, and that give us pleasure · Our evolving knowledge of the health benefits and risks of foods On Food and Cooking is an invaluable and monumental compendium of basic information about ingredients, cooking methods, and the pleasures of eating. It will delight and fascinate anyone who has ever cooked, savored, or wondered about food.

Download or read book Vinegars of the World written by Laura Solieri and published by Springer Science & Business Media. This book was released on 2009-08-29 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vinegars can be considered as acidic products of special importance for the enri- ment of our diet, and resulting from the desired or controlled oxidation of ethanol containing (liquid) substrates. The traditional use and integration of vinegars in numerous cultures can be traced back to ancient times. In fact, the cultural heritage of virtually every civilization includes one or more vinegars made by the souring action (of micro-organisms) following alcoholic fermentation. It has been do- mented that the Egyptians, Sumerians and Babylonians had experience and tech- cal knowledge in making vinegar from barley and any kind of fruit. Vinegar was very popular both in ancient Greece and Rome, where it was used in food prepa- tions and as remedy against a great number of diseases. In Asia, the first records about vinegar date back to the Zhou Dynasty (1027-221 BC) and probably China’s ancient rice wines may have originally been derived from fruit, for which (malted) rice was substituted later. The historical and geographical success of vinegars is mainly due to the low technology required for their production, and to the fact that several kinds of raw materials rich in sugars may easily be processed to give vinegar. In addition, vi- gars are well-known and accepted as safe and stable commodities that can be c- sumed as beverages, health drinks or added to food as preservatives or as flavo- ing agents.

Download or read book Handbook of Poultry Science and Technology Secondary Processing written by Isabel Guerrero-Legarreta and published by John Wiley and Sons. This book was released on 2010-03-30 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive reference for the poultry industry—Volume 2 describes poultry processing from raw meat to final retail products With an unparalleled level of coverage, the Handbook of Poultry Science and Technology provides an up-to-date and comprehensive reference on poultry processing. Volume 2: Secondary Processing covers processing poultry from raw meat to uncooked, cooked or semi-cooked retail products. It includes the scientific, technical, and engineering principles of poultry processing, methods and product categories, product manufacturing and attributes, and sanitation and safety. Volume 2: Secondary Processing is divided into seven parts: Secondary processing of poultry products—an overview Methods in processing poultry products—includes emulsions and gelations; breading and battering; mechanical deboning; marination, cooking, and curing; and non-meat ingredients Product manufacturing—includes canned poultry meat, turkey bacon and sausage, breaded product (nuggets), paste product (pâté), poultry ham, luncheon meat, processed functional egg products, and special dietary products for the elderly, the ill, children, and infants Product quality and sensory attributes—includes texture and tenderness, protein and poultry meat quality, flavors, color, handling refrigerated poultry, and more Engineering principles, operations, and equipment—includes processing equipment, thermal processing, packaging, and more Contaminants, pathogens, analysis, and quality assurance—includes microbial ecology and spoilage in poultry and poultry products; campylobacter; microbiology of ready-to-eat poultry products; and chemical and microbial analysis Safety systems in the United States—includes U.S. sanitation requirements, HACCP, U.S. enforcement tools and mechanisms

Download or read book The Human in Command written by Carol McCann and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together experienced military leaders and researchers in the human sciences to offer current operational experience and scientific thought on the issue of military command, with the intention of raising awareness of the uniquely human aspects of military command. It includes chapters on the personal experiences of senior commanders, new concepts and treatises on command theory, and empirical findings from experimental studies in the field.

Download or read book The Religious Identity of Young Muslim Women in Berlin written by Synnøve Bendixsen and published by BRILL. This book was released on 2013-04-17 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Religious Identity of Young Muslim Women in Berlin offers an in-depth ethnographic account of Muslim youth’s religious identity formation and their everyday life engagement with Islam. It deals with the reconstruction of selfhood and the collective content of identity formation in an urban and transnational setting.

Download or read book Fit Failure and the Hall of Fame written by Charles C. Snow and published by Simon and Schuster. This book was released on 2010-06-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managers often become frustrated when, after making Herculean efforts to launch a better product, create a superior structure, or improve processes, success remains a distant and elusive goal. But genuine success does not come from any single action--or any random group of actions--caution Raymond Miles and Charles Snow in this incisive analysis of success and failure. Instead, they argue, success is achieved when the strategy, structure, and processes of a company fit together: operations then run smoothly inside and out, more is done with less, and customers are satisfied. Companies that go a step further to create exceptionally innovative strategy-structure-process packages--for example, Carnegie Steel was the first to create a vertically integrated, centralized management structure within the steel industry--often develop a record of accomplishments and reputation considerable enough to propel them into a mythical corporate Hall of Fame. Based on studies of dozens of companies to which they have applied this concept of fit, the authors explain how success and failure can be predicted.Examining the causes of success and failure historically, they describe how such companies as General Motors and Sears, Roebuck--both Hall of Fame candidates--earned their legendary status by pioneering new forms of organization to fit the strategy-structure-process combination demanded by the marketplace at the time. Miles and Snow relate historic successes to current successes, explaining how even the most thriving companies of today--including Wal-Mart, Rubbermaid, and General Electric--could lose their way and become misfit companies. They describe in detail the path to misfit and what pitfalls to avoid to stay on the right track. Looking to the future, the authors examine new shapes organizations will take, including various types of networks and a promising new form that they call the spherical organization. Finally, Miles and Snow detail the key to long-term corporate health: dynamic fit. Dynamic fit allows managers to ensure flexibility and ongoing adaptation to the marketplace. Without it, the authors warn, success is fragile. With it, companies can develop their own recipe for success that works consistently no matter what corporate climate the future holds.