Download or read book Guilt Arousing Marketing Communications written by Morry Ghingold and published by . This book was released on 1980 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Customer is NOT Always Right Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE. This book was released on 2002 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
Download or read book Social Marketing and Advertising in the Age of Social Media written by Lukas Parker and published by Edward Elgar Publishing. This book was released on 2020-11-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.
Download or read book Communication Yearbook 23 written by Michael Roloff and published by Routledge. This book was released on 2012-03-22 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Yearbook 23, originally published in 2000 includes discussions about the relationship between communication and the emotional processes. The authors do not confine the reviews to research conducted in a single context, but instead draw upon scholarship that informs about shame and guilt in intimate, family, organizational and public discourse. Also explored is literature on compliance resistance and the emotional reactions that accompany resistance. Other reviews address issues involving communication about sexual harassment in the workplace, cross-cultural influences on management styles, and the mass media's role in encouraging change in body shape. Offering a tremendous variety of in-depth analyses of communication scholarship in a broad array of research areas, this is a vital sourcebook for researchers, teachers and students alike.
Download or read book The Illustrated Guide to the Content Analysis Research Project written by Patricia Swann and published by Routledge. This book was released on 2020-06-07 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.
Download or read book Communication Yearbook 21 written by Michael Roloff and published by Routledge. This book was released on 2012-03-22 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1998.
Download or read book Leveraging Consumer Psychology for Effective Health Communications The Obesity Challenge written by Rajeev Batra and published by Routledge. This book was released on 2015-07-17 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
Download or read book Journal of Business Research written by and published by . This book was released on 1983 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Moral Emotions in Divided Politics written by Gabriella Szabó and published by Springer Nature. This book was released on with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Psycholinguistic Phenomena in Marketing Communications written by Tina M. Lowrey and published by Psychology Press. This book was released on 2020-07-24 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
Download or read book Change a Life Change your Own written by Peter Ove and published by Fernwood Publishing. This book was released on 2018-06-11T00:00:00Z with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Change a Life, Change Your Own is a long-overdue adult discussion about how child sponsorship, a spectacularly successful fundraising tool, infantilizes both donor and recipient, turning good intentions into paternalism and reinforcing stereotypical Western ideas about helplessness and hopelessness in developing countries.” - Ian Smillie, author of The Charity of Nations, Freedom from Want, and Diamonds “Change a Life. Change Your Own.” “For less than a dollar a day.” “For the cost of one coffee a day.” With these slogans, and their accompanying images of poor children, some of the world’s largest development organizations invite the global North to engage in one of their most prominent and successful fundraising techniques: child sponsorship. But as Peter Ove argues in Change a Life, Change Your Own, child sponsorship is successful not because it addresses the needs of poor children, but because it helps position what it means to live ethically in an unequal and unjust world. In this way, child sponsorship is seen as more than an effective marketing tool; it is a powerful mechanism for spreading particular ideas about the global South, the global North and the relationship between the two. Through sponsorship, the desire to raise money, secure “appropriate” childhoods, and become better people ends up taking priority over the goal of living together well on a global scale. Drawing on in-depth interviews with child sponsors and sponsorship staff, Change a Life, Change Your Own explores the contexts in which sponsorship promotional material is produced, interpreted and acted upon. This is not an exposé on the use of sponsorship dollars or high administrative costs; it is a clearly written and compelling account of how the problem of development is constructed such that child sponsorship is seen to be a rational and ethical solution.
Download or read book Routledge International Handbook of Emotions and Media written by Katrin Döveling and published by Routledge. This book was released on 2021-11-09 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In times of a worldwide pandemic, the election of a new US president, "MeToo," and "Fridays for Future," to name but a few examples, one thing becomes palpable: the emotional impact of media on individuals and society cannot be underestimated. The relations between media, people, and society are to a great extent based on human emotions. Emotions are essential in understanding how media messages are processed and how media affect individual and social behavior as well as public social life. Adopting a thoroughly interdisciplinary approach to the study of emotions in the context of media, the second, entirely revised and updated, edition of Routledge International Handbook of Emotions and Media comprises areas such as evolutionary psychology, media psychology, media sociology, cultural studies, media entertainment, and political and digital communication. Leading experts from across the globe explore cutting-edge research on the role of emotion in selecting and processing media contents, the emotional consequences of media use, politics and public emotion, emotions in political communication and persuasion, as well as emotions in digital, interactive, and virtual encounters. This compelling and authoritative Handbook is an essential reference tool for scholars and students of media, communication science, media psychology, emotion, cognitive and social psychology, cultural studies, media sociology, and related fields.
Download or read book Emotions and Consumption Behaviour written by Isabella Soscia and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔA structured, scientific approach to the study of emotional responses that is of interest to both managers and consumers. For marketing managers, this book proposes a simple method to understand how individual emotions, such as guilt or happiness, influence specific post-purchase behaviors. For consumers, it illustrates the broader implications of emotions that are routinely experienced while choosing, buying, and consuming products and services. Overall, the author deals with the elusive, complex, but highly fascinating subject of emotions and consumer behaviour in a lucid and coherent manner.Õ Ð Simona Botti, London Business School, UK ÔLiterally and metaphorically, this long-overdue book is full of emotions. While illustrating the role and implications of human emotions on consumption behaviour, the author does it passionately. She comments on the evidence that consumers desire much more than functional utility and material possession of goods. Positive, negative, and mixed emotions are better predictors of the way consumers elaborate meanings of their possessions as well as sounder explanations of the way consumption is used in order to navigate social relations.Õ Ð Luca M. Visconti, ESCP Europe, France This stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective. It demonstrates how gratitude, happiness, guilt, anger, pride and sadness determine different post-consumption behaviours such as positive and negative word of mouth, repurchase intention and complaint behaviour. The emotional side of consumption seems to play an essential role in explaining choices made and actions taken by consumers. The book explores the cognitive antecedents and the action tendencies of happiness and unhappiness and social emotions such as guilt and pride, anger and gratitude are analysed. The will equip managers with conceptual tools and managerial guidance either to prevent certain emotions from arising in consumers or to generate desired emotions in consumers and so inhibit or promote appropriate actions. Using empirical examples, Isabella Soscia demonstrates that different emotions predict specific different types of post-consumption behaviours and that cognitive antecedents specified in the psychology literature elicit them. Emotions and Consumption Behaviour will prove invaluable for consumer behaviour scholars and marketing scholars. Students will find the examples and short case-study descriptions that clarify the theoretical content illuminating. As each of the emotions analysed has different managerial implications, marketing managers, brand and product managers as well as advertising managers will find that this book helps them to design marketing strategy.
Download or read book Script Development and Validation in Industrial Buyer seller Contexts written by Thomas W. Leigh and published by . This book was released on 1985 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Weaponized Words written by Kurt Braddock and published by Cambridge University Press. This book was released on 2020-04-16 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover theories of persuasion that show how terrorist messages promote radicalization and how counter-messages fight terrorist propaganda.
Download or read book Proceedings of the 1993 World Marketing Congress written by M. Joseph Sirgy and published by Springer. This book was released on 2015-06-20 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
