Download or read book Guiding Public Relations Through Polling Public Opinion written by Robert Louis Walter and published by . This book was released on 1953 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Researching the Public Opinion Environment written by Sherry Devereaux Ferguson and published by SAGE. This book was released on 2000-05-11 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents
Download or read book At the Bar of Public Opinion written by John Price Jones and published by . This book was released on 1939 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Opinion Polls and the Media written by C. Holtz-Bacha and published by Springer. This book was released on 2012-04-05 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.
Download or read book Political Public Relations written by Jesper Stromback and published by Routledge. This book was released on 2011-05-18 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
Download or read book Communication of Politics written by Bruce I Newman and published by Routledge. This book was released on 2016-05-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia. Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include: a critical assessment of strategies used in the 2000 United States Presidential election branding as a means of establishing party values and winning support the expanding roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and media/public relations Quangos (Quasi-Autonomous Non-Governmental Organizations) and much more! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovative—and sometimes controversial—uses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makers—even candidates.
Download or read book The Illusion of Public Opinion written by George F. Bishop and published by Rowman & Littlefield. This book was released on 2005 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rigorous critique of public opinion polling in the U.S., George F. Bishop makes the case that a lot of what passes as "public opinion" in mass media today is an illusion, an artifact of measurement created by vague or misleading survey questions presented to respondents who typically construct their opinions on the spot. Using evidence from a wide variety of data sources, Bishop shows that widespread public ignorance and poorly informed opinions are the norm rather than definitive public opinion on key political, social, and cultural issues of the day. The Illusion of Public Opinion presents a number of cautionary tales about how American public opinion has supposedly changed since 9/11, amplified by additional examples on other occasions drawn from the American National Election Studies. Bishop's analysis of the pitfalls of asking survey questions and interpreting poll results leads the reader to a more skeptical appreciation of the art and science of public opinion polling as it is practiced today.
Download or read book Political Propaganda Advertising and Public Relations Emerging Research and Opportunities written by Kavo?lu, Samet and published by IGI Global. This book was released on 2019-10-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
Download or read book Political Public Relations written by Jesper Stromback and published by Routledge. This book was released on 2019-07-30 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
Download or read book Measuring Your Public Relations written by Herman David Stein and published by . This book was released on 1952 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Journalist s Guide to Public Opinion Polls written by Sheldon R. Gawiser and published by Praeger. This book was released on 1994-10-21 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.
Download or read book Handbook on Politics and Public Opinion written by Rudolph, Thomas J. and published by Edward Elgar Publishing. This book was released on 2022-08-18 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the nature of public opinion in democratic societies, this Handbook succinctly illustrates the importance of public opinion as an instrument of popular control and democratic accountability. Expert contributors in the field provide a thorough review of a variety of theoretical and methodological approaches to the study of this timely topic.
Download or read book The SAGE Handbook of Public Opinion Research written by Wolfgang Donsbach and published by SAGE. This book was released on 2007-12-18 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Download or read book Political Polling in the Digital Age written by Robert K. Goidel and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Navigating Public Opinion written by Jeff Manza and published by Oxford University Press, USA. This book was released on 2002 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do politicians listen to the public? When? How often? Or are the views of the public manipulated and used strategically by elites? In this text, leading scholars of American politics assess and debate the impact of public opinion on policy making. Central issues include the changing relationship between opinion and policy over time, how key actors use public opinion to formulate domestic and foriegn policy and how measurment techniques might improve our understanding of the results of polls and survey research.
Download or read book Gaining Influence in Public Relations written by Bruce K. Berger and published by Routledge. This book was released on 2006-08-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.
Download or read book In Defense Of Public Opinion Polling written by Kenneth F Warren and published by Westview Press. This book was released on 2001-06-25 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional pollster argues that public opinion polling is good for American Democracy.
