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Book Frontline and Factory

    Book Details:
  • Author : Roy MacLeod
  • Publisher : Springer Science & Business Media
  • Release : 2007-05-06
  • ISBN : 1402054904
  • Pages : 292 pages

Download or read book Frontline and Factory written by Roy MacLeod and published by Springer Science & Business Media. This book was released on 2007-05-06 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a first considered attempt to study the factors that conditioned industrial chemistry for war in 1914-18. Taking a comparative perspective, it reflects on the experience of France, Germany, Austria, Russia, Britain, Italy and Russia, and points to significant similarities and differences. It looks at changing patterns in the organisation of industry, and at the emerging symbiosis between science, industry and the military.

Book Translation and Meaning

    Book Details:
  • Author : Marcel Thelen
  • Publisher : Lodz Studies in Language
  • Release : 2016
  • ISBN : 9783631663905
  • Pages : 0 pages

Download or read book Translation and Meaning written by Marcel Thelen and published by Lodz Studies in Language. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents new and innovative ideas on the didactics of translation and interpreting. They include assessment methods and criteria, assessment of competences, graduate employability, placements, skills labs, the perceived skills gap between training and profession, the teaching of terminology, and curriculum design.

Book Buyology

    Book Details:
  • Author : Martin Lindstrom
  • Publisher : Currency
  • Release : 2010-02-02
  • ISBN : 0385523890
  • Pages : 274 pages

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Book Handbook of Translation Studies

Download or read book Handbook of Translation Studies written by Yves Gambier and published by John Benjamins Publishing. This book was released on 2010-10-28 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a meaningful manifestation of how institutionalized the discipline has become, the new Handbook of Translation Studies is most welcome. The HTS aims at disseminating knowledge about translation and interpreting to a relatively broad audience: not only students who often adamantly prefer user-friendliness, researchers and lecturers in Translation Studies, Translation & Interpreting professionals; but also scholars, experts and professionals from other disciplines (among which linguistics, sociology, history, psychology). Moreover, the HTS is the first handbook with this scope in Translation Studies that has both a print edition and an online version. The HTS is variously searchable: by article, by author, by subject. Another benefit is the interconnection with the selection and organization principles of the online Translation Studies Bibliography (TSB). Many items in the reference lists are hyperlinked to the TSB, where the user can find an abstract of a publication. All articles are written by specialists in the different subfields and are peer-reviewed

Book Between History and Literature

Download or read book Between History and Literature written by Lionel Gossman and published by . This book was released on 2001-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gossman (French, Princeton U.) illuminates the problematic relationship between history and literature, and shows how each discipline both challenges and undermines the other's absolutist pretensions. In particular, he address the essential historicity of literature and the essentially literary-textual nature of history through an inquiry into the work of the Romantic historians, especially Thierry and Michelet. Annotation copyrighted by Book News, Inc., Portland, OR

Book Biomimicry

    Book Details:
  • Author : Janine M. Benyus
  • Publisher : Harper Collins
  • Release : 2009-08-11
  • ISBN : 0061958921
  • Pages : 324 pages

Download or read book Biomimicry written by Janine M. Benyus and published by Harper Collins. This book was released on 2009-08-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Repackaged with a new afterword, this "valuable and entertaining" (New York Times Book Review) book explores how scientists are adapting nature's best ideas to solve tough 21st century problems. Biomimicry is rapidly transforming life on earth. Biomimics study nature's most successful ideas over the past 3.5 million years, and adapt them for human use. The results are revolutionizing how materials are invented and how we compute, heal ourselves, repair the environment, and feed the world. Janine Benyus takes readers into the lab and in the field with maverick thinkers as they: discover miracle drugs by watching what chimps eat when they're sick; learn how to create by watching spiders weave fibers; harness energy by examining how a leaf converts sunlight into fuel in trillionths of a second; and many more examples. Composed of stories of vision and invention, personalities and pipe dreams, Biomimicry is must reading for anyone interested in the shape of our future.

Book Claiming an Education

    Book Details:
  • Author : Jane Gaskell
  • Publisher : James Lorimer & Company
  • Release : 1989
  • ISBN : 9780921908029
  • Pages : 118 pages

Download or read book Claiming an Education written by Jane Gaskell and published by James Lorimer & Company. This book was released on 1989 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at what it is like to be a woman in the Canadian school system.

Book Critical Discourse Studies in Context and Cognition

Download or read book Critical Discourse Studies in Context and Cognition written by Christopher Hart and published by John Benjamins Publishing. This book was released on 2011 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Discourse Studies (CDS) is an exciting research enterprise in which scholars are concerned with the discursive reproduction of power and inequality. However, researchers in CDS are increasingly recognising the need to investigate the cognitive dimensions of discourse and context if they want to fully account for any connection between language, legitimisation and social action. This book presents a collection of papers in CDS concerned with various ideological discourses. Analyses are firmly rooted in linguistics and cognition constitutes a major focus of attention. The chapters, which are written by prominent researchers in CDS, come from a broad range of theoretical perspectives spanning pragmatics, cognitive psychology and cognitive linguistics. The book is essential reading for anyone working at the cutting edge of CDS and especially for those wishing to explore the central place that cognition must surely hold in the relationship between discourse and society.

Book Zacarias  My Brother

Download or read book Zacarias My Brother written by Abd Samad Moussaoui and published by Seven Stories Press. This book was released on 2011-01-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zacarias Moussaoui was arrested in the United States in August 2001. He is currently in a federal prison in Virginia, charged with "conspiring with Osama bin Laden and Al-Qaeda to murder thousands of innocent people in New York, Virginia, and Pennsylvania." Moussaoui , who trained to be a pilot in Oklahoma, admits to being a member of Al-Qaeda but denies involvement in the events of September 11. He has opted to defend himself. Written by his brother, Zacarias, My Brother tells the story of Zac’s life from birth to the time in 1996 when he broke contact with his family and became deeply involved with Muslim fundamentalists in London. It is a unique document about what it is to grow up a Muslim in Western Europe today and how an extremist is made. In Zacarias, My Brother, author Abd Samad Moussaoui describes the struggle that young Arab men and their families endure in Europe, seeking an education and equal opportunity, only to find most avenues of assimilation effectively barred to people of color. At the same time, he authoritatively details the techniques of the extremist sects that recruit potential terrorist cadres. Members of the Wahhabi sect have perfected a rhetoric that appeals to the wounded pride of these young Arab men, Moussaoui writes—for example, offering funds to help them complete their education. Moussaoui deplores the route taken by his brother. He is not in any way an apologist for terrorism. Even so, he shows convincingly that normal young men can end up terrorists, and suggests how and why this happens. Moussaoui shows with gripping clarity how Wahhabism distorts true Islamic faith and the threat it poses to Islam. And his book strongly suggests that the best defense against terrorist groups like the Wahhabi sect in the future is anything people can do to end racism.

Book General Conditions Applicable to Loan and Guarantee Agreements

Download or read book General Conditions Applicable to Loan and Guarantee Agreements written by World Bank and published by World Bank Publications. This book was released on 1995 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Developing Critical Thinkers

Download or read book Developing Critical Thinkers written by Stephen D. Brookfield and published by Jossey-Bass. This book was released on 1991-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1989 Winner of the Cyril O. Houle World Award for Literature inAdult Education This award-winning book offers a practical, straightforwardguide to helping adults develop their critical thinking skills infour key arenas of adult life: in their personal relationships, intheir workplaces, in their political involvements, and in theirresponses to the media.

Book Translation Studies in Africa

Download or read book Translation Studies in Africa written by Judith Inggs and published by Bloomsbury Publishing. This book was released on 2009-03-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa is a huge continent with multicultural nations, where translation and interpretation are everyday occurrences. Translation studies has flourished in Africa in the last decade, with countries often having several official languages. The primary objective of this volume is to bring together research articles on translation and interpreting studies in Africa, written mainly, but not exclusively, by researchers living and working in the region. The focus is on the translation of literature and the media, and on the uses of interpreting. It provides a clear idea of the state and direction of research, and highlights research that is not commonly disseminated in North Africa and Europe. This book is an essential text for students and researchers working in translation studies, African studies and in African linguistics.

Book Towards Life Cycle Sustainability Management

Download or read book Towards Life Cycle Sustainability Management written by Matthias Finkbeiner and published by Springer Science & Business Media. This book was released on 2011-07-23 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a selection of the most relevant contributions to the LCM 2011 conference in Berlin. The material explores scientific and practical solutions to incorporating life cycle approaches into strategic and operational decision making. There are several sections addressing methodological topics such as LCSM approaches, methods and tools, while more application-oriented sections deal with the implementation of these approaches in relevant industrial sectors including agriculture and food, packaging, energy, electronics and ICT, and mobility.

Book Existential Semiotics

Download or read book Existential Semiotics written by Eero Tarasti and published by Indiana University Press. This book was released on 2001-02-22 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Existential semiotics involves an a priori state of signs and their fixation into objective entities. These essays define this new philosophical field.

Book Byzantium After Byzantium

Download or read book Byzantium After Byzantium written by Nicolae Iorga and published by Center For Romanian Studies. This book was released on 2023-01-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in French in 1935, the author's formula Byzantium after Byzantium defines several centuries of world history. Iorga points out the great contributions of Byzantine civilization to the Western world, especially during the Renaissance. He demonstrates that Byzantium survived through its people and local autonomies, as well as through its exiles--clerics, scholars, merchants, and political officials. One of the most important expressions of this was found in the Romanian principalities where Greeks from the Phanar district of Istanbul played a major role in Romanian political life, defining an entire period of Romanian history--the Phanariot Period. They continued the Byzantine ideas, aspirations, education, and way of life. All of this allows us to speak of a Byzantium after Byzantium.

Book Unfolding the Semiotic Web in Urban Discourse

Download or read book Unfolding the Semiotic Web in Urban Discourse written by Zdzisław Wąsik and published by Philologica Wratislaviensia: From Grammar to Discourse. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main focus of this volume is on urbanity as a discursive way of human life in the city. Discourse is specified here in terms of semiotic codes and processes that link city dwellers as communicating selves into interpersonal and intersubjective collectivities when they create and interpret similar meanings embodied in material bearers. Accordingly, the unfolding of the semiotic web is understood, firstly, as detecting and evaluating the growth and manifestation of the sphere of meaning-bearers or a sequence of meaning-bearing events, and secondly, as identifying and explaining the constituents and aspects of discourse in the light of signs and/or sign-processes that aggregate individual participants of communication into discursive linkages on a lower level and discursive communities - on a higher level of social grouping. Some contributions deal with the discursive properties of human individuals in urban environments, and some others are devoted either to the meta-discourses on the city or discourses in the city.

Book Sociology on Trial

    Book Details:
  • Author : Anonymous
  • Publisher : Hassell Street Press
  • Release : 2021-09-09
  • ISBN : 9781013895319
  • Pages : 200 pages

Download or read book Sociology on Trial written by Anonymous and published by Hassell Street Press. This book was released on 2021-09-09 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.