Download or read book Guidance For Restaurant And Bar Marketing Improve Your Guest Count And Run A Successful Bar Or Restaurants written by Colton Ashfield and published by Independently Published. This book was released on 2020-12-24 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of marketing your venue is an art and a science. The way in which you execute your marketing strategies can either make or break your venue - you need to market your venue and products strategically, consistently and to the right audience. Marketing is an essential process in hospitality (as it is in any commercial industry) and chances are the hospitality industry in your surrounding geographical area is extremely competitive. As a general overall marketing objective, you need to tell the right audience that you are open for business, and entice them to visit your venue, instead of the venue next door. You can find the secrets in this guidance of marketing for bar or restaurant!
Download or read book Restaurant and Bar Marketing written by Erik Shellenberger and published by . This book was released on 2021-11-05 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Experts" are lying to you. A real, raw and relevant look at the reality of Restaurant Marketing in today's noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge. Master the Fishbowl vs. the Ocean concept and start increasing guest counts where the NEW customers are - Google, Tripadvisor and Yelp. NOT social media. Do not listen to the "one size fits all" social media people who put their own best interests ahead of your restaurant's success. Learn from my decade of corporate Restaurant Marketing experience and my knowledge gained by simply ASKING the public how they decide where to eat and drink instead of guessing. The marketing status quo of today is shockingly flawed which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I've learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve. THIS is how to improve guest counts and run a successful bar or restaurant. Today's "Restaurant Marketing Expert" is running increasingly low on the "Expert" part. Now more than ever, large corporate restaurant marketing teams rely on expensive social media campaigns and flashy-looking visual presentations. All of which will be seen by an decreasing number of potential customers. These marketing departments often can't differentiate between what works for them personally, and what will make your restaurant succeed. The marketing approach for a nightclub with a younger demographic is totally different for a casual restaurant or for fine dining. Yet we all still use this generic "plug-and-play" social media marketing approach used over and over in the most hilariously misused way possible. Restaurant Marketing and Marketing Strategies in general have come a long way since the internet was invented. What worked a decade ago is laughable today. What worked last year is probably pretty worthless today. If your business is in a tourist-heavy environment yet your marketing approach is based in social media and not SEO (Search engine optimization) then I can promise you, your money is being wasted. Can your customers find you from Facebook if they haven't ever heard of you? Can they see your clever Instagram posts if they have no idea you exist? Tourists and people looking to make a "right here, right now" purchase primarily use 3 online tools - Google, Tripadvisor and Yelp. Stop throwing money away on insane Restaurant Marketing Campaigns geared toward an audience you don't even have! In this book, I cut out all of the noise and BS of traditional Restaurant Marketing approaches and narrow it down to what works. To what we can measure and prove. To what actually brings in a positive ROI and helps improve your business and grow your guest counts. Take it from a former employee and Corporate Marketing Director who was forced to implement ridiculous Restaurant Marketing campaigns with zero accountability and zero proven success rates. I'm well versed in what doesn't work and I've seen hundreds of thousands of dollars wasted in the name of Restaurant Promotions over the years. Don't make these same mistakes and keep your money where it belongs - in your bank account. This book is an extremely easy read and digest. I don't try to sound psudo-educated by deliberately talking over someone's head like some stuffy board-room sales-pitch. I'm only concerned about one thing - to bring more customers into your restaurant or bar. I cut out the nonsense and overthought ideas and make implementing your own Restaurant Marketing Strategy so easy that anyone can do it. No fancy degree or college intern needed.
Download or read book The Ultimate Guide To Marketing Your Restaurant Or Bar How To Improve Guest Counts written by Clay Klimaszewski and published by Independently Published. This book was released on 2020-12-24 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of marketing your venue is an art and a science. The way in which you execute your marketing strategies can either make or break your venue - you need to market your venue and products strategically, consistently and to the right audience. Marketing is an essential process in hospitality (as it is in any commercial industry) and chances are the hospitality industry in your surrounding geographical area is extremely competitive. As a general overall marketing objective, you need to tell the right audience that you are open for business, and entice them to visit your venue, instead of the venue next door. You can find the secrets in this guidance of marketing for bar or restaurant!
Download or read book Restaurant and Bar Marketing written by Erik Shellenberger and published by Independently Published. This book was released on 2018-10-10 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A real, raw and relevant look at the reality of marketing your bar or restaurant in today's noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge."--Page 4 of cover.
Download or read book Bar Restaurant Success written by Nick Fosberg and published by Createspace Independent Publishing Platform. This book was released on 2017-05-16 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you''re a bar or restaurant owner, who''s looking to attract new customers and turn them into loyal customers, Bar Restaurant Success is going to give you a step by step road map to follow to make that happen. Here''s what 2 industry experts had to say. "This should be a book that every owner or operator owns and devours. In my 20 plus years in the hospitality industry, I have yet to read anything like this. I got value on just about every page and couldn''t stop reading!" James Henderson, Former Director of Operations TGI Fridays & Former Vice President of Human Resources for Rafferty''s Restaurants "From Nick''s personal experience, his insight into the industry, not only provides today''s operators with an informative analysis on the ever changing consumer loyalty relationship, but has also developed a proven solution in navigating and fusing the old world traditions of the hospitality industry with today''s ever changing technology driven consumer. Bar Restaurant Success is a must read for any operator looking to stay ahead of the curve in securing and building customer loyalty for long term success." James Moreland, a New York based bar lifestyle, trade & industry expert Who Is The Book For? Any bar or restaurant owner who: *Wants an easier, faster, less riskier way to increase sales and attract new customer without risking advertising dollars. *Wants multiple ways to leverage their time and systematize their business so they can spend more time with family and friends. *Wants a simple step-by-step guide to hand to their managers to help increase sales and get new customers in the door. *Wants any advantage they can get over their competition. Any manager, server, or bartender who: *Has a passion for marketing and promotions and wants to take their income to the next level by helping their owners build their business with proven, time tested marketing strategies. *Eventually sees themselves opening up their own bar or restaurant in the near future and wants a proven formula for building and scaling the business in a way where their brand stands out from the competition. Here Are A Few Secrets That You''ll Discover... *The number one reason owners see zero results from social media marketing and the one simple tweak to fix it. *How to ONLY advertise to people in your area who are BUYING beer, wine, liquor, and meals at other bars and restaurants on their credit cards - can you think of the ROI you''d get targeting ONLY these types of people with offers to your business. *How Lena added 20 daily loyal customers to her business in just 60 days using one marketing strategy that cost very little to use. (Every bar and restaurant owner should be using this one strategy, but most are unaware of what it is) *How a high end steakhouse in Houston, TX made almost $60,000 in sales and got over 2,000 brand new customers in the door with one promotion using Facebook and e-mail. *The little known secret a restaurant owner in a town of 14,000 in Minnesota used to generate nearly $30,000 in sales from only using his e-mail list (If this works for small town restaurant owners, it will work for anyone). *The one key element that determines if your marketing campaign is going to be a success or failure. *The best offers to make to get new customers in your doors & the worst offers to make (Based on 6 years of testing different offers. This is your shortcut to eliminating trial and error). *The 5 key ingredients you need in every ad to get the highest ROI on your marketing dollars - If you leave one of these out, you''re marketing efforts can be a total loss. *The $85 marketing campaign that can easily bring you well over $1,000 in sales if your ticket average is at least $15.
Download or read book Tips And Instructions To Marketing Your Bar Or Restaurants To Boost Your Business written by Quintin Mokiao and published by Independently Published. This book was released on 2020-12-24 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of marketing your venue is an art and a science. The way in which you execute your marketing strategies can either make or break your venue - you need to market your venue and products strategically, consistently and to the right audience. Marketing is an essential process in hospitality (as it is in any commercial industry) and chances are the hospitality industry in your surrounding geographical area is extremely competitive. As a general overall marketing objective, you need to tell the right audience that you are open for business, and entice them to visit your venue, instead of the venue next door. You can find the secrets in this guidance of marketing for bar or restaurant!
Download or read book Restaurant Marketing for Owners and Managers written by Patti J. Shock and published by Wiley Global Education. This book was released on 2013-10-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.
Download or read book The Bar Restaurant Owner s Guide to Doubling Profits Loyal Regulars in Any Economy Your Step by Step Blueprint for Attracting New Customers Turning Them into Loyal Regulars written by Nick Fosberg and published by Lulu.com. This book was released on 2012-04-01 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives bar restaurant owners the most profitable ways to dominate their competition by using unknown low cost marketing strategies that turns new customers into loyal regulars.
Download or read book Raise the Bar written by and published by . This book was released on 2013 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If there's anyone who can prevent a bar or restaurant from going belly up, it's Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants. As host and co-producer of Spike TV's Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he's offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone. Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you're running a storefront operation or a web-based company, whether you're manufacturing widgets or providing a service. Taffer's overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact"--
Download or read book Restaurant Success by the Numbers Second Edition written by Roger Fields and published by Ten Speed Press. This book was released on 2014-07-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. The majority of restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! Roger Fields--money-guy, restaurant owner, and restaurant consultant--shows how eateries can get past that challenging first year and keep diners coming back for more. The only restaurant start-up guide written by a certified accountant, this book gives readers an edge when making key decisions about funding, location, hiring, menu-making, number-crunching, and turning a profit--complete with sample sales forecasts and operating budgets. This updated edition also includes strategies for capitalizing on the latest food, drink, and technology trends. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.
Download or read book The Next Frontier of Restaurant Management written by Alex M. Susskind and published by Cornell University Press. This book was released on 2019-06-15 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Next Frontier of Restaurant Management is of the highest quality and appropriate for Service Management courses at the graduate level." ― (Richard Ghiselli, Purdue University) The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management: * Creating and preserving a healthy company culture * Developing and upholding standards of service * Successfully navigating guest complaints to promote loyalty * Creating a desirable (and profitable) ambiance * Harnessing technology to improve guest and employee experiences * Mentoring employees Maynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.
Download or read book Local Store Marketing for Restaurants written by Jack Bernstein and published by . This book was released on 1991 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes practical methods of marketing small restaurants, including ways to get "free advertising" and a "fill in the blanks" marketing plan.
Download or read book Hotelier Caterer written by and published by . This book was released on 1989-07 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Guest based Marketing written by Bill Marvin and published by John Wiley & Sons. This book was released on 1997 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses one of the most-asked-for restaurant management topics-marketing-in practical terms. It shows how to increase restaurant sales, starting with an existing customer base, building customer loyalty and increasing the frequency of their visits.
Download or read book Atlanta written by and published by . This book was released on 2003-12 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Atlanta magazine’s editorial mission is to engage our community through provocative writing, authoritative reporting, and superlative design that illuminate the people, the issues, the trends, and the events that define our city. The magazine informs, challenges, and entertains our readers each month while helping them make intelligent choices, not only about what they do and where they go, but what they think about matters of importance to the community and the region. Atlanta magazine’s editorial mission is to engage our community through provocative writing, authoritative reporting, and superlative design that illuminate the people, the issues, the trends, and the events that define our city. The magazine informs, challenges, and entertains our readers each month while helping them make intelligent choices, not only about what they do and where they go, but what they think about matters of importance to the community and the region.
Download or read book The Complete Restaurant Management Guide written by Robert T. Gordon and published by M.E. Sharpe. This book was released on 1998-12-31 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers tips about restaurant management. It includes samples of menus, with special promotions, as well as techniques for controlling food production and costs. Franchising, catering, changes in meat grading, labour management, accounting and seating are also covered.
Download or read book How To Run A Successful Pub written by Mark S Elliott and published by How To Books. This book was released on 2011-06-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are thinking about leaving the rat race to run your own pub, but don't know how to go about it, this book is for you. How to Run a Successful Pub provides you with all the information and advice you need to make your dream a reality. It will help you to: FIND YOUR IDEAL PUB PLAN AND SET UP YOUR BUSINESS TARGET YOUR CUSTOMERS MAKE MORE MONEY CONTROL YOUR SALES MAXIMISE YOUR PROFITS This book is packed with practical, up-to-date advice on marketing, managing staff, bookkeeping, licensing law, food, fruit machines, raising finance and the necessary regulations.
