Download or read book Guerrilla P R 2 0 written by Michael Levine and published by Harper Collins. This book was released on 2009-10-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
Download or read book Guerrilla P R written by Michael Levine and published by Harper Collins. This book was released on 2009-10-06 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Download or read book Guerrilla Marketing for Writers written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2010-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
Download or read book The Entrepreneur s Information Sourcebook written by Susan C. Awe and published by Bloomsbury Publishing USA. This book was released on 2012-01-16 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small businessand in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
Download or read book Guerrilla Marketing for Social Media 100 Weapons to Grow Your Online Influence Attract Customers and Drive Profits written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2010-08-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Download or read book Invisible Armies An Epic History of Guerrilla Warfare from Ancient Times to the Present written by Max Boot and published by W. W. Norton & Company. This book was released on 2013-01-15 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller A Washington Post Notable Book (Nonfiction) Named one of the Best Books of the Year by Foreign Policy A New York Times Book Review Editors’ Choice Selection “Destined to be the classic account of what may be the oldest... hardest form of war.” —John Nagl, Wall Street Journal Invisible Armies presents an entirely original narrative of warfare, which demonstrates that, far from the exception, loosely organized partisan or guerrilla warfare has been the dominant form of military conflict throughout history. New York Times best-selling author and military historian Max Boot traces guerrilla warfare and terrorism from antiquity to the present, narrating nearly thirty centuries of unconventional military conflicts. Filled with dramatic analysis of strategy and tactics, as well as many memorable characters—from Italian nationalist Guiseppe Garibaldi to the “Quiet American,” Edward Lansdale—Invisible Armies is “as readable as a novel” (Michael Korda, Daily Beast) and “a timely reminder to politicians and generals of the hard-earned lessons of history” (Economist).
Download or read book Guerrilla Marketing for the New Millennium written by Jay Conrad Levinson and published by Morgan James Pub. This book was released on 2005 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find an easy-to-follow, step-by-step plan for launching a "guerrilla attack."
Download or read book The Complete Idiot s Guide to Guerrilla Marketing written by Colleen Wells and published by Penguin. This book was released on 2008-01-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.
Download or read book Terrorism in the United States written by and published by . This book was released on with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Guerrilla Facebook Marketing written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2012-10-01 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy. Learn how to use Facebook data to shape your marketing campaign. Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook. Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons. Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways. Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns. Link marketing efforts back to profits by measuring ROI results in tangible ways for your business.
Download or read book Guerrilla PR Wired written by Michael Levine and published by McGraw Hill Professional. This book was released on 2003-02-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast-moving, entertaining, and valuable to everyone, this book helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Michael Levine's legendary street-fighting P.R. tactics are taken to the wide-open domain of the Internet.
Download or read book Real Love written by Andrew Ross and published by Routledge. This book was released on 2013-11-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Real Love, Andrew Ross, one of our preeminent social critics, explores the vital connection between economic life and cultural expression. From the consequences of cyberspace for work and play to the uses and abuses of genetics in the O.J. trial, from world scarcity to world music, Ross interrogates the cultural forms through which economic forces take their daily toll upon our communities and environment. Examining the effects of debates about race, technology, ecology, and the arts on social and legal change, Ross focuses in particular on how demands for certain forms of cultural justice often go hand in hand with injustices of other sorts, and shows why cultural politics are a real and inescapable part of any argument for social change.
Download or read book Guerrilla Marketing Weapons written by Jay Conrad Levinson and published by Plume Books. This book was released on 1990 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.
Download or read book Guerrillas and Revolution in Latin America written by Timothy P. Wickham-Crowley and published by Princeton University Press. This book was released on 2018-06-26 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comparative survey of guerrilla movements in Latin America, Timothy Wickham-Crowley explores the origins and outcomes of rural insurgencies in nearly a dozen cases since 1956. Focusing on the personal backgrounds of the guerrillas themselves and on national social conditions, the author explains why guerrillas emerged strongly in certain countries but not others. He considers, for example, under what circumstances guerrillas acquire military strength and why they do--or do not--secure substantial support from the peasantry in rural areas.
Download or read book Economic Development Strategies and the Evolution of Violence in Latin America written by W. Ascher and published by Springer. This book was released on 2016-01-19 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic Development Strategies and the Evolution of Violence in Latin America explores the links between Latin American governments' economic policies and the nature and dynamics of inter-group violence. Based on the patterns of ten countries, the contributions to this volume trace the remarkable transformation from open ideological conflict to the explosion of social (seemingly apolitical) violence, the upsurge of urban crime, and the confrontations over natural resources and drugs across the region spanning from Mexico to Argentina. The variations in economic success and in conflict prevention and transformation can guide policymakers, development professionals, and activists committed to conflict-sensitive development.
Download or read book Guerrilla Girls The Art of Behaving Badly written by Guerrilla Girls and published by Chronicle Books. This book was released on 2020-10-06 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Girls: The Art of Behaving Badly is the first book to catalog the entire career of the Guerrilla Girls from 1985 to present. The Guerrilla girls are a collective of political feminist artists who expose discrimination and corruption in art, film, politics, and pop culture all around the world. This book explores all their provocative street campaigns, unforgettable media appearances, and large-scale exhibitions. • Captions by the Guerrilla Girls themselves contextualize the visuals. • Explores their well-researched, intersectional takedown of the patriarchy In 1985, a group of masked feminist avengers—known as the Guerrilla Girls—papered downtown Manhattan with posters calling out the Museum of Modern Art for its lack of representation of female artists. They quickly became a global phenomenon, and the fearless activists have produced hundreds of posters, stickers, and billboards ever since. • More than a monograph, this book is a call to arms. • This career-spanning volume is published to coincide with their 35th anniversary. • Perfect for artists, art lovers, feminists, fans of the Guerrilla Girls, students, and activists • You'll love this book if you love books like Wall and Piece by Banksy, Why We March: Signs of Protest and Hope by Artisan, and Graffiti Women: Street Art from Five Continents by Nicholas Ganz
