Download or read book Guerrilla Marketing to Heal the World written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2016-03-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
Download or read book Guerrilla Marketing Goes Green written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2010-01-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
Download or read book Grassroots Marketing written by Shel Horowitz and published by Chelsea Green Publishing Company. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Download or read book Principled Profit written by Shel Horowitz and published by A W M. This book was released on 2003 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Horowitz offers the latest addition to the deluge of morally-centred business tomes. In one way, it's an overturning of traditional corporate wisdom -- see your competitors as your allies, not your adversaries, Horowitz suggests -- but it's also something we've been hearing an awful lot of lately: build meaningful relationships with your customers, view your employees as your partners and so on. Nevertheless, the arguments are all sound and illustrated with the customer-obsessed success stories of ventures like Saturn and Nordstrom. Horowitz is at his best when displaying his canny understanding of the media world, advising how to fit your business's message with the media's need to produce timely, relevant stories.
Download or read book Guerrilla Marketing 101 Lab written by Jay Conrad Levinson and published by Morgan James Pub. This book was released on 2005-01-30 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workbook containing various workshop activities and projects.
Download or read book Easy and Inexpensive Strategies for Making Big Profits from Your Small Business written by Jay Conrad Levinson and published by Createspace Independent Publishing Platform. This book was released on 2017-08-07 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business By Jay Conrad Levinson
Download or read book The Guerrilla Marketing Handbook written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy for maximum return, for large & small businesses.
Download or read book The Money Flow written by Ana Weber and published by Morgan James Publishing. This book was released on 2013-03-12 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Money Flow explores our feelings about money, how most people allow money to enslave them either by craving it or fearing it, and how it's possible instead to make money a friend and ally: a partner in achieving your life goals and your goals for the world that does not control you, but aids you. "The Money Flow" is furnishing you simple, friendly and effective tools how to create and design your own life success; enjoy the process and live a life filled with quality, freedom and contentment. Just remember that money does not have in its nature to make you happy. "The Money Flow" is furnishing you with tremendous benefits you can introduce and apply into your own life. You can clearly express who and how you are as an authentic and genuine person, original and unique, with a mark to make in the world.?Instead of resenting the "No" in your life, see it as a starting point that you can befriend and embrace.?"No" also means that nothing is impossible: this simple shift of attitude could change the course of your life and the lives of your loved ones.?The key s accepting that the life you have is the life that fits you; It is designed to make you grow and be the best you can. Understand that change is constant and change is guaranteed; express less doubts and a deeper welcome.?Don't beat yourself up over perception and actions you took in the past; if they seemed right and proper at the time, then you made the best choice you could have; do not judge them or reject them; let them go; even if you might make a different choice now.?Plan and set goals for the future, but be in the NOW and take action in the NOW.?If you feel depressed, neglected, or rejected; validate how you feel but remember that tomorrow is a fresh and clean new start. There are no two days alike!!!?At the end of the day, it's all about happiness; the richness of our experiences, the people we touched, loved and impacted throughout our struggles give us wealth far beyond money.
Download or read book The Impact Factor written by Ken McArthur and published by . This book was released on 2012-05-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can one ordinary person change the world? You can impact millions in such a compelling that your ideas, products and services spread around the globe today. People will be touched by your message, become advocates of your ideas and spread them like wildfire. Impact reveals key strategies used by some of the most influential people in the world. These people create measurable and undeniable impact on millions of people and change the world. These stories of ordinary people with extraordinary success, illustrate vital strategies that enable you to create your own legacy. Few people know how you can touch millions of lives and have an impact on the way people think and act. Dream of having that kind of effect on others' lives and then put this plan into action right now. If you want to make a real difference in peoples' lives: - Your ideas, products, and services must be noticed. - The news must be spread quickly. - Your projects must be sustainable over time. Discover very simple actions you can take today to ensure impact on a massive level. Impact delivers stories of ordinary people who have left their marks on the world. Be amazed to explore how you can change people's lifes today!
Download or read book Healing the Body Politic written by Sandra C. Smith-Nonini and published by Rutgers University Press. This book was released on 2010 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Healing the Body Politic" examines the contested place of health and development in El Salvador over the last two decades. It recounts the dramatic story of radical health activism from its origins in liberation theology and guerrilla medicine during the third-world country's twelve-year civil war, through development of a remarkable "popular health system," administered by lay providers in a former war zone controlled by leftist rebels. The ethnography contributes to the integration of medical and political anthropology by bringing the semiotics of health and the body to bear on cultural understandings of warfare, the state, and globalization.
Download or read book All is Well written by Louise L. Hay and published by Hay House, Inc. This book was released on 2013-02-12 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a book that divides the body into seven "emotion centers," the author asserts that emotions have a tremendous effect on how the various areas of the body manifest themselves.
Download or read book Best Practices In Influencer Marketing written by Linda Pophal and published by eBookIt.com. This book was released on 2016-08-10 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision. "Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels. Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!
Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2015-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
Download or read book From Poverty to Power written by Duncan Green and published by Oxfam. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a look at the causes and effects of poverty and inequality, as well as the possible solutions. This title features research, human stories, statistics, and compelling arguments. It discusses about the world we live in and how we can make it a better place.
Download or read book The Moral Imagination written by John Paul Lederach and published by Oxford University Press. This book was released on 2010 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: "John Paul Lederach's work in the field of conciliation and mediation is internationally recognized. He has provided consultation, training and direct mediation in a range of situations from the Miskito/Sandinista conflict in Nicaragua to Somalia, Northern Ireland, Tajikistan, and the Philippines. His influential 1997 book Building Peace has become a classic in the discipline. In this book, Lederach poses the question, "How do we transcend the cycles of violence that bewitch our human community while still living in them?" Peacebuilding, in his view, is both a learned skill and an art. Finding this art, he says, requires a worldview shift. Conflict professionals must envision their work as a creative act-an exercise of what Lederach terms the "moral imagination." This imagination must, however, emerge from and speak to the hard realities of human affairs. The peacebuilder must have one foot in what is and one foot beyond what exists. The book is organized around four guiding stories that point to the moral imagination but are incomplete. Lederach seeks to understand what happened in these individual cases and how they are relevant to large-scale change. His purpose is not to propose a grand new theory. Instead he wishes to stay close to the "messiness" of real processes and change, and to recognize the serendipitous nature of the discoveries and insights that emerge along the way. overwhelmed the equally important creative process. Like most professional peacemakers, Lederach sees his work as a religious vocation. Lederach meditates on his own calling and on the spirituality that moves ordinary people to reject violence and seek reconciliation. Drawing on his twenty-five years of experience in the field he explores the evolution of his understanding of peacebuilding and points the way toward the future of the art." http://www.loc.gov/catdir/enhancements/fy0616/2004011794-d.html.
Download or read book Grassroots Marketing for Authors and Publishers written by Shel Horowitz and published by A W M. This book was released on 2007-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough and easy-to-read guide to book marketing for authors and small-to-medium-sized publishers. Numerous promotion strategies and examples for authors who publish traditionally, publish on their own, or use a subsidy publisher--as well as for publishers trying to support a stable of authors. One chapter each on: marketing plan, publishing model, endorsements/reviews/awards, networking, constructing and maintaining one or more websites, working with Google, promoting on others' websites, getting media attention, giving media interviews, understanding how bookstores work, working with bookstores and libraries, promoting yourself on Amazon, public speaking, tradeshows and book fairs, advertising and direct mail, selling rights and building a brand. Full 17-page resource appendix, full index. Endorsed by Dan Poynter, Fern Reiss, and others.
Download or read book Marketing Above the Noise written by Linda J. Popky and published by Routledge. This book was released on 2016-11-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it's key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today's businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd--above the marketing fray. Most organizations don't have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they're not able to integrate every new tactic as it appears and they're not sure how to prioritize all of these options. What's needed is a timeless framework--a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business--not just once, but time and time again.
