Download or read book Growth Strategies in Alcoholic Drinks written by Neil Broome and published by . This book was released on 2000 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Growth Strategies in Alcoholic Drinks written by Felicity Annette and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The alcoholic drinks market is undergoing major changes in how manufacturers develop, produce and market products. Consumers are trading up, whilst moderating consumption and at the same time changes in demographics are creating new opportunities.
Download or read book Growth Strategies in Alcoholic Drinks written by Felicity Annette and published by . This book was released on 2013 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The alcoholic drinks market is undergoing major changes in how manufacturers develop, produce and market products. Consumers are trading up, whilst moderating consumption and at the same time changes in demographics are creating new opportunities.
Download or read book Premiumization Strategies in Alcoholic Drinks written by Tom Pastre and published by . This book was released on 2013 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Premium alcoholic drinks were a major driver of growth, as mass market consumers traded up, and affluent individuals sought super premium products. But the recession has had a negative impact, challenging marketers to maintain and grow their brands.
Download or read book Innovations in Healthier Alcoholic Drinks written by Gavin Humphries and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Health concerns are impacting the market for alcoholic drinks. Low-calorie, low-alcohol and low/no carbohydrate and functional segments will all see growth. As alcohol consumption declines, innovation will be a key strategy for success.
Download or read book Premiumization Strategies in Alcoholic Drinks written by Tom Pastre and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Premium alcoholic drinks were a major driver of growth, as mass market consumers traded up, and affluent individuals sought super premium products. But the recession has had a negative impact, challenging marketers to maintain and grow their brands.
Download or read book Innovations in Healthier Alcoholic Drinks written by Gavin Humphries and published by . This book was released on 2013 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health concerns are impacting the market for alcoholic drinks. Low-calorie, low-alcohol and low/no carbohydrate and functional segments will all see growth. As alcohol consumption declines, innovation will be a key strategy for success.
Download or read book Growth Strategies in Soft Drinks written by Richard Robinson and published by . This book was released on 1998 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Download or read book Build Your Beverage Empire written by Jorge S. Olson and published by Jorge Olson. This book was released on 2009-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.
Download or read book Global Strategy to Reduce the Harmful Use of Alcohol written by World Health Organization and published by . This book was released on 2010 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, the harmful use of alcohol kills 2.5 million people, including 320,000 young people between 15 and 29 years of age. It is the eighth leading risk factor for deaths globally, and harmful use of alcohol was responsible for almost 4% of all deaths in the world, according to the estimates for 2004. In addition to the resolution, a global strategy developed by WHO in close collaboration with Member States provides a portfolio of policy options and interventions for implementation at the national level with the goal to reduce the harmful use of alcohol worldwide. Ten recommended target areas for policy options include health services' responses, community action, pricing policies and reducing the public health impact of illicit alcohol and informally produced alcohol. WHO was also requested to support countries in implementing the strategy and monitor progress at global, regional and national levels.
Download or read book Trends in Non alcoholic Beverages written by Charis M. Galanakis and published by Academic Press. This book was released on 2019-08-29 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends in Nonalcoholic Beverages covers the most recent advances, production issues and nutritional and other effects of different nonalcoholic beverages, such as carbonated beverages, cereal-based beverages, energy drinks, fruit punches, non-dairy milk products, nonalcoholic beer, ready-to-drink products (e.g. tea, coffee), smoothies, sparkling and reduced water beverages. In addition, it covers relevant issues, such as traditional non-alcoholic beverages, labeling and safety issues during production, as well as the intake of functional compounds in particular applications. This is an essential resource for food scientists, technologists, engineers, nutritionists and chemists as well as professionals working in the food/beverage industry. Provides nutrient profiles and the effects of non-alcoholic beverages Presents the relevance of the HACCP system for the non-alcoholic beverage industry Covers a broad range of different non-alcoholic beverages that exist in the market and their characteristics with regard to personalized nutrition
Download or read book Government s alcohol strategy written by Great Britain: Parliament: House of Commons: Health Committee and published by The Stationery Office. This book was released on 2012-07-19 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main focus of the alcohol strategy is binge drinking and its consequences for anti-social behaviour. Those are important issues, but the health impact of chronic alcohol misuse is also significant and greater emphasis needs to be placed on addressing that impact. In order to be effective the Strategy needs some clearer objectives to provide a framework for both policy judgements and accountability. The Committee recommends that Public Health England should have a central role in developing these objectives, and linking them to local strategies in every area across the country. The Committee supports the decision to introduce a minimum unit price for alcohol, but a transparent process must be put in place in order to ensure that the price level is evidence-based and is monitored to assess its effectiveness. The Committee concludes that: the Responsibility Deal is intrinsic to responsible corporate citizenship, but it is not a substitute for Government policy; the alcohol industry needs to acknowledge that its advertising messages do have an effect on attitudes if it wishes to be seen as a serious committed partner in the Responsibility; rules on alcohol advertising should be re-examined to reduce the likelihood of adverts influencing young people under 18; Public Health England should undertake an evaluation of the effectiveness of the Responsibility Deal and should commission a study into the principles and implications of introducing the French Loi Evin; the Department of Health's work on which models of treatment provision are most effective in addressing the health issues caused by alcohol abuse is welcome
Download or read book Handbook of Alcoholic Beverages written by Alan J. Buglass and published by Wiley. This book was released on 2010-12-17 with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive two- volume set that describes the science and technology involved in the production and analysis of alcoholic beverages. At the heart of all alcoholic beverages is the process of fermentation, particularly alcoholic fermentation, whereby sugars are converted to ethanol and many other minor products. The Handbook of Alcoholic Beverages tracks the major fermentation process, and the major chemical, physical and technical processes that accompany the production of the world’s most familiar alcoholic drinks. Indigenous beverages and small-scale production are alsocovered to asignificant extent. The overall approach is multidisciplinary, reflecting the true nature of the subject. Thus, aspects of biochemistry, biology (including microbiology), chemistry, health science, nutrition, physics and technology are all necessarily involved, but the emphasis is on chemistry in many areas of the book. Emphasis is also on more recent developments and innovations, but there is sufficient background for less experienced readers. The approach is unified, in that although different beverages are dealt with in different chapters, there is extensive cross-referencing and comparison between the subjects of each chapter. Divided into five parts, this comprehensive two-volume work presents: INTRODUCTION, BACKGROUND AND HISTORY: A simple introduction to the history and development of alcohol and some recent trends and developments, FERMENTED BEVERAGES: BEERS, CIDERS, WINES AND RELATED DRINKS: the latest innovations and aspects of the different fermentation processes used in beer, wine, cider, liquer wines, fruit wines, low-alcohol and related beverages. SPIRITS: cover distillation methods and stills used in the production of whisky, cereal- and cane-based spirits, brandy, fruit spirits and liquers ANALYTICAL METHODS: covering the monitoring of processes in the production of alcoholic beverages, as well as sample preparation, chromatographic, spectroscopic, electrochemical, physical, sensory and organoleptic methods of analysis. NUTRITION AND HEALTH ASPECTS RELATING TO ALCOHOLIC BEVERAGES: includes a discussion on nutritional aspects, both macro- and micro-nutrients, of alcoholic beverages, their ingestion, absorption and catabolism, the health consequences of alcohol, and details of the additives and residues within the various beverages and their raw materials.
Download or read book Consumer Targeting in Alcoholic Drinks written by Gavin Humphries and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcoholic drinks manufacturers are appealing to ever more specific consumer segments, as well as boosting the value of sales through premiumization strategies. For instance, to pursue male and female products versus unisex marketing.
Download or read book Alcohol No Ordinary Commodity written by Thomas F. Babor and published by Oxford University Press. This book was released on 2010-02-25 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a public health perspective, alcohol is a major contributor to morbidity and mortality, and impacts on many aspects of social life. This text describes advances in alcohol research with direct relevance to the development of effective policies at local, national and international level.
Download or read book The Government s alcohol strategy written by Great Britain: Home Office and published by The Stationery Office. This book was released on 2012-03-23 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This strategy signals a radical change in the approach to irresponsible drinking and resultant criminal and anti-social behaviour and the increasing health problems created by the current levels of alcohol consumption. In 2012-11 there were nearly 1 million alcohol-related violent crimes and 1.2 million alcohol-related hospital admissions. The problem has developed because cheap alcohol is too readily available; increasing numbers of people drink at home before going on a night out ("pre-loading"); the Licensing Act failed to deliver a cafâ culture; too many places cater for people who drink to get drunk regardless of the consequences for themselves or others; and individuals who cause the problems have not been challenged enough over their behaviour. The availability of cheap alcohol will be curtailed through the introduction of a minimum unit price for alcohol. The exact level is to be agreed, but if it was 40p, it is estimated there would be 50,000 fewer crimes each year and 900 fewer alcohol-related deaths by the end of the decade. Consultations will also aim to end multi-buy promotions. Local areas and agencies will be given powers to challenge people's behaviour and make it easier to take action against, and even close down, problem premises. Other measures include early morning restriction orders and a late night levy so that businesses open late contribute to the costs of policing. The drinks industry has a crucial role to play in changing the drinking culture towards positive socialising. And the risks of excessive consumption will be widely circulated.
