Download or read book Groupon s Biggest Deal Ever written by Frank Sennett and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In late 2010, Groupon made an incredible gamble. Rather than take Google's $6 billion buyout offer, founder Andrew Mason turned the search giant down and decided to go it alone. The experts thought he was insane. Groupon was little more than two years old and staffed from top to bottom with twentysomethings. The wild ride couldn't last, but Mason thought otherwise, and with knowledge of a possible IPO he liked his odds. A discount service that offers a deal a day at local merchants in countless cities in more than 43 countries, Groupon is the fastest-growing company in Internet history and is as committed to innovating a new model for commerce as it is to creating an office culture and editorial voice based on radical transparency and absurd humor.Groupon's Biggest Deal Ever is the exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.

Download or read book Groupon s Biggest Deal Ever written by Frank Sennett and published by St. Martin's Press. This book was released on 2012-06-05 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside story of the meteoric rise of Groupon from startup to $30 billion online giant and the audacious genius behind it, founder Andrew Mason In late 2010, Groupon made an incredible gamble. Rather than take Google's $6 billion buyout offer, founder Andrew Mason turned the search giant down and decided to go it alone. The experts thought he was insane. Groupon was little more than two years old and staffed from top to bottom with twenty-somethings. The wild ride couldn't last, but Mason thought otherwise, and with knowledge of a possible IPO he liked his odds. A discount service that offers a deal a day at local merchants in countless cities in more than forty-three countries, Groupon is the fastest-growing company in Internet history and is as committed to innovating a new model for commerce as it is to creating an office culture and editorial voice based on radical transparency and absurd humor. Groupon's Biggest Deal Ever is the exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.

Download or read book Electronic Commerce Management for Business Activities and Global Enterprises Competitive Advantages written by Lee, In and published by IGI Global. This book was released on 2012-06-30 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.

Download or read book Bargain Fever written by Mark Ellwood and published by Penguin. This book was released on 2014-09-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost half of everything sold in America is listed at some kind of promotional price. People don't only want a deep discount, they expect it - and won't settle for anything less. In this playful, deeply researched book, journalist Mark Ellwood takes a trip into this new landscape. From the floor of upscale department store Sergdorf Goodman to the bustling aisles of a Turkish bazaar, from the outlet Disneyworld of rural Pennsylvania to a town in Florida that can claim to be couponing's spiritual capital, Ellwood shows how some people are, quite literally, born to be bargain junkies thanks to a quirk of their DNA. He also uncovers the dark side of discounting: the sales-driven sleights of hand that sellers employ to hoodwink unsuspecting buyers. Bargain Feveris a manual for thriving in this new era, when deal hunting has gone from being a sign of indigence to one of intelligence. There's never been a better time to be a buyer - at least if you know how the game works. 'This book is a bargain hunter's bible.' Michael Tonello, author of Bringing Home the Birkin'Bargain Fever is just as fierce, funny, tenacious, and tantalizing as its author. I love this book.' Kelly Cutrone, founder, People's Revolution, and author of Normal Gets You Nowhere'A book after my own heart. Bargain Fever lifts the veils off the sales, ensuring even more that you'll never pay retail again.' Carmen Wong Ulrich, financial contributor, CBS This Morning, and author of Generation Debt'Highly informative and entertaining.' Booklist

Download or read book The Small Business Bible written by Steven D. Strauss and published by John Wiley & Sons. This book was released on 2012-03-27 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

Download or read book Only the Crazy and Fearless Win BIG written by Arthur Wylie and published by BenBella Books, Inc.. This book was released on 2012-01-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the pack and doing what you are told may get you a job and even a promotion, but it won't lead to real success. Entrepreneur Arthur Wylie, who made his first million by 26, has conquered the worlds of finance, real estate, and entertainment with more than $50 million in deals brokered and almost half a billion in assets and transactions under management. He has several subsidiaries that have diversified into film development, consulting, venture capital, speaking engagements, celebrity events, book publishing, technology, philanthropy, and real estate ventures internationally. In Only the Crazy and Fearless Win BIG!, he shares a little secret that few books discuss—to win big you have to be fearless and, sometimes, even a little crazy. Wylie outlines real-world examples from some of history and present-day's most well-known names and everyday entrepreneurs in every industry, profession, and segment of the economy. Only the Crazy and Fearless Win BIG! shows how their decisions raised eyebrows, dropped jaws, and met resistance—yet proved to be right. A few crazy and fearless decisions that led to victory and success, to fame and respect: • Dominate with Class: Mexican Billionaire and world's richest man, Carlos Slim, shows how to dominate a market to empower others • Being Fearless: CEO Steve Jobs is fired from Apple • Passion: Sara Blakely used what she hated to become successful in an untapped market • People Power: Henry Ford pays his workers double the industry average • Relentless: Richard Branson pushes through obstacles and makes billions • How Crazy: Intern-now-CEO Sean Combs's $300 Million Clothing line beats out his entertainment business Through Wylie's experience and guidance, he weaves together the lessons of these stories and more to share what it means to your life, wealth, career and business.

Download or read book Introduction to Electronic Commerce and Social Commerce written by Efraim Turban and published by Springer. This book was released on 2017-04-23 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p

Download or read book Social Commerce written by Efraim Turban and published by Springer. This book was released on 2015-11-17 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Download or read book Andrew Mason and Groupon written by Philip Wolny and published by The Rosen Publishing Group, Inc. This book was released on 2012-07-15 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Started in Chicago, Illinois, Groupon has expanded to dozens of cities all around the world and has become an Internet sensation. Mason’s billion-dollar idea has revolutionized e-commerce. Groupon has taken the good and the bad in stride, using setbacks, challenges, and competition to learn valuable lessons and improve its strategies for continued growth and worldwide expansion. It has revolutionized the ways in which we interact with our local economy, including our neighborhood businesses and merchants. This is the remarkable story of Andrew Mason and his billion dollar idea that is saving consumers around the world billions of their own dollars while providing a boost to recession-challenged local businesses. This volume includes Fact Sheets on Mason and Groupon, as well as an informative timeline.

Download or read book My Groupon Adventure written by Max Dickins and published by Unbound Publishing. This book was released on 2016-06-02 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book about opening yourself (and sometimes your colon) up to new experiences. When comedian Max Dickins was dumped by his girlfriend, he was faced not just with excruciating heartbreak but also with the cold realisation that he was bored, bored, bored. Desperate to shake things up, he took a friend’s advice and reluctantly bought a deal on Groupon. He then bought another. And another... until what started as a gateway to some new experiences snowballed into a limitless Narnia of discounted possibilities. Over the course of 18 months, Max did a new Groupon deal every week. He changed his name, became a Lord, wrestled alligators, moonlighted as a beekeeper, and even convinced Groupon to make him into a Groupon deal. (They sold 1,000.) Resuscitated by the oxygen of new experience, he emerged a better man. My Groupon Adventure is an uproarious and uplifting chronicle showing that it’s possible to escape even the deepest of ruts if you just inject a bit of spontaneity into your life.

Download or read book Electronic Commerce written by Efraim Turban and published by Springer. This book was released on 2015-01-29 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Download or read book Food in the Internet Age written by William Aspray and published by Springer Science & Business Media. This book was released on 2013-09-06 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach.​

Download or read book Handbook of Research on Customer Equity in Marketing written by V. Kumar and published by Edward Elgar Publishing. This book was released on 2015-01-30 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin

Download or read book Go Big written by Cory Cotton and published by Tyndale House Publishers, Inc.. This book was released on 2011 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It began with a free sandwich, a simple camera, and twenty "I can do better than you" shots. From that afternoon of friendly competition, six college guys created Dude Perfect, a YouTube group that specializes in the craziest basketball shots you can imagine. Within months, the guys went from shooting backyard trick shots to starring in GMC truck commercials and standing on an L.A. Red Carpet. Listed by Advertising Age as one of YouTube's Hottest Brands, Dude Perfect's videos have reached and inspired hundreds of millions with one contagious message--the very phrase they championed from day one--Go Big. By leveraging the connected world, Dude Perfect's dream became a reality, and now, they want the same for you. Written by one of the dudes himself, Go Big tells their story and unveils their secret: five practical principles for taking your passions, skills, and dreams to the next level. Are you ready to Go Big?

Download or read book Start Your Own Online Coupon or Daily Deal Business written by Rich Mintzer and published by Entrepreneur Press. This book was released on 2013-08-19 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike old-school “design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing . . . apps, which provide deals to mobile users in any location. Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. Experts in the industry are also included such as Marc Horne, co-creator of Daily Deal Builder, who discusses what it takes to build a daily deal site, David Teichner, CEO of Yowza!! who brought deal apps to iPhones and several business owners who have tried their luck at running daily deal. They discuss what they have learned from the process. Currently there are few, if any, other books on how to start a daily deal business and the coupon books focus on how to use coupons and even on extreme couponing, but not on running an online coupon business. This is a unique title which provides those who enjoy offering deals and discounts to get started in an industry that is still growing.

Download or read book Online Coupon or Daily Deal Business written by Rich Mintzer and published by Entrepreneur Press. This book was released on 2013-09-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike old-school “design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing… apps, which provide deals to mobile users wherever they may be. Of particular interest are the sections describing how to make a splash in the highly lucrative, but also competitive daily deal segment of the market, where Groupon and LivingSocial reign supreme. Included within, readers will how to: •Build an online network of followers which can translate into customers •Attract merchants •Join affiliate coupon or daily deal programs •Find your niche market •Create an aggregator site, in which you present the best of the best from daily deal or coupon websites. •Market your coupon or daily deal site through the social media Of particular interest is a chapter devoted to working closely with your merchants to provide coaching and guidance on how the daily deal industry works from their perspective. Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. Experts in the industry are also included such as Marc Horne, co-creator of Daily Deal Builder, who discusses what it takes to build a daily deal site, David Teichner, CEO of Yowza!! who brought deal apps to iPhones and several business owners who have tried their luck at running daily deal. They discuss what they have learned from the process. Currently there are few, if any, other books on how to start a daily deal business and the coupon books focus on how to use coupons and even on extreme couponing, but not on running an online coupon business. This is a unique title which provides those who enjoy offering deals and discounts to get started in an industry that is still growing. All Entrepreneur Step-By-Step Startup Guides Include: •Essential industry-specific startup steps with worksheets, calculators, checklists and more •Bestselling title,Start Your Own Business by Entrepreneur Media Inc., a guide to starting any business and surviving the first three years •Downloadable, customizable business letters, sales letters, and other sample documents •Entrepreneur’s Small Business Legal Toolkit

Download or read book Fundamentals of Strategy written by Gerry Johnson and published by Pearson UK. This book was released on 2017-12-13 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy. Fundamentals of Strategy, 4th edition · Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically. · Revamped final chapter on ‘Strategy in action’, raising implementation issues such as organisational structure, management processes and strategic change · Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups. · Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations. · New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world. · Links to online support material.