Download or read book Green Washed written by Kendra Pierre-Louis and published by Ig Publishing. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The message that the environment is in peril has filtered from environmental groups to society's consciousness to shopping trolleys. The green consumer movement is everywhere, yet few are asking whether this is actually any better for the planet. By examining the major economic sectors of society, Green Washed explains that consumers cannot simply buy their way to sustainability. A new and unique take on green consumption, readers are shown that buying better is only the first step towards obtaining a truly green lifestyle.
Download or read book Greenwash written by Guy Pearse and published by Black Inc.. This book was released on 2012-09-26 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace. But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate façade - and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny in this exposé of carbon scams: not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It's also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all. 'Guy Pearse travels the sewers of misinformation to show us exactly how, from banks to airlines, there's a growth industry in green horseshit. But, after hosing himself off, Pearse also presents us with a far more thoughtful analysis than I've read in other exposés of greenwashing.' --Raj Patel, author of Stuffed and Starved and the New York Times bestseller The Value of Nothing 'Before I read Greenwash I thought I could no longer be shocked by the skulduggery of the marketers. How wrong I was. Read Greenwash to be reminded why advertising is called the dark art and how marketing has become the most destructive force on the planet.' --Clive Hamilton, author of Affluenza and Requiem for a Species '[Greenwash] contains some brilliant exposés of capital scamming the unwary consumer, giving them a green hoodwink while continuing opposite practices elsewhere.' --Adelaide Review 'Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live.' --David Suzuki 'If you want to know how to pick the true greenies from the fakers, this book is for you.' --Green Lifestyle
Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Download or read book Experimental Farms written by Canada. Experimental Farms Service and published by . This book was released on 1910 with total page 1654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Classification and Synopsis of the Trochilid written by Daniel Giraud Elliot and published by . This book was released on 1879 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annual Report of the Department of Agriculture for the Year Ending written by New York (State). Department of Agriculture and published by . This book was released on 1921 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Legislative Document written by New York (State). Legislature and published by . This book was released on 1922 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report written by Minnesota. State Entomologist and published by . This book was released on 1919 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Green Lies written by Pascual Berrone, Ph.d. and published by Createspace Independent Publishing Platform. This book was released on 2016-03-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial element of every marketing department's agenda. But what happens when it comes to light-as in the Volkswagen diesel-emissions scandal of 2015-that a company has been waving a green flag in order to hide a black heart? And how can companies avoid greenwashing practices that might damage their legitimacy, reputation, and market value? Riddled with case studies, expert quotes, and infographics, Green Lies encapsulates the history of sustainability, outlines the risks of greenwashing, and most importantly proposes ways that-with the right corporate commitment-green can mean gold.
Download or read book The Pears of New York written by U. P. Hedrick and published by Good Press. This book was released on 2019-12-03 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Pears of New York' is a comprehensive guide to the development of the pear, covering its history, uses, botanical characteristics, and growing techniques in New York and across the United States. Author U. P. Hedrick provides detailed descriptions of important cultivated pears, including their economic status, and presents color plates of noteworthy new varieties. The book aims to set straight the names of pears, following the rules of the American Pomological Society, and also includes biographical sketches of prominent figures in the pear-growing industry. This valuable resource is a must-read for anyone interested in pears and fruit cultivation.
Download or read book A Manual of Philippine Birds written by Richard Crittenden McGregor and published by . This book was released on 1909 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Manual of Philippine Birds written by Richard C. McGregor and published by . This book was released on 1909 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annual Report of the Board of Control of the New York Agricultural Experiment Station written by New York State Agricultural Experiment Station and published by . This book was released on 1885 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Popular Natural History written by John George Wood and published by . This book was released on 1885 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Green Living Made Easy written by Nancy Birtwhistle and published by Pan Macmillan. This book was released on 2022-03-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The tips and tricks are just brilliant.' – Jane Dunn, author of Jane's Patisserie 101 eco-friendly home-hacks, tips and recipes from Sunday Times bestselling author and Great British Bake Off winner Nancy Birtwhistle. One change, any change, will make a difference to our precious planet. We all want to do our best for our homes and the planet, but it’s often hard to find the time and energy to think of alternatives. Nancy Birtwhistle makes it easy with 101 indispensable tips, ideas and recipes that will help you to live a more eco-friendly life without giving up on any home comforts. This practical book is the ultimate guide to reducing your environmental impact while saving you time and money. Inside are tips and home hacks on everything from eco cleaning, upcycling and making the most out of your weekly shop to small-space gardening and creative crafts, plus a selection of Nancy's delicious recipes. Clearly explained, accessible and beautifully illustrated with black and white line-drawings, Green Living Made Easy is the perfect guide for anyone looking to pursue a more sustainable lifestyle but unsure where to start. 'Finally, an eco-friendly home guide that's relatable and we can all follow.' – Sophie Liard, author of The Folding Lady
