Download or read book Patagonia Tools for Grassroots Activists written by Nora Gallagher and published by Patagonia. This book was released on 2016-02-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.

Download or read book Grassroots Environmentalism written by Suzanne Staggenborg and published by Cambridge University Press. This book was released on 2020-10-15 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside look at how grassroots groups organize and develop strategies over seven years of participant observation in multiple organizations.

Download or read book Building the Green Economy written by Kevin Danaher and published by Routledge. This book was released on 2016-01-08 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: After centuries of economic activity based on extraction, exploitation, and depletion, we now face undeniable environmental threats. New business models that save or restore natural resources are critical. But how can we translate that insight into more sustainable practices? Building the Green Economy shows how community groups, families, and individual citizens have taken action to protect their food and water, clean up their neighborhoods, and strengthen their local economies. Their unlikely victories—over polluters, unresponsive bureaucracies, and unexamined routines—dramatize the opportunities and challenges facing the local green economy movement. Drawing on their extensive experience at Global Exchange and elsewhere, the authors also: Lay out strategies for a more successful green movement Describe how communities have protected their victories from legal and political challenges Provide key resources for local activists Include conversations with Rocky Anderson, Lois Gibbs, Anuradha Mittal, David Morris, Michael Shuman, and other activists and leaders.

Download or read book 101 Grassroots Marketing Tips and Tricks written by Rebecca Davis and published by . This book was released on 2021-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: I originally got my start in insurance as a captive agent. It's amazing how much success a person can have in the insurance business, but nobody ever tells you about it. Insurance always seems like a person falls into it as a career and then stumbles on blindly. I had to figure out how to do this business, without a large upfront investment. So what did I do? I turned to Grassroots Marketing. I personally did not buy a lead during my first three years in business and have created a highly successful agency. This book is to help everyone else build a successful business using grassroots tips and tricks. These ideas have all proven to be successful in creating steady growth year over year.

Download or read book Mass Flourishing written by Edmund S. Phelps and published by Princeton University Press. This book was released on 2013-08-19 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Nobel Prize-winning economist Edmund Phelps draws on a lifetime of thinking to make a sweeping new argument about what makes nations prosper--and why the sources of that prosperity are under threat today. Why did prosperity explode in some nations between the 1820s and 1960s, creating not just unprecedented material wealth but "flourishing"--meaningful work, self-expression, and personal growth for more people than ever before? Phelps makes the case that the wellspring of this flourishing was modern values such as the desire to create, explore, and meet challenges. These values fueled the grassroots dynamism that was necessary for widespread, indigenous innovation. Most innovation wasn't driven by a few isolated visionaries like Henry Ford and Steve Jobs; rather, it was driven by millions of people empowered to think of, develop, and market innumerable new products and processes, and improvements to existing ones. Mass flourishing--a combination of material well-being and the "good life" in a broader sense--was created by this mass innovation. Yet indigenous innovation and flourishing weakened decades ago. In America, evidence indicates that innovation and job satisfaction have decreased since the late 1960s, while postwar Europe has never recaptured its former dynamism. The reason, Phelps argues, is that the modern values underlying the modern economy are under threat by a resurgence of traditional, corporatist values that put the community and state over the individual. The ultimate fate of modern values is now the most pressing question for the West: will Western nations recommit themselves to modernity, grassroots dynamism, indigenous innovation, and widespread personal fulfillment, or will we go on with a narrowed innovation that limits flourishing to a few? A book of immense practical and intellectual importance, Mass Flourishing is essential reading for anyone who cares about the sources of prosperity and the future of the West.

Download or read book 7 Measures of Success written by American Society of Association Executives (ASAE) and published by John Wiley & Sons. This book was released on 2013-10-03 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: ASAE's signature guide for successful associations, revised and updated This update of ASAE's all-time bestseller retains the original book's focus on the disciplines that define remarkable associations and provides some insights on how those remarkable organizations fared in light of the economic challenges in the intervening years since the original publication was published. Based on 15 years of data and original, objective research tailored to the association community's needs, 7 Measures of Success provides empirical data and seven success factors common among visionary nonprofits. Turn your organization from ordinary to extraordinary and discover how to: Inspire a customer service-oriented culture Align products and services with your mission Process feedback from members and use the data to deliver results Take actions that position your organization to adapt quickly Without question, this is a must-read book for all levels of association professionals.

Download or read book Grassroots Innovation written by Anil K Gupta and published by Random House India. This book was released on 2016-07-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A moral dilemma gripped Professor Gupta when he was invited by the Bangladeshi government to help restructure their agricultural sector in 1985. He noticed how the marginalized farmers were being paid poorly for their otherwise unmatched knowledge. The gross injustice of this constant imbalance led Professor Gupta to found what would turn into a resounding social and ethical movement—the Honey Bee Network—bringing together and elevating thousands of grassroots innovators. For over two decades, Professor Gupta has travelled through rural lands unearthing innovations by the ranks—from the famed Mitti Cool refrigerator to the footbridge of Meghalaya. He insists that to fight the largest and most persistent problems of the world we must eschew expensive research labs and instead, look towards ordinary folk. Innovation—that oft-flung around word—is stripped to its core in this book. Poignant and personal, Grassroots Innovation is an important treatise from a social crusader of our time.

Download or read book No B S Grassroots Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing

Download or read book Opting Out written by David Hursh and published by Myers Education Press. This book was released on 2020-01-22 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2020 AESA Critics' Choice Book Award winner The rise of high-stakes testing in New York and across the nation has narrowed and simplified what is taught, while becoming central to the effort to privatize public schools. However, it and similar reform efforts have met resistance, with New York as the exemplar for how to repel standardized testing and invasive data collection, such as inBloom. In New York, the two parent/teacher organizations that have been most effective are Long Island Opt Out and New York State Allies for Public Education. Over the last four years, they and other groups have focused on having parents refuse to submit their children to the testing regime, arguing that if students don’t take the tests, the results aren’t usable. The opt-out movement has been so successful that 20% of students statewide and 50% of students on Long Island refused to take tests. In Opting Out, two parent leaders of the opt-out movement—Jeanette Deutermann and Lisa Rudley—tell why and how they became activists in the two organizations. The story of parents, students, and teachers resisting not only high-stakes testing but also privatization and other corporate reforms parallels the rise of teachers across the country going on strike to demand increases in school funding and teacher salaries. Both the success of the opt-out movement and teacher strikes reflect the rise of grassroots organizing using social media to influence policy makers at the local, state, and national levels. Perfect for courses such as: The Politics Of Education | Education Policy | Education Reform Community Organizing | Education Evaluation | Education Reform | Parents And Education

Download or read book Grassroots Garveyism written by Mary G. Rolinson and published by Univ of North Carolina Press. This book was released on 2012-02-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The black separatist movement led by Marcus Garvey has long been viewed as a phenomenon of African American organization in the urban North. But as Mary Rolinson demonstrates, the largest number of Universal Negro Improvement Association (UNIA) divisions and Garvey's most devoted and loyal followers were found in the southern Black Belt. Tracing the path of organizers from northern cities to Virginia, and then from the Upper to the Deep South, Rolinson remaps the movement to include this vital but overlooked region. Rolinson shows how Garvey's southern constituency sprang from cities, countryside churches, and sharecropper cabins. Southern Garveyites adopted pertinent elements of the movement's ideology and developed strategies for community self-defense and self-determination. These southern African Americans maintained a spiritual attachment to their African identities and developed a fiercely racial nationalism, building on the rhetoric and experiences of black organizers from the nineteenth-century South. Garveyism provided a common bond during the upheaval of the Great Migration, Rolinson contends, and even after the UNIA had all but disappeared in the South in the 1930s, the movement's tenets of race organization, unity, and pride continued to flourish in other forms of black protest for generations.

Download or read book Radical Roots written by Denise D. Meringolo and published by Amherst College Press. This book was released on 2021-10-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: While all history has the potential to be political, public history is uniquely so: public historians engage in historical inquiry outside the bubble of scholarly discourse, relying on social networks, political goals, practices, and habits of mind that differ from traditional historians. Radical Roots: Public History and a Tradition of Social Justice Activism theorizes and defines public history as future-focused, committed to the advancement of social justice, and engaged in creating a more inclusive public record. Edited by Denise D. Meringolo and with contributions from the field’s leading figures, this groundbreaking collection addresses major topics such as museum practices, oral history, grassroots preservation, and community-based learning. It demonstrates the core practices that have shaped radical public history, how they have been mobilized to promote social justice, and how public historians can facilitate civic discourse in order to promote equality. "This is a much-needed recalibration, as professional organizations and practitioners across genres of public history struggle to diversify their own ranks and to bring contemporary activists into the fold." — Catherine Gudis, University of California, Riverside. "Taken all together, the articles in this volume highlight the persistent threads of justice work that has characterized the multifaceted history of public history as well as the challenges faced in doing that work."—Patricia Mooney-Melvin, The Public Historian

Download or read book How Change Happens written by Leslie R. Crutchfield and published by John Wiley & Sons. This book was released on 2018-03-20 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century. Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com. Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.

Download or read book Freedom from Want written by Ian Smillie and published by Kumarian Press. This book was released on 2009 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Ian Smillie predicts, however, that this is bound to change.

Download or read book The War on Poverty written by Annelise Orleck and published by University of Georgia Press. This book was released on 2011-11-01 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lyndon Johnson's War on Poverty has long been portrayed as the most potent symbol of all that is wrong with big government. Conservatives deride the War on Poverty for corruption and the creation of "poverty pimps," and even liberals carefully distance themselves from it. Examining the long War on Poverty from the 1960s onward, this book makes a controversial argument that the programs were in many ways a success, reducing poverty rates and weaving a social safety net that has proven as enduring as programs that came out of the New Deal. The War on Poverty also transformed American politics from the grass roots up, mobilizing poor people across the nation. Blacks in crumbling cities, rural whites in Appalachia, Cherokees in Oklahoma, Puerto Ricans in the Bronx, migrant Mexican farmworkers, and Chinese immigrants from New York to California built social programs based on Johnson's vision of a greater, more just society. Contributors to this volume chronicle these vibrant and largely unknown histories while not shying away from the flaws and failings of the movement--including inadequate funding, co-optation by local political elites, and blindness to the reality that mothers and their children made up most of the poor. In the twenty-first century, when one in seven Americans receives food stamps and community health centers are the largest primary care system in the nation, the War on Poverty is as relevant as ever. This book helps us to understand the turbulent era out of which it emerged and why it remains so controversial to this day.

Download or read book Entrepreneurial Marketing written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2018-10-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

Download or read book Grassroots Success written by Valora Washington and published by . This book was released on 1995 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first of the National Education Goals calls for every child to be ready to learn when entering kindergarten. Noting that children are more likely to succeed when schools and families are prepared for each other, this book describes the grassroots efforts of The W.K. Kellogg Foundation School Readiness Initiatives to link families, schools, and communities in a variety of settings and populations. After background information on the national education goals, professional practices, and public policies that aim at providing high-quality experiences for young children, Chapter 1 introduces the emergence of the 20 Initiatives and their efforts to translate national aims into daily action. The second and third chapters discuss core strategies to prepare children and schools for each other. Chapter 2 focuses on family-oriented strategies, such as strengthening families, including communities for the children's progress, and promoting cultural competence by using culturally sensitive strategies and materials. Chapter 3 discusses strategies that engage the community, such as building on community assets, assessing community resources, and collaborating with local agencies and programs. In addition, emphasis is placed on working for results, looking for partners, generating publicity, and creating a bigger dream by nurturing local leadership. An appendix contains descriptions of each Initiative, including names of contact persons, the population served, and the nature of the initiatives and their successes. (BAC)

Download or read book Building the Green Economy written by Kevin Danaher and published by Routledge. This book was released on 2016-01-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: After centuries of economic activity based on extraction, exploitation, and depletion, we now face undeniable environmental threats. New business models that save or restore natural resources are critical. But how can we translate that insight into more sustainable practices? Building the Green Economy shows how community groups, families, and individual citizens have taken action to protect their food and water, clean up their neighborhoods, and strengthen their local economies. Their unlikely victories—over polluters, unresponsive bureaucracies, and unexamined routines—dramatize the opportunities and challenges facing the local green economy movement. Drawing on their extensive experience at Global Exchange and elsewhere, the authors also: Lay out strategies for a more successful green movement Describe how communities have protected their victories from legal and political challenges Provide key resources for local activists Include conversations with Rocky Anderson, Lois Gibbs, Anuradha Mittal, David Morris, Michael Shuman, and other activists and leaders.