Download or read book Grassroots Strategy written by Jeff W Bennett and published by . This book was released on 2019-08-20 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerating profitable growth has been one of the long-standing challenges of business executives. Even today, with stock markets booming and M&A activity returning to record levels, organic growth is anemic for many companies. In our experience, the root cause is a lack of strategy in the organization's thinking, planning, and marketing. Many successful business leaders have built their careers on execution and efficiency but have relatively little experience making the strategic decisions that drive the top line. Lean, Six Sigma, and other efficiency-focused methodologies are fantastic at answering questions around how to do things better, but they are not suited to answer strategic questions around what they should do and why. Through our experience, we realized that there are a set of core principles and frameworks that can improve, sometimes dramatically, the selection and targeting of growth opportunities and importantly, turn good ideas into good businesses quickly and with more confidence. Over time we realized that there was nothing magical in the concepts we were using in our work. We do not claim to be mystical seers interpreting some strategy oracle that only we can understand. And that became our mission: to teach capable people at all levels of an organization how to apply strategic concepts themselves. There are significant advantages to embedding strategic thinking capabilities throughout the organization. 1. Some of the best organic growth ideas bubble up from lower levels of the organization. 2. Embedding strategic thinking skills creates a more discerning audience for top-down initiatives. 3. Leveraging this process over time will groom the next generation of general managers for success 4. Building organizational strategic capabilities can be a real differentiator in the B2B world. To accomplish this we developed Grassroots Strategy, a seminar-based approach that teaches good strategic thinking by having the participants apply what they're learning to actual challenges confronting their business. This book walks through the approach and concepts that we teach and apply during those seminars. The title of this book speaks to our perspective on strategy. The best strategies are not dictated from an "ivory tower." Rather, they are firmly rooted in the reality of the market and leverage the cross-functional experience and intelligence of the entire organization. And once they take root, these strategic principles not only lead to better targeted growth initiatives, they provide the healthy foundation that is needed for a growth culture to thrive. Throughout this book we take readers from strategy apprentice to journeyman strategic thinker. We will show you how to apply proven strategy concepts and tools within a framework that enables their use. With diligence and discipline, this process will separate the best growth ideas from the also-rans. And it will enable you to redirect resources and accelerate the best ideas to deliver results more quickly. How do we know this works? Well, our clients give us credit for hundreds of millions of dollars of incremental operating profit, and that's good enough for us. The number of companies that would benefit from our approach is far larger than those we can reach with our consulting practice. Although there is no substitute for the full, week-long Grassroots Strategy seminar experience, we created this book as a "do-it-yourself" guide for those who want to encourage strategic thinking within their organization from the ground up. Whatever your situation, this book is a convenient way to share these concepts with all teams and individuals seeking strategic growth. We hope you enjoy the journey.
Download or read book Grassroots written by Jennifer Baumgardner and published by Macmillan + ORM. This book was released on 2005-01-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the authors of Manifesta, an activism handbook that illustrates how to truly make the personal political. Grassroots is an activism handbook for social justice. Aimed at everyone from students to professionals, stay-at-home moms to artists, Grassroots answers the perennial question: What can I do? Whether you are concerned about the environment, human rights violations in Tibet, campus sexual assault policies, sweatshop labor, gay marriage, or the ongoing repercussions from 9-11, Jennifer Baumgardner and Amy Richards believe that we all have something to offer in the fight against injustice. Based on the authors' own experiences, and the stories of both the large number of activists they work with as well as the countless everyday people they have encountered over the years, Grassroots encourages people to move beyond the "generic three" (check writing, calling congresspeople, and volunteering) and make a difference with clear guidelines and models for activism. The authors draw heavily on individual stories as examples, inspiring readers to recognize the tools right in front of them--be it the office copier or the family living room--in order to make change. Activism is accessible to all, and Grassroots shows how anyone, no matter how much or little time they have to offer, can create a world that more clearly reflects their values.
Download or read book No B S Grassroots Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Download or read book Prime Time Activism written by Charlotte Ryan and published by South End Press. This book was released on 1991 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential primer for all grassroots activists, this book demystifies the media in such a way that the reader-activist gains a framework for understanding the propaganda industry of the United States.
Download or read book Patagonia Tools for Grassroots Activists written by Nora Gallagher and published by Patagonia. This book was released on 2016-02-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.
Download or read book Enhancing Campus Capacity for Leadership written by Adrianna Kezar and published by Stanford University Press. This book was released on 2011-07-26 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhancing Campus Capacity for Leadership contributes to the growing tradition of giving voice to grassroots leaders, focusing on the largely untapped potential of faculty and staff on college campuses. In an increasingly corporatized environment, grassroots leadership can provide a balance to the prestige- and revenue-seeking impulses of traditional campus leaders, create changes in the teaching and learning core, build greater equity, improve relationships among campus stakeholders, and enhance the student experience. This book documents the stories of grassroots leaders, including their motivation and background, the tactics and strategies that they use, the obstacles that they overcome, and the ways that they navigate power and join with formal authority. This investigation also highlights the fact that grassroots leaders, particularly in more marginalized groups, can face significant backlash. The authors end with a discussion of the future of leadership on college campuses, examining the possibilities for shared and collaborative forms of guidance and governance.
Download or read book 100 Grassroots Campaign Strategies written by "The Barber" Joe "The Barber" Muschiano and published by Trafford Publishing. This book was released on 2010 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers strategies and campaign tactics to guide the candidate through a successful political campaign at the local, state or federal level, from the declaration of candidacy to getting out the vote on primary and election day.
Download or read book Organizing a Guide for Grassroots Leaders written by Si Kahn and published by McGraw-Hill Companies. This book was released on 1982 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cooperatives Grassroots Development and Social Change written by Marcela Vásquez-Léon and published by University of Arizona Press. This book was released on 2017-03-14 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides a cross-country comparison of smallholder agricultural cooperatives in Paraguay, Brazil and Colombia, revealing immense opportunities and challenges for community development, empowerment, and social change"--Provided by publisher.
Download or read book Grassroots and Nonprofit Leadership written by Berit Lakey and published by . This book was released on 2016-07-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for everyone who cares about the health of their organisations, especially if their organisations work for social change. It draws on the experience of a variety of effective organisational development professionals, community organisers and leaders of non-profit organisations, teaching a proactive approach to organisational life -- an indispensable sourcebook for all leaders and active members of change organisations.
Download or read book Strategic Analysis written by Jonathan Gander and published by Taylor & Francis. This book was released on 2017-02-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.
Download or read book Mass Flourishing written by Edmund S. Phelps and published by Princeton University Press. This book was released on 2013-08-19 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Nobel Prize-winning economist Edmund Phelps draws on a lifetime of thinking to make a sweeping new argument about what makes nations prosper--and why the sources of that prosperity are under threat today. Why did prosperity explode in some nations between the 1820s and 1960s, creating not just unprecedented material wealth but "flourishing"--meaningful work, self-expression, and personal growth for more people than ever before? Phelps makes the case that the wellspring of this flourishing was modern values such as the desire to create, explore, and meet challenges. These values fueled the grassroots dynamism that was necessary for widespread, indigenous innovation. Most innovation wasn't driven by a few isolated visionaries like Henry Ford and Steve Jobs; rather, it was driven by millions of people empowered to think of, develop, and market innumerable new products and processes, and improvements to existing ones. Mass flourishing--a combination of material well-being and the "good life" in a broader sense--was created by this mass innovation. Yet indigenous innovation and flourishing weakened decades ago. In America, evidence indicates that innovation and job satisfaction have decreased since the late 1960s, while postwar Europe has never recaptured its former dynamism. The reason, Phelps argues, is that the modern values underlying the modern economy are under threat by a resurgence of traditional, corporatist values that put the community and state over the individual. The ultimate fate of modern values is now the most pressing question for the West: will Western nations recommit themselves to modernity, grassroots dynamism, indigenous innovation, and widespread personal fulfillment, or will we go on with a narrowed innovation that limits flourishing to a few? A book of immense practical and intellectual importance, Mass Flourishing is essential reading for anyone who cares about the sources of prosperity and the future of the West.
Download or read book Grassroots Grants written by Andy Robinson and published by Jossey-Bass. This book was released on 2004-04-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the revised second edition of the bestselling guide to grantseeking, author and activist Andy Robinson walks you through the challenges of incorporating grants into a complete fundraising program, using grant proposals as organizing plans, designing fundable projects, building proposals piece by piece, and fostering effective communication with funders who support the activist community. This updated edition keeps pace with the changing times and contains all new budgets and model proposals, interviews with funders from the grassroots community and timely information about grantseeking on the Internet.
Download or read book Grassroots Environmentalism written by Suzanne Staggenborg and published by Cambridge University Press. This book was released on 2020-10-15 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside look at how grassroots groups organize and develop strategies over seven years of participant observation in multiple organizations.
Download or read book Grassroots Innovation written by Anil K Gupta and published by Random House India. This book was released on 2016-07-20 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: A moral dilemma gripped Professor Gupta when he was invited by the Bangladeshi government to help restructure their agricultural sector in 1985. He noticed how the marginalized farmers were being paid poorly for their otherwise unmatched knowledge. The gross injustice of this constant imbalance led Professor Gupta to found what would turn into a resounding social and ethical movement—the Honey Bee Network—bringing together and elevating thousands of grassroots innovators. For over two decades, Professor Gupta has travelled through rural lands unearthing innovations by the ranks—from the famed Mitti Cool refrigerator to the footbridge of Meghalaya. He insists that to fight the largest and most persistent problems of the world we must eschew expensive research labs and instead, look towards ordinary folk. Innovation—that oft-flung around word—is stripped to its core in this book. Poignant and personal, Grassroots Innovation is an important treatise from a social crusader of our time.
Download or read book Fight Like a Mother written by Shannon Watts and published by HarperCollins. This book was released on 2019-05-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shannon Watts was a stay-at-home mom folding laundry when news of the tragic shooting at Sandy Hook Elementary flashed across the television screen. In one moment, she went from outraged to engaged and decided to do something about it. What started as a simple Facebook group to connect with other frustrated parents grew into Moms Demand Action, a national movement with millions of supporters and a powerful grassroots network of local chapters in all 50 states. Shannon has been called "the NRA’s worst nightmare”—and her army of moms have bravely gone up against the gun lobby, showing up in their signature red shirts, blocking the hallways of congress with their strollers, electing gun sense candidates and running for office themselves, proving that if the 80 million moms in this country come together, they can put an end to gun violence. Fight Like a Mother is the incredible account how one mother’s cry for change became the driving force behind gun safety progress. Along with stories of perseverance, courage, and compassion, Watts shines a light on the unique power of women—starting with what they have, leading with their maternal strengths, and doubling down instead of backing down. While not everyone can be on the front lines lobbying congress, every mom is already a multi-tasking organizer, and Shannon explains how to go from amateur activist to having a real impact in your community and beyond. Fight Like a Mother will inspire everyone—mothers and fathers, students and teachers, lawmakers, and anyone motivated to enact change—to get to work transforming hearts and minds, and passing laws that save lives.
Download or read book The Essential Advantage written by Paul Leinwand and published by Harvard Business Press. This book was released on 2011 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional wisdom on strategy is no longer a reliable guide. In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique. Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the "right to win" in its chosen markets. Based on extensive research and filled with company examples--including Amazon.com, Johnson & Johnson, Tata Sons, and Procter & Gamble--Essential Advantage helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes. The authors reveal: · Why you should focus on a system of a few aligned capabilities · How to identify the "way to play" in your market · How to design a strategy for well-modulated growth · How to align a portfolio of businesses behind your capability system · How your strategy clarifies growth, costs, and people decisions Few companies achieve a capability-driven "right to win" in their market. This book helps you position your firm to be among them.
