Download or read book Grassroots Marketing for Authors and Publishers written by Shel Horowitz and published by Infinity Publishing (PA). This book was released on 2012-03-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get noticed among 181,189 new books: Two complete, full-length marketing plans actually prepared for paying customers Seven different types of book-promotion websites, with plusses and minus of each (and several examples) Two entire chapters on understanding bookstores and making them work 14 press releases/pitch letters-one that got coverage in 63 national and international news outlets (including the Wall Street Journal) 24 Amazon and Google strategies Success stories from at least 41 ordinary authors and publishers and industry experts 17 pages of resources Much more

Download or read book Open Secrets written by Tupelo Press and published by Tupelo Press. This book was released on 2021-07-07 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook will prepare you to take the lead in executing your own publicity plan. It is designed to guide you, step-by-step, through the process of making a success of your book. It’s jam-packed with the essential tools, ideas, and resources you’ll need to achieve that goal, from an independent publisher who has provided a launching pad for authors like Ilya Kaminsky, Aimee Nezhukumatathil, Jennifer Michael Hecht, Maggie Smith, Matthew Zapruder, and 250 others. You’ll learn the essentials for book marketing as an indie author in a digital age: —Develop your author image and brand across social channels —Create an engaging social media presence —Grow your audience and meaningfully connect with them —Build an attractive, searchable website—no coding skills needed —Launch a publicity campaign that gets you reviews —Ensure your book is on bookstore and library shelves —Practice mindful literary citizenship —Learn from Tupelo authors (who were in your shoes not too long ago!) All authors desire to get their books into the hands of as many readers as possible. Though it is a publisher’s role to aid and assist authors in marketing and publicity for every book, the role of any publisher necessarily takes a back seat to your all-important efforts. Nobody else can do this essential work as effectively as you can. Thoroughly and joyfully embrace the notion of self-promotion, knowing that it’s the book—your book—you’re breathing life into. You wouldn’t have written and published your book if you didn’t believe in it, and in yourself, as a writer with important artistic talent to share. Your publisher believes in you. Your family and friends believe in you. Your current readers believe in you. And future readers will believe in you.

Download or read book Guerrilla Marketing for Writers written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2010-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

Download or read book Marketing in a Web 2 0 World written by Peter VanRysdam and published by Atlantic Publishing Company. This book was released on 2010 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the toughest recessions in years, Americans have become more resourceful than ever, creating a record 558,000 new businesses per month -- a 14-year high -- in 2009. While these small businesses are the crutch of the economy, making up more than 99.7 percent of employers, it is hard to not only separate yourself from the pack, but also to just stay afloat. To achieve success, many businesses have taken their ingenuity online to market themselves digitally in the new Web 2.0 world -- the interactive and information-sharing digital age. You can't conquer the business world without first letting people know you exist. Spreading the knowledge about your business is where social media comes in. About 2/3 of comScore's U.S. Top 100 Web sites interact with customers through Facebook, which has over 400 million users. Businesses can also use short "tweets" to reach the over 180 million unique monthly visitors to Twitter every month. This book shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. You no longer have to compete with the resources, brand recognition, and money of big corporations to reach your audience -- of which 55.6 million adults, 1/3 of the population, use social media. With Peter VanRysdam, chief marketing officer and cofounder of 352 Media Group, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimisation (SEO) and how to use Webinars, blogs, and podcasts to establish yourself as a leader in your industry. Whether you are one of those many new start-ups or a small business owner looking to take the next step, Marketing in a Web 2.0 World is here to show you the path to reach the business pinnacle by spreading your message to more people -- faster and more efficiently than ever.

Download or read book Jumpstart Your Publishing Dreams written by W. Terry Whalin and published by Morgan James Publishing. This book was released on 2014-06-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jumpstart Your Publishing Dreams covers the essential skills for every writer to be published and uses the word “publish” in the broadest possible sense including books, online writing and printed magazine. Each chapter includes a mixture of personal storytelling from the author combined with specific and practical advice for the beginning and experienced writer. Each chapter ends with a section for the reader to Dig Deeper (learn from other resources) and Awaken Your Dreams (apply the content to their own writing).

Download or read book Impact written by Ken Mcarthur and published by ReadHowYouWant.com. This book was released on 2009-01-21 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: IMPACT reveals the key strategies used by some of the most influential people in the world. These people create measurable and undeniable impact on millions of people. The stories of these people and ordinary people alike, illustrate vital strategies that enable you to create your own legacy. How does one person touch millions of lives and have an impact on the way people think and act? Many people dream of having that kind of effect on others' lives, but few know how to accomplish it. If you want to make a real difference in peoples' lives....your ideas, products, and services must be noticed....the news must be spread quickly.... your projects must be sustainable over time....IMPACT delves into stories of ordinary people who have left their marks on the world. You will discover very select and simple actions you can begin implementing today to ensure impact on a massive level. You'll learn how to.....Get noticed in a world that doesn't want to listen to you....Find your audience and make them your advocates....Motivate millions to action.

Download or read book Word of mouth Advertising Online and Off written by Lynn Thorne and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the buzz free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Download or read book Impact EasyRead Super Large 18pt Edition written by and published by ReadHowYouWant.com. This book was released on with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Impact Volume 2 of 2 EasyRead Super Large 20pt Edition written by and published by ReadHowYouWant.com. This book was released on with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Complete Guide to Self Publishing written by Marilyn Ross and published by Penguin. This book was released on 2010-07-12 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career. Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find: • Complete step-by-step guidance on publishing and marketing a book • Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd • A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you • Practical advice on making the decision between offset printing and print-on-demand • How to leverage the Internet to create "buzz" and promote your book with killer PR • The latest information on e-publishing • A detailed marketing plan and timetable to keep you on track • Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books • Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites • Valuable case studies and examples of how other publishers excel • An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry • Thirty-one creative ideas for generating capital to launch your publishing company The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.

Download or read book 42 Rules for Driving Success with Books 2nd Edition written by Mitchell Levy and published by Happy About. This book was released on 2012-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty experts discuss how they have written books for their professional success, thereby increasing their credibility and enhancing their reputations.

Download or read book Guerrilla Marketing Goes Green written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2010-01-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver

Download or read book Guerrilla Marketing to Heal the World written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2016-03-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.

Download or read book Impact Volume 2 of 2 EasyRead Super Large 24pt Edition written by and published by ReadHowYouWant.com. This book was released on with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Market Your Book written by Lynn Morrison and published by Fairlight Books. This book was released on 2020-08-01 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.

Download or read book How to Blog a Book Revised and Expanded Edition written by Nina Amir and published by Penguin. This book was released on 2015-06-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully. How to Blog a Book Revised and Expanded Edition is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author. In this revised edition you'll find: • The latest information on how to set up, maintain, and optimize a blog • Steps for writing a book easily using blog posts • Advice for crafting effective, compelling blog posts • Tips on gaining visibility and promoting your work both online and off • Current tools for driving traffic to your blog • Strategies for monetizing your existing blog content as a book or other products • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success stories Whether you're a seasoned blogger or have never blogged before, How to Blog a Book Revised and Expanded Edition offers a fun, effective way to write, publish, and promote your book, one post at a time.

Download or read book Publish Your Book FAST With Maximum Profits on Amazon Barnes Nobel and More 10 Secrets Publisher s Don t Want You to Know written by and published by Genesis Creations Ent.. This book was released on with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: