Download or read book Designing Corporate Identity written by Pat Matson Knapp and published by Rockport Publishers. This book was released on 2001 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
Download or read book Graphis Corporate Identity written by and published by . This book was released on 2001 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Graphis Branding 7 written by B. Martin Pedersen and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning Entrants: Platinum Winners: Tiny Hunter (AU), COLLINS (US), cosmos (JP), Ventress Design Works (US), Karousel (IS), SVIDesign (UK), Ginger Brand (UA), Commission Studio (DE), and STUDIO INTERNATIONAL (HR). Contents: All entries were judged by a panel of highly accomplished, award-winning Branding Designers: Adam Brodsley of Volume, Inc. (US), Cristian "Kit" Paul of Brandient (RO), and Sasha Vidakovic of SVIDesigns (UK). Included is work from some of the best Design Professors with their student branding designs from New Talent Annual 2018. Also featured are designs by each of this year's Judges, as well as additional past award-winning work from each Platinum Award Winner. Credits & Commentary: Platinum and Gold Winners describe their assignments, their approaches to the problems, and the results of their work, providing insight into their creative processes. Selling Points: Book contains full-page images of Platinum and Gold Award-winning work from international Designers. Silver-winning work is also presented, and Honorable Mentions are listed. Audience: This book is an important resource for Designers, Art Directors, Clients, Museums, Design enthusiasts, and anyone who seeks visual inspiration.
Download or read book Creating a Brand Identity A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Download or read book The Big Book of Corporate Identity Design written by David E. Carter and published by . This book was released on 2001 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Download or read book Designing Identity written by Marc English and published by Rockport Pub. This book was released on 2000 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.
Download or read book Redesigning Identity written by Catharine M. Fishel and published by Rockport Publishers. This book was released on 2000 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Image is king. Ten case studies plus an international showcase of work illustrate how a new visual identity can define a company and communicate its goals to the marketplace. Visual identity is a signature; learn how top firms redesign graphic signatures with success.
Download or read book Green Graphic Design written by Celery Design Collaborative and published by Simon and Schuster. This book was released on 2010-06-29 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including: · Picking projects · Strategizing with clients · Choosing materials for manufacture and shipping · Understanding users · Picking ink and paper for printing · Binding · Packing final products · Building strong brands · Working with clients to foster transparency and corporate social responsibility Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.
Download or read book Corporate Identity Design written by Veronica Napoles and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image--how a company is actually perceived by the public--and identity--how it wants to be perceived--and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles's concise, step-by-step overview looks at all phases of the corporate identity design process, including: * recognizing the need for corporate identity adjustment * selecting a basic symbol category from which to choose * deciding on and refining a chosen symbol * implementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public. The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Design students and professionals, public relations and communications officers, and top-level management personnel will all find Corporate Identity Design a continuing resource for ideas, information, and inspiration.
Download or read book Brochures 5 written by B. Martin Pedersen and published by Graphis Incorporated. This book was released on 2004 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Brochures presents international designers and showcases complete design solutions and techniques employed. This collection includes more than 250 full spreads which illustrate the complete impact of each brochure through close-ups, covers and inside spreads. The Annual's commentary section explores the unique facet brochures bring to the design arena, including interviews with leading experts: Japanese designer Taku and Satoh and Anders Kornestedt of Finnish Happy F&B; and a discussion between photographer Terry Vine and designer Lana Rigsby. A complete index provides the names of creative personnel, clients, printers, paper specs and coordinates of design firms.
Download or read book Graphis Poster Annual 2022 written by B. Martin Pedersen and published by Graphis, Incorporated. This book was released on 2021-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content: Graphis presents award-winning works in design from some of the top designers, and design firms internationally, including packaging, poster, editorial, and more. Platinum and Gold Awards are given full-page presentations, Silver awards are presented, and Honorable Mentions are listed. Selling Points: This is a great resource for inspiration and a tool for understanding the visual standard one must meet to compete among the top award-winning professionals. It contains high-quality presentations of the winning work. Audience: Designers, art directors, creative directors, artist/illustrators, educators, students, and creatives who seek motivation and inspiration. Credits: All winners describe their assignments, creative process, and the results of their work in the Credits & Commentary.
Download or read book Introducing written by Robert Klanten and published by Gestalten. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative graphic identities for small, creative companies. Today, many young people who have studied or trained in creative fields would rather work with their hands or have direct contact with their clients than sit at a desk in a large design office. These creatives are founding their own small companies all over the world--storefronts and other locations with a uniquely individual character that often serve simultaneously as an office, workshop, warehouse, and local meeting point for like-minded people. Whether florists, butchers, or yoga studios, these small businesses need a customized visual identity that can adequately capture and represent their particular dynamic. Introducing: Visual Identities for Small Businesses is a compilation of intelligent corporate designs for small, creative companies. The book Showcases innovative work that captures the imagination with which their founders pursue and communicate their business concepts. The featured examples reflect the full spectrum of today's most important design trends--from minimalism and classic modernism to styles that range from retro and letter-press-nostalgic to playful and surreal. All of the included work makes clear that intriguing visual concepts do not depend on a large budget. It is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas. The selection of projects in Introducing: Visual Identities for Small Businesses is neither limited to a certain branch of business, nor to particular media. The diverse examples include a small run of pastel-colored stationary for a nursery, the hand-set business cards of a typographer, as well as the shop design and chalk-written price list of a small-town pastry shop. What thematically unites the work in the book is the fresh attitude and the personal, proactive approach of the founders on which it is based.
Download or read book Graphic Life Michael Gericke written by and published by . This book was released on 2020-11-30 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: * A small selection of projects covered in the book include: One World Trade Center (SOM), Marina Bay Sands (Safdie), Hudson Yards (KPF), The Vessel (Heatherwick), Post 9/11 installations at the WTC site, New York's new Penn Station (SOM), Jewel Changi Airport (Safdie), Rockefeller Center, City Point (a hip new Brooklyn center), Cooper Hewitt National Design Museum (DSR), The Skyscraper Museum - NY, New York's iconic 42nd St Public Library, Mumbai's International Airport (SOM), Toronto's Pearson Airport (Safdie & SOM), GSK's North American Headquarters (Stern), Hotel Hankyu, Japan, Cornell Tech's Manhattan campus (Morphosis & SOM), Arizona Cardinals NFL football stadium (Eisenman)Michael Gericke is one of the most influential graphic designers in the world today. This much anticipated monograph covers four decades of work by the acclaimed graphic designer and Pentagram partner. Lavishly illustrated throughout at close to 500 pages, the book is driven by a celebration of places, telling stories, and making images and symbols - predominantly through Gericke's work with projects for buildings, civic moments, exhibitions and visual identities, including for posters, magazines, New York's AIA chapter (America's largest) and the Center for Architecture that, through graphics and images, continues to portray the spirit of architecture and design in New York City today. Prefaced by the prize-winning architect Moshe Safdie, with commentary by Pulitzer Prize-winning architectural critic and educator Paul Goldberger, this encyclopedic compilation is a must for all collectors and aficionados of contemporary design, branding, and visual identity. Michael Gericke's design work lies at the intersection of image making, communications, and the built environment, and
Download or read book Graphic Design Visionaries written by Caroline Roberts and published by Laurence King Publishing. This book was released on 2015-06-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring 75 of the world's most influential designers, this book presents the story of graphic design through the fascinating personal stories and significant works that have shaped the field. Arranged in chronological order, the book shows the development of design, from early innovators such as Edward McKnight Kauffer and Alexey Brodovitch to key figures of mid-century Swiss Design and corporate American branding. The book profiles masters of typography, such as Wim Crouwel and Neville Brody; visionary magazine designers, such as Leo Lionni and Cipe Pineles; designers who influenced the world of film, such as Saul Bass and Robert Brownjohn; and the creators of iconic poster work, such as Armin Hofmann, Rogério Duarte and Yusaku Kamekura. Combining insightful text and key visual examples, this is a dynamic and richly illustrated guide to the individuals whose vision has defined the world of graphic design.
Download or read book Graphis Design written by and published by . This book was released on 1995 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
