Download or read book Gouvernance et branding des territoires touristiques written by Hassan Faouzi and published by Editions L'Harmattan. This book was released on 2019-02-15 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spécialisé dans le management de marques, le branding est censé, en matières de tourisme, bonifier le potentiel touristique d'un territoire, d'une ville ou d'une localité. Il désigne une logique d'action promotionnelle visant à positionner un produit dans l'esprit du consommateur. Issu d'un colloque international qui s'est déroulé à Agadir, cet ouvrage a pour objectif de s'interroger sur les différentes significations des images des destinations, villes et territoires touristiques qui, aujourd'hui, font face à de nombreuses incertitudes tant structurelles que conjoncturelles. Les contributions abordent, sous des angles variés, les enjeux du « branding » en tourisme et de la gouvernance des territoires touristiques.
Download or read book Branding New York written by Miriam Greenberg and published by Routledge. This book was released on 2009-09-10 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
Download or read book Urban Tourism and Urban Change written by Costas Spirou and published by Routledge. This book was released on 2011-01-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban Tourism and Urban Change: Cities in a Global Economy provides both a sociological / cultural analysis of change that has taken place in many of the world's cities. This focused treatment of urban tourism examines the implications of these changes for urban management and planning sense, for success and failure in metropolitan change. Uniquely suited for teaching purposes, Costas Spirou integrates numerous case studies of cities to illuminate the significant impact and promise of tourism on urban image and economic development.
Download or read book Living the French Revolution 1789 1799 written by P. McPhee and published by Springer. This book was released on 2006-10-10 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: What did it mean to live through the French Revolution? This volume provides a coherent and expansive portrait of revolutionary life by exploring the lived experience of the people of France's villages and country towns, revealing how The Revolution had a dramatic impact on daily life from family relations to religious practices.
Download or read book Development and Management of Visitor Attractions written by John Swarbrooke and published by Routledge. This book was released on 2012-05-23 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.
Download or read book Thinking through Landscape written by Augustin Berque and published by Routledge. This book was released on 2013-04-12 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our attitude to nature has changed over time. This book explores the historical, literary and philosophical origins of the changes in our attitude to nature that allowed environmental catastrophes to happen. It presents a philosophical reflection on human societies’ attitude to the environment, informed by the history of the concept of landscape and the role played by the concept of nature in the human imagination and features a wealth of examples from around the world to help understand the contemporary environmental crisis in the context of both the built and natural environment. Thinking Through Landscape locates the start of this change in human labour and urban elites being cut off from nature. Nature became an imaginary construct masking our real interaction with the natural world. The book argues that this gave rise to a theoretical and literary appreciation of landscape at the expense of an effective practical engagement with nature. It draws on Heideggerian ontology and Veblen’s sociology, providing a powerful distinction between two attitudes to landscape: the tacit knowledge of earlier peoples engaged in creating the landscape through their work - "landscaping thought"- and the explicit theoretical and aesthetic attitudes of modern city dwellers who love nature while belonging to a civilization that destroys the landscape - "landscape thinking". This book gives a critical survey of landscape thought and theory for students, researchers and anyone interested in human societies’ relation to nature in the fields of landscape studies, environmental philosophy, cultural geography and environmental history.
Download or read book Tourism Collaboration and Partnerships written by Bill Bramwell and published by Channel View Publications. This book was released on 2000-05-02 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The central importance of involving diverse stakeholders in effective sustainable tourism planning and management is increasingly recognised. Collaboration and partnerships are valuable ways of achieving this. Leading researchers and practitioners examine the processes, issues and politics involved in this new and fast growing field. Case studies are taken from Europe, the Americas, Australia and the Arctic.
Download or read book Management du tourisme written by Jean-Pierre Lozato-Giotart and published by Pearson Education France. This book was released on 2012 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4e de couv. indique : "Management du tourisme analyse les différentes composantes du secteur touristique : son poids dans l'économie, les formes multiples que prennent les activités touristiques, et l'impact sur le territoire nécessitent des pratiques de management spécifiques et adaptées. Chaque décision implique un grand nombre de paramètres : marchés, organisation des systèmes de production, environnements humains, sociaux, économiques et culturels... L'ouvrage les aborde selon une démarche progressive et structurée. Parmi les sujets couverts : Les contours de l'offre touristique : territoires, consommateurs et schémas de consommation, professionnels, marchés, types de produits et cycles de vie. ; Les techniques et les disciplines fondamentales du management du tourisme : analyse spatiale, marketing et comptabilité, méthodes et indicateurs de gestion utiles aussi bien aux entreprises qu'aux responsables territoriaux. ; Les aspects stratégiques et politiques : politiques de communication et de préservation du patrimoine, développement durable, gestion de la qualité et stratégies tarifaires. Abondamment illustré (schémas, graphiques, cartes), le livre inclut également un glossaire et de nombreux encadrés complémentaires. Les exercices et études de cas de fin de chapitre permettent aux lecteurs de mettre en pratique leurs connaissances. Cette nouvelle édition se distingue par : De nouvelles analyses sur les thématiques les plus récentes, telles le tourisme durable, l'e-tourisme et les types de risques auxquels les destinations touristiques sont de plus en plus souvent confrontées. ; L'analyse des principales évolutions en termes de destinations, d'équipements et de pratiques. ; L'actualisation de l'ensemble des données et des références bibliographiques et webographiques."
Download or read book Naked City written by Sharon Zukin and published by Oxford University Press. This book was released on 2009-12-18 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: As cities have gentrified, educated urbanites have come to prize what they regard as "authentic" urban life: aging buildings, art galleries, small boutiques, upscale food markets, neighborhood old-timers, funky ethnic restaurants, and old, family-owned shops. These signify a place's authenticity, in contrast to the bland standardization of the suburbs and exurbs. But as Sharon Zukin shows in Naked City, the rapid and pervasive demand for authenticity--evident in escalating real estate prices, expensive stores, and closely monitored urban streetscapes--has helped drive out the very people who first lent a neighborhood its authentic aura: immigrants, the working class, and artists. Zukin traces this economic and social evolution in six archetypal New York areas--Williamsburg, Harlem, the East Village, Union Square, Red Hook, and the city's community gardens--and travels to both the city's first IKEA store and the World Trade Center site. She shows that for followers of Jane Jacobs, this transformation is a perversion of what was supposed to happen. Indeed, Naked City is a sobering update of Jacobs' legendary 1961 book, The Death and Life of Great American Cities. Like Jacobs, Zukin looks at what gives neighborhoods a sense of place, but argues that over time, the emphasis on neighborhood distinctiveness has become a tool of economic elites to drive up real estate values and effectively force out the neighborhood "characters" that Jacobs so evocatively idealized.
Download or read book The Political Economy of City Branding written by Ari-Veikko Anttiroiko and published by Routledge. This book was released on 2014-02-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.
Download or read book Tourism and Sustainable Community Development written by Greg Richards and published by Psychology Press. This book was released on 2003 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the tourist industry becomes increasingly important to communities around the world, the need to develop tourism sustainably has also become a primary concern. This collection of international case-studies addresses this crucial issue by asking what local communities can contribute to sustainable tourism, and what sustainability can offer local communities. Individually these investigations present a wealth of original research and source material. Collectively the book illuminates the term 'community', the meaning of which, it is argued, is vital to understanding how sustainable tourism development can be implemented in practice.
Download or read book Public Art Encounters written by Martin Zebracki and published by Routledge. This book was released on 2017-09-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public art is produced and ‘lived’ within multiple, interlaced and contested political, economic, social and cultural-symbolic spheres. This lively collection is a mix of academic and practice-based writings that scrutinise conventional claims on the inclusiveness of public art practice. Contributions examine how various social differences, across class, ethnicity, age, gender, religion, ability and literacy, shape encounters with public art within the ambits of the design, regeneration and everyday experiences of public spaces. The chapters richly draw on case studies from the Global North and South, providing comprehensive insights into the experiences of encountering public art via a variety of scales and realms. This book advances critical insights of how socially practised public arts articulate and cultivate geographies of social difference through the themes of power (the politics of encountering), affect (the embodied ways of encountering), and diversity (the inclusiveness of encountering). It will appeal to scholars, students and practitioners of cultural geography, the visual arts, urban studies, political studies and anthropology.
Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Download or read book The Impact of Artists on Contemporary Urban Development in Europe written by Monika Murzyn-Kupisz and published by Springer. This book was released on 2017-04-04 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an up-to-date, critical review of theoretical concepts connecting artists and urban development. It focuses on the multidimensionality of potential and actually observed interactions between artists and cities and their impacts on urban space, its form, functions and perceptions. Departing from the viewpoint that a more nuanced geography of artists is still needed to fully conceptualise the diversity of roles artistic creatives play in urban transformations, the book presents contributions with a common denominator of distinguishing artists as a unique professional and social group. The essays focus on the complexity of the artists’ spatial preferences and analyse a myriad of expressions of artists’ presence in urban centres in different geographic, political, economic, social, and spatial contexts drawing on experiences from 16 cities across Europe. The book presents several case studies ranging from Spain to Russia and from Scandinavia to Slovenia, and offers new pathways into understanding the implications of artists’ residence and activities in contemporary cities. Apart from presenting less obvious expressions of artists’ involvement in urban transformations such as their participation in urban planning or grass root urban movements, the volume explores the ambivalence of artists’ interactions with cities. Particular chapters test several divergent narratives of artistic creatives as inspirers and instigators of urban changes, pioneers of gentrification, contesters and resisters of neoliberal urban policies or mere indicators of transformations inspired by other actors, instrumentalized by public and private stakeholders.
Download or read book Stakeholders written by Andrew L. Friedman and published by Oxford University Press, USA. This book was released on 2006 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Stakeholders' includes a discussion of the concept of 'the stakeholder' in fields such as management, corporate governance, accounting and finance, strategy, sociology, and politics, and in public policy debate. Practical examples are used to examine a range of stakeholders.
Download or read book Rethinking Place Branding written by Mihalis Kavaratzis and published by Springer. This book was released on 2014-11-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
Download or read book World Tourism Cities written by Robert Maitland and published by Routledge. This book was released on 2014-05-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents new research on the capacity of big cities to generate new tourism areas as visitors discover and help create new urban experiences off the beaten track. It examines similarities and differences in these processes in a group of established world cities located in the global circuits of tourism. The cities featured are Berlin, New York, London, Paris, and Sydney. In these cities experienced city visitors are contributing to the ‘discovery’ of new places to visit. Many neighbourhoods close to the historic centre and to traditional attractions offer the mix of cultural difference and consumption opportunities that can create new experiences for distinctive groups of city users. Each of the cities included in the book offers rich experiences of the re-imagining and re-branding of neighbourhoods off the beaten track, and informative stories of the complex relationships between visitors, residents and others and of the ambitions of public policy to reproduce these new tourism experiences in other parts of the city. World Tourism Cities brings together current research in each of the cities and relates the often separate field of tourism research to some of the mainstream themes of debate in urban studies addressing topics such as consumption, markets and spaces. Drawing on original research in this important group of cities this book has significant messages for public policy. In addition the book engages directly with a range of important current academic debates – about world cities, about cities as sites of consumption and about the smaller scales at which urban neighbourhoods are being transformed. The range of cities and the messages about the making of attractive places provides a timely resource for those focused in this area and the book will also have an appeal among those experienced and sophisticated city users that it focuses on.
