Download or read book Google Maps Profits written by Laura Maya and published by Estalontech. This book was released on 2024-02-23 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Google Maps Profits" offers a thorough guide to maximizing the benefits of Google Maps services for businesses. The book commences by exploring the market potential and advantages of Google Maps, laying a solid foundation for understanding the platform. It then progresses into a detailed instructional guide, covering key topics such as optimizing business listings, implementing effective Google Maps SEO, and building a positive online reputation through Google Maps. The book adopts a hands-on approach, providing clear directions on identifying and targeting potential customers for these services, emphasizing geographical targeting and customer profiling. A significant focus is placed on optimizing Google Business Profiles to achieve higher search rankings through strategic SEO tactics. Moreover, the book dives into the critical role of local citations and Google reviews in establishing trust and authority online. It offers practical advice for obtaining and managing Google reviews, including innovative methods like QR codes and email marketing. Targeted at business owners, marketers, and entrepreneurs, "Google Maps Profits" is a vital tool for anyone seeking to boost their business's digital presence and capitalize on the opportunities presented by Google Maps for business growth and success.

Download or read book Cheat Sheet For Google Maps Profits written by laura maya and published by Estalontech. This book was released on 2024-02-24 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age where digital presence dictates business success, "Cheat Sheet for Google Maps Profits" is the essential compendium for any business seeking to harness the full potential of Google Maps. From local retail shops to expansive enterprises, this guide demystifies the process of integrating Google Maps with Google Business Profiles, offering a streamlined approach to significantly boost online visibility and customer traffic. Discover why Google Maps transcends its navigational utility to become a formidable tool in the business arsenal, enhancing visibility, driving local traffic, and setting businesses apart from the competition. This cheat sheet navigates through the nuances of optimizing Google Maps services, showcasing how these enhancements can increase customer engagement and sales, particularly for businesses cementing their local presence. Learn to target the right audience by identifying businesses that can reap the most significant benefits from enhanced Google Maps visibility. Gain insights on how local SEO, when synchronized with Google Maps, can become a retail business's most powerful ally, drawing foot traffic and elevating search rankings.

Download or read book From Big Data to Big Profits written by Russell Walker and published by Oxford University Press. This book was released on 2015-07-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped potential. Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years. In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies. Such changes, as Walker points out, will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which he has developed to assess companies for Big Data readiness and provide direction on the steps necessary to get the most from Big Data. Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for students, researchers, and professionals with an interest in Big Data, digital platforms, and analytics

Download or read book Hands On Data Visualization written by Jack Dougherty and published by "O'Reilly Media, Inc.". This book was released on 2021-03-11 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tell your story and show it with data, using free and easy-to-learn tools on the web. This introductory book teaches you how to design interactive charts and customized maps for your website, beginning with simple drag-and-drop tools such as Google Sheets, Datawrapper, and Tableau Public. You'll also gradually learn how to edit open source code templates like Chart.js, Highcharts, and Leaflet on GitHub. Hands-On Data Visualization takes you step-by-step through tutorials, real-world examples, and online resources. This practical guide is ideal for students, nonprofit organizations, small business owners, local governments, journalists, academics, and anyone who wants to take data out of spreadsheets and turn it into lively interactive stories. No coding experience is required. Build interactive charts and maps and embed them in your website Understand the principles for designing effective charts and maps Learn key data visualization concepts to help you choose the right tools Convert and transform tabular and spatial data to tell your data story Edit and host Chart.js, Highcharts, and Leaflet map code templates on GitHub Learn how to detect bias in charts and maps produced by others

Download or read book Legal Issues of Mobile Apps written by Ioannis Iglezakis and published by Kluwer Law International B.V.. This book was released on 2020-05-12 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In less than ten years touchscreen smartphones and their apps have created an unprecedented technological revolution. Yet they are rife with serious potential for breaches of privacy and security, and a lack of uniform rules makes navigation of the legal landscape extremely difficult. Addressing this unstable regulatory environment, this concise, practical guide for the first time provides a measure of legal certainty. It examines case law and legislation in Europe and the United States to highlight the rights and obligations of all actors involved in the marketing of mobile apps, bring to light essential principles and recommend some viable solutions. Nine experts, all versed in the latest developments in international and national laws and regulations affecting digital mobile technology, examine such key topics as the following: contract law as applied to the sale and use of smartphone apps; intellectual property rights in mobile apps; protection of users; data protection; European Union (EU) medical device legislation and its safety implications for app users; fitness or wellness apps; apps’ collection of personal data; apps as hostile code and malware delivery mechanisms; competition law issues; taxation of mobile apps; liability issues for app developers and distributors; and implications of the EU’s new regulatory framework on online platforms. Because it is difficult for a basic user to understand how vulnerable everyday apps can be, and because every new information technology platform delivers new risks along with its benefits, legal practitioners working in a wide variety of fields will be increasingly called upon to engage with both personal and enterprise security and privacy breach cases arising from the use of mobile apps. This deeply informed practical analysis goes a long way toward ensuring appropriate handling of legal issues which arise in the mobile app context. Every practitioner, government official and software developer will welcome this much-needed volume.

Download or read book Managing Risks in Digital Transformation written by Ashish Kumar and published by Packt Publishing Ltd. This book was released on 2023-04-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Secure your business in a post-pandemic world: Master digital risk identification and defense Purchase of the print or Kindle book includes a free PDF eBook Key FeaturesBecome well-versed with sophisticated system-level security risks and the zero-trust frameworkLearn about remote working risks, modern collaboration, and securing the digital data estateKeep up with rapidly evolving compliances and regulations and their impact on cyber risksBook Description With the rapid pace of digital change today, especially since the pandemic sped up digital transformation and technologies, it has become more important than ever to be aware of the unknown risks and the landscape of digital threats. This book highlights various risks and shows how business-as-usual operations carried out by unaware or targeted workers can lead your organization to a regulatory or business risk, which can impact your organization's reputation and balance sheet. This book is your guide to identifying the topmost risks relevant to your business with a clear roadmap of when to start the risk mitigation process and what your next steps should be. With a focus on the new and emerging risks that remote-working companies are experiencing across diverse industries, you'll learn how to manage risks by taking advantage of zero trust network architecture and the steps to be taken when smart devices are compromised. Toward the end, you'll explore various types of AI-powered machines and be ready to make your business future-proof. In a nutshell, this book will direct you on how to identify and mitigate risks that the ever- advancing digital technology has unleashed. What you will learnBecome aware of and adopt the right approach to modern digital transformationExplore digital risks across companies of all sizesStudy real-world cases that focus on post-pandemic digital transformationUnderstand insider threats and how to mitigate vulnerability exploitationGet to know how cyberwarfare targets infrastructure and disrupts critical systemsDiscover how implementing a regulatory framework can safeguard you in the current and future data landscapesWho this book is for This book is for three categories of readers—those who own a business and are planning to scale it; those who are leading business and technology charters in large companies or institutions; and those who are academically or disciplinarily targeting cybersecurity and risk management as a practice-area. Essentially, this book is for board members, and professionals working in IT, GRC, and legal domains. It will also help technology leaders, including chief digital officers, chief privacy officers, chief risk officers, CISOs, CIOs, as well as students and cybersecurity enthusiasts with basic awareness of risks to navigate the digital threat landscape.

Download or read book Global Strategy in the Service Industries written by Mario Glowik and published by Taylor & Francis. This book was released on 2017-04-28 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business. Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

Download or read book Big Business written by Tyler Cowen and published by Macmillan + ORM. This book was released on 2019-04-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: An against-the-grain polemic on American capitalism from New York Times bestselling author Tyler Cowen. We love to hate the 800-pound gorilla. Walmart and Amazon destroy communities and small businesses. Facebook turns us into addicts while putting our personal data at risk. From skeptical politicians like Bernie Sanders who, at a 2016 presidential campaign rally said, “If a bank is too big to fail, it is too big to exist,” to millennials, only 42 percent of whom support capitalism, belief in big business is at an all-time low. But are big companies inherently evil? If business is so bad, why does it remain so integral to the basic functioning of America? Economist and bestselling author Tyler Cowen says our biggest problem is that we don’t love business enough. In Big Business, Cowen puts forth an impassioned defense of corporations and their essential role in a balanced, productive, and progressive society. He dismantles common misconceptions and untangles conflicting intuitions. According to a 2016 Gallup survey, only 12 percent of Americans trust big business “quite a lot,” and only 6 percent trust it “a great deal.” Yet Americans as a group are remarkably willing to trust businesses, whether in the form of buying a new phone on the day of its release or simply showing up to work in the expectation they will be paid. Cowen illuminates the crucial role businesses play in spurring innovation, rewarding talent and hard work, and creating the bounty on which we’ve all come to depend.

Download or read book Location Awareness in the Age of Google Maps written by Rebecca Noone and published by Taylor & Francis. This book was released on 2024-07-12 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location Awareness in the Age of Google Maps explores the mundane act of navigating cities in the age of digital mapping infrastructures. Noone follows the frictions routing through Google Maps’ categorising and classifying of spatial information. Complicating the assumption that digital maps distort a sense of direction, Noone argues that Google Maps’ location awareness does more than just organise and orient a representation of space—it also organises and orients imaginaries of publicness, selfsufficiency, legibility, and error. At the same time, Location Awareness in the Age of Google Maps helps to animate the ordinary ways people are challenging and refusing Google Maps’ vision of the world. Drawing on an arts-based field study spanning the streets of London, New York, London, Toronto, and Amsterdam, Noone’s encounters of "asking for directions" open up lines of inquiry and spatial scores that cut through Google‘s universal mapping project. Location Awareness in the Age of Google Maps will be essential reading for information studies and media studies scholars and students with an interest in embodied information practices, critical information studies, and critical data studies. The book will also appeal to an urban studies audience engaged in work on the digital city and the datafication of urban environments.

Download or read book The Intelligent Indian Investor written by Marshal Moneymaker and published by Marshal Moneymaker. This book was released on 2022-05-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this 7-part guide, learn from a veritable master of investing strategies. Learn above the best stocks to buy and hold forever (both Indian and global), about the magic of compounding, about risk-free investments, and much more. Using his decades of experience, Marshal takes you through a quick journey on how to grow your money.

Download or read book Easy Money written by Jens Lapidus and published by Vintage Crime/Black Lizard. This book was released on 2012-04-03 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of Sweden’s most successful defense lawyers comes an unflinching look at Stockholm’s underworld, told from the perspective of the mob bosses, the patsies, and the thugs who help operate its twisted justice system. JW is a student having trouble keeping up appearances in the rich party crowd he has involved himself with. He’s desperate for money, and when he’s offered a job dealing drugs to the very crowd he’s vying for a place in, he accepts it. Meanwhile, Jorge, a young Latino drug dealer, has just broken out of jail and is itching for revenge. When JW’s supplier gets wind of Jorge’s escape, he suggests JW track him down and attempt to win his trust in order to cover more area in the drug circuit. But JW’s not the only one on Jorge’s trail: Mrado, the brutal muscle behind the Yugoslavian mob boss whose goons were the ones who ratted Jorge out to the cops, is also on the hunt. But like everyone else, he’s tired of being a mere pawn in an impossibly risky game, and he’s seeking to carve out a niche of his own. As the paths of these antiheroes intertwine further, they find themselves mercilessly pitted against one another in a world where allegiances are hard-won, revenge is hard-fought, and a way out of it all is even harder to come by. Fast and intricately paced, and with pitch-perfect dialogue, Easy Money is a raw, dark, and intelligent crime novel that has catapulted Jens Lapidus into the company of Sweden’s most acclaimed crime writers.

Download or read book Intangible assets and value capture in global value chains the smartphone industry written by World Intellectual Property Organization and published by WIPO. This book was released on 2017 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report uses data on individual smart phones as well as industry data to identify which smartphone firms capture the most value. It finds that Apple captures most of the industry profits, thanks to its high prices, large profit margins and the volume of iPhone sales worldwide. Apple’s success is explained as a result of its ability to develop its own intellectual property (IP) and take advantage of IP created by suppliers through a strategy of selling only a few models at high prices compared to competitors.

Download or read book Internet Privacy written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade and published by . This book was released on 2012 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Law and Economics of Article 102 TFEU written by Robert O'Donoghue KC and published by Bloomsbury Publishing. This book was released on 2020-09-03 with total page 1608 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A reference book in this area of EU competition law and a must-have companion for academics, enforcers and practitioners alike, as well as EU and national judges.” Judge Nils Wahl, Court of Justice of the European Union This seminal text offers an authoritative and integrated treatment of the legal and economic principles that underpin the application of Article 102 TFEU to the behaviour of dominant firms. Traditional concerns of monopoly behaviour, such as predatory pricing, refusals to deal, excessive pricing, tying and bundling, discount practices and unlawful discrimination are treated in detail through a review of the applicable economic principles, the case law and decisional practice and more recent economic and legal writings. In addition, the major constituent elements of Article 102 TFEU, such as market definition, dominance, effect on trade and applicable remedies are considered at length. The third edition involves a net addition of over 250 pages, with a substantial new chapter on Abuses In Digital Platforms, an extensively revised chapter on standards, and virtually all chapters incorporating substantial revisions reflecting key cases such as Intel, MEO, Google Android, Google Shopping, AdSense, and Qualcomm.

Download or read book The Pricing Model Revolution written by Danilo Zatta and published by John Wiley & Sons. This book was released on 2022-05-24 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive and accessible blueprint to pricing your company’s products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like: How to make smart and innovative pricing a core component of your next product offering How to distinguish between every new, future-oriented monetization approach Which factors to consider when you’re choosing on a new pricing model for your most popular products An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

Download or read book Google and the Law written by Aurelio Lopez-Tarruella and published by Springer Science & Business Media. This book was released on 2012-02-22 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google’s has proved to be one of the most successful business models in today’s knowledge economy. Its services and applications have become part of our day-to-day life. However, Google has repeatedly been accused of acting outside the law in the development of services such as Adwords, Googlebooks or YouTube. One of the main purposes of this book is to assess whether those accusations are well-founded. But more important than that, this book provides a deeper reflection: are current legal systems adapted to business models such as that of Google or are they conceived for an industrial economy? Do the various lawsuits involving Google show an evolution of the existing legal framework that might favour the flourishing of other knowledge-economy businesses? Or do they simply reflect that Google has gone too far? What lessons can other knowledge-based businesses learn from all the disputes in which Google has been or is involved? This book is valuable reading for legal practitioners and academics in the field of information technologies and intellectual property law, economists interested in knowledge-economy business models and sociologists interested in internet and social networks. Dr. Aurelio Lopez-Tarruella is Senior Lecturer in Private International Law at the University of Alicante, Spain.

Download or read book How the Internet Happened From Netscape to the iPhone written by Brian McCullough and published by Liveright Publishing. This book was released on 2018-10-23 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Library Journal Best Book of the Year Tech-guru Brian McCullough delivers a rollicking history of the internet, why it exploded, and how it changed everything. The internet was never intended for you, opines Brian McCullough in this lively narrative of an era that utterly transformed everything we thought we knew about technology. In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first “dotcom.” Depicting the lives of now-famous innovators like Netscape’s Marc Andreessen and Facebook’s Mark Zuckerberg, McCullough also reveals surprising quirks and unknown tales as he tracks both the technology and the culture around the internet’s rise. Cinematic in detail and unprecedented in scope, the result both enlightens and informs as it draws back the curtain on the new rhythm of disruption and innovation the internet fostered, and helps to redefine an era that changed every part of our lives.