Download or read book Google and Niantic Labs written by Jerome S. Engel and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley and a professional entrepreneur. While the cases central storyline centers on whether Hanke should spin-out his most recent venture an entity called Niantic Labs that develops augmented reality (AR) games for use on smart phones from Google in early 2015, there are multiple subplots that make this a potentially discussion-rich case for classroom use: (1) How the different components of the Culture of Innovation ecosystem in the San Francisco Bay Area impacted Hankes career, starting from the time when he first enrolled at Berkeley-Haas in Fall 1994 up to his current situation now; (2) How he successfully created several start-ups before Google acquired his third one, Keyhole, an 3-D online mapping company, in 2004 and then rebranded it as Google Earth; (3) How he was able to scale-up Googles Geo-products division over an eight-year period and within a large corporate setting by applying the concepts of lean start-up, open sourcing, and open innovation that led to the eventual creation of Google Maps and Google Street View; and (4) The importance of time and place, which demonstrates how Hanke, as a successful and experienced entrepreneur, foresaw the intersection of multiple converging technology trends, including the increased power of handheld computing, digital graphics, space-based imagery and geo-location with the ubiquitous use of mobile devices and the possibilities of new and related online products, services, and other forms of social interaction.
Download or read book Google and Niantic Labs written by Jerome S. Engel and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley and a professional entrepreneur. While the cases central storyline centers on whether Hanke should spin-out his most recent venture an entity called Niantic Labs that develops augmented reality (AR) games for use on smart phones from Google in early 2015, there are multiple subplots that make this a potentially discussion-rich case for classroom use: (1) How the different components of the Culture of Innovation ecosystem in the San Francisco Bay Area impacted Hankes career, starting from the time when he first enrolled at Berkeley-Haas in Fall 1994 up to his current situation now; (2) How he successfully created several start-ups before Google acquired his third one, Keyhole, an 3-D online mapping company, in 2004 and then rebranded it as Google Earth; (3) How he was able to scale-up Googles Geo-products division over an eight-year period and within a large corporate setting by applying the concepts of lean start-up, open sourcing, and open innovation that led to the eventual creation of Google Maps and Google Street View; and (4) The importance of time and place, which demonstrates how Hanke, as a successful and experienced entrepreneur, foresaw the intersection of multiple converging technology trends, including the increased power of handheld computing, digital graphics, space-based imagery and geo-location with the ubiquitous use of mobile devices and the possibilities of new and related online products, services, and other forms of social interaction.
Download or read book Clusters of Innovation in the Age of Disruption written by Engel, Jerome S. and published by Edward Elgar Publishing. This book was released on 2022-07-21 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about innovation ecosystems, Clusters of Innovation (COI) and the Global Networks of Clusters of Innovation (GNCOI) they naturally form. What is innovation and why is it important to us? Innovation is nothing less than the ability for constructive response and adaptation to change. The cause and catalyst for that change is frequently identified as technology and its unceasing pressure to improve on existing solutions and address unmet needs. The last decade has painfully demonstrated that exogenous environmental shocks are also sources of change that call for innovative responses, ranging from the obvious challenges such as global warming and Covid-19 to the more subtle social and political perturbations of our time.
Download or read book Business Model Innovation written by Allan Afuah and published by Routledge. This book was released on 2018-10-03 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
Download or read book Studying Digital Media Audiences written by Craig Hight and published by Taylor & Francis. This book was released on 2017-01-27 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.
Download or read book The Age of Surveillance Capitalism written by Shoshana Zuboff and published by PublicAffairs. This book was released on 2019-01-15 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
Download or read book The Augmented Reality of Pok mon Go written by Neriko Musha Doerr and published by Lexington Books. This book was released on 2019-02-08 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the complexities created by Pokémon GO—the smartphone augmented reality game— from an anthropological perspective. Through detailed text analyses, links to wider issues, and the phenomenology of playing, this collection provides nuanced studies of how Pokémon GO created a new way to inhabit the world.
Download or read book Archaeogaming written by Andrew Reinhard and published by Berghahn Books. This book was released on 2018-06-18 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video games exemplify contemporary material objects, resources, and spaces that people use to define their culture. Video games also serve as archaeological sites in the traditional sense as a place, in which evidence of past activity is preserved and has been, or may be, investigated using the discipline of archaeology, and which represents a part of the archaeological record. This book serves as a general introduction to "archaeogaming"; it describes the intersection of archaeology and video games and applies archaeological method and theory into understanding game-spaces as both site and artifact.
Download or read book The Unofficial Wizards Unite Handbook written by Pascal Landolt and published by Riva Verlag. This book was released on 2019-09-16 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome, Sorcerer's Apprentice! Before you lies the fabulous Wizarding World from the Harry Potter universe, with its many mysterious secrets awaiting your discovery! As a member of the Ministry of Magic, your task now is to seek out and banish the magical Artifacts and Creatures that have suddenly appeared all over the Muggle world. A daunting task, no doubt. But fear not–you're not alone! Now you have The Unofficial Wizards Unite Handbook to accompany you on your quest to meet the Challenges of the Wizarding World. Step by step, fellow adventurers Kevin Kyburz and Pascal Landolt will walk you through the game's basic features to help you maximize your resources and rapidly strengthen your magical powers. Full of valuable tips and tricks, this unofficial game guide uses screenshots and videos for easier learning so that you can waste no time advancing to higher levels. We'll show you the best way to brew potions, how to make the most of your gold, and how you and your friends can defeat the dangerous Creatures you'll face in those all-important Fortress battles. So don't go it alone! Let us help you through the wilds of the wayward world of Wizards Unite!
Download or read book Intergenerational Locative Play written by Michael Saker and published by Emerald Group Publishing. This book was released on 2021-02-08 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intergenerational Locative Play: Augmenting Family examines the social, spatial and physical impact of the hybrid reality game (HRG) Pokémon Go on the relationship between parents and their children.
Download or read book After the Digital Tornado written by Kevin Werbach and published by Cambridge University Press. This book was released on 2020-07-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading technology scholars examine how networks powered by algorithms are transforming humanity, posing deep questions about power, freedom, and fairness. This title is also available as Open Access on Cambridge Core.
Download or read book Building Moonshots written by Tamara Carleton and published by John Wiley & Sons. This book was released on 2023-05-03 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solve the world’s biggest problems and create a better future In Building Moonshots: 50+ Ways to To Turn Radical Ideas Into Reality, a team of expert innovation strategists delivers an exciting and insightful collection of strategies, techniques, and frameworks for scaling your next big, audacious idea into a concrete product or service. Each proven and tested strategy contained in the book has been categorized to make it easy to find and implement when you need it most. You’ll learn how and where to start, when to bet big, how to invest, when to play the long game, what to communicate, and much more. You’ll also find: Ways to go beyond white papers and vision statements to a place where your ideas become a tangible reality Strategies for creating a better future by transforming seemingly impossible ideas into concrete products Methods for bringing to life radical and innovative solutions to the world’s greatest challenges Destined to become the seminal, go-to source for visionaries, gamechangers, and leaders imagining the apparently impossible and determined to achieve it, Building Moonshots is a can’t-miss book for entrepreneurs, founders, product development heads, and other business leaders.
Download or read book Social Casual and Mobile Games written by Michele Willson and published by Bloomsbury Publishing USA. This book was released on 2017-08-24 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first collection dedicated to analysing the casual, social, and mobile gaming movements that are changing games the world over.
Download or read book Half a Decade of Linux y Shenanigans written by Bryan Lunduke and published by Lulu.com. This book was released on with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Video Games written by Andy Bossom and published by Bloomsbury Publishing. This book was released on 2017-07-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A highly visual, example-led introduction to the video game industry, its context and practitioners. Video Games explores the industry's diversity and breadth through its online communities and changing demographics, branding and intellectual property, and handheld and mobile culture. Bossom and Dunning offer insights into the creative processes involved in making games, the global business behind the big budget productions, console and online markets, as well as web and app gaming. With 19 interviews exploring the diversity of roles and different perspectives on the game industry you'll enjoy learning from a range of international practitioners.
Download or read book The Routledge Companion to Media Anthropology written by Elisabetta Costa and published by Taylor & Francis. This book was released on 2022-09-30 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Media Anthropology provides a broad overview of the widening and flourishing area of media anthropology, and outlines key themes, debates, and emerging directions. The Routledge Companion to Media Anthropology draws together the work of scholars from across the globe, with rich ethnographic studies that address a wide range of media practices and forms. Comprising 41 chapters by a team of international contributors, the Companion is divided into three parts: Histories Approaches Thematic Considerations. The chapters offer wide-ranging explorations of how forms of mediation influence communication, social relationships, cultural practices, participation, and social change, as well as production and access to information and knowledge. This volume considers new developments, and highlights the ways in which anthropology can contribute to the study of the human condition and the social processes in which media are entangled. This is an indispensable teaching resource for advanced undergraduate and postgraduate students and an essential text for scholars working across the areas that media anthropology engages with, including anthropology, sociology, media and cultural studies, internet and communication studies, and science and technology studies.
Download or read book States of Entanglement written by Sven Anderson and published by Actar D, Inc.. This book was released on 2021-07-21 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigates how data production and consumption territorialize the physical landscape filtered through Ireland’s role in global communications and, as told by the Irish Pavilion at the 2021 Venice Architecture Biennale, features an installation that focuses on the materiality of data infrastructure in space. As our everyday lives become increasingly entangled with data technologies, the book addresses the utopian fantasy that surrounds the Cloud, as transcending physical presence or resourcing. By bringing the physical infrastructure around data, and its impact on the environment under the spotlight, it hopes to reframe how we understand data production and highlight the myth that information technologies are hidden and without major material manifestations on the landscape. The context for the book is Ireland which has a significant historical role in the evolution of global communications and data infrastructure. In 1866, the world’s first transatlantic telegraph cable landed on the West coast of Ireland. In 1901, the inventor of the radio Guglielmo Marconi transmitted some of the world’s first wireless radio messages from Ireland across the Atlantic Ocean to Newfoundland. Today, Dublin has overtaken London as the data centre hub of Europe, hosting 25% of all available European server space. And by the year 2027, data centres are forecast to consume a third of Ireland’s total electricity demand. The book aims to raise awareness around the hardware of the global internet and Cloud services, which is interwoven with the Irish landscape—made manifest through the vast constellation of data centres, fibre optic cable networks, and energy grids that have come to populate its cities and suburbs over recent decades. The publication accompanies and supports Entanglement, the Irish Pavilion at the 17th Venice Architecture Biennale by archiving the production of the pavilion filtered through a series of poetic excerpts that describe the form, components, content and furniture that make up the installation. At the same time the book is conceived as more than just a catalog by positioning some of the cultural and spatial implications of data technologies in Ireland within a more universal context through contributions by ANNEX, the team selected to produce the pavilion, as well as invited contributors from the disciplines of Media Theory; Journalism; Computer Science, Geography; History and Architecture.
