Download or read book Good Neighbor Campaign Handbook written by Paul Ryder and published by . This book was released on 2006-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neighbors are fighting pollution in a new way: "For a moment, look through the eyes of the CEO or plant manager. "He has worked his way into a corner and does not know how to get out. He knows that what he has been doing is wrong. He wants to stop but does not know how. He has been avoiding the matter so completely that he really does not know how bad it is. He has been denying the problem for years, so it is harder to acknowledge it now. He does not want to be yelled at by neighbors, some of whom look like his mom (who taught him the Golden Rule in the first place). He does not want to lose his job. He does not want to appear weak by giving in to the neighbors, or by outright losing to them. "It is not in our interest for him to stay in that corner, because as long as he does, we will keep breathing and drinking his toxic waste. "How can we help him get out of the corner?" This book details how neighbors are answering this question, with remarkable results.
Download or read book The Good Neighbor Handbook written by Sanford J. Lewis and published by . This book was released on 1993 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Brand Relationships written by Deborah J. MacInnis and published by Routledge. This book was released on 2014-12-18 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
Download or read book Rules for Revolutionaries written by Becky Bond and published by Chelsea Green Publishing. This book was released on 2016-11-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution Rules for Revolutionaries is a bold challenge to the political establishment and the “rules” that govern campaign strategy. It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings—in an effort to put Bernie Sanders’s insurgent campaign over the top. Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of “Big Organizing” that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run. Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations—and points the way forward to a future where political revolution is truly possible.
Download or read book Neighbor Law written by Cora Jordan and published by NOLO. This book was released on 2006 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: So your neighbor's giant sequoia is blocking your view. Who ya gonna call? The search for a 'dispute buster' should end with this helpful new book. Sunset Magazine - For anyone with a neighbor problem, [Neighbor Law] is a handy book indeed. It walks the reader through written and common law, tells you what your rights are and how to follow through on a complaint all the way to court, if necessary.- Oakland Tribune - Explains how to use mediation services, research local laws, and present a convincing case in small claims court. - Reuters - Surprisingly, this is a fun read. The author includes interesting sidebars and court decisions to clarify her explanations. - Sacramento Bee - A Nolo book that gives practical, no-nonsense approaches to handling neighbor disputes. - Los Angeles Times - This classic book, which keeps getting better with each new edition, answers virtually all questions regarding fences, trees, boundaries and noise.- Orlando Sentinel - Jordan peppers the book with real stories of problems neighbors have with each other. The stories are interesting and, in some cases, hilarious. - Arizona Republic - Even if you don't have a serious neighbor problem yet, this well-written and complete book is a fun and educational read. It is extremely thorough and well-documented. 4 stars: excellent. - Robert Bruss, nationally syndicated real-estate columnist
Download or read book Cancer written by Guy Dauncey and published by New Society Publishers. This book was released on 2007-05-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cancer -- the word strikes fear in people's hearts. With more people getting cancer every year, the big question must be: How can we prevent this epidemic? Cancer: 101 Solutions to a Preventable Epidemic offers solid evidence that many cancers are preventable, since their causes lie with the contamination of our bodies by pollution from the air we breathe, the products we use, the water we drink, and the food we eat. It is not being caused by just diet, smoking, and the noon-day sun! Cancer: 101 Solutions to a Preventable Epidemic takes a positive, solutions-based approach to this unwanted disease. Its pages are filled with practical advice and success stories that will inspire you to act to protect your family, your neighbors, your fellow workers, and future generations. Each solution is laid out on two pages, with websites for follow-up. It includes solutions for individuals, parents, youth, action groups,healthcare agencies, cities, labor, businesses, governments, andthe world as a whole. It provides clear information about ways to prevent cancer, and should eliminate forever the mistaken belief that we don't know how to stop this terrible epidemic. Cancer: 101 Solutions to a Preventable Epidemic will appeal to anyone whose life has been touched by cancer, and everyone who wants to stop it.
Download or read book The Community Economic Development Handbook written by Mihailo Temali and published by Turner Publishing Company. This book was released on 2002-09-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The step-by-step guide to turning any neighborhood around A weak local economy can be strengthened. A run-down neighborhood of boarded-up storefronts, litter-strewn sidewalks, high unemployment, and poorly-maintained housing can be transformed. An entire community can be lifted up. Mihailo (Mike) Temali knows this first-hand. He has spent nearly twenty years working in community-based economic development, helping cities as diverse as St. Paul, Minnesota, and Santiago, Chile. In this concrete, practical, jargon-free handbook, he describes a proven way to make any community a better place to live. Comprehensive, realistic, and easy-to-use If you don't already have a community economic development (CED) organization in place, Temali tells you how to set one up. Then he defines four pivot points that are crucial to neighborhood economies: 1) Revitalizing your commercial district; 2) Developing microbusinesses; 3) Developing your community workforce; and 4) Growing good neighborhood jobs. He explains how to choose your first pivot point, then guides you through the process of tackling each one. True stories of successful CED provide inspiration. Sidebars explore related issues: dealing with gentrification, finding potential partners, supporting microentrepreneurs, and more. Other CED professionals share their insights in “From the Field” notes. Appendices point you toward useful resources, show you how to use the Internet to research your regional economy, and include dozens of worksheets that will help you move from reading about CED to doing it. The Community Economic Development Handbook is precisely what you need to turn your neighborhood around!
Download or read book Democratic Campaign Handbook written by Democratic National Committee (U.S.) and published by . This book was released on 1936 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Refining Expertise written by Gwen Ottinger and published by NYU Press. This book was released on 2013-03-04 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2015 Rachel Carson Prize presented by the Society for Social Studies of Science Residents of a small Louisiana town were sure that the oil refinery next door was making them sick. As part of a campaign demanding relocation away from the refinery, they collected scientific data to prove it. Their campaign ended with a settlement agreement that addressed many of their grievances—but not concerns about their health. Yet, instead of continuing to collect data, residents began to let refinery scientists' assertions that their operations did not harm them stand without challenge. What makes a community move so suddenly from actively challenging to apparently accepting experts' authority? Refining Expertise argues that the answer lies in the way that refinery scientists and engineers defined themselves as experts. Rather than claiming to be infallible, they began to portray themselves as responsible—committed to operating safely and to contributing to the well-being of the community. The volume shows that by grounding their claims to responsibility in influential ideas from the larger culture about what makes good citizens, nice communities, and moral companies, refinery scientists made it much harder for residents to challenge their expertise and thus re-established their authority over scientific questions related to the refinery's health and environmental effects. Gwen Ottinger here shows how industrial facilities' current approaches to dealing with concerned communities—approaches which leave much room for negotiation while shielding industry's environmental and health claims from critique—effectively undermine not only individual grassroots campaigns but also environmental justice activism and far-reaching efforts to democratize science. This work drives home the need for both activists and politically engaged scholars to reconfigure their own activities in response, in order to advance community health and robust scientific knowledge about it.
Download or read book Battleground Environment 2 volumes written by Robin Morris Collin and published by Bloomsbury Publishing USA. This book was released on 2008-07-30 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: The environment inflames passions in people on all points of the political spectrum. Controversies over such issues as the rise of cancer in industrialized countries, climate change, and urban sprawl have skyrocketed as we recognize the impact that humans have on the environment. Many people become immersed in these controversies at a local level before they know much about the topic - the nuances of many environmental conflicts are often overlooked as the media focuses on the adversarial nature of the conflict. This reference resource provides students, teachers, librarians, and citizens as a whole with the necessary first step in understanding these hot-button issues. Each entry identifies the issue involved, who was holding various points of view or positions, where and when the conflict occurred, and explains the cultural, social, and political context and dimensions of the conflict. Battleground: Environment provides in-depth analysis of over 100 of the most controversial topics involving the environment, including childhood asthma, the Kyoto Summit and Treaty, smart growth, the Three Gorges Dam in China, and genetically modified food. Entries include descriptions of public policies and discussions of the future of the controversy. Each entry concludes with cross references and a short, relevant bibliography suitable for student research. The resource includes numerous sidebars that discuss in detail particular local controversies that illuminate the complexity of the topics discussed.
Download or read book The SAGE Handbook of Organizational Communication written by Linda L. Putnam and published by SAGE Publications. This book was released on 2013-11-04 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational communication as a field of study has grown tremendously over the past thirty years. This growth is characterized by the development and application of communication perspectives to research on complex organizations in rapidly changing environments. Completely re-conceptualized, The SAGE Handbook of Organizational Communication, Third Edition, is a landmark volume that weaves together the various threads of this interdisciplinary area of scholarship. This edition captures both the changing nature of the field, with its explosion of theoretical perspectives and research agendas, and the transformations that have occurred in organizational life with the emergence of new forms of work, globalization processes, and changing organizational forms. Exploring organizations as complex and dynamic, the Handbook brings a communication lens to bear on multiple organizing processes.
Download or read book Sacrifice Zones written by Steve Lerner and published by MIT Press. This book was released on 2012-09-21 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stories of residents of low-income communities across the country who took action when pollution from heavy industry contaminated their towns. Across the United States, thousands of people, most of them in low-income or minority communities, live next to heavily polluting industrial sites. Many of them reach a point at which they say “Enough is enough.” After living for years with poisoned air and water, contaminated soil, and pollution-related health problems, they start to take action—organizing, speaking up, documenting the effects of pollution on their neighborhoods. In Sacrifice Zones, Steve Lerner tells the stories of twelve communities, from Brooklyn to Pensacola, that rose up to fight the industries and military bases causing disproportionately high levels of chemical pollution. He calls these low-income neighborhoods “sacrifice zones.” And he argues that residents of these sacrifice zones, tainted with chemical pollutants, need additional regulatory protections. Sacrifice Zones goes beyond the disheartening statistics and gives us the voices of the residents themselves, offering compelling portraits of accidental activists who have become grassroots leaders in the struggle for environmental justice and details the successful tactics they have used on the fenceline with heavy industry.
Download or read book Seeking Refuge written by Stephan Bauman and published by Moody Publishers. This book was released on 2016-06-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recipient of Christianity Today's Award of Merit in Politics and Public Life, 2016 ------ What will rule our hearts: fear or compassion? We can’t ignore the refugee crisis—arguably the greatest geo-political issue of our time—but how do we even begin to respond to something so massive and complex? In Seeking Refuge, three experts from World Relief, a global organization serving refugees, offer a practical, well-rounded, well-researched guide to the issue. Who are refugees and other displaced peoples? What are the real risks and benefits of receiving them? How do we balance compassion and security? Drawing from history, public policy, psychology, many personal stories, and their own unique Christian worldview, the authors offer a nuanced and compelling portrayal of the plight of refugees and the extraordinary opportunity we have to love our neighbors as ourselves.
Download or read book The Filmmaker s Handbook written by Steven Ascher and published by Penguin. This book was released on 2012-11-27 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative guide to producing, directing, shooting, editing, and distributing your video or film. Whether you aspire to be a great filmmaker yourself or are looking for movie gifts, this comprehensive guide to filmmaking is the first step in turning a hobby into a career. Widely acknowledged as the “bible” of video and film production, and used in courses around the world, The Filmmaker’s Handbook is now updated with the latest advances in HD and digital formats. For students and teachers, professionals and novices, this indispensable handbook covers all aspects of movie making. • Techniques for making dramatic features, documentaries, corporate, broadcast, and experimental videos and films • Shooting with DSLRs, video, film, and digital cinema cameras • In-depth coverage of lenses, lighting, sound recording, editing, and mixing • Understanding HDR, RAW, Log, 4K, UHD, and other formats • The business aspects of funding and producing your project • Getting your movie shown in theaters, on television, streaming services, and online
Download or read book The Worker Center Handbook written by Kim Bobo and published by Cornell University Press. This book was released on 2016-08-03 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worker centers are becoming an important element in labor and community organizing and the struggle for fair pay and decent working conditions for low-wage workers, especially immigrants. There are currently more than two hundred worker centers in the country, and more start every month. Most of these centers struggle as they try to raise funds, maintain stable staff, and build a membership base. For this book, Kim Bobo and Marién Casillas-Pabellón, two women with extensive experience supporting and leading worker centers, have interviewed staff at a broad range of worker centers with the goal of helping others understand how to start and build their organizations. This book is not theoretical, but rather is designed to be a practical workbook for staff, boards, and supporters of worker centers. Geared toward groups that want to build worker centers, this book discusses how to survey the community, take on an initial campaign, recruit leaders, and raise seed funds. Bobo and Casillas-Pabellón also provide a wealth of advice to help existing centers become stronger and more effective. The Worker Center Handbook compiles best practices from around the country on partnering with labor, enlisting the assistance of faith communities and lawyers, raising funds, developing a serious membership program, integrating civic engagement work, and running major campaigns. The authors urge center leaders to both organize and build strong administrative systems. Full of concrete examples from worker centers around the country, the handbook is practical and honest about challenges and opportunities.
Download or read book The Handbook of Community Practice written by Marie Weil and published by SAGE. This book was released on 2005 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encompassing community development, organizing, planning, and social change, as well as globalisation, this book is grounded in participatory and empowerment practice. The 36 chapters assess practice, theory and research methods.
Download or read book The Oxford Handbook of Music and Advertising written by James Deaville and published by Oxford University Press, USA. This book was released on 2021 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing "Reception"-with contributions by researchers in psychology, marketing, and other fields-involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music's vital contribution to the advertising message"--
