Download or read book The Golf Marketing Bible written by Andrew Wood and published by Cunningly Clever. This book was released on 2005 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Robert Trent Jones Golf Trail written by Mark Fagan and published by NewSouth Books. This book was released on 2016-03-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Robert Trent Jones Golf Trail tells how a bold, imaginative investment by a public employee pension fund turned into a world-class tourist attraction that helped change the image and boost the economy of an entire state. The pension fund was the Retirement Systems of Alabama, and its alternative investment was in a string of golf courses and affiliated high-end hotels and spas. In business-speak, this was an "economically targeted investment" designed to diversify returns, create jobs, and increase tax revenue. Twenty-five years later, the Robert Trent Jones Golf Trail is known worldwide for the quality and beauty of its courses and the hospitality and elegance of its resorts. It has significantly increased Alabama's infrastructure for tourism and conventions, provided millions upon millions in new tax revenues, spurred construction of thousands of units of adjacent housing, and helped persuade other businesses to locate in the state. Making the Golf Trail a reality involved not only the initial vision of CEO David G. Bronner and his associates at RSA, but also the design genius and reputation of Robert Trent Jones Sr. and the hard work of many dedicated engineers and builders. It also required the cooperation of scores of local and state elected officials and economic developers. This book is the illustrated historical account of the financial, legal, political, and economic impact details of RSA's investment in the RTJ Golf Trail. Such a detailed history could not have been written without the years of economic analysis conducted by author Mark Fagan dating back to the earliest stages of the concept. Fagan's ongoing involvement with Dr. Bronner and those working to develop the Trail made possible the mammoth one-of-a-kind history that is presented in this book.

Download or read book Golf Business and Management written by Tim Breitbarth and published by Routledge. This book was released on 2017-07-20 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels. With sections exploring the development of golf on every continent, including North America, South America, Europe, the Middle East, Africa and Asia, this book presents the latest thinking on current issues in golf, ranging from sustainability and innovation to global governance. Each chapter incorporates helpful features for students including learning objectives, discussion questions, guides to further reading, recommended websites and insights from industry voices. This book is essential reading for students of any golf-related degree course or professional accreditation programme, and will also be of interest to those studying or working in sport business, sport management and sport tourism. Underpinned by up-to-date literature, golf researchers will also find the book a useful starting point.

Download or read book 2007 Golf Yellow Pages written by and published by Golf Yellow Pages. This book was released on with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Money Golf written by Michael K. Bohn and published by Potomac Books, Inc.. This book was released on 2007 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can't play Major League Baseball and bet on a game; just ask Pete Rose. Don't try running a betting ring in the NHL, either. Want the surest ticket out of NCAA sports? Betting's the way to do it. In stark contrast, however, the United States Golf Association officially sanctions betting among players during their games. And it's not just the pros who bet. Every man, out with his buddies, asks at the first tee, "Shall we make this interesting?" Yet there has never been a betting scandal in organized golf. Money Golf is the first book that tells the complete story of golf's unique association with wagering and how that relationship evolved. It features anecdotes from fifteenth-century Scots to Tiger Woods and all the smooth-swinging flatbellies, movie stars, athletes, politicians, women golfers, Joe Six-Packs, hustlers, and sharks in between. It also serves as a primer for novice golf bettors, providing explanations of Calcuttas (betting auctions), odds-making, on-course games, and the art and history of golf hustling. It even highlights movies and books that include golf wagers, showing that even writers understand the marriage of the two. Wagering on golf has been part of the game since it migrated to the United States in 1888. All of the early icons of American golf bet when they played-Francis Ouimet, Walter Hagen, and Gene Sarazen. Even Bobby Jones, the simon-pure amateur, wagered on his game. Sam Snead and Ben Hogan always had a little something on the side; so did Jack Nicklaus, Arnold Palmer, and Gary Player. Tiger Woods and Phil Mickelson learned how to bet on golf when they were little kids. All the personalities, stories, and history of betting on birdies are included in Money Golf.

Download or read book Golf in America written by George B. Kirsch and published by University of Illinois Press. This book was released on 2009 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inclusive narrative of golf's history and popularity in the United States

Download or read book Fifty Places to Play Golf Before You Die written by Chris Santella and published by Abrams. This book was released on 2012-11-16 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning, in-depth guide to fifty of the world’s greatest golf courses, selected by people deeply connected to the sport. There’s an incredible similarity between the mechanics of a fly cast and the swing of a golf club. Perhaps that's why Chris Santella, author of Fifty Places to Fly Fish Before You Die, can be found on the links when he’s not on the stream. With Fifty Places to Play Golf Before You Die, Santella gives voice to his other sporting passion, interviewing 50 people intimately connected to the sport about some of their favorite courses around the world. For both passionate golfers and armchair travelers, this gorgeous full-color book presents the world’s greatest golf venues, the personal favorites of renowned players, course architects, and other experts in the sport. From Ballyliffin, Ireland’s northernmost course, whose rumpled fairways wander along the North Sea in the shadows of Glashedy Rock, to New Zealand's Cape Kidnappers, perched atop dramatic cliffs some 500 feet above the ocean, the book’s beautiful photographs capture the architecture, noteworthy holes, location, and ambiance that make these courses standouts for ardent golfers. A brief history of each course, an experiential account-filled with local color-from the person recommending the venue, and trip-planning advice provide adventurous readers with all the information they need to chip and putt their way around the globe. A close-up look at golf’s top courses around the world, recommended by such experts as Nick Faldo and Christie Kerr (pro golfers), Pete Dye and Tom Doak (course architects), and Brian McCallen (editor and author). With breathtaking color photographs of each site, this is a great gift for avid golfers and armchair travelers alike.

Download or read book Marketing Yourself with Technical Writing written by William M. Vatavuk and published by CRC Press. This book was released on 1992-07-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Yourself with Technical Writing: A Guide for Today's Professionals provides valuable guidance on how to getting your technical writing published. The author discusses such important topics as book contracts, book indexes, the peer review process, writing query letters, and dealing with editors. Current listings of a representative sample of technical publishers and periodicals are presented, with each listing containing identifying data (e.g., name, address, phone, editor), key statistics, (e.g., circulation, titles published, submissions), submission specifications, contents, and terms offered. The book also discusses the business aspects of technical writing and addresses such issues as taxes, copyright, and libel. The book's final chapter features suggestions and opinions from six successful writers, editors, and publishers. Marketing Yourself with Technical Writing: A Guide for Today's Professionals is the perfect deskside companion for scientists, engineers, and other professionals who plan to publish their technical writing.

Download or read book 1001 Golf Holes You Must Play Before You Die written by Jeff Barr and published by Ronnie Sellers Productions. This book was released on 2005 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether readers play for fun or for serious sport, this guide will encourage them to live their ultimate golfing fantasies at the world's premier courses. Each golf course has been selected for its interest either as a challenge to play, a place of outstanding beauty, a famous occurrence, or the brilliance of its design.

Download or read book Sport and Adventure Tourism written by Simon Hudson and published by Routledge. This book was released on 2012-11-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that’s rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field.Presented in a concise, easy-to-read format, Sport and Adventure Tourism provides an unrivaled orientation to all facets of sport-related tourism and leisure management. Sports travel (both participatory and spectatorial) and adventure tourism are examined in terms of size and growth of the market, marketing and management strategies, and future prospects. The book includes international, up-to-date case studies, links to relevant Websites and an extensive roster of references.Sport and Adventure Tourism examines all aspects of sport-related tourism, including: planning, developing, and marketing an event skiing and snowboarding boating, sailing, and fishing the “phenomenon” of golf tourism mountain-based adventure tourism the growing spa industry virtual sports tourism-an alternative to travel This one-of-a-kind primer presents an informative study of sports, leisure, and adventure travel, covering everything from golf tourism to heli-skiing to sports event and spa tourism. A handbook for professionals, a textbook for academics, and a highly readable introduction for anyone interested in sport-related travel, Sport and Adventure Tourism is an essential guide for anyone who takes a not-so-leisurely approach to leisure time.

Download or read book A Course Called America written by Tom Coyne and published by Simon and Schuster. This book was released on 2021-05-25 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER Globe-trotting golfer Tom Coyne has finally come home. And he’s ready to play all of it. After playing hundreds of courses overseas in the birthplace of golf,​ Coyne, the bestselling author of A Course Called Ireland and A Course Called Scotland, returns to his own birthplace and delivers a “heartfelt, rollicking ode to golf…[as he] describes playing golf in every state of the union, including Alaska: 295 courses, 5,182 holes, 1.7 million total yards” (The Wall Street Journal). In the span of one unforgettable year, Coyne crisscrosses the country in search of its greatest golf experience, playing every course to ever host a US Open, along with more than two hundred hidden gems and heavyweights, visiting all fifty states to find a better understanding of his home country and countrymen. Coyne’s journey begins where the US Open and US Amateur got their start, historic Newport Country Club in Rhode Island. As he travels from the oldest and most elite of links to the newest and most democratic, Coyne finagles his way onto coveted first tees (Shinnecock, Oakmont, Chicago GC) between rounds at off-the-map revelations, like ranch golf in Eastern Oregon and homemade golf in the Navajo Nation. He marvels at the golf miracle hidden in the sand hills of Nebraska and plays an unforgettable midnight game under bright sunshine on the summer solstice in Fairbanks, Alaska. More than just a tour of the best golf the United States has to offer, Coyne’s quest connects him with hundreds of American golfers, each from a different background but all with one thing in common: pride in welcoming Coyne to their course. Trading stories and swing tips with caddies, pros, and golf buddies for the day, Coyne adopts the wisdom of one of his hosts in Minnesota: the best courses are the ones you play with the best people. But, in the end, only one stop on Coyne’s journey can be ranked the Great American Golf Course. Throughout his travels, he invites golfers to debate and help shape his criteria for judging the quintessential American course. Should it be charmingly traditional or daringly experimental? An architectural showpiece or a natural wonder? Countless conversations and gut instinct lead him to seek out a course that feels bold and idealistic, welcoming yet imperfect, with a little revolutionary spirit and a damn good hot dog at the turn. He discovers his long-awaited answer in the most unlikely of places. Packed with fascinating tales from American golf history, comic road misadventures, illuminating insights into course design, and many a memorable round with local golfers and celebrity guests alike, A Course Called America is “a delightful, entertaining book even nongolfers can enjoy” (Kirkus Reviews).

Download or read book Encyclopedia of Sport Management written by Paul M Pedersen and published by Edward Elgar Publishing. This book was released on 2024-09-06 with total page 1131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2004 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Mousedriver Chronicles written by John Lusk and published by Basic Books. This book was released on 2009-04-29 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: When John Lusk and Kyle Harrison graduated from Wharton in 1999, nearly all of their entrepreneurially minded classmates set their sights on conquering the dot-com world. To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club. They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market. From The MouseDriver Chronicles: "School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."

Download or read book Golf Tourism written by Simon Hudson and published by Goodfellow Publishers Ltd. This book was released on 2014-02-28 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Golf continues to represent the largest sports-related travel market valued at £30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues

Download or read book Basic Marketing written by Tom Cannon and published by Burns & Oates. This book was released on 1992 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: An undergraduate text integrating international research with a diverse selection of European cases. Features discussion questions (new to this edition) and case studies with exercises, plus humorous bandw illustrations and cartoons. This fourth edition reinforces the international, especially European, coverage introduced in earlier editions, and expands coverage of strategy and development, technology and innovation, ethical and environmental issues, and changes created by mass customization. Distributed by Books International. Annotation copyrighted by Book News, Inc., Portland, OR

Download or read book The Best Advice Ever for Golfers written by Robert McCord and published by Andrews McMeel Publishing. This book was released on 2001 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book of helpful historical facts and practical tips and instructions from the experts.