Download or read book Amazon written by Natalie Berg and published by Kogan Page Publishers. This book was released on 2021-11-03 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.

Download or read book Retailization written by Lars Thomassen and published by Kogan Page Publishers. This book was released on 2006-05-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In perhaps the most creative and authoritative book on selling brands ever written, international business experts Keith Lincoln, Anthony Aconis and Lars Thomassen, reveal how the world's most successful brands sell themselves to today's increasingly demanding shoppers and retailers. As the world of mass communications evolves into the world of media of the masses the very concept of the brand is transforming - from branding to the shelf to branding from the shelf. Two years in the analysis Retailization is the largest study ever conducted on how corporations and their brands are dealing (or not dealing) with this new era. The study covering over twenty countries worldwide and interviews with some of the leading brand marketers has drawn on countless examples of both creative execution and retail impact. Retailization shows how to establish a business approach that can better meet the needs of today's shopping Kings and Queens by creating and activating revolutionary selling situations. The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products. The shelf where products are sold is the new centre of the business and communications universe. The answer to how to get the most from this change lies in a radically new business philosophy - RETAILIZATION. Retailization presents an innovative and pragmatic step by step process to help businesses rethink, reimagine and restructure their entire business and brand efforts around the retail strategies and executions that can better meet the needs of today's shopping Kings and Queens. Research shows that we have as little as four seconds to get a shopper's attention. The authors explain what you need to do to guarantee that you own that four seconds from understanding your competitive arena and context to understanding the nature of today's shopper. From there they explain how you can optimize the creation of your products, your retail impact and your communications. Finally, they demonstrate how to activate the process through retailizing your entire organization from top to bottom and we how to verify the results.

Download or read book Global Body Shopping written by Biao Xiang and published by Princeton University Press. This book was released on 2011-05-21 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can America's information technology (IT) industry predict serious labor shortages while at the same time laying off tens of thousands of employees annually? The answer is the industry's flexible labor management system--a flexibility widely regarded as the modus operandi of global capitalism today. Global "Body Shopping" explores how flexibility and uncertainty in the IT labor market are constructed and sustained through concrete human actions. Drawing on in-depth field research in southern India and in Australia, and folding an ethnography into a political economy examination, Xiang Biao offers a richly detailed analysis of the India-based global labor management practice known as "body shopping." In this practice, a group of consultants--body shops--in different countries works together to recruit IT workers. Body shops then farm out workers to clients as project-based labor; and upon a project's completion they either place the workers with a different client or "bench" them to await the next placement. Thus, labor is managed globally to serve volatile capital movement. Underpinning this practice are unequal socioeconomic relations on multiple levels. While wealth in the New Economy is created in an increasingly abstract manner, everyday realities--stock markets in New York, benched IT workers in Sydney, dowries in Hyderabad, and women and children in Indian villages--sustain this flexibility.

Download or read book Fashion Forecasting written by Lorynn Divita and published by Bloomsbury Publishing USA. This book was released on 2019-09-19 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA "The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USA Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations.

Download or read book The Global Shopper written by Richard McBrien and published by . This book was released on 1994 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Retail Management and Brand Management written by Doris Berger-Grabner and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-10-25 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.

Download or read book Fashion Forecasting written by Evelyn L. Brannon and published by Bloomsbury Publishing USA. This book was released on 2015-09-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do retailers decide which colors and styles are featured in their stores? What factors influence the patterns, textiles and silhouettes designers show in their collections? This text provides students with a comprehensive understanding of the forecasting process, from studying fashion innovation and cultural influences to conducting consumer research, exploring how to identify the who, what, where, when and why driving fashion change in our lives. By combining fashion theory with current practices from industry executives, Brannon and Divita explain how to recognize emerging trends and the 'coolhunters' who anticipate our aesthetic preferences. Ultimately, student will learn how to prepare and present their own fashion forecast. New to this Edition: - New chapter 8 focuses on media and technology including coverage of how mass media, fashion blogs, social medi and forecasting companies such as WGSN and Stylesight effect trends - New case studies and profiles in each chapter feature contemporary bloggers, professionals and companies such as Tavi Gevinson of Style Rookie, Garance Dore, Scott Schuman, Burberry, Rebecca Minkoff, Edelkoort, Perclers and Nelly Rodi -Expanded fashion theories section in chapter 3 explains how trends spread between population segments - Summaries at the end of each chapter recap key concepts

Download or read book The U S City in Transition written by Barbara Hahn and published by Springer Nature. This book was released on 2022-07-21 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. city is undergoing constant change. In the East and Midwest, most cities were founded as trading posts on waterways. They boomed during the industrial era and reached their population peak in the mid-20th century, before suburbanization and deindustrialization caused them to decline in importance. Traces of decay were everywhere, and the prognosis for the future was conceivably poor. As Barbara Hahn shows in her book, this trend now seems to have been broken: Things are looking up again for the US city. Some of the former industrial cities have succeeded in structural change. In the south and west of the country, cities have developed into new growth centers. However, not all cities are benefiting from this positive development, and many continue to shrink at an alarming rate. As the author points out, similar processes such as neoliberalisation, deregulation, privatisation and gentrification can be observed in all cities, regardless of their location and level of development. Due to the large number of didactically prepared graphics, the book is suitable as a study read for students and scholars. The characteristics of the U.S. city, which are elaborated on the basis of current examples, as well as the illustrative photos also illustrate the change of the U.S. city to the interested reader.

Download or read book Leading Travel and Tourism Retail written by Sacha Zackariya and published by Kogan Page Publishers. This book was released on 2023-04-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deepen your understanding of how to adapt to international travellers' different needs and backgrounds. Harness the burgeoning levels of tourism and learn everything you need to engage travellers with your business and spending money. The modern traveller is complex, even more so in a post-pandemic world. International consumers are in search of memorable experiences that make them feel special and, ideally, share those experiences with others and bring those feelings home with them. While wanting to be more adventurous, they also want to make their trip safe and special while minimizing their impact on the environment. Leading Travel and Tourism Retail is an invaluable guide for any professional involved in the world of retail, including consumer brands, retailers, hospitality, landlords, politicians, airports, transportation and technology groups. Engaging and accessible, this book covers everything from assessing the competitive market situation to product adaptation, ESG, human talent management, accessing funding, political considerations, and the role of technology and data. It offers a unique glimpse behind the inner workings of some of the best-known brands in the world across airports, shopping malls, and city centre locations. Delivering invaluable insight through fascinating interviews from high-profile leaders, including the President of LVMH Retail Asia, the CEO of Harrods, the President of CHANEL Perfumes & Cosmetics worldwide, this is a must-have book for those who want to drive profits. LIST OF INTERVIEWS Sir Tony Blair, former British Prime Minister, UK Pierre-Hugues Schmit, Chief Commercial & Operations Officer at Vinci Airports Group, France Ravi Thakran, Group Chairman of LVMH Asia, Singapore Michael Ward, Managing Director of Harrods, UK Jacques Stern, CEO of Global Blue, Switzerland Vasiliki Petrou, CEO of Unilever Prestige, UK Andrea d'Avack, President of the CHANEL Foundation, France Pallak Seth, CEO of PDS Apparel Manufacturing, India Louis de Bourgoing, International Chairman of WHSmith, UK Jose-Antonio Lasanta, CEO of Prosegur Cash, Spain Dan Cockerell, former Vice President of Disney's Magic Kingdom, USA Tine Arentsen Willumsen, CEO of Above & Beyond Group, Founder of The Diversity Council, Denmark Paul Samuels, Executive Vice President of AEG Entertainment Group, UK Hugo Brady, Vice President of AEG Entertainment Group, UK Malik Fernando, Director of Dilmah Tea, MJF Hotels and Holdings, Sri Lanka Jonathan Chippindale, CEO of Holition Technologies, UK Ben Zifkin, President of Hubba, Canada Desirée Bollier, Chair and Chief Merchant of Value Retail, UK Stewart Wingate, CEO of London Gatwick Airport, UK Craig Robins, Founder and Owner of Miami Design District Development, USA Taylor Safford, President and CEO of Pier 39, San Francisco, USA Frances O'Grady, Secretary General of the Trades Union Congress, UK Christine Comaford, business and leadership coach Baroness Nicky Morgan former Secretary of State for Digital, Culture, Media, and Sport, UK Professor Ian Woodward at INSEAD, Singapore Professor Steve Jarding, Harvard University, USA Lesley Batchelor OBE, Director General of The Institute for Export & International Trade, UK Jason Holt, Chair of the Apprenticeship Ambassador Network, Chairman of Holts Group, UK Julia Simpson, President & CEO of World Travel & Tourism Council (WTTC)

Download or read book Clear Writing written by Marjorie Mather and published by Broadview Press. This book was released on 2006-10-31 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear Writing is a compact, varied, and very readable collection of prose, designed to provide models of excellent and engaging writing for courses in rhetoric, composition, writing, university writing, expository prose, non-fiction writing, and the essay.

Download or read book No Logo written by Naomi Klein and published by Picador. This book was released on 2009-11-24 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Tenth Anniversary Edition of Naomi Klein's No Logo with a New Introduction by the Author NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

Download or read book How the Shopping Cart Explains Global Consumerism written by Andrew Warnes and published by Univ of California Press. This book was released on 2019-01-29 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Picture a familiar scene: long lines of shoppers waiting to check out at the grocery store, carts filled to the brim with the week’s food. While many might wonder what is in each cart, Andrew Warnes implores us to consider the symbolism of the cart itself. In his inventive new book, Warnes examines how the everyday shopping cart is connected to a complex web of food production and consumption that has spread from the United States throughout the world. Today, shopping carts represent choice and autonomy for consumers, a recognizable American way of life that has become a global phenomenon. This succinct and and accessible book provides an excellent overview of consumerism and the globalization of American culture.

Download or read book Directions to Easy Street written by Robert S. Keller and published by FriesenPress. This book was released on 2015-12-02 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally. A book of contemporary facts called “DIRECTIONS TO EASY STREET” that addresses your concerns about “LIVING THE LIFESTYLE YOU DESERVE” from the financial perspective. Clearly, ‘the good old days’ are behind you. There is no doubt that you can no longer rely on governments, pension plans, health care systems....and money earned from your current J.O.B.....to provide a safety net when you reach the point where you can no longer physically work. In fact, it is my contention that thinking about LIVING THE LIFESTYLE YOU DESERVE and the state of FINANCIAL FREEDOM should start with 20-Somethings, not with Boomers heading toward retirement! It is said that there are three things in life that you must maintain in order that you do not burden society or your loved ones in your golden years: Health, Wealth and Intelligence. Miss one of those functions, and the rest of us will be paying for you for the rest of your life. “DIRECTIONS TO EASY STREET” tells it like it is, presenting many strategies about how you can TAKE IMMEDIATE ACTION and achieve FINANCIAL FREEDOM and leave your J.O.B. forever. Millions of people just like you are creating wealth through PASSIVE INCOME. Now its YOUR turn. The book is an easy read: Its not rocket science to understand that YOUR future is completely in YOUR own hands. YOU can do this! With a little effort, YOU can be LIVING THE LIFESTYLE YOU DESERVE. Visit www.ltlyd.com often for more valuable information and Good Luck!

Download or read book RECENT ADVANCES IN COMMERCE MANAGEMENT VOLUME 4 written by Sruthi S and published by RED'SHINE Publication. Pvt. Ltd.. This book was released on with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Sustainable Fashion Quest written by Nikolay Anguelov and published by CRC Press. This book was released on 2021-06-27 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food, but not clothes. When people evaluate ways to lower their personal carbon footprint by changing purchasing habits, they are bombarded with information to avoid petroleum and petroleum products, plastics, paper, even food, but not clothes. Most consumers do not think of clothes as a source of environmental damage. Yet, clothes are made with petroleum products through chemically-laden industrial processes that generate significant pollution. The fashion industry is among the largest organic water polluters in the world, accounting for significant greenhouse gas emissions and generating massive amounts of waste as a function of the frequent discarding of used clothing. In the Dirty Side of the Garment Industry: Fast Fashion and Its Negative Impact on Environment and Society, author Nikolay Anguelov exposed the ecological damage from the fast-fashion business model. In this book, The Sustainable Fashion Quest: Innovations in Business and Policy, the author takes this one step further by focusing on solutions. This book uses the familiar (yet complex) industry of fashion as a lens to examine how business pressures and national and international policies can have both positive and negative social and ecological impacts. It provides an analysis of extant and emerging policies to address the divergence in the ongoing quest to maximize economic development and minimize the social costs of the industrialization process. It also examines emerging technologies and innovative business models that have the potential to revolutionize how fashion is perceived, manufactured, and consumed. This book begins with an introductory letter that outlines the social and environmental issues facing the fashion industry, as well as emphasizing the seriousness and urgency of addressing them. Each chapter then focuses on a major aspect of the industry with an increasing emphasis on policy. The chapters outline the impact of global-level and business-level decisions on the industry’s success, its social and environmental impact, and its relationship to consumers. The goal of the book is to define that transition, explain its challenges, and educate readers on the possibilities to become powerful drivers of change through their professional actions and their personal behavior as consumers. While the book specifically analyzes the fashion industry, it also explains the implications for other industrial sectors. It uses a product everyone is familiar with (we all buy clothes, after all) to examine the decisions, impacts, and policies shaping the industry behind the scenes. The linkages are applicable to other fast-moving consumer goods (FMCG) business sectors, such as consumer electronics, which are starting to face sustainability criticism for relying on a business model of promoting a high frequency of repeat purchasing.

Download or read book Cyber Crisis Management written by Rodney D Ryder and published by Bloomsbury Publishing. This book was released on 2019-11-18 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the advent of big data technology, organisations worldwide are creating data exceeding terabytes in size. Due to the variety of data that it encompasses, big data always entails a number of challenges related to its volume, complexity and vulnerability. The need to manage cyber risks across an enterprise-inclusive of IT operations-is a growing concern as massive data breaches make news on an alarmingly frequent basis. The internet too has grown enormously over the past few years, consequently increasing the risk of many untoward cyber incidents that can cause irreparable loss to a corporate organisation. With a robust cyber risk management system now a necessary business requirement, organisations need to assess the effectiveness of their current systems in response to a dynamic and fast-moving threat landscape. This book goes beyond a mere response to cybercrime and addresses the entire crisis-management cycle. The authors have created a primer for corporate houses and individuals alike on how they should deal with cyber incidences and develop strategies on tackling such incidences.

Download or read book Shopping for Bombs Nuclear Proliferation Global Insecurity and the Rise and Fall of the A Q Khan Network written by Gordon Corera and published by Oxford University Press, USA. This book was released on 2006-08-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A.Q. Khan was the world's leading black market dealer in nuclear technology, described by a former CIA Director as "at least as dangerous as Osama bin Laden." A hero in Pakistan and revered as the Father of the Bomb, Khan built a global clandestine network that sold the most closely guarded nuclear secrets to Iran, North Korea, and Libya. Here for the first time is the riveting inside story of the rise and fall of A.Q. Khan and his role in the devastating spread of nuclear technology over the last thirty years. Drawing on exclusive interviews with key players in Islamabad, London, and Washington, as well as with members of Khan's own network, BBC journalist Gordon Corera paints a truly unsettling picture of the ultimate arms bazaar. Corera reveals how Khan operated within a world of shadowy deals among rogue states and how his privileged position in Pakistan provided him with the protection to build his unique and deadly business empire. It explains why and how he was able to operate so freely for so many years. Brimming with revelations, the book provides new insight into Iran's nuclear ambitions and how close Tehran may be to the bomb. In addition, the book contains startling new information on how the CIA and MI6 penetrated Khan's network, how the U.S. and UK ultimately broke Khan's ring, and how they persuaded Pakistan's President Musharraf to arrest a national hero. The book also provides the first detailed account of the high-wire dealings with Muammar Gadaffi, which led to Libya's renunciation of nuclear weapons and which played a key role in Khan's downfall. The spread of nuclear weapons technology around the globe presents the greatest security challenge of our time. Shopping for Bombs presents a unique window into the challenges of stopping a new nuclear arms race, a race that A.Q. Khan himself did more than any other individual to promote.