Download or read book Gimme The Human Nature of Successful Marketing written by John Hallward and published by John Wiley & Sons. This book was released on 2007-06-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Download or read book About Face written by Dan Hill and published by Kogan Page Publishers. This book was released on 2010-09-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
Download or read book Advertising Transformed written by Fons Van Dyck and published by Kogan Page Publishers. This book was released on 2014-02-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Backed by case studies of Effie award winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides readers with the insights and expertise to meet the changing requirements of modern advertising and devise exciting campaigns that prove its continuing value.
Download or read book American Book Publishing Record written by and published by . This book was released on 2007 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Admap written by and published by . This book was released on 2007 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Like We re Human written by Sarah Santacroce and published by Sarah Santacroce. This book was released on 2021-09-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: --> This book was previously published under the title 'The Gentle Marketing Revolution'. This new edition contains a preface that explains the title change. Finally! - A refreshing marketing book for heart-centered entrepreneurs & Corporate Marketing Impact Pioneers! Are you ready to build a purposeful and profitable business, by marketing with integrity and kindness? Are you done with being pushy? Are you fed up with the manipulation, the hype and the hustle? You’re not alone. It is a revolution pushing up through the cracks of the conventional business world. A humane revolution. MARKETING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who want to be gentle, authentic AND successful in your marketing and business. This radical business approach is offering you a roadmap to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to: grow a thriving business using ethical marketing, help others and make an impact in this world show up as your true self in your marketing, not some prescribed version of who you should be partner with your kind of people, instead of pressuring them to buy take the ‘less is more’ approach and stop feeling overwhelmed use ‘proven’ marketing and sales strategies, but tweaking them to fit your gentle approach enjoy a business that is inspiring and uplifting and aligned with your truth You don't have to sell your soul to market your business online!Marketing Like We're Human is the compass you need on your journey! "Sarah's book is the inspirational lift we need in an increasingly harsh and desperate marketing world." -- Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins "You don't have to be pushy to be successful! Marketing Like We're Human is a blueprint for a world where those who use authentic marketing not only make the biggest impact—they also make the most money." --Dorie Clark,Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business
Download or read book 2008 Guide to Literary Agents written by Chuck Sambuchino and published by Writers Digest Books. This book was released on 2007-07-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 17th year, Guide to Literary Agents is a writers best resource for finding a literary agent or script agent to represent their work. As the market becomes more glutted while the number of major publishing houses shrinks, writers need someone familiar with the publishing scene to shepherd their manuscript to the right person. To help writers acquire an agent, this book provides names and specialties for more than 700 individual agents around the United States and the world. The book also includes a growing number of UK agents as well as Australian agents, and more than 90 pages of original articles on finding the best agent to represent your work and how to seal the deal. From editing your work to crafting a book proposal to making the most of your contract, Guide to Literary Agents will help writers deal with agents every step of the way.
Download or read book Quirk s Marketing Research Review written by and published by . This book was released on 2008 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Successful Marketing Plan written by Roman G. Hiebing and published by . This book was released on 1993 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Jeff Herman s Guide to Book Publishers Editors Literary Agents 2007 written by Jeff Herman and published by . This book was released on 2006-12 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a guide to the names and specialities of American and Canadian publishers, editors, and literary agents, including information on the acquisition process and on choosing literary agents.
Download or read book Marketing Made Human written by Malene Bendtsen and published by . This book was released on 2020-02-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING MADE HUMAN is mindset shifting personal branding book and a practical guide for marketing in the 2020s. It breaks down cemented perceptions and beliefs around marketing and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success. NOW is the best time ever to connect with your true tribe and build a lovable personal brand that customers will happily and voluntarily promote. This book will change your view of marketing forever. It breaks down cemented perceptions and beliefs around marketing and brand building and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success. Understanding fundamental human desires and their role in purchasing decisions opens up new ways of approaching your marketing role in the 2020s. The mission is to put human connection and fundamental human desires at the center of marketing, and thereby release entrepreneurs from the discomfort and fear often associated with marketing. The book provides a framework to design novel marketing strategies that will, in fact, be helpful to and supported by your customers. Hopefully, you will feel inspired to tap into this new marketing paradigm to create a lovable brand and grow into a successful personal brand, and a confident marketer and leader of your tribe. This book will: 📚Demystify why you (with good reason) may have felt reluctant to marketing and sales, and outline a new paradigm to help you feel inspired and capable instead 📚Show you how fundamental human desires are driving customer happiness like never before and how you can leverage that in your marketing 📚Shed light on the forces driving immunity to traditional marketing and explain how social media platforms are responding to consumer demand to be 'unreachable' by traditional marketing, while increasingly empowering consumers to act as voluntary marketers 📚Teach you how you, as a personal brand entrepreneur, can leverage factors commonly ignored by bigger brands making authentic personal branding a cornerstone in your business success 📚Help you find the courage to fully step into your role and take full ownership of the empowering force you truly are to your most desired audience 📚Show you where to focus your efforts with generous human interaction and solid guidance to turn customers into engaged brand ambassadors 📚Outline how to build sales funnels in this new marketing paradigm and which metrics to use to measure your business success MARKETING MADE HUMAN is a new addition to the tradition of marketing for small business and branding textbooks by authors such as Mark Schaefer, Mari Smith, Guy Kawasaki, and Pat Flynn. The book also offers a complimentary personal branding workbook with templates to complete the exercises and a complimentary 3-day mini-course to help you immediately connect in a stronger way with your audience.
Download or read book Successful Marketing written by Rowson P and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2007 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Write a Successful Marketing Plan written by Roman G. Hiebing, Jr. and published by CCH Tax & Accounting. This book was released on 1999-03 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2016-04-14 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Download or read book Billboard written by and published by . This book was released on 1993-09-04 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Labor Digest written by and published by . This book was released on 1923 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
