Download or read book Getting Price Right written by Gerald Smith and published by Columbia University Press. This book was released on 2021-10-12 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable? Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—a firm’s or manager’s pricing orientation—results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows how to identify and remove the psychological blinders that cause suboptimal decisions and policies. Smith details how to improve pricing orientation by combining the soft behavioral skills that intuitively shape and refine pricing practice with the hard analytic skills that guide and structure pricing strategy. The result is more rational and more profitable pricing—with respect to not only revenue and profitability but also employee productivity and customer satisfaction. Offering an accessible and actionable model, Getting Price Right is the first book to apply behavioral economics to managerial price setting. It is a must-read for corporate business leaders, thought leaders, and professionals interested in advances in pricing and for managers, entrepreneurs, proprietors, and small and midsize business owners whose everyday work involves pricing.
Download or read book Getting Prices Right written by Dean Baker and published by M.E. Sharpe. This book was released on 1998 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the significance of the debate surrounding the accuracy of the Consumer Price Index. The work presents the full text of the Boskin Commission report (stating that the CPI overstates inflation by 1.1per cent) and discusses the Commission's research methodology and its conclusions.
Download or read book The Right Price written by Peter J. Neumann and published by Oxford University Press. This book was released on 2021 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prescription drug market -- Proposed solutions for rising drug prices -- Measuring the value of prescription drugs -- Measuring drug value : whose job is it anyway? -- Institute for Clinical and Economic Review (ICER) -- Other US value assessment frameworks -- Do drugs for special populations warrant higher prices? -- Improving value measurement -- Aligning prices with value -- The path forward.
Download or read book Getting Prices Right written by C. Peter Timmer and published by Cornell University Press. This book was released on 1986 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attempts to connect the diverse aspects of appropriate price policy in the following sequence: 1) the implementation issues and impact on the domestic marketing sector, 2) the nature of the world market price, 3) the disaggregated effects on producers and consumers, 4) the short-run macro effects on budgetary, fiscal, and monetary policy, 5) the impact of macro prices, especially the foreign exchange rate, 6) the spillover effects of price policy for one commodity market on other commodity and factors markets, on the agricultural sector as a whole, and on the entire economy, 7) the dynamic effects on employment, investment, and economic growth (Author).
Download or read book Paying the Price written by Sara Goldrick-Rab and published by University of Chicago Press. This book was released on 2016-09-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “bracing and well-argued” study of America’s college debt crisis—“necessary reading for anyone concerned about the fate of American higher education” (Kirkus). College is far too expensive for many people today, and the confusing mix of federal, state, institutional, and private financial aid leaves countless students without the resources they need to pay for it. In Paying the Price, education scholar Sara Goldrick-Rab reveals the devastating effect of these shortfalls. Goldrick-Rab examines a study of 3,000 students who used the support of federal aid and Pell Grants to enroll in public colleges and universities in Wisconsin in 2008. Half the students in the study left college without a degree, while less than 20 percent finished within five years. The cause of their problems, time and again, was lack of money. Unable to afford tuition, books, and living expenses, they worked too many hours at outside jobs, dropped classes, took time off to save money, and even went without adequate food or housing. In many heartbreaking cases, they simply left school—not with a degree, but with crippling debt. Goldrick-Rab combines that data with devastating stories of six individual students, whose struggles make clear the human and financial costs of our convoluted financial aid policies. In the final section of the book, Goldrick-Rab offers a range of possible solutions, from technical improvements to the financial aid application process, to a bold, public sector–focused “first degree free” program. "Honestly one of the most exciting books I've read, because [Goldrick-Rab has] solutions. It's a manual that I'd recommend to anyone out there, if you're a parent, if you're a teacher, if you're a student."—Trevor Noah, The Daily Show
Download or read book Price Yourself Right written by Jane Francis and published by iUniverse. This book was released on 2006 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Inspiring and packed full of tips. Gets you excited about charging what you're worth." -Linda McDermott, author of How to Get Free Publicity Are you self-employed and lacking the confidence, skills, or knowledge to charge what you really want and deserve? Have you been so keen to win business that you slash prices and give away most of your profits? For those who have unwillingly undercharged or felt annoyed when someone less competent earns more, then Price Yourself Right is the definitive tool needed to help overcome these self-imposed limitations. This practical guide will help demystify the art of pricing by addressing the fundamental issues that most marketing texts or self-help books don't mention. Price Yourself Right discusses the following essential topics: Mental pitfalls to charging what you're worth Gaining insight into your customers' money mentality Practical skills needed to charge what you are worth Motivation to price yourself right Pricing issues and asking for money can be an emotional maze-but you're not alone in wondering how to overcome it. Let Price Yourself Right propel you toward success
Download or read book The Art of Pricing written by Rafi Mohammed and published by Crown Pub. This book was released on 2005 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Furnishes a practical and easy-to-understand guide on how to use pricing to increase hidden profits and develop new growth opportunities, offering helpful advice, strategies, and techniques for increasing profit margins. 20,000 first printing.
Download or read book Pricing Strategy written by Tim J. Smith and published by Thomson South-Western. This book was released on 2012 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder’s importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book’s balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
Download or read book Get What s Yours written by Laurence J. Kotlikoff and published by Simon and Schuster. This book was released on 2015-02-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets to maximizing your Social Security benefits and earn up to thousands of dollars more each year with expert advice that you can't get anywhere else. Want to know how to navigate the forbidding maze of Social Security and emerge with the highest possible benefits? You could try reading all 2,728 rules of the Social Security system (and the thousands of explanations of these rules), but Kotlikoff, Moeller, and Solman explain Social Security benefits in an easy to understand and user-friendly style. What you don't know can seriously hurt you: wrong decisions about which Social Security benefits to apply for cost some individual retirees tens of thousands of dollars in lost income every year. How many retirees or those nearing retirement know about such Social Security options as file and suspend (apply for benefits and then don't take them)? Or start stop start (start benefits, stop them, then re-start them)? Or-just as important-when and how to use these techniques? Get What's Yours covers the most frequent benefit scenarios faced by married retired couples, by divorced retirees, by widows and widowers, among others. It explains what to do if you're a retired parent of dependent children, disabled, or an eligible beneficiary who continues to work, and how to plan wisely before retirement. It addresses the tax consequences of your choices, as well as the financial implications for other investments. Many personal finance books briefly address Social Security, but none offers the thorough, authoritative, yet conversational analysis found here. You've paid all your working life for these benefits. Now, get what's yours.
Download or read book Pricing with Confidence written by Reed K. Holden and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
Download or read book Solving The Price Is Right written by Justin L. Bergner and published by Rowman & Littlefield. This book was released on 2023-03-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Price is Right is television’s longest-running game show. Since its inception in 1956, contestants have won cars, tropical vacations, diamond jewelry, even a live horse, and the hosts’ excited catchphrase “come on down!” has become part of our everyday vernacular. Part of the program’s enduring appeal is the apparent ease of the game, guessing the cash value of certain prizes. But, if that’s the case, then why do so many contestants come away from the show empty-handed? Solving The Price is Right is an in-depth exploration of the underlying probability theory of the popular television program that explores how biases and behavioral pitfalls limit our ability to successfully apply logic and math both on and off the show. With rigorous data and analysis compiled from Seasons 47 and 48 (356 total episodes), investor and math practitioner Justin L. Bergner draws strategic and mathematical insights from all facets of the show, from Contestant’s Row bidding to the Showcase Showdown, and all 77 Pricing Games, using a combination of game theory, probability theory, statistics, and pattern recognition. In each section, Bergner summarizes contestant performance, highlights the biases leading to sub-par outcomes, and shows how outcomes can be improved by executing the right strategies while avoiding cognitive biases. Throughout, Bergner applies the lessons learned to the fields of business, finance, and our real lives, shedding light on themes of reverse psychology, strategic patience, and the importance of establishing what is sufficient for success in our pursuits. The result is a truly unique and meticulously researched book that uses Solving The Price is Right as a lens to examine our own choices – and how to make better ones.
Download or read book Come On Down written by Stan Blits and published by Harper Collins. This book was released on 2007-09-04 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Official Behind-the-Scenes Guide to America's Most Popular and Longest-Running Game Show! For thirty-five years, The Price Is Right has been television's #1 game show, inviting 4.5 million home viewers daily to "Come On Down!" and join the studio contestants as they compete for fabulous prizes. A true pop culture phenomenon—with its flashy set, Big Wheel, Plinko board, "Barker Beauties," quirky contestants, Showcase Showdowns, and most importantly, its legendary host, Bob Barker—Price has set the standard for daytime reality TV. And no one knows it better than Stan Blits, the show's music director, contestant coordinator, and Emmy Award-nominated staff writer, who has been on the set and behind the scenes for almost three decades. In Come On Down! he shares the never-before-told stories and secrets about the most memorable moments, outrageous contestants, highlights and lowlights, and painstaking process of carefully handpicking just the right elements that have made The Price Is Right a long-running hit. Jam-packed with photographs, trivia, and fascinating memories, Come On Down! is the perfect gift for every Price fan!
Download or read book The Opt Out Effect written by Gerald E. Smith and published by FT Press. This book was released on 2015-12-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: &>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how. Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer-centric brand management that supports today’s customers and earns their loyalty. You’ll master new digital brand management best practices hands-on, via realistic exercises and well-tested worksheets and templates you can use in your own environment. Nicholson and Smith ground their recommendations in evidence, unveiling important new research from Pitney Bowes and Kitewheel that illuminates the viewpoints of nearly 1,000 marketers and 1,000 consumers across several leading industries. Learn how to: Quantify what opt-out is costing your business in dollars and cents Control opt-out by empowering customers with opt-up, opt-down, and opt-in user preferences Reframe brand strategy as customer-centric, building on radically new assumptions, languages, and beliefs about marketing Use customer analytics to listen to, sense, and engage customers “in the moment” Apply customer-centric concepts such as Opt-Out Monetization, Customer-Driven Brand Loyalty, Customer-Driven Lifetime Value, and Customer-Driven Brand Equity Profitably empower customers to control their messaging, media, channels, offerings, and more Integrate your key customer relationship measures in a complete e-driven customer managed marketing framework that helps you clarify your goals, priorities, and performance
Download or read book Monetizing Innovation written by Madhavan Ramanujam and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
Download or read book Visionary Pricing written by Gerald E. Smith and published by Emerald Group Publishing. This book was released on 2012-11-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.
Download or read book Choke written by Sian Beilock and published by Simon and Schuster. This book was released on 2011-08-09 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previously published in hardcover: New York: Free Press, 2010.
Download or read book How to Get the Right Diagnosis written by Randolph H. Pherson and published by Mango Media Inc.. This book was released on 2020-01-14 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: A patient’s guide to taking charge of your healthcare, building better relationships with doctors, and getting the most out of your visits. Many know from experience that the medical system can be difficult to navigate. Randy Pherson struggled with a medical condition for five years before getting a proper diagnosis—and once he did, had to undergo a major surgery to save his life. Because of his experience, Pherson decided to help others facing similar situations. Using his background of analytics from the CIA, Pherson offers his readers precise, analytical techniques for using the system to their advantage. As traumatic as Pherson’s situation was, it is not an isolated experience. Pherson cites a network of individuals who have tried, both successfully and unsuccessfully, to navigate the medical system. By using their stories as examples, Pherson gives value to their experiences, using the lessons learned to potentially save the lives of others. With the sheer number of patients that doctors and medical staff see each day, it can be difficult to get the medical attention that you deserve. Learn how to better describe your pain and the specific questions to ask your doctor to get the proper medicine and treatment you need for your condition. Inside you’ll find: · 18 informative and applicable stories from others who have struggled with navigating the medical system · Techniques to spur a correct diagnosis and obstacles to overcome when seeking treatment · The right questions to ask to ensure you are getting the most accurate information · Tips for building an effective partnership with your doctor For readers of How Doctors Think, Attending, and The Patient Will See You Now
