Download or read book 7 Secrets of Persuasion written by James C. Crimmins and published by Red Wheel/Weiser. This book was released on 2016-09-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."
Download or read book The Persuasive Edge written by Richard J. Crawford and published by Lawyers & Judges Publishing Company. This book was released on 2011 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drawing on the premise that persuasion must be purposeful, The Persuasive Edge lays out the case for making meaningful choices at each stage in trial preparation and at trial. The Persuasive Edge is a must for every trial lawyer, teacher and student of law or communication, and anyone else whose practice or profession depends on human persuasion"--Provided by publisher.
Download or read book Yes written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Download or read book Persuasion Equation written by Mark Rodgers and published by AMACOM. This book was released on 2015-05-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success. Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Perfect the five-step persuasion process Generate group buy-in Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.
Download or read book The Underdog Edge written by Amy Showalter and published by Morgan James Publishing. This book was released on 2011-08-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A prominent consultant reveals secrets to help you influence and persuade others—even when you aren’t in a position of power. We all have occasions in which we want or need to persuade someone of greater clout, prestige, or authority to see things our way. There are books that show how to effect change from a leadership position or how to work with peers within your own organization—but what can you do when you need to exert “upward influence” with decision makers who can help you achieve your goals? In this book, a popular speaker and successful consultant with expertise in grassroots efforts shows which tactics are most successful when you’re the underdog. She also shares real-world stories of everyday people who have achieved persuasion success in politics and business with someone up the food chain, the peer-reviewed science behind their success—as well as insights from those whose minds they changed.
Download or read book Gain the Edge written by Martin Latz and published by St. Martin's Press. This book was released on 2004-05-10 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Martin Latz's Gain the Edge! is the best book I've ever read on negotiation strategy. If you negotiate for a living or only occasionally, Latz gives you the tools and tactics to succeed before you sit down at the table. Whether it's negotiating Randy Johnson's contract or the purchase of your next car, Gain the Edge! is clear, concise, and unfailingly useful." --Jerry Colangelo, Chairman and CEO, Arizona Diamondbacks and Phoenix Suns There's always more to learn about negotiation. That one new strategy or tactic you gain from this book may make the difference between your walking away a winner and leaving empty-handed. The margin of difference can be infinitesimal, yet the ramifications are often huge. Negotiating a new salary? Buying a car or a house? Closing a deal with a big client? Discussing where to vacation with your spouse? We negotiate every day. Yet most of us negotiate instinctively and don't give the process the strategic attention it deserves. We suffer as a result. Now negotiation expert Martin E. Latz reveals an easy-to-use strategic template you can use in every negotiation. This is not ivory-tower advice, or advice just based on instincts and experience: The tactics and techniques here come from the most up-to-date research and the knowledge Latz has developed in negotiating on the White House Advance Teams, from consulting with top executives at Fortune 500 companies and law firms nationwide, and from teaching thousands of business professionals and lawyers how to negotiate more effectively. The result is a comprehensive guide that takes you all the way from general strategies and principles--Latz's Five Golden Rules of Negotiation--to specific tips, techniques, and even phrases you can use at the table. Gain the Edge! will arm you with: * Practical strategies to get the information you need before you sit down at the table * Tactics to maximize your leverage when seemingly powerless * Secrets to success in emotionally charged negotiations * A step-by-step system to design the most effective offer-concession strategy * Ways to deal with different personality types, ethics, and negotiation "games" * Specific advice on how to negotiate for your next salary, car, or house * Negotiating tips for other business and personal matters Leave behind instinctive negotiating and its inherent uncertainties. Learn to negotiate strategically. Easy to understand and instantly applicable to real-life situations, Gain the Edge! is the ultimate how-to guide for anyone looking to master this critical subject.
Download or read book Flipnosis written by Kevin Dutton and published by Random House. This book was released on 2011-01-11 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?' *This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over. *From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.
Download or read book Discipleship on the Edge written by Darrell W. Johnson and published by Regent College Publishing. This book was released on 2004 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revelation is probably the most read, but least understood book of the Bible. History is replete with examples of how not to interpret it, and books featuring end-of-world prophecy claims based on Revelation consistently top the bestseller lists. But how can the message of such an enigmatic book be applied to our lives today? In Discipleship on the Edge, Darrell W. Johnson drives home the challenging and practical message of Revelation in thirty carefully crafted sermons. Paying careful attention to the original context of Revelation and the circumstances surrounding its composition, Johnson shows that the book is not a "crystal ball" but rather a "discipleship manual." Thoroughly researched and yet accessible, this collection of sermons is a helpful resource for pastors and small group leaders who are looking for models to help them preach and teach the message of Revelation in a time when there is much confusion about the end times. Darrell W. Johnson serves as Scholar-in-Residence at The Way Church and Canadian Church Leaders Network in Vancouver, British Columbia, Canada. A popular conference and retreat speaker, he has also served as the preaching pastor for a number of congregations in North America and the Philippines, as well as serving as Adjunct Professor of Preaching for the Doctor of Ministry program at Fuller Theological Seminary in Pasadena, California, and a Teaching Fellow at Regent College. His other books include Experiencing the Trinity and Fifty-Seven Words That Change The World.
Download or read book Edge City written by Joel Garreau and published by Anchor. This book was released on 2011-07-27 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: First there was downtown. Then there were suburbs. Then there were malls. Then Americans launched the most sweeping change in 100 years in how they live, work, and play. The Edge City.
Download or read book Nonsense written by Jamie Holmes and published by Crown. This book was released on 2016-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating look at the surprising upside of ambiguity—and how, properly harnessed, it can inspire learning, creativity, even empathy Life today feels more overwhelming and chaotic than ever. Whether it’s a confounding work problem or a faltering relationship or an unclear medical diagnosis, we face constant uncertainty. And we’re continually bombarded with information, much of it contradictory. Managing ambiguity—in our jobs, our relationships, and daily lives—is quickly becoming an essential skill. Yet most of us don’t know where to begin. As Jamie Holmes shows in Nonsense, being confused is unpleasant, so we tend to shutter our minds as we grasp for meaning and stability, especially in stressful circumstances. We’re hard-wired to resolve contradictions quickly and extinguish anomalies. This can be useful, of course. When a tiger is chasing you, you can’t be indecisive. But as Nonsense reveals, our need for closure has its own dangers. It makes us stick to our first answer, which is not always the best, and it makes us search for meaning in the wrong places. When we latch onto fast and easy truths, we lose a vital opportunity to learn something new, solve a hard problem, or see the world from another perspective. In other words, confusion—that uncomfortable mental place—has a hidden upside. We just need to know how to use it. This lively and original book points the way. Over the last few years, new insights from social psychology and cognitive science have deepened our understanding of the role of ambiguity in our lives and Holmes brings this research together for the first time, showing how we can use uncertainty to our advantage. Filled with illuminating stories—from spy games and doomsday cults to Absolut Vodka’s ad campaign and the creation of Mad Libs—Nonsense promises to transform the way we conduct business, educate our children, and make decisions. In an increasingly unpredictable, complex world, it turns out that what matters most isn’t IQ, willpower, or confidence in what we know. It’s how we deal with what we don’t understand.
Download or read book Split Second Persuasion written by Kevin Dutton and published by HMH. This book was released on 2011-02-03 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book: Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths. Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true. Explains how group dynamics can make us more tolerant or deepen our extremism. Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. “[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist
Download or read book The Psychology of Persuasion written by Kevin Hogan and published by Pelican Publishing. This book was released on 2010-09-23 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Hogan empowers you to improve all areas of your life.
Download or read book Persuasive Online Copywriting written by Bryan Eisenberg and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.
Download or read book Finding Her Edge written by Jennifer Iacopelli and published by Penguin. This book was released on 2022-02-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fans of Emma Lord and Abbi Glines, Jennifer Iacopelli’s swoony, romantic new novel follows elite ice dancer Adriana Russo as she finds herself drawn to both her old dance partner and her new one. Adriana Russo is figure skating royalty. With gold-medalist parents, and her older sister headed to the Olympics, all she wants is to live up to the family name and stand atop the ice dance podium at the Junior World Championships. But fame doesn’t always mean fortune, and their legendary skating rink is struggling under the weight of her dad’s lavish lifestyle. The only thing keeping it afloat is a deal to host the rest of the Junior Worlds team before they leave for France. That means training on the same ice as her first crush, Freddie, the partner she left when her growth spurt outpaced his. For the past two years, he’s barely acknowledged her existence, and she can’t even blame him for it. When the family’s finances take another unexpected hit, losing the rink seems inevitable until her partner, Brayden, suggests they let the world believe what many have suspected: that their intense chemistry isn’t contained to the ice. Fans and sponsors alike take the bait, but keeping up the charade is harder than she ever imagined. And training alongside Freddie makes it worse, especially when pretending with Brayden starts to feel very real. As the biggest competition of her life draws closer and her family’s legacy hangs in the balance, Adriana is caught between her past and present, between the golden future she’s worked so hard for, and the one she gave up long ago.
Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Download or read book Casing Persuasive Communication written by Corey Liberman and published by . This book was released on 2013-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Casing Persuasive Communication
