Download or read book Getting the message through A Branch History of the U S Army Signal Corps written by Rebecca Robbins Raines and published by Government Printing Office. This book was released on 1996 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting the Message Through, the companion volume to Rebecca Robbins Raines' Signal Corps, traces the evolution of the corps from the appointment of the first signal officer on the eve of the Civil War, through its stages of growth and change, to its service in Operation DESERT SHIELD/DESERT STORM. Raines highlights not only the increasingly specialized nature of warfare and the rise of sophisticated communications technology, but also such diverse missions as weather reporting and military aviation. Information dominance in the form of superior communications is considered to be sine qua non to modern warfare. As Raines ably shows, the Signal Corps--once considered by some Army officers to be of little or no military value--and the communications it provides have become integral to all aspects of military operations on modern digitized battlefields. The volume is an invaluable reference source for anyone interested in the institutional history of the branch.
Download or read book Getting the Message Through A Branch History of the U S Army Signal Corps Paperback written by Rebecca R. Raines and published by Department of the Army. This book was released on 1996-06-19 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: CMH Pub. 30-17. Army Historical Series. Traces the history of the United States Signal Corps from its beginnings on the eve of the American Civil War through its participation in the Persian Gulf conflict during the early 1990s. Shows today's signal soldiers where their branch has been and points the way to where it is going.
Download or read book Getting the Message Through written by Center of Center of Military History United States Army and published by CreateSpace. This book was released on 2015-01-10 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting the Message Through, the companion volume to Rebecca Robbins Raines' Signal Corps, traces the evolution of the corps from the appointment of the first signal officer on the eve of the Civil War, through its stages of growth and change, to its service in Operation DESERT SHIELD/DESERT STORM. Raines highlights not only the increasingly specialized nature of warfare and the rise of sophisticated communications technology, but also such diverse missions as weather reporting and military aviation. Information dominance in the form of superior communications is considered to be sine qua non to modern warfare. As Raines ably shows, the Signal Corps-once considered by some Army officers to be of little or no military value-and the communications it provides have become integral to all aspects of military operations on modern digitized battlefields. The volume is an invaluable reference source for anyone interested in the institutional history of the branch.
Download or read book You Are the Message written by Roger Ailes and published by Crown Currency. This book was released on 2012-02-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of communication that win elections, promotions, and customers, from Roger Ailes, media consultant to Presidents Ronald Reagan and George H.W. Bush, and the founder of Fox News. When you communicate with others, everything that makes you unique comes into play. From your appearance to your voice, from your beliefs to your life experience, you're constantly sending signals about the kind of person you are. All of these signals, such as your facial expressions, your body movements, your vocal pitch, and more, are powerful and important in convincing others of your message. In You Are the Message, Roger Ailes argues that each and every one of us has the tools within us to persuade and influence others. And in this practical, sensible and entertaining book, you'll learn how to present a message so compelling that even your most stubborn detractor will see the merit of your ideas.
Download or read book Getting the Message written by John Eldridge and published by Routledge. This book was released on 2003-09-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of the Glasgow Media Group has long established their place at the forefront of Media Studies, and Getting the Message provides an ideal introduction to recent work by the Group. Contributors discuss themes such as the relationship between the media and public opinion, the emergence of TV news formats and styles, and the relations between theory and method in media research. Recent work undertaken by the Group on the media's role in reporting on AIDS, Vietnam, Northern Ireland and the Gulf War is also represented. In its fresh approach to the relationship between journalists and their sources and occupation analysis, the collection also illuminates how the earlier work of the group has been extended, and the ways in which its research has developed both individually and collectively. Getting the Message offers an invaluable and far-reaching exploration of the inter-relations between the production of media messages and their reception - an invaluable guide for any study of the development of media theory.
Download or read book Share Retweet Repeat written by John Hlinko and published by Penguin. This book was released on 2012-01-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.
Download or read book The Midnight Library written by Matt Haig and published by Penguin. This book was released on 2023-05-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestselling WORLDWIDE phenomenon Winner of the Goodreads Choice Award for Fiction | A Good Morning America Book Club Pick | Independent (London) Ten Best Books of the Year "A feel-good book guaranteed to lift your spirits."—The Washington Post The dazzling reader-favorite about the choices that go into a life well lived, from the acclaimed author of How To Stop Time and The Comfort Book. Somewhere out beyond the edge of the universe there is a library that contains an infinite number of books, each one the story of another reality. One tells the story of your life as it is, along with another book for the other life you could have lived if you had made a different choice at any point in your life. While we all wonder how our lives might have been, what if you had the chance to go to the library and see for yourself? Would any of these other lives truly be better? In The Midnight Library, Matt Haig's enchanting blockbuster novel, Nora Seed finds herself faced with this decision. Faced with the possibility of changing her life for a new one, following a different career, undoing old breakups, realizing her dreams of becoming a glaciologist; she must search within herself as she travels through the Midnight Library to decide what is truly fulfilling in life, and what makes it worth living in the first place.
Download or read book Bang written by Linda Kaplan Thaler and published by Currency. This book was released on 2005-01-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service. Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.
Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Download or read book Getting the Message written by Daniel M. Doriani and published by P & R Publishing. This book was released on 2022 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this serious but nontechnical introduction to interpreting and applying Scripture, Doriani equips Bible teachers to observe and analyze texts, solve problems, and develop themes. Revised for a global audience"--
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book Getting the Message written by Laszlo Solymar and published by Oxford University Press. This book was released on 2021 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting the Message is a unique and engaging exploration of the fascinating history of communications, starting with ancient civilisations, the Greeks and Romans, then leading through the development of the electric telegraph, and up to the present day with email and smartphones. The technology is explained in a particularly simple and accessible way, and themes from politics, economics, and society weave in and out of the scientific ideas. The book concludes with a look at the possible future of communications, the new developments to come, and the implications these will have for our everyday lives. Lavishly illustrated, and including many original illustrations that show just how these new developments were received in their time, the book presents an informative and highly entertaining introduction to the field of communications. This revised second edition looks at the new developments in communications over the two decades since the first edition's release.
Download or read book Getting to Yes written by Roger Fisher and published by Houghton Mifflin Harcourt. This book was released on 1991 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes a method of negotiation that isolates problems, focuses on interests, creates new options, and uses objective criteria to help two parties reach an agreement.
Download or read book I Hope You Get This Message written by Farah Naz Rishi and published by HarperCollins. This book was released on 2019-10-22 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this high concept YA novel debut that’s We All Looked Up meets The Sun Is Also a Star, three teens must face down the mistakes of their past after they learn that life on Earth might end in less than a week. News stations across the country are reporting mysterious messages that Earth has been receiving from a planet—Alma—claiming to be its creator. If they’re being interpreted correctly, in seven days Alma will hit the kill switch on their “colony” Earth. True or not, for teenagers Jesse Hewitt, Cate Collins, and Adeem Khan, the prospect of this ticking time bomb will change their lives forever. Jesse, who has been dealt one bad blow after another, wonders if it even matters what happens to the world. Cate, on the other hand, is desperate to use this time to find the father she never met. And Adeem, who hasn’t spoken to his estranged sister in years, must find out if he has it in him to forgive her for leaving. With only a week to face their truths and right their wrongs, Jesse, Cate, and Adeem’s paths collide as their worlds are pulled apart.
Download or read book GETTING THE MEASSAGE THROUGH written by Rebecca Robbins Raines and published by . This book was released on 2016-12-20 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the history of the U.S. Army Signal Corps from its beginnings on the eve of the American Civil War through its participation in the Persian Gulf conflict during the early 1990s. Over the course of its 135 years of existence, the Signal Corps has often been at the forefront of the revolutionary changes that have taken place in communications technology. It contributed significantly, for example, to the development of radar and the transistor. In today's information age, the Signal Corps continues its tradition of leadership and innovation on the digitized battlefields of the twenty-first century. While accounts of the branch's service during the Civil War, World War II, and Vietnam have been published, little has been written about the rest of the Signal Corps' accomplishments. This book fills out the picture. It shows today's signal soldiers where their branch has been and points the way to where it is going. The reader, whether military or civilian, can follow the growth and development of one of the Army's most sophisticated technical branches. By telling the Signal Corps' story in a comprehensive manner, this volume makes a significant contribution to the history of the Army.
Download or read book TRADOC Pamphlet TP 600 4 The Soldier s Blue Book written by United States Government Us Army and published by . This book was released on 2019-12-14 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual, TRADOC Pamphlet TP 600-4 The Soldier's Blue Book: The Guide for Initial Entry Soldiers August 2019, is the guide for all Initial Entry Training (IET) Soldiers who join our Army Profession. It provides an introduction to being a Soldier and Trusted Army Professional, certified in character, competence, and commitment to the Army. The pamphlet introduces Solders to the Army Ethic, Values, Culture of Trust, History, Organizations, and Training. It provides information on pay, leave, Thrift Saving Plans (TSPs), and organizations that will be available to assist you and your Families. The Soldier's Blue Book is mandated reading and will be maintained and available during BCT/OSUT and AIT.This pamphlet applies to all active Army, U.S. Army Reserve, and the Army National Guard enlisted IET conducted at service schools, Army Training Centers, and other training activities under the control of Headquarters, TRADOC.
Download or read book Getting the Message Across written by Jennifer Wiggins and published by Oxford University Press. This book was released on 2013-03-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical advice to assist genetic counselors, geneticists, and other health professionals wanting to engage appropriately with different clients from different communities — patients who are hearing and/or visually impaired, patients with diverse sex development or religious backgrounds, and those who are available only through interpreter or telephone consultation.
