Download or read book Getting Better with Age written by Peter Hubbell and published by Lid Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Boomers believe that they're getting better with age, marketers need to get better at the way they market to age. The brands and businesses that figure this out first will realize astonishing growth in this uncontested space .....and that is precisely the point of Getting Better With Age - Improving Marketing in the Age of Aging. Getting Better With Age is the second volume in Peter Hubbell's Age of Aging series. His first: The Old Rush - Marketing for Gold in the Age of Aging (2014) was honored with numerous accolades including the Axiom Business Book Award and the Indie Excellence Award. The Old Rush was also a finalist for the International Book Awards and the USA Best Business Book Awards. This new work begins where The Old Rush ended by offering a comprehensive view of aging, ranging from the financial implications of the longevity economy to the consumer behavior influenced by the psychology of aging. He then puts these findings into context by sharing a series of five "metaphorical case studies" that explore the ways that things -- such as Wine, Cheese, Leather, Cast Iron Skillets and Memories - get better with age. Finally, Hubbell offers readers 50 Ways to Get Better With Age - a wealth of aphorisms that offer immediate and actionable advice for brands that have come to appreciate the power of "getting better with age" and are ready to get started. If you're looking for the secrets to success, this book is brimming with secrets gleaned from the author's extensive career in advertising and his rise to prominence as one of the world's leading experts on marketing to age. It's serious business content served up as enjoyably as fine wine that gets better with age. Winner of the Silver Medal for Marketing books, 2016 Axiom Awards

Download or read book Better with Age written by Dr. Alan D. Castel and published by Oxford University Press. This book was released on 2018-08-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Age is an important number, but it can also be deceiving. After 40, most people say they feel younger than their years, some lie about their age, and many attempt to hide the signs of growing old. Better with Age addresses the many myths and paradoxes about the aging process. Although most people think of their later years in terms of decline, they can be one of the best times in life. This book presents the latest scientific research about the psychology of aging, coupled with insights from those who have succeeded in doing it well, such as Maya Angelou, Bob Newhart, Jared Diamond, John Glenn, and John Wooden. We are all aging, and many people are concerned about what to expect with advancing years. Retirement, happiness, and brain health are some of the many topics covered in this book. Better with Age shows what we can do now, at any stage in life, to make sure we enjoy old age.

Download or read book Age Gets Better with Wine written by Richard Baxter and published by Board and Bench Publishing. This book was released on 2002-01-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can drinking red wine save your life? Scientific breakthroughs within the past several years suggest that it may not be an unreasonable question. Red wine's miracle molecule, resveratrol, has been proven to extend life dramatically in experimental animals. But resveratrol is only one of a family of compounds called polyphenols that may hold the key to preventing Alzheimer's disease, heart disease, and everything from cancer to the common cold. With new discoveries come new controversies though; Age Gets Better with Wine explores the question of whether the benefits of healthy drinking can be put into a pill, and delves into the science behind the secret to living longer and living better with wine.

Download or read book Disrupt Aging written by Jo Ann Jenkins and published by Public Affairs. This book was released on 2016-04-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book "sets out to change the current conversation about what it means to get older. In it, Jenkins chronicles her own journey, as well as those of others who are making their mark as disrupters, to show readers how we can all be active, financially unburdened, and happy as we get older. It's [a] ... narrative that touches on all the important issues facing people 50+ today, from caregiving and mindful living to building age-friendly communities and attaining financial freedom"--

Download or read book Elderhood written by Louise Aronson and published by Bloomsbury Publishing USA. This book was released on 2019-06-11 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finalist for the Pulitzer Prize in General Nonfiction A New York Times Bestseller Longlisted for the Andrew Carnegie Medal for Excellence in Nonfiction Winner of the WSU AOS Bonner Book Award Winner of the 2022 At Home With Growing Older Impact Award As revelatory as Atul Gawande's Being Mortal, physician and award-winning author Louise Aronson's Elderhood is an essential, empathetic look at a vital but often disparaged stage of life. For more than 5,000 years, "old" has been defined as beginning between the ages of 60 and 70. That means most people alive today will spend more years in elderhood than in childhood, and many will be elders for 40 years or more. Yet at the very moment that humans are living longer than ever before, we've made old age into a disease, a condition to be dreaded, denigrated, neglected, and denied. Reminiscent of Oliver Sacks, noted Harvard-trained geriatrician Louise Aronson uses stories from her quarter century of caring for patients, and draws from history, science, literature, popular culture, and her own life to weave a vision of old age that's neither nightmare nor utopian fantasy--a vision full of joy, wonder, frustration, outrage, and hope about aging, medicine, and humanity itself. Elderhood is for anyone who is, in the author's own words, "an aging, i.e., still-breathing human being."

Download or read book Improving with Age written by Stuart Briscoe and published by CLC Publications. This book was released on 2015-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Improving with Age addresses the triumphs and challenges of aging Christians and examines the uniqueness of skills and resources they bring to their church communities. Through Scripture and story, the Briscoes assert that aging is not only normal, but it is a joyful and productive life season.

Download or read book Life Gets Better written by Wendy Lustbader and published by Penguin. This book was released on 2011-08-18 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed author of What's Worth Knowing reveals the truth about aging: Old age often offers a richer, better, and more self-assured life than youth. From our earliest lives, we are told that our youth will be the best time of our lives-that the energy and vitality of youth are the most important qualities a person can possess, and that everything that comes after will be a sad decline. But in reality, says Wendy Lustbader, youth is not the golden era it is often made out to be. For many, it is a time riddled with anxiety, angst, confusion, and the torture of uncertainty. Conversely, the media often feeds us a vision of growing older as a journey of defeat and diminishment. They are dead wrong. As Lustbader counters, "Life gets better as we get older, on all levels except the physical." Life Gets Better is not a precious or whimsical tome on the quirky wisdom of the elderly. Lustbader-who has worked for several decades as a social worker specializing in aging issues-conducted firsthand research with aging and elderly people in all walks of life, and she found that they overwhelmingly spoke of the mental and emotional richness they have drawn from aging. Lustbader discovered that rather than experiencing a decline from youth, aging people were happier, more courageous, and more interested in being true to their inner selves than were young people. Life Gets Better examines through first-person stories, as well as Lustbader's own observations, how a lifetime of lessons learned can yield one of the most personally and emotionally fruitful periods of anyone's life. As an eighty-six-year-old who contributed her story to the book noted, "For me, being old is the reward for outlasting all the big and little problems that happen to all of us along life's pathway." The collected stories in Life Gets Better provide a hopeful corrective to the fear of aging aggressively instilled in us by the media. Don't dread the future: The best years of our lives just may be ahead.

Download or read book Bolder written by Carl Honoré and published by Knopf Canada. This book was released on 2019-03-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carl Honoré captured the zeitgeist with his international bestseller, In Praise of Slow. Now he tackles another rising global movement: our revolutionary new approach to a human inevitability--ageing. A revolution in how we age is on its way. Yes, ageing is inevitable: one year from now we will all be a year older; that will never change. What can and will change is how we age--and how we can all take a much bolder approach to doing it with vigour and joy. The time has come to cast off prejudices and to blur the lines of what is possible and permissible at every stage of life. In other words: we need to learn to re-imagine our approach to later life. Emboldening ourselves in older age demands big structural changes. For a start, we will have to tear up the old script that locks us into devoting the early part of our life to education, the middle chunk to working and raising kids, and whatever is left over at the end to leisure. In an age-inappropriate world, these silos will dissolve. We'll embrace the idea that we can carry on learning from start to finish; that we can work less and devote more time to family, leisure, and giving back to our communities in our middle years; and that we can remain active and engaged in our later years. Carl Honoré has travelled the globe speaking to influential figures who are bucking preconceived notions of age, whether at work or in their personal lives. He looks at the cultural, medical, and technological developments that are opening new possibilities for us all. Bolder is a radical re-think of our approach to everything from education, healthcare and work, to design, relationships and politics. An essential and inspiring read for everyone interested in our collective future.

Download or read book Sleep and Aging written by Mark P. Mattson and published by Elsevier. This book was released on 2005-06-20 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sleep and Aging provides a unique and timely collection of review articles that cover the gamut of basic and clinical aspects of sleep and the abnormalities in sleep associated with aging and neurological disorders that occur during aging. From the evolutionary basis of sleep and its normal functions in processes such as learning and memory, to considerations of the roles of sleep abnormalities in neurological disorders such as depression, Alzheimer's and Parkinson's diseases, the chapters are written by experts in the field. Several chapters focus on signalling pathways involved in sleep regulation and abnormalities in sleep, including those activated by serotonin and BDNF. Basic and clinical research on insomnia, sleep apnea and other disorders of sleep, are covered thus providing students and scientists at all levels with a valuable source of information to advance their understanding of this important topic in aging, biology and medicine. The circuits in the brain involved in sleep regulation, their neurochemistry, how they are altered in disorders of sleep and current clinical treatments of various sleep disorders are reviewed. The important role of sleep disturbances in neurodegenerative disorders is described and research in this particular area is leading to a better understanding of the relationships between synaptic plasticity, neuronal degeneration and the clinical manifestations of disorders such as Alzheimer's disease, Parkinson's disease and depression. This book is a must for scientists, as well as non-scientists, who are interested in the neurobiology of aging, sleep and neurodegenerative disorders.

Download or read book Rehabilitation Medicine for Elderly Patients written by Stefano Masiero and published by Springer. This book was released on 2017-09-04 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book clearly explains when and how different rehabilitation techniques should be applied in the aging patient, thereby enabling readers to identify and apply those rehabilitation strategies that will maximize quality of life and functional independence in individual cases. It is specifically designed for ease of consultation and rapid retrieval of the information most relevant to clinical practice. Prominence is given to the benefits of a multidisciplinary approach to rehabilitation, with discussion of a very wide range of aspects of rehabilitation in different disease settings. The breadth of coverage is illustrated by the attention paid to less commonly addressed topics such as visual and hearing rehabilitation, the role of robotics and 3D imaging techniques, variations in approach among health care systems, and rehabilitation in end-of-life care. The authors are international academic experts in their fields, guaranteeing a high scientific standard throughout. This manual will be an invaluable tool and source of knowledge for geriatricians and physiatrists but will also appeal to a wider range of clinicians, practitioners, and students.

Download or read book Successful Aging written by Daniel J. Levitin and published by Penguin. This book was released on 2020-01-07 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT TOP 10 BESTSELLER • New York Times • USA Today • Washington Post • LA Times “Debunks the idea that aging inevitably brings infirmity and unhappiness and instead offers a trove of practical, evidence-based guidance for living longer and better.”—Daniel H. Pink, author of When and Drive SUCCESSFUL AGING delivers powerful insights: • Debunking the myth that memory always declines with age • Confirming that "health span"—not "life span"—is what matters • Proving that sixty-plus years is a unique and newly recognized developmental stage • Recommending that people look forward to joy, as reminiscing doesn't promote health Levitin looks at the science behind what we all can learn from those who age joyously, as well as how to adapt our culture to take full advantage of older people's wisdom and experience. Throughout his exploration of what aging really means, using research from developmental neuroscience and the psychology of individual differences, Levitin reveals resilience strategies and practical, cognitive enhancing tricks everyone should do as they age. Successful Aging inspires a powerful new approach to how readers think about our final decades, and it will revolutionize the way we plan for old age as individuals, family members, and citizens within a society where the average life expectancy continues to rise.

Download or read book The Age of Ageing Better written by Anna Dixon and published by Bloomsbury Publishing. This book was released on 2020-06-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Dr Anna Dixon has written a must-read for anyone interested in the future of ageing. Learn from one of the best informed about an issue, and opportunity, that is facing us all.' - Andy Briggs, Head of FTSE 100 life insurer Phoenix Group 'A very important book' - Sir Muir Gray The Age of Ageing Better? takes a radically different view of what our ageing society means. Dr Anna Dixon turns the misleading and depressing narrative of burden and massive extra cost of people living longer on its head and shows how our society could thrive if we started thinking differently. This book shines a spotlight on how as a society we're currently failing to respond to the shifting age profile – and what needs to change. Examining key areas of society including health, financial security, where and how people live, and social connections, Anna Dixon presents a refreshingly optimistic vision for the future that could change the way we value later life in every sense.

Download or read book Getting Real about Getting Older written by Linda Stroh and published by Sourcebooks, Inc.. This book was released on 2018-11-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to open up a real conversation about aging. What has the experience of getting older felt like for you? It seems that life's milestones pass by in a flash: graduating from school, landing your first job, getting married, having kids. Most people look forward to these events and have some expectations about what each life milestone will be like. But what about when you get older? How can you continue to live fully in your sixties, seventies, and beyond? Linda K. Stroh and Karen K. Brees asked nearly one thousand older people about the challenges and joys of growing older and compiled their collective wisdom into this must-have book, focusing on important topics such as: Changing self-identities Friendships and romantic relationships Health, fitness, and self-image Loss Relationships with adult children, grandchildren, and siblings And much more! Full of advice and stories from a wide variety of older people, Getting Real about Getting Older examines love, loss, and changing identities, and will help you take control of your concerns about aging and experience wisdom and joy as an older adult.

Download or read book Love Your Age written by Barbara Grufferman and published by National Geographic Books. This book was released on 2018 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love Your Age is the ultimate guide to looking and feeling your best, whether you're 45 or 65. In these colorful pages, lifestyle expert Barbara Hannah Grufferman reveals more than 100 easy-to-adopt healthy habits, empowering you to make positive choices that will lead to a longer, happier life-one small step at a time. From health and wardrobe to work and relationships, each action will steer you toward a personal goal, whether it's eating better, conquering menopause, keeping your brain sharp, or rebooting your sex life. Fun, innovative, and practical, this go-to resource will inspire you to live your best life yet.

Download or read book Aging and Your Eyes written by and published by . This book was released on 2002 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Play On written by Jeff Bercovici and published by HarperCollins. This book was released on 2018-05-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively, deeply reported tour of the science and strategies helping athletes like Tom Brady, Serena Williams, Carli Lloyd, and LeBron James redefine the notion of “peak age.” Season after season, today’s sports superstars seem to defy the limits of physical aging that inevitably sideline their competitors. How much of the difference is genetic destiny and how much can be attributed to better training, medicine, and technology? Is athletic longevity a skill that can be taught or a mental discipline that can be mastered? Can career-ending injuries be predicted and avoided? Journalist Jeff Bercovici spent extensive time with professional and Olympic athletes, coaches, and doctors to find the answers to these questions. His quest led him to training camps, tournaments, hospitals, antiaging clinics, and Silicon Valley startups, where he tried cutting-edge treatments and technologies firsthand and investigated the realities behind health fads like alkaline diets, high-intensity interval training, and cryotherapy. Through fascinating profiles and first-person anecdotes, Bercovici illuminates the science and strategies extending the careers of elite older athletes, uncovers the latest advances in fields from nutrition to brain science to virtual reality, and offers empowering insights about how the rest of us can find peak performance at any age.

Download or read book Working Better with Age written by OECD and published by Org. for Economic Cooperation & Development. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently, Japan has the highest old-age dependency ratio of all OECD countries, with a ratio in 2017 of over 50 persons aged 65 and above for every 100 persons aged 20 to 64. This ratio is projected to rise to 79 per hundred in 2050. The rapid population ageing in Japan is a major challenge for achieving further increases in living standards and ensuring the financial sustainability of public social expenditure. However, with the right policies in place, there is an opportunity to cope with this challenge by extending working lives and making better use of older workers' knowledge and skills. This report investigates policy issues and discusses actions to retain and incentivise the elderly to work more by further reforming retirement policies and seniority-wages, investing in skills to improve productivity and keeping up with labour market changes through training policy, and ensuring good working conditions for better health with tackling long-hours working culture.