Download or read book Get Fit for the Future of Transcreation written by Nina Sattler-Hovdar and published by . This book was released on 2019-07-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET FIT FOR THE FUTURE OF TRANSCREATION is a business companion for language service providers interested in becoming transcreation experts.Transcreation, a service that combines translation with copywriting skills, is required for most marketing, corporate communication, public relations, and advertising texts, and more generally for all types of texts that are meant to enhance a company's or a brand's reputation and sales.This book seeks to answer all the questions that are typically raised about transcreation by both providers and buyers of transcreation services.An eye-opening read, packed with practical lessons from a transcreation practitioner with more than 25 years of industry experience.

Download or read book Appraisal and the Transcreation of Marketing Texts written by Nga-Ki Mavis Ho and published by Taylor & Francis. This book was released on 2024-01-31 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right. The volume charts the origins of the term "transcreation", emerging from the interplay of established concepts of translation, creation, localisation, and adaptation and ongoing debates on what should be transcreated and how. Using these dialogues as a point of departure, Ho outlines a way forward for transcreation research by advocating for the use of an appraisal framework, taken from work in systemic functional linguistics and employed to evaluate persuasion in language. In focusing on marketing texts from the websites of three luxury brands in English and Chinese, the book explores how this approach can surface fresh perspectives on the different ways in which the processes and practices of marketing transcreation are used to generate persuasion across languages. The volume looks ahead to the implications for other language pairs and the applications of the appraisal framework to understand transcreation practice of other genres, such as literary texts. This book will be of interest to students and scholars in translation studies and marketing studies.

Download or read book Handbook of Translation Studies written by Yves Gambier and published by John Benjamins Publishing Company. This book was released on 2021-10-15 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Up to now, the Handbook of Translation Studies (HTS) consisted of four volumes, all published between 2010 and 2013. Since research in TS continues to grow and expand, this fifth volume was added in 2021. The HTS aims at disseminating knowledge about translation, interpreting, localization, adaptation, etc. and providing easy access to a large range of topics, traditions, and methods to a relatively broad audience: not only students who prefer such user-friendliness, but also researchers and lecturers in Translation Studies, Translation & Interpreting professionals, as well as scholars and experts from other adjacent disciplines. All articles in HTS are written by specialists in the different subfields and are peer-reviewed.

Download or read book New Perspectives in Media Translation written by Loukia Kostopoulou and published by Springer Nature. This book was released on with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of the Language Industry written by Gary Massey and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-07-01 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation and demographic change are profoundly affecting the contexts in which the language industry operates, the resources it deploys and the roles and skillsets of those it employs. Driven by evolving digital resources and socio-ethical demands, the roles and responsibilities deriving from the proliferation of new and emerging profiles in the language industry are transcending the traditional bounds of core activities and competences associated with prototypical concepts of translation and interpreting. This volume focuses on the realities in the language industry from the fresh perspective of current and emerging professional profiles and of the contexts and resources that condition and support them. It traces the industry's evolution, maps its current state and considers key aspects of its workplaces, actors and practices. In an age when artificial intelligence is challenging traditionally held views of human performance, it addresses the issue of where and how human agents add value to the industry's processes and products, with a detailed, research-based consideration of the activities, competences, roles, responsibilities and tools that characterize the language industry of today and the near future.

Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.

Download or read book The Stranger written by Albert Camus and published by Vintage. This book was released on 2012-08-08 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the intrigue of a psychological thriller, Camus's masterpiece gives us the story of an ordinary man unwittingly drawn into a senseless murder on an Algerian beach. Behind the intrigue, Camus explores what he termed "the nakedness of man faced with the absurd" and describes the condition of reckless alienation and spiritual exhaustion that characterized so much of twentieth-century life. First published in 1946; now in translation by Matthew Ward.

Download or read book Marketing Tips for Translators written by Tess Whitty and published by Createspace Independent Publishing Platform. This book was released on 2017-04-05 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wonder how other freelance translators market their businesses? Effective marketing - of yourself, of your business - can help you reach the next level of success. The ideas and tools explored in this book have produced positive results for translators at every stage in the game and they will for you too. Each section of this book is adapted from a podcast interview with an established translator or other professional. I started my website and podcast Marketing Tips for Translators to connect with and share information the international translation community. We have many issues and concerns in common and the podcast is a meeting ground of sorts for those of us who spend a lot of time alone working on documents. The chapters in this book will help you discover the inspiration you need to market your translation services in an efficient way, as well as fresh ideas about productivity and tools for organizing your time and workday. We'll also cover proven methods and systems for marketing to your ideal potential clients, and strategies for maintaining a continuous marketing plan for finding new clients, keeping your existing clients, and getting the word out about your translation services. We'll show you how to get clients to find you, instead of you trying to find them.

Download or read book The Human Translator in the 2020s written by Gary Massey and published by Taylor & Francis. This book was released on 2022-12-19 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has the language industry of the 21st century been racing ahead of the translation profession and leaving translators behind? Or are translators adapting to new sociotechnical realities and societal demands, and if so, how? The chapters in this volume seek to shed light on the profiles and position of human translators in the current decade. This collection draws together the work of leading authors to reflect on the constantly evolving language industry. The eight chapters present new perspectives on, and concepts of, translation in a digital world. They highlight the shifts taking place in the sociotechnical environment of translation and the need to address changing buyer needs and market demands with new services, profiles and training. In doing so, they share a common focus on the added value that human translators can and do bring to bear as adaptive, creative, digitally literate experts. Addressing an international readership, this volume is of interest to advanced students and researchers in translation and interpreting studies, and professionals in the global language industry.

Download or read book Translation or Transcreation Discourses Texts and Visuals written by Cinzia Spinzi and published by Cambridge Scholars Publishing. This book was released on 2019-01-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging collection brings together essays on a recent approach to translation known as transcreation. Together with new modes of translation, such as fansubbing, fandubbing, and crowdsourcing, transcreation has challenged the traditional structure of the translation market, the agency and ethics of the discipline, and encouraged new research in translation studies. A debate has emerged around the two concepts of translation and transcreation, mostly in terms of differences between the two practices and issues such as creativity, abusive translation and appropriation. Mainly applied to commercial translation, transcreation is now gaining momentum among translation scholars in broader areas of application, going beyond the early focus of promotional and advertising products where it was initially practised. In the specific context of this volume, transcreation is discussed in relation to a variety of textual and visual genres that range from poetry, prose, theatre, film and television to tourism and highly specialised legal texts.

Download or read book Fit For Market Translator and Interpreter Training in a Digital Age written by Rita Besznyák and published by Vernon Press. This book was released on 2020-05-15 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Training institutions offering specialized translation and interpreting programs need to keep up with the rapid development of digitalization and the increasingly sophisticated requirements of the language industry. This book addresses digital trends and employability in the market from the aspect of training: how have the latest digital trends shaped the language industry, and what competencies will translators, interpreters and T/I trainers need so as to meet current market requirements? Four major subjects of high relevance are discussed in 12 chapters: (1) collaborative partnership in the field of fit-for-market practices with a focus on e-learning materials; (2) competence development in translator and interpreter training; (3) the implications of neural machine translation and the increasing significance of post-editing practices, as well as (4) the role of new technologies and new methods in the work and training of interpreters and translators. With an introduction written by Juanjo Arevalillo, managing director of Hermes Traducciones and former vice-president of the European Union of Associations of Translation Companies, the book creates a fresh momentum for researchers, academics, professionals and trainees to be engaged in a constructive dialogue.

Download or read book The Prosperous Translator written by Chris Durban and published by Lulu.com. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of business advice columns for translators and interpreters published under the names Fire Ant & Worker Bee in online Translation Journal. Pithy tips and insights.

Download or read book The Personalization Paradox written by Val Swisher and published by XML Press. This book was released on 2021-03-08 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.

Download or read book Moving Boundaries in Translation Studies written by Helle V. Dam and published by Routledge. This book was released on 2018-10-11 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Translation is in motion. Technological developments, digitalisation and globalisation are among the many factors affecting and changing translation and, with it, translation studies. Moving Boundaries in Translation Studies offers a bird’s-eye view of recent developments and discusses their implications for the boundaries of the discipline. With 15 chapters written by leading translation scholars from around the world, the book analyses new translation phenomena, new practices and tools, new forms of organisation, new concepts and names as well as new scholarly approaches and methods. This is key reading for scholars, researchers and advanced students of translation and interpreting studies. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license

Download or read book Introduction to Translation and Interpreting Studies written by Aline Ferreira and published by John Wiley & Sons. This book was released on 2022-09-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and balanced combination of translation and interpreting studies, edited and written by leading voices in the fields In Introduction to Translation and Interpreting Studies, accomplished scholars Aline Ferreira and John W. Schwieter have brought together a detailed and comprehensive introductory-level textbook covering the essential aspects of translation and interpreting studies. Through chapters authored by leading voices in the field, this book covers topics of theoretical and conceptual relevance—such as the history of the development of the field and methods for understanding gender, society, and culture as aspects of the role of the interpreter—as well as critical topics in the application of theory to real world practice. Beginning with an authoritative treatment of the theoretical developments that have defined the field since the early 1970s, this textbook first describes the influential work of such figures as Jakobson, Holmes, and Toury, thus ensuring students develop a thorough understanding of the history and theoretical underpinnings of the fields of translation and interpreting studies. The text then begins to introduce grounded discussions of interpreting in specialized fields such as legal and healthcare interpreting and sign language translation. Learning is reinforced throughout the text through pedagogical features including reflection questions, highlighted key words, further readings, and chapter objectives. Instructors will also have access to companion website with PowerPoint slides and multiple-choice questions to support classroom application. Truly a unique work in translation and interpreting studies, this essential new textbook offers: A thorough introduction to the fields of translation and interpreting with discussion of applications to interdisciplinary topics Explorations of translation machines and technology, including their history and recent trends Practical discussions of culture, gender, and society in the context of translation and interpreting studies, as well as training and pedagogical issues in translation and interpreting A concise examination of translation process research and methods, including the mental processes and actions that people take while translating Complementary web materials including PowerPoint slides and practice questions Ideal for advanced undergraduate and graduate students in programs in such as linguistics, language studies, and communications, or for those who plan to work in translation and/or interpreting, Introduction to Translation and Interpreting Studies will earn a place in the libraries of anyone interested in a reader-friendly translation and interpreting resource.

Download or read book Translating Promotional and Advertising Texts written by Ira Torresi and published by Routledge. This book was released on 2020-12-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers the key types of promotional texts, including personal, business-to-business, institutional, business-to-consumer, and advertising. With numerous examples from a wide variety of languages and media, taken from the author's own professional experience and observations, this volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It also provides insight for research into promotional and advertising translation. This second, updated edition offers entirely new sections on self-promotion in social media, text analysis, and tools for the cross-cultural appraisal of promotional texts. Revised with new examples, a glossary of terms, and activities and tasks on the Routledge Translation Studies Portal, this is the essential text for students, researchers, translators, and professionals working in copywriting, marketing, public relations, or related areas.

Download or read book Charting the Future of Translation History written by Paul F. Bandia and published by University of Ottawa Press. This book was released on 2006-07-28 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 30 years there has been a substantial increase in the study of the history of translation. Both well-known and lesser-known specialists in translation studies have worked tirelessly to give the history of translation its rightful place. Clearly, progress has been made, and the history of translation has become a viable independent research area. This book aims at claiming such autonomy for the field with a renewed vigour. It seeks to explore issues related to methodology as well as a variety of discourses on history with a view to laying the groundwork for new avenues, new models, new methods. It aspires to challenge existing theoretical and ideological frameworks. It looks toward the future of history. It is an attempt to address shortcomings that have prevented translation history from reaching its full disciplinary potential. From microhistory, archaeology, periodization, to issues of subjectivity and postmodernism, methodological lacunae are being filled. Contributors to this volume go far beyond the text to uncover the role translation has played in many different times and settings such as Europe, Africa, Latin America, the Middle-east and Asia from the 6th century to the 20th. These contributions, which deal variously with the discourses on methodology and history, recast the discipline of translation history in a new light and pave the way to the future of research and teaching in the field.