Download or read book Gestion du design et management d entreprise written by Dominique Bauhain-Roux and published by . This book was released on 1992 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Design Management written by Brigitte Borja de Mozota and published by Skyhorse Publishing Inc.. This book was released on 2003-08 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
Download or read book Managing Globalization written by Stefano Andi and published by Cambridge Scholars Publishing. This book was released on 2016-05-11 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization stems from the verb “to globalize”, which embodies the concept of international interdependence and influence between various social and economic systems. In an increasingly globalized market environment, there is an impetus for many firms to look to foreign markets in order to maintain competitive advantage. Over recent years, it has been possible to see dramatic changes that have strong impacts on all businesses. Strategic process can provide an overall strategic direction to the management of an organization, and gives a specific direction to areas like financial strategy, marketing strategy, organizational development strategy and human resources strategy, in order to achieve success. Innovation is the foundation of economic growth and corporate prosperity. Finally, entrepreneurship provides all the necessary mobilization for this growth and prosperity. In this respect, this book provides scientific evidence and direction to businesses competing in the contemporary competitive and changing environment. As such, it is an essential reference source, building on the available literature in the field of globalization, strategic management and innovation use, while providing for further research opportunities in this dynamic field. The book presents research and paradigms that transcend classical theory in order to examine how business practice is positively affected by these conditions. Across a multitude of sectors and organisational types, scholars of different business specialisations set the theoretical foundations of contemporary thinking and present their practical implementations.
Download or read book La bo te outils du Design management written by Bérangère [VNV] Szostak and published by . This book was released on 2015-10-07 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment définir sa stratégie design ? Comment communiquer avec les acteurs du design ? Comment recruter et manager un designer en entreprise ? Quand et comment faire appel à une agence de design ? Que dire du design et des technologies ? Quelle est l'articulation entre le design, le marketing et l'outil industriel ? Avec cette boîte à outils, vous maîtriserez les thématiques incontournables du design en entreprise : le crowdfunding, la RSE, les nouveaux modes de production et de prototypage, la multiprotection, la mesure multidimensionnelle du risque, l'économie de la fonctionnalité et la servicisation.
Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Download or read book L esprit design written by Tim Brown and published by Pearson. This book was released on 2014-06-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Par le patron de la célèbre entreprise de design américaine IDEO (iPod, iPhone), une réflexion richement illustrée sur ce qu'apporte le design à la pensée stratégique d'entreprise et à la recherche d'innovation.
Download or read book L esprit design written by Tim Brown and published by Pearson Education France. This book was released on 2010 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce livre s’adresse aux managers qui souhaitent s’initier à la « pensée design » – en tant qu’approche créative – pour faire émerger de nouvelles opportunités au bénéfice de leur entreprise. La recherche d’innovation ne peut plus se limiter aux produits ; elle concerne aussi les procédures, services, échanges, loisirs, moyens de communication, relations de travail... Les designers ont développé cet incroyable savoir-faire dans la recherche de solutions, la capacité à transformer les contraintes en opportunités, l’observation et la compréhension des besoins des individus. Ils se sont forgé une méthode de pensée et une culture de l’innovation qui dépassent de loin les questions qu’ils résolvent en tant que designers : le design thinking
Download or read book Design Management written by Kathryn Best and published by AVA Publishing. This book was released on 2006-10-31 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together the study of two different disciplines: design and management. Promotes a clearer understanding of the relationship between the two and its importance within an organisation. Clear guide to managing the strategy, the process and the implementation of a project from conception to delivery.
Download or read book The Fundamentals of Design Management written by Kathryn Best and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.
Download or read book Strategic Management of Innovation and Design written by Pascal Le Masson and published by Cambridge University Press. This book was released on 2010-09-09 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary capitalism also agree that the battle against unemployment and relocations can only be won through innovation. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded on experiences of innovative firms and based on recent design theories, this book argues that instead of relying on traditional R&D and project management techniques, the strategic management of innovation must be based on innovative design activities. It analyses and explains new management principles and techniques that deal with these activities, including innovation fields, lineages, C-K (Concept-Knowledge) diagrams and design spaces. The book is ideal for advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.
Download or read book Manager ses projets et son organisation avec le design thinking written by Anne-Sophie Prévost and published by Edipro. This book was released on 2016-10-12 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le design thinking, "c’est une discipline qui utilise la sensibilité, les outils et méthodes des designers pour permettre à des équipes pluridisciplinaires d’innover en mettant en correspondance attentes des utilisateurs, faisabilité technologique et viabilité économique." (Tim Brown, CEO de l’agence américaine IDEO) Ce Livre, fruit de plusieurs années de lectures, d’observations et d’échanges, va vous faire découvrir "les bonnes pratiques" d’une méthode alternative de management, le design thinking. Ces bonnes pratiques ont vocation non seulement d’illustrer la diversité de l’intégration du design thinking, mais aussi de vous inspirer dans votre pratique managériale. L’objectif est pratique et stratégique : informer, inviter à intégrer la démarche, orienter vers de nouvelles prises de décision, transformer les organisations. Des exemples ou références vous donneront un petit aperçu des réalisations de "ceux qui ont testé". Inspirez-vous- en pour faire grandir votre organisation !
Download or read book Design en entreprises written by Nicolas Minvielle and published by De Boeck Supérieur. This book was released on 2011-11-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lorsque que l’on présente les problématiques liées à la fonction Design en entreprise, deux types de personnes prennent la parole : tout d’abord les chercheurs, qui regardent avec intérêt le développement croissant d’une fonction qui est manifestement appelée à devenir un des principaux facteurs de croissance dans les entreprises; ensuite les designers externes. Qu'ils aient atteint le statut de designers de signature ou qu’il s’agisse d’agences, leurs prises de positions sont régulières. A ce titre, la structuration de la profession autour de quelques groupements de défense de leurs intérêts a permis de vulgariser un certain nombre de problématiques récurrentes du recours au design externe : gestion des compétitions, création du brief design, etc. Le cas des designers internes est beaucoup plus complexe, dans la mesure où ils ne disposent pas réellement d’institutions leur permettant de diffuser les bonnes pratiques. Il s’agit quelque peu du "parent pauvre" de la profession, alors que les processus qu’ils mettent en place sont à la pointe de l’innovation en la matière. L’objectif de cet ouvrage est de faire un focus sur les pratiques de ces designers intégrés et d’en tirer les principales problématiques et les réponses les plus pertinentes. Ceci s’est fait au travers d'interviews d’une cinquantaine de design managers, dans tous types d’industries (service, produit...), tous types de secteurs (B2B, B2C...) et pour toutes les pratiques du design (graphisme, web, produit, etc.) L’ouvrage est donc une photographie très large des pratiques design actuelles les plus innovantes et les plus pertinentes dans les entreprises. Il intéressera les design managers, managers, designers, chefs de projets, ainsi que les professeurs et étudiqants en design, des Facultés d'architecture et de design en en gestion de l'innovation des facultés d'Ingénierie et d'Economie.
Download or read book Design Management written by Brigitte Borja de Mozota and published by Simon and Schuster. This book was released on 2003-08-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.
Download or read book Concevoir et produire une innovation written by Tiphaine Igigabel et Emmanuel Thouan and published by DESIGN FAX. This book was released on 2018-10-18 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans la course à la compétitivité internationale, sans innovation, point de salut pour les organisations : c’est le mantra répété à l’envi par l’ensemble des parties prenantes de l’économie française. Mais l’innovation technologique est insuffisante si elle n’est pas accompagnée d’une innovation sur les usages et d’un travail collaboratif. Les auteurs vous proposent de regarder les organisations d’un autre œil pour concevoir et produire des innovations grâce au design, et plus particulièrement au moyen d’une méthodologie complète permettant de concrétiser les idées d’innovations.
Download or read book Management of Design the New Better Business Philosophy written by and published by . This book was released on 1972* with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Qualimetrics Approach written by Henri Savall and published by IAP. This book was released on 2011-06-01 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impetus for this work emerged from Savall’s belief that there is a doubleloop interaction between social and economic factors in organizations, between behaviors and structures, and between the quality of life in organizations and their economic performance. When managers underestimate this dynamic interaction, the resulting tension ultimately manifests in lowered performance and increased costs, what he refers to as the “hidden costs” of organizational life. Only by delving into the depths of these organizational dynamics can we hope to fully understand – and create the basis for improving – organizational performance. The Qualimetrics Approach presents a different and challenging way of thinking about analyzing organizations, one that draws together quantitative information, financial analysis and qualitative insights into organizational dynamics. As Savall and Zardet argue, to gain a true understanding of what is happening in organizations, intervener-researchers must focus on all three perspectives, as ignoring any one of them will lead to incomplete understandings. Their approach underscores the importance of using qualitative data to validate quantitative depictions (“the numbers”) of organizational performance in understanding the construction of financial statements. The strength of Savall and Zardet’s approach is that it pushes us to go deeper, to fully understand the narratives underlying the numbers and the social construction of our financial assessments.
Download or read book Le Design et son int gration dans l entreprise written by Dominique Roux (professeure de gestion).) and published by . This book was released on 1988 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: LE DESIGN APPARAIT DANS L'ENTREPRISE A UN MOMENT DE SON HISTOIRE POUR RESOUDRE UN PROBLEME NON RESOLU PAR LES MOYENS EXISTANTS. PARFOIS, LE DESIGN NAIT EN MEME TEMPS QUE L'ENTREPRISE : IL EST ALORS D'AVANTAGE CONSIDERE COMME UN ATTRIBUT ET UNE PREFERENCE CULTURELS DE L'ENTREPRISE. SON INTEGRATION, RAREMENT IMMEDIATE, SE JUSTIFIE APRES UN APPRENTISSAGE PROGRESSIF, POUR DES RAISONS ECONOMIQUES OU PAR LE ROLE DE COORDINATION QUE LE DESIGN REVELE JOUER DANS LE PROCESSUS DE CONCEPTION DES PRODUITS. L'ETUDE DES SERVICES DE DESIGN INTEGRE RENVOIE A L'ANALYSE DE TOUTE MICRO-CULTURE : LEUR DEVELOPPEMENT DEPEND DE L'ACTIVITE, ET DE SES CHANGEMENTS, DE L'ORGANISATION, DES RESULTATS OBTENUS ET DE LEUR STRATEGIE PROPRE AU SEIN DE L'ENTREPRISE. L'ETUDE DE LA FONCTION DESIGN CONTRIBUE A UNE THEORIE GENERALE DES FONCTIONS QUI POSERAIT COMME HYPOTHESE L'UNICITE DES CAUSES DE LA NAISSANCE ET DU DEVELOPPEMENT DES FONCTIONS AU SEIN DES ENTREPRISES.
