Download or read book Corporate reputation written by Ángel Alloza and published by Editorial Almuzara. This book was released on 2013-06 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.

Download or read book Comparative Stylistics of French and English written by Jean-Paul Vinay and published by John Benjamins Publishing. This book was released on 1995 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Stylistique comparée du français et de l'anglais has become a standard text in the French-speaking world for the study of comparative stylistics and the training of translators. This updated, first English edition makes Vinay & Darbelnet's classic methodology of translation available to a wider readership. The translation-oriented contrastive grammatical and stylistic analyses of the two languages are extensively exemplified by expressions, phrases and texts. Combining description with methodological guidelines for translation, this volume serves both as a course book and ­ through its detailed index and glossary ­ as a reference manual for specific translation problems.

Download or read book Managing Human Resources written by Stephen P. Robbins and published by . This book was released on 1986 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tourism Microentrepreneurship written by Duarte B. Morais and published by Emerald Group Publishing. This book was released on 2021-09-27 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Microentrepreneurship shares scholarship and best practices to educate practitioners and to encourage more research on the development of microentrepreneurship and its impact on destination communities.

Download or read book Corporate Reputation and Competitiveness written by Rosa Chun and published by Routledge. This book was released on 2005-09-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

Download or read book Internationalisation Strategies written by George Chryssochoidis and published by Springer. This book was released on 1997-04-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, published in association with the UK chapter of the Academy of International Business , again contains a number of contributions from leading academics. The book looks at the environmental influences on internationalisation and considers the strategic options available to firms.

Download or read book Purpose driven Organizations written by Carlos Rey and published by Springer. This book was released on 2019-06-17 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by . This book was released on 2020 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Download or read book Principles for Good Governance and Ethical Practice written by Sector Independent and published by . This book was released on 2015-02-25 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed by the Panel on the Nonprofit Sector, the Principles for Good Governance and Ethical Practice outline 33 principles of sound practice related to legal compliance and public disclosure, effective governance, financial oversight, and responsible fundraising. These principles, especially in conjunction with the Principles Workbook, help organizations assess and improve their operations. Organizations that have applied the Principles report increased capacity to achieve their missions, including improved governance, stronger organizational cultures and practices, and increased credibility with funders, individual donors and community partners.

Download or read book Managing Corporate Brands written by Marcos Ormeno and published by Springer Science & Business Media. This book was released on 2007-12-03 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.

Download or read book Digital Entrepreneurship written by Ronny Baierl and published by Springer. This book was released on 2019-08-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. Digital entrepreneurship, which focuses on creating new ventures and transforming existing businesses by developing novel digital technologies or their novel usage, is seen as a critical pillar for economic growth, job creation, and innovation by many countries. Further, digital technologies have also enabled the growth of the sharing economy, linking owners and users and disrupting the previous dualism of businesses and customers.This volume discusses the management of new technology-based firms and technology projects initiated in academic or industrial contexts. The contributions feature new theoretical concepts, ethical considerations, empirical data analysis (qualitative and quantitative), archival and historical methods, design science approaches, action and field research, as well as management science methods, informatics and cybernetics.

Download or read book Consumer Math written by Alpha Omega Publications and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Oxford Handbook of Corporate Social Responsibility written by Andrew Crane and published by Oxford Handbooks Online. This book was released on 2008-02-14 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.

Download or read book Doing Case Study Research written by Bob Algozzine and published by Teachers College Press. This book was released on 2017 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting recent knowledge and developments in the field, this very practical, easy-to-use guide emphasizes learning how to do case study research—from the first step of deciding whether a case study is the way to go to the last step of verifying and confirming findings before disseminating them. The authors show students how to determine an appropriate research design, conduct informative interviews, record observations, document analyses, delineate ways to confirm case study findings, describe methods for deriving meaning from data, and communicate their findings. Featuring many new examples, the Third Edition offers step-by-step guidance to help beginning researchers through the stages of planning and implementing a thesis, dissertation, or independent project. This succinct “how-to” guide is an excellent place for anyone to begin doing case study research. Book Features: Straightforward introduction to the science of doing case study research. A step-by-step approach that speaks directly to the novice investigator. Many concrete examples to illustrate key concepts. Questions, illustrations, and activities to reinforce what has been learned.

Download or read book The Limits to Scarcity written by Lyla Mehta and published by Routledge. This book was released on 2013-05-13 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scarcity is considered a ubiquitous feature of the human condition. It underpins much of modern economics and is widely used as an explanation for social organisation, social conflict and the resource crunch confronting humanity's survival on the planet. It is made out to be an all-pervasive fact of our lives - be it of housing, food, water or oil. But has the conception of scarcity been politicized, naturalized, and universalized in academic and policy debates? Has overhasty recourse to scarcity evoked a standard set of market, institutional and technological solutions which have blocked out political contestations, overlooking access as a legitimate focus for academic debates as well as policies and interventions? Theoretical and empirical chapters by leading academics and scholar-activists grapple with these issues by questioning scarcity's taken-for-granted nature. They examine scarcity debates across three of the most important resources - food, water and energy - and their implications for theory, institutional arrangements, policy responses and innovation systems. The book looks at how scarcity has emerged as a totalizing discourse in both the North and South. The 'scare' of scarcity has led to scarcity emerging as a political strategy for powerful groups. Aggregate numbers and physical quantities are trusted, while local knowledges and experiences of scarcity that identify problems more accurately and specifically are ignored. Science and technology are expected to provide 'solutions', but such expectations embody a multitude of unexamined assumptions about the nature of the 'problem', about the technologies and about the institutional arrangements put forward as a 'fix.' Through this examination the authors demonstrate that scarcity is not a natural condition: the problem lies in how we see scarcity and the ways in which it is socially generated.

Download or read book How Are We to Live written by Peter Singer and published by Prometheus Books. This book was released on 2010-03-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people have an uneasy feeling that they may be missing out on something basic that would give their lives a significance it currently lacks. But how should we live? What is there to stop us behaving selfishly? In this account, which makes reference to a wide variety of sources and everyday issues, Peter Singer suggests that the conventional pursuit of self-interest is individually and collectively self-defeating. Taking into consideration the beliefs of Jesus, Kant, Rousseau, and Adam Smith amongst others, he looks at a number of different cultures, including America, Japan, and the Aborigines to assess whether or not selfishness is in our genes and how we may find greater satisfaction in an ethical lifestyle.