Download or read book Enterprise Marketing Management written by Dave Sutton and published by John Wiley & Sons. This book was released on 2006-07-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

Download or read book Advances in Electronic Marketing written by Irvine Clarke and published by IGI Global. This book was released on 2005-01-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

Download or read book Strategic Marketing written by Frank Bradley and published by John Wiley & Sons. This book was released on 2003-06-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a short and concise look at the field. * Presents information that will have an international appeal.

Download or read book Business Process Management with Jboss Jbpm written by Matt Cumberlidge and published by Packt Publishing Ltd. This book was released on 2007-07-30 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical Guide for Business Analysts

Download or read book Compensation Committee Handbook written by James F. Reda and published by John Wiley & Sons. This book was released on 2004-10-27 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition provides a comprehensive review of the issues facing compensation committees and covers functional issues such as organising, planning, and best practice tips. Compliance advice on the implications of Sarbanes-Oxley and other regulations is addressed along with new requirements on disclosures of financial transactions involving management and principal stockholders.

Download or read book International Handbook on the Economics of Tourism written by L. Dwyer and published by Edward Elgar Publishing. This book was released on 2007-09-24 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism economics is a rapidly expanding field of research and interest in the subject has been growing steadily over the past decade. As a field of study it is one of the small band of areas, such as energy and transport economics, that draws on, and applies, developments in general economics. This highly accessible and comprehensive Handbook presents a cutting edge discussion of the state of tourism economics and its likely directions in future research. Leading researchers in the field explore a wide range of topics including: demand and forecasting, supply, transport, taxation and infrastructure, evaluation and application for policy-making. Each chapter includes a discussion of its relevance and importance to the tourism economics literature, an overview of its main contributions and themes, a critical evaluation of existing literature and an outline of issues for further conceptual and applied research. Larry Dwyer and Peter Forsyth have assembled a fascinating Handbook that will be an invaluable and much welcomed reference book for tourism economics scholars and researchers at all levels of academe. General economics scholars will also find much to engage them within the book.

Download or read book The Employment Relationship Key Challenges for HR written by Paul Sparrow and published by Routledge. This book was released on 2012-05-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges Facing the Employment Relationship in Future Organizations addresses the issues of change within employee relationships resulting from the impact of factors such as: * international competitive pressures * technological change * changing individual expectations and behaviours The new employment contract is analysed from inside and outside organizations and the issues are addressed from both a human resource management and work psychology perspective. This book: * Reviews the phenomenon of globalization, outlining the current impacts on the employment relationship and summarizing the assumed impacts on future work * Looks at the employment relationship from a labour market perspective and reviews the evidence on an increasing individualization of the employment relationship * Reviews work by psychologists on the changing psychological contract * Provides an overview of new forms of work organization, drawing attention to research on virtual organization and implications of e-enablement * Outlines the challenges to the employment relation on a global scale

Download or read book Blueprint to a Billion written by David G. Thomson and published by John Wiley & Sons. This book was released on 2005-12-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for BLUEPRINT TO A BILLION "A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company." —Howard Lester, Chairman, Williams-Sonoma, Inc. "If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more." —Joe Scarlett, Chairman of the Board, Tractor Supply Company "Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies." —Professor John Quelch, Senior Associate Dean, Harvard Business School "Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies." —William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com "Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways." —David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley

Download or read book Out of the Box Marketing written by David Abingdon and published by Thorogood Publishing. This book was released on 2005 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to skyrocket your profits – this treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more. This really is the ultimate, hands-on, ‘paint by numbers’ guide to help you achieve rapid business success. This book gives you.. ... countless proven, powerful and profitable ways to build your bottom-line profits faster, quicker and easier than you ever thought possible.

Download or read book Best Value in Construction written by John Kelly and published by John Wiley & Sons. This book was released on 2009-02-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving value in construction is now emerging as the main challenge facing the construction team if they are to offer the best service for the client. No longer is the aim simply to keep costs under control. This book from the RICS Foundation analyses how to provide best value by the effective application of leading edge techniques and processes throughout the entire life cycle of buildings, from the business case which underpins their initiation to the achievement of a satisfactory project out-turn. This book is a successor to Quantity Surveying Techniques: New Directions, edited by Peter Brandon and published on behalf of the Royal Institution of Chartered Surveyors by Blackwell. It will be of interest not only to surveyors and construction managers but also to final year undergraduates of construction degrees. '[This book] will make a major contribution to the advancement of the methods by which construction professionals provide a service to their clients' - Professor Peter Brandon

Download or read book Coaching Competencies and Corporate Leadership written by Tracey Weiss and published by CRC Press. This book was released on 2003-04-29 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quality of corporate leadership is often the key factor that determines success - or failure - in the fiercely competitive business world. Offering a fresh perspective and practical advice, Coaching Competencies and Corporate Leadership explores how coaching executives can use a competency-based approach to become more effective leaders. The au

Download or read book The New Global Marketing Reality written by R. Brookes and published by Springer. This book was released on 2003-10-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Download or read book Project Management Methodology written by Ralph L. Kliem and published by CRC Press. This book was released on 1997-03-13 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work introduces Practical Project Management Methodology (P2M2), an international joint venture developed by three experienced project managers the provide useful steps applicable throughout the life cycle of a variety of projects. It covers areas from leading, defining and planning to organizing, controlling and closing. The two disks include

Download or read book Lean Maintenance written by Ricky Smith and published by Elsevier. This book was released on 2004-06-11 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is "Lean?" Whether referring to manufacturing operations or maintenance, lean is about doing more with less: less effort, less space, fewer defects, less throughput time, lower volume requirements, less capital for a given level of output, etc. The need to provide the customer more value with less waste is a necessity for any firm wanting to stay in business, especially in today's increasingly global market place. And this is what lean thinking is all about.Lean Operations are difficult to sustain. More Lean Manufacturing Plant Transformations have been abandoned than have achieved true Lean Enterprise status. There are solid and recurring reasons for both of these conditions. The most significant of these reasons is that production support processes have not been pre-positioned or refined adequately to assist the manufacturing plant in making the lean transformation. And the most significant of the support functions is the maintenance operation, which determines production line equipment reliability. Moving the maintenance operation well into its own lean transformation is a must-do prerequisite for successful manufacturing plant - or any process plant - Lean Transformations. This Handbook provides detailed, step-by-step, fully explained processes for each phase of Lean Maintenance implementation providing examples, checklists and methodologies of a quantity, detail and practicality that no previous publication has even approached. It is required reading, and a required reference, for every plant and facility that is planning, or even thinking of adopting "Lean" as their mode of operation. * A continuous improvement strategy using new "lean" principles* Eliminate wasteful practices from your manufacturing or chemical processes, increasing the profitability of your plant* Save thousands of dollars a year on new equipment by keeping your existing equipment maintained using this revolutionary method

Download or read book Trends in Business and Economic Ethics written by Christopher Cowton and published by Springer Science & Business Media. This book was released on 2008-07-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A growing body of academic and business specialists are paying attention to ethical issues in business and economics, drawing on a wide range of different disciplinary and theoretical perspectives. This volume presents important new insights from scholars in economics, philosophy, business ethics and management studies. In addition to providing specific perspectives on particular topics, it presents strategic perspectives on the development of the field. Readers can inform themselves on developments in particular areas, such as social accountability or stakeholder governance; they will also find substantial contributions related to the interfaces of ethics and economics, economics and philosophy, business ethics and political science, and business ethics and management. The collection is a thought-provoking contribution to the development of business and economic ethics as an increasingly important field of academic study.

Download or read book A Twenty First Century Guide to Aldersonian Marketing Thought written by Ben Wooliscroft and published by Springer Science & Business Media. This book was released on 2005-09-28 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.

Download or read book The Fur Trade on the Upper Missouri 1840 1865 written by John E. Sunder and published by University of Oklahoma Press. This book was released on 1993 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "By beginning where the standard works leave off and carrying the story up to its logical conclusion in 1865, this book fills a definite void in the history of the fur trade in the American West. Set in the upper Missouri country, which was bypassed by settlement until the 1860s, it focuses primarily upon the St. Louis firm of Pierre Chouteau, Jr., and Company, usually known as the American Fur Company....This is not the distorted and romanticized approach so typical of much of the literature on the earlier fur trade. Drama is inherent, but it is sound, well-conceived, carefully documented history."-American Historical Review