Download or read book Research Companion to Language and Country Branding written by Irene Theodoropoulou and published by Routledge. This book was released on 2020-11-16 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.

Download or read book Nation branding written by Keith Dinnie and published by Routledge. This book was released on 2010-05-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.

Download or read book Managing Innovation from the Land of Ideas and Talent written by Clas Neumann and published by Springer Science & Business Media. This book was released on 2009-06-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10 years ago, in the flourishing atmosphere of India’s high-tech city, Bangalore, SAP Labs was established as small development facility. Known to be one of the world’s most promising destinations for foreign investments, India is where SAP AG chose to locate what is now their largest R&D and Services Center outside Germany. The unique 10-year success story of this organization is presented by two authors who were instrumental in setting up business of SAP Labs India and contributed in growing it to today’s strength of 4000 employees. The authors discuss development, innovation, and management strategies, combining their own personal experiences and those of other longtime company employees along with statements from SAP board members, to provide a comprehensive and detailed picture of the events and reasoning behind the venture. Anyone interested in understanding the opportunities and challenges of carrying out distributed product development on a global scale from India will find this book an invaluable companion.

Download or read book Deutschland written by and published by . This book was released on 2009 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Branding the Nation written by Melissa Aronczyk and published by Oxford University Press. This book was released on 2013-09-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools, techniques and expertise of commercial branding is believed to help nations articulate more coherent and cohesive identities, attract foreign capital, and maintain citizen loyalty. In short, the goal of nation branding is to make the nation matter in a world where borders and boundaries appear increasingly obsolete. But what actually happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Through case studies in twelve countries and in-depth interviews with nation branding experts and their national clients, Melissa Aronczyk argues that the social, political and cultural discourses constitutive of the nation have been harnessed in new and problematic ways, with far-reaching consequences for both our concept of the nation and our ideals of national citizenship. Branding the Nation challenges the received wisdom about the power of brands to change the world, and offers a critical perspective on these new ways of conceiving value and identity in the globalized twenty-first century. This book is about how nation branding became a worldwide phenomenon and a professional transnational practice. It is also about how nation branding has become a solution to perceived contemporary problems affecting the space of the nation state: problems of economic development, democratic communication, and especially national visibility and legitimacy amidst the multiple global flows of late modernity. In this book, Melissa Aronczyk charts the political, cultural and economic rationales by which the nation has been made to matter in a twenty-first-century context of global integration.

Download or read book The Routledge Handbook of German Politics Culture written by Sarah Colvin and published by Routledge. This book was released on 2014-11-27 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of German Politics and Culture offers a wide-ranging and authoritative account of Germany in the 21st century. It gathers the expertise of internationally leading scholars of German culture, politics, and society to explore and explain historical pathways to contemporary Germany the current ‘Berlin Republic’ society and diversity Germany and Europe Germany and the world. This is an essential resource for students, researchers, and all those looking to understand contemporary German politics and culture.

Download or read book Stadtansichten Thesen und Positionen f r die Stadt von morgen written by and published by Deutschland - Land der Ideen. This book was released on with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Investigation of Un American Propaganda Activities in the United States written by United States. Congress. House. Special Committee on Un-American Activities and published by . This book was released on 1941 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Remaking Management written by Chris Smith and published by Cambridge University Press. This book was released on 2008-05-08 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debates about the consequences for work practices posed by the rapidly growing transnationalisation of business have become increasingly central to management studies, sociology, political science, geography and other disciplines. Remaking Management brings together a range of international contributors from different sub-disciplines in management to examine current theories of change or continuity of work practices in the context of fashionable claims about unstoppable globalisation or unmoveable national business systems. It provides theoretical and empirical challenges to both of these explanations. Rejecting an overemphasis on inevitable convergence or enduring divergence, the book reveals a mix of international, national and organisational-level influences on workplace practice. This is a rich and wide-ranging resource for graduate students and academics concerned with how organisations are responding to an increasingly complex commercial environment.

Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2019-05-07 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.

Download or read book Investigation of Un American Propaganda Activities in the United States written by United States. Congress. House. Special Committee on Un-American Activities (1938-1944) and published by . This book was released on 1942 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Economic Ideas Policy and National Culture written by Eelke de Jong and published by Routledge. This book was released on 2021-11-14 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: All human beings develop a certain view on the world. Inhabitants of the same country are likely to develop similar worldviews. The common part of these views constitutes the country’s national culture. Consequently, academic economists, policymakers, and the population at large are consistently exposed to the same opinions on the preferred way of organizing an economy. This book explores the economic impacts of these shared cultural values, focusing on the economies of the United States of America, Germany, and France. These three countries broadly represent three different types of economic organization and their corresponding economic ideologies: a free market economy, a coordinated market economy, and a hierarchical market economy. The contributors to this edited volume have examined the extent to which the shared worldviews between academic economists, policymakers, and the wider population impact these economies. In particular, the chapters investigate the consequences for the design of the labor market, the financial system, competition policy, and monetary policy. The work also explores the extent to which the shared views on national culture and economic systems and policies in these countries contribute to the population’s well-being overall. This book makes an invaluable contribution to the literature on comparative economics, economic policy, well-being and cultural economics.

Download or read book Property and the German Idea of Freedom written by Colin F. Wilder and published by BRILL. This book was released on 2024-04-22 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new interpretation of German law and politics during the era between the Thirty Years’ War and the French Revolution. Liberal ideas of freedom and equality were prototyped in Germany in property law: through the free disposition of estates, freedom from taxation and other extractions, and free use of paper money. Civil liberty, ideas about equality, and restrictions on arbitrary state power were real, recognized, and meaningful. These freedoms were enjoyed by all classes of Germans. They were thought to have been built atop Germans’ ancient heritage of freedom and a federalist imperial constitution which inspired Montesquieu and the American Founders. Driving these trends were ideas about political economy, enlightened reform, practical problem-solving, as well as forces of supply and demand in everything from the market for books to the market for justice. This book places the story of early modern German freedom close by the side of more familiar stories of England, North America, France, and the Netherlands.

Download or read book Ideas concepts doctrine written by Robert Frank Futrell and published by DIANE Publishing. This book was released on 1980 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Relations Strategy written by Sandra M Oliver and published by Kogan Page Publishers. This book was released on 2009-11-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

Download or read book Biblical Ideas of Nationality written by Steven Elliott Grosby and published by Eisenbrauns. This book was released on 2002 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation In this collection of essays, drawn from more than a decade of study and publication, Steven Grosby investigates ancient texts (biblical and other) from the perspective of philosophical anthropology. His work is pioneering and provocative and points the way to further research on the idea of nationality in ancient times.

Download or read book Moscow Bound written by Jason Toll and published by Xlibris Corporation. This book was released on 2011-09-12 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people are happy to spend their four weeks annual holiday relaxing by the sea, but not Jason Toll. So strap yourself in readers, because Toll is going to take you on the journey of a lifetime in his book, Moscow Bound. This autobiographical account, accompanied with photos, follows Jason Toll, a young Australian surfing nomad, as he backpacks through some of the most captivating and extreme locations on the planet. A luckless traveller, Jason’s journey begins in war-torn Kosovo, but when he suspects that he is the target of a kidnap plot, he flees on an exciting expedition across both Eastern and Western Europe. Along the way, he traces his family heritage to the death camp of Auschwitz; he loses his passport in the Arctic; he nearly drowns whilst surfing in Morocco; he survives a night on a frozen Siberian lake in a self-made igloo; plus he experiences many other thrilling events. The journey culminates in Moscow, under a veil of illegitimate employment and gorgeous women, but not before the Russian secret service arrest Jason for spying. From Paris to Amsterdam; Kosovo to Warsaw; Stockholm to The Arctic; Siberia to Moscow; this is a trip like no other. Moscow Bound will absorb readers until the captivating end unfolds.