Download or read book Theory of Type Design written by Gerard Unger and published by Nai010 Publishers. This book was released on 2018-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today’s digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume’s extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world." --Publisher description.
Download or read book Gerard Unger written by Christopher Burke and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Dedicated to graphic designer Gerard Unger (1942-2018), this book presents a case study in the development of modern type design as it unfolds along with the rapid technological shifts that transformed typesetting and publishing over the past 50 years. While most of Unger's types are variations on the economical Dutch tradition, they are also permeated by his distinctive style, marked by tensive curves and dynamic rhythm. He drew inspiration from abstract art and delighted in the interplay of form and space in letterforms. The book includes a reproduction and translation of Unger's 1977 exhibition at the Stedelijk Museum, where he began to develop a theory of type design.
Download or read book While You re Reading written by Gerard Unger and published by Mark Batty Publisher. This book was released on 2007 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: English translation of this contemporary classic: accessible, informative and invaluable.
Download or read book Dutch Type written by Jan Middendorp and published by 010 Publishers. This book was released on 2004 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overzicht van vooral de 20e-eeuwse Nederlandse typografie.
Download or read book Contemporary Processes of Text Typeface Design written by Michael Harkins and published by Routledge. This book was released on 2020-05-12 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the paucity of published research specifically dealing with knowledge of text typeface design processes. Dr Michael Harkins uses a Grounded Theory Methodology to render a tripartite theory resulting in explanation and description of the processes of text typeface design based upon the evidence of subject specific expert knowledge from world-leading practitioners, including Matthew Carter, Robin Nicholas, Erik Spiekermann, and Gerard Unger. The book will be of interest to scholars working in design research, design epistemology, design process, typography, type design, information design and graphic design.
Download or read book Designing the Conversation written by Russ Unger and published by New Riders. This book was released on 2013-02-19 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facilitation skills are the foundation of every successful design practice, yet training on this core competency has been largely unavailable—until now. Designing the Conversation: Techniques for Successful Facilitation is a complete guide to developing the facilitation skills you need to communicate effectively and design fully engaging experiences. Learn to take control as Russ Unger, Brad Nunnally, and Dan Willis show you how to use your skills as a facilitator to deftly extract information from different types of people in various scenarios and address any problems and needs that arise along the way. With this book, you will learn how to: Bring together different cross-functional project teams, stakeholders, and clients while balancing their needs, goals, and requirements with those of users Prepare for activities through agenda setting, planning for different types of personalities, and identifying the method of practicing that works best for you Perform group facilitation in workshops, brainstorming sessions, and focus groups Manage individual facilitation activities through interviews, usability testing, sales calls, and mentoring Conduct one-to-many facilitation activities such as presentations, virtual seminars, and lectures Understand how to manage Q & A from audiences of all sizes
Download or read book The End of Print written by Lewis Blackwell and published by Chronicle Books. This book was released on 2000-10 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection featuring one of the most innovative and controversial of contemporary graphic designers, Carson's career is documented with emphasis on his desire to forge a new aesthetic.
Download or read book Managing Agricultural Residues written by Paul W. Unger and published by CRC Press. This book was released on 1994-03-16 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many agriculturalists, conservationists, and environmentalists are stressing the importance of sustaining soil productivity so that future generations will have adequate productive land on which to produce food. One significant factor affecting soil productivity is the retention of crop residues on the surface of the soil to help control soil erosion. This book provides a review of the vast amount of literature on the subject, condensing the findings in a comprehensive, easy-to-understand manner. It focuses on topics such as erosion control, crop production in systems involving surface residues, residue use for fuel and animal feed, plant pathogens, insects, soil properties, and the economics of conservation tillage.
Download or read book Jewelery Matters written by Marjan Unger and published by . This book was released on 2018-02-27 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this richly illustrated book, art historian and design expert Marjan Unger tells the story of jewellery. She places jewels in the context of the people who wore them, their culture and their time, and interlaces surprising perspectives from art history, fashion theory and anthropology with the cultural, historical and social values and material characteristics of the jewellery. Unger advocates a universal approach to this cultural heritage that is being produced and worn all over the world. She uses the rich collection of the Rijksmuseum Amsterdam to guide and illustrate her comprehensive and gripping tale. Every piece of jewellery shines in its own way! Hence, every jewel is portrayed at its true size (sometimes with enlarged details) to show the intimacy of the jewel and its proportion to the human body. With this book, designer Irma Boom has set an iconic standard for jewellery publications. The book is a feast for the eye and an important reference work for anyone interested in jewellery, fashion and design.
Download or read book Herb Lubalin written by Adrian Shaughnessy and published by . This book was released on 2024-06-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first major monograph on the legendary American typographer and graphic designer Herb Lubalin.
Download or read book Reading Letters written by Sofie Beier and published by BIS Publishers. This book was released on 2012-05-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title will help type designers create high-legibility typefaces and graphic designers determine the optimal typeface for a given project. 'Reading Letters' is an engaging compilation of knowledge from the design and scientific communities, supplemented by visual examples of legibility.
Download or read book Jewellery in Context written by Marjan Unger and published by Arnoldsche Verlagsanstalt GmbH. This book was released on 2020-02-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an indispensable and enlightening text by one of the most renowned art historians and design theorists, about the work of the great Marjan Unger. The Dutch art historian and jewellery expert Marjan Unger died back in 2018, at the age of seventy-two. Through her teaching and her myriad projects, exhibitions and publications, she influenced generations of jewellery artists and theorists in the applied disciplines. Yet one of her perhaps most enduring legacies is her doctoral thesis, Sieraad in Context, which she submitted in 2010.In her work, she endeavours to formulate a general definition of jewellery. Yet above all she also analyses to what extent jewellery is associated across the globe with different, sometimes contrary issues: in that all human fears but also desires have, in a sense, materialised around the world as objects of adornment.
Download or read book Support Independent Type written by and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Carol Twombly written by Nancy Stock-Allen and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study is a fascinating inside look at digital type design, the rather mysterious career of one of its most important practitioners, and the history and culture of Adobe Type, with additional insight into other type designers of the digital era. It is difficult to imagine a graphic designer in the last quarter century who is not familiar with at least some of Carol Twombly's typefaces. Yet many of those who use her fonts today would be hard pressed to name their designer. Twombly studied at the Rhode Island School of Design under professor Charles Bigelow, and she also studied at the Bigelow & Holmes studio. She joined Adobe Systems in 1988, when the company was hiring young designers for the newly launched type department. During her ten years at Adobe, she designed some of the most recognizable and popular typefaces on the market today, including Trajan (1989), Charlemagne (1989), Lithos (1989), Adobe Caslon (1990), Myriad (1991, with Robert Slimbach), Viva (1993), Nueva (1994), and Chaparral (1997). In 1994, Twombly won the Prix Charles Peignot, given by the Association Typographique Internationale (ATypI) the first woman, and second American, to receive the award. Having achieved international recognition, Twombly was uncomfortable being in the public eye at conferences and in Adobe marketing materials. She also grew dissatisfied with changes at Adobe and with her evolving role at the company. In 1999 she left both Adobe and her career to pursue other artistic interests. Nancy Stock-Allen is a graphic designer and a blogger on subjects related to design, type, and women in design history. She was formerly Professor of Graphic Design and department chair at the Moore College of Art and Design. She interviewed and corresponded extensively with Carol Twombly and many of her associates and colleagues in writing this profile of a woman who rose to the top of a field historically dominated by men, at a time of barrier-breaking and technological revolution.
Download or read book The Typographic Medium written by Kate Brideau and published by MIT Press. This book was released on 2021-10-12 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.
Download or read book If We re Standing on the Shoulders of Giants what are We Reaching For written by Rudy VanderLans and published by Princeton Architectural Press. This book was released on 2003 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: For almost twenty years, and over sixty issues, Emigre has been a sourcebook of ideas, fonts, images, work, products, and even music for an entire generation of designers. Now, Emigre has transitioned into a new format, a return-to-roots series of "pocketbooks, " focusing on critical writing about the state of graphic design. Anyone interested in contemporary design will want to put a copy of Emigre in their pocket.
Download or read book Yearbook Dutch Design 05 written by Aad Krol and published by episode publishers. This book was released on 2005 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: