Download or read book Genius Marketing written by Stephen Eckert and published by Geniusmarketing.com. This book was released on 2018-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead you had a great marketing process? Developing a marketing process that integrates with sales is the way to grow sales. And isn't growing sales the whole point of marketing? In Genius! Marketing you'll learn how to build a marketing machine that consistently produces leads and supports sales. You'll learn how to: - Assess the sales process - Determine and communicate the organizational brand - Write your value proposition and sales messages - Develop a realistic budget for marketing - Create the one thing you must do to have ongoing success - Market from an action-based system Plus, you'll learn what to do with all those great marketing ideas you (and others) have for your business. Genius! Marketing is based on a system that has helped companies successfully market their products and services for over 20 years. This field-tested process will change the way you think about, and more importantly, how you plan and execute marketing. Genius! Marketing is for anyone who is ready to get off the marketing merry-go-round of chasing ideas and the latest marketing trends and develop an effective marketing system.

Download or read book Marketing Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2009-08-20 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society

Download or read book Market Your Genius written by Nikki Nash and published by Hay House, Inc. This book was released on 2021-08-24 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert-preneur's guide to building your audience Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: -- Pinpoint who wants to pay for your expertise -- Discover how to capture your audience's attention -- Create a plan for generating a consistent flow of leads -- Build your sales system for a sustainable business -- Develop a road map for keeping customers year after year This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.

Download or read book How to Be a Marketing Genius written by Claude Hopkins and published by Createspace Independent Publishing Platform. This book was released on 2017-05 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great marketing minds since Claude's day, his principles remain broadly unknown. To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude's original work and revitalized it for today. Tony isolated 114 Profitable Laws of Advertising & Marketing providing a clear set of rules that anyone can follow. These Laws spread across 17 categories including: - 8 Laws for Headlines - 2 Laws for Call-to-Action - 13 Laws for Salesmanship Never before has Claude's work been presented with such clarity, including: - Uncommon words defined. - Example ads referenced by Claude. - Added illustrations to aid understanding. If you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise!

Download or read book A Genie s Wisdom written by Jack Trout and published by John Wiley & Sons. This book was released on 2002-11-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.

Download or read book Mao in the Boardroom written by Gabriel Stricker and published by St. Martin's Griffin. This book was released on 2003-06-28 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly

Download or read book You Can Be a Stock Market Genius written by Joel Greenblatt and published by Simon and Schuster. This book was released on 2010-11-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful stock fund manager reveals the secrets behind a fifty percent return in this comprehensive, practical guide featuring all the tools you’ll need. Fund manager Joel Greenblatt has been beating the Dow (with returns of fifty percent a year) for more than a decade. And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that portfolio managers, business-school professors, and top investment experts regularly miss—uncharted areas where the individual investor has a huge advantage over the Wall Street wizards. Here is your personal treasure map to special situations in which big profits are possible, including: Spin-offs Restructurings Merger Securities Rights Offerings Recapitalizations Bankruptcies Risk Arbitrage This is a practical and easy-to-use investment reference, filled with case studies, important background information, and all the tools you’ll need. All it takes is a little extra time and effort—and you can be a stock market genius.

Download or read book Marketing High Technology written by William H. Davidow and published by Simon and Schuster. This book was released on 1986-06-02 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.

Download or read book The Genius Zone written by Gay Hendricks, PH.D. and published by St. Martin's Essentials. This book was released on 2021-06-29 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too often we live lives that we find unfulfilling, fail to reach our own potential, and neglect to practice creativity in our daily routines. Gay Hendricks's The Genius Zone offers a way to change that by tapping into your own innate creativity. Dr. Gay Hendricks broke new ground with his bestselling classic, The Big Leap, which has become an essential resource for coaches, entrepreneurs, executives, and health practitioners around the world. Originally published as The Joy of Genius, The Genius Zone has been updated and expanded throughout, making it the essential next step beyond The Big Leap. In The Genius Zone, Hendricks introduces his brilliant exercise, the Genius Move, a simple, life-altering practice that allows readers to end negative thinking and thrive authentically. By using the Genius Move, readers will learn to spend more of their lives in their zone of genius—where creativity flows freely and they are actively pursuing the things that offer them fulfillment and satisfaction. Filled with hands-on exercises and personal stories from the author, The Genius Zone is an essential guide to creative fulfillment. If you are committed to bringing forth your innate genius and making your largest possible creative contribution, The Genius Zone will become a trusted companion for the journey.

Download or read book Marketing Your Dreams written by Pat Williams and published by Sports Publishing LLC. This book was released on 2000-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bill Veeck marketed, promoted, and sold baseball like no one before him and like no one since. Influenced and inspired by the classic sports book Veeck: As in Wreck, veteran author and motivational speaker Pat Williams has penned his 19th book, Marketing Your Dreams: Business and Life Lessons from Bill Veeck, Baseball's Marketing Genius. Williams, senior vice president of the NBA's Orlando Magic, insists that Marketing Your Dreams isn't a Bill Veeck biography; instead, it's a book about success, a book about one of the most relentless and fascinating personalities in the history of organized sports. It's a book about extracting Veeck's traits and concentrating them into their purest form so that the reader can pull the same kind of inspiration from the master that Williams did.

Download or read book Everything I Know about Marketing I Learned From Google written by Aaron Goldman and published by McGraw Hill Professional. This book was released on 2010-08-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey, Digital Editor, Adweek “An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.” —Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki About the Book You know you’ve hit it big when your name becomes a verb—and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape—and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google’s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don’t Interrupt: Join the conversation— but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to “organize the world’s information,” Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization’s marketing—and engage more customers than ever.

Download or read book The Generosity Practice written by Christina Frei and published by . This book was released on 2021-07-25 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hey creative leader and changemaker! Let's grab a cup of tea and dig into why you get scattered and exhausted sometimes. What to do about it? Let me share something fun, effective and different. The Generosity Practice: 40-Days to Unstoppable connects you with a hidden and restorative capacity: joyfully serving others. This program is your playground for sustainable leadership. No need to be an exhausted martyr. No need for a gigantic bank account. In ten minutes a day, you build courage, strengthen your will, and generate ideas that will have you changing lives without running yourself down. The Generosity Practice reveals who you are, what matters to you, and how you love to help people - daily. This is fuel. Along the way, you come alive in this truth: that nothing is better than thoughtfully serving others and contributing to their well-being. This makes you unstoppable. Based on Christina Frei's two field studies held in five countries, her online Generosity Practice mastery program, 20 years of mindfulness training, and her work with hundreds of marketing clients.

Download or read book The Secret to the Creative Genius Revealed Creating the New Generation of Genius written by Matthias Schübel and published by Strategic Book Publishing. This book was released on 2013-06 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret to the creative genius is revealed! Being a genius is the realized possibility of living fully by one's inner resources (from the heart) and bringing these out in a tangible form (through the head). It is the perfect combination between spirituality and science. When both dimensions and qualities come together as one, a genius is produced. It has always been one of our greatest desires to reach the state of genius. It is the greatest dream of mankind, and the intense longing for it has followed us throughout history. The great geniuses we know seem so far above us that they appear almost impossible to reach. We look upon such people as divinely gifted and endowed with what appear to be supernatural powers. How is it possible to reach this state, upon which our greatest achievements have been built? The Secret to the Creative Genius Revealed answers this question as it reveals the true secret to the creative genius. It tells the principle (The Genius Factor) by which all great geniuses have worked. Through this book, we can all tap into our genius potential. The whole process falls into the realm of outer science meeting inner science.In other words, once we live by our true nature and original intent of being whole and complete, integrating material and spiritual life, we are genius. Born in Bavaria, Matthias Schubel has recently returned to Germany after living in Asia for the past seventeen years. He considers himself a New Age writer focusing on bridging Western science with Eastern philosophy. For more information visit www.matthiasschuebel.com or email [email protected]. Publisher's website: http: //sbpra.com/MatthiasSchuebe

Download or read book Finding Profitable Deals written by Gabrielle Dahms and published by Booksmart Press LLC. This book was released on 2019-06-27 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Riches Are in the Niches. Do you desire financial independence and passive income? Being a real estate investor can transform those desires into realities and allow you to live life to the fullest and even to retire early. To achieve all that real estate investing can offer you, finding profitable deals are a must. But how to find deals that turn a tidy profit rather than give you a 'red ink' migraine? Where are they? What do they look like? What does every investor need to know about them? Which real estate niches deliver results while eliminating much competition? You may already have attended an endless number of seminars, Real Estate Investment (REI) gatherings, and scoured the internet for the best real estate investments. If so, you may have discovered that finding profitable deals is not as easy as it appears. In fact, it can exhaust - and be fraught with financial peril - to search for, locate, and execute on a profitable real estate deal. That's where Finding Profitable Deals gives investors like you a leg up. Written by long-time real estate professional and real estate investor Gabrielle Dahms, the book details essential information about residential and commercial real estate niches. Armed with this information, augmented by the author's considerable experience in up, down, and flat real estate markets, investors hit the ground running. Finding Profitable Deals offers investors an inside look at real estate niches. All in one place and without hype. You'll learn: * What niche markets exist. * Choosing the right niche for you. * Sorting the wheat from the chaff. * How to gain a competitive advantage. * What resources you need to succeed. * Where and how to find real estate niche leads. * Real estate marketing basics. * 11 strategies to build wealth. Finding Profitable Deals is a compact reference for any serious investor. It is Volume 2 in The Real Estate Investor Manuals series. Why piecemeal information when you can get it all in one place? Whether you are interested in investing in foreclosures, probates, short sales, hotels, parking lots, or mobile home parks, this book is for you. The riches are in the niches. For further details and FREE special reports visit www.riches-in-niches.com.

Download or read book The Marketing You Never Knew written by Willem Burgers and published by . This book was released on 2005 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a marketing and strategy teacher, this book proves there is tremendous room for improvement in marketing for any company. The practical, eye-opening, and immediately useful information will affirm that you dont know as much as you think you know to maximize your marketing success.

Download or read book Internal Marketing written by Dennis J. Cahill and published by Psychology Press. This book was released on 1996 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book The Internet Marketing Bible written by Zeke Camusio and published by Zeke Camusio. This book was released on 2011-08-11 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is different from all the other books you've read about Internet marketing in three main ways: 1. This book was written for business owners, not IT geeks. Anybody can understand it. 2. All the useless information about "the history of the Internet" and other similar topics were left out. This is a clutter-free step-by-step tutorial that shows you exactly what you need to do to become successful online. 3. This book takes a holistic approach to Internet marketing. Covering everything from Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO) and Website Design; this book shows you all the available tools and tactics and helps you figure out which ones will work best for your business. This is the most comprehensive guide to Internet marketing you'll ever read.