Download or read book Generic Commodity Promotion and Product Differentiation written by John Michael Crespi and published by . This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Commodity Advertising written by Olan D. Forker and published by Lexington Books. This book was released on 1993 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Download or read book Commodity Marketing written by Margit Enke and published by Springer Nature. This book was released on 2022-04-22 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

Download or read book Annotated Bibliography of Generic Commodity Promotion Research written by Susan J. Hurst and published by . This book was released on 1991 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Research on Cooperatives and Mutuals written by Matthew S. Elliott and published by Edward Elgar Publishing. This book was released on 2023-02-14 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This incisive Handbook provides a global update on the state of knowledge in cooperatives and mutuals, expertly describing future directions for research and education. Showcasing extensive discussions of cooperative theory, Matthew S. Elliott and Michael A. Boland, and the contributors, assess cooperatives' social, economic and environmental effects and analyse the impact of regional and cultural features that make cooperatives unique.

Download or read book ACS Research Report written by and published by . This book was released on 1989 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Technical Bulletin written by and published by . This book was released on 1995 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Economics of Commodity Promotion Programs written by Harry Mason Kaiser and published by Peter Lang. This book was released on 2005 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.

Download or read book The Genus Citrus written by Manuel Talon and published by Woodhead Publishing. This book was released on 2020-01-21 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Genus Citrus presents the enormous amount of new knowledge that has been generated in recent years on nearly all topics related to citrus. Beginning with an overview of the fundamental principles and understanding of citrus biology and behavior, the book provides a comprehensive view from Citrus evolution to current market importance. Reporting on new insights supported by the elucidation of the citrus genome sequence, it presents groundbreaking theories and fills in previous knowledge gaps. Because citrus is among the most difficult plants to improve through traditional breeding, citrus researchers, institutions and industries must quickly learn to adapt to new developments, knowledge and technologies to address the biological constraints of a unique fruit-tree such as citrus. Despite the challenges of working with citrus, tremendous progress has been made, mostly through advances in molecular biology and genomics. This book is valuable for all those involved with researching and advancing, producing, processing, and delivering citrus products. Includes the most current research on citrus genomic information Provides the first detailed description of citrus origin, a new proposal for citrus taxonomy, and a redefinition of the genus Citrus Details citrus challenges including climate change, global disease impacts, and plant improvement strategies

Download or read book US Programs Affecting Food and Agricultural Marketing written by Walter J. Armbruster and published by Springer Science & Business Media. This book was released on 2012-11-06 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the increased scope, complexity and globalization of markets, the changes in technology behind this, and the need for policy and program adjustments. Also discusses the development of supply chains both domestically and globally.

Download or read book Food from Farm to Table written by and published by . This book was released on 1982 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Pharmaceutical Marketing in India written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2018-10-23 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceutical Marketing in India: For Today and Tomorrow is the go-to guide for anyone interested in the pharmaceutical industry in India. With its comprehensive coverage of the sector, this book is a must-read for students, practitioners, and researchers alike. In this updated 25th Anniversary Edition, readers will find new content that covers the latest trends and initiatives in the industry. The book provides a thorough introduction to the changes taking place in first-world markets and the incremental steps being taken by Indian drug majors and their MNC counterparts in India. This book contains seventy-seven cases that highlight the best practices of successful practitioners of Pharma marketing in India. These cases showcase how they have positioned their products, launched and promoted their brands, and defended their therapeutic segments. The insights provided by these cases are incredibly valuable to both practitioners and students of pharmaceutical marketing. The new edition of the book includes information on changing detailing practices such as e-Detailing, iPad detailing, and tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing, and more. It also covers the latest ways of engaging and building meaningful relationships with physicians, including medical sales liaisons (MSL), key opinion leader (KOL) management, and key account management (KAM). The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as possible. This book is a vital resource for anyone interested in the pharmaceutical industry and is a must-read for those looking to stay ahead of the curve in this ever-evolving field. Contents: Part One: The Big Picture 1. The Indian Pharmaceutical Industry: An Overview 2. The Pharmaceutical Market Part Two: Ten ‘P’s 3. The Product 4. The Price 5. The Place 6. The Promotion 7. Personal selling 8. The Prescription 9. The Policy 10. Public Relations 11. The Power 12. The Patient Part Three: Key Success Factors 13. Managing New Products 14. The Winning Game Plans 15. Towards Excellence in Marketing 16. The Winning Edge 17. Corporate Scoreboard 18. GMP

Download or read book Postharvest Technology of Horticultural Crops written by Adel A. Kader and published by University of California Agriculture and Natural Resources. This book was released on 2002 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Agriculture Rural Development Food and Drug Administration and Related Agencies Appropriations for 2004 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies and published by . This book was released on 2003 with total page 1602 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 108 1 Hearings Agriculture Rural Development Food and Drug Administration Etc Part 6 2004 written by and published by . This book was released on 2003 with total page 1534 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 107 2 Hearings Agriculture Rural Development Food and Drug Administration and Related Agencies Appropriations for 2003 Part 4 February 28 2002 written by and published by . This book was released on 2002 with total page 1678 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book North American Agroforestry written by Harold E. Gene Garrett and published by John Wiley & Sons. This book was released on 2021-12-29 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: North American Agroforestry Explore the many benefits of alternative land-use systems with this incisive resource Humanity has become a victim of its own success. While we’ve managed to meet the needs—to one extent or another—of a large portion of the human population, we’ve often done so by ignoring the health of the natural environment we rely on to sustain our planet. And by deteriorating the quality of our air, water, and land, we’ve put into motion consequences we’ll be dealing with for generations. In the newly revised Third Edition of North American Agroforestry, an expert team of researchers delivers an authoritative and insightful exploration of an alternative land-use system that exploits the positive interactions between trees and crops when they are grown together and bridges the gap between production agriculture and natural resource management. This latest edition includes new material on urban food forests, as well as the air and soil quality benefits of agroforestry, agroforestry’s relevance in the Mexican context, and agroforestry training and education. The book also offers: A thorough introduction to the development of agroforestry as an integrated land use management strategy Comprehensive explorations of agroforestry nomenclature, concepts, and practices, as well as an agroecological foundation for temperate agroforestry Practical discussions of tree-crop interactions in temperate agroforestry, including in systems such as windbreak practices, silvopasture practices, and alley cropping practices In-depth examinations of vegetative environmental buffers for air and water quality benefits, agroforestry for wildlife habitat, agroforestry at the landscape level, and the impact of agroforestry on soil health Perfect for environmental scientists, natural resource professionals and ecologists, North American Agroforestry will also earn a place in the libraries of students and scholars of agricultural sciences interested in the potential benefits of agroforestry.