Download or read book Gendered Marketing written by Maclaran, Pauline and published by Edward Elgar Publishing. This book was released on 2022-08-05 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.

Download or read book Gendering Theory in Marketing and Consumer Research written by Zeynep Arsel and published by Routledge. This book was released on 2018-10-03 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

Download or read book Gendered Lives written by Nadine T. Fernandez and published by State University of New York Press. This book was released on 2022-01-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gendered Lives takes a regional approach to examine gender issues from an anthropological perspective with a focus on globalization and intersectionality. Chapters present contributors' ethnographic research, contextualizing their findings within four geographic regions: Latin America, the Caribbean, South Asia, and the Global North. Each regional section begins with an overview of the broader historical, social, and gendered contexts, which situate the regions within larger global linkages. These introductions also feature short project/people profiles that highlight the work of community leaders or non-governmental organizations active in gender-related issues. Each research-based chapter begins with a chapter overview and learning objectives and closes with discussion questions and resources for further exploration. This modular, regional approach allows instructors to select the regions and cases they want to use in their courses. While they can be used separately, the chapters are connected through the book's central themes of globalization and intersectionality. An OER version of this course is freely available thanks to the generous support of SUNY OER Services. Access the book online at https://milneopentextbooks.org/gendered-lives-global-issues/.

Download or read book Gendered Resistance written by Mary E. Frederickson and published by University of Illinois Press. This book was released on 2013-10-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by the searing story of Margaret Garner, the escaped slave who in 1856 slit her daughter's throat rather than have her forced back into slavery, the essays in this collection focus on historical and contemporary examples of slavery and women's resistance to oppression from the nineteenth century to the twenty-first. Each chapter uses Garner's example--the real-life narrative behind Toni Morrison's Beloved andthe opera Margaret Garner--as a thematic foundation for an interdisciplinary conversation about gendered resistance in locations including Brazil, Yemen, India, and the United States. Contributors are Nailah Randall Bellinger, Olivia Cousins, Mary E. Frederickson, Cheryl Janifer LaRoche, Carolyn Mazloomi, Cathy McDaniels-Wilson, Catherine Roma, Huda Seif, S. Pearl Sharp, Raquel Luciana de Souza, Jolene Smith, Veta Tucker, Delores M. Walters, Diana Williams, and Kristine Yohe.

Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Download or read book Brand Gender written by Theo Lieven and published by Springer. This book was released on 2017-10-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.

Download or read book Bullied written by Carrie Goldman and published by Harper Collins. This book was released on 2012-08-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mother of a bullied first grader, popular blogger Carrie Goldman’s inspiring true story triggered an outpouring of support from online communities around the world. In Bullied, she gives us a guide to the crucial lessons and actionable guidance she’s learned about how to stop bullying before it starts. It is a book born from Goldman’s post about the ridicule her daughter suffered for bringing a Star Wars thermos to school—a story that went viral on Facebook and Twitter before exploding everywhere, from CNN.com and Yahoo.com to sites all around the world. Written in Goldman’s warm, engaging style, Bullied is an important and very necessary read for parents, educators, self-professed “Girl Geeks,” or anyone who has ever felt victimized by a bully, online or in person. Bullied has been recognized with Gold Awards at the 2013 National Parenting Publications Awards and the 2013 Mom's Choice Awards.

Download or read book Gendered Paradoxes written by Amy Lind and published by Penn State Press. This book was released on 2015-11-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the early 1980s Ecuador has experienced a series of events unparalleled in its history. Its “free market” strategies exacerbated the debt crisis, and in response new forms of social movement organizing arose among the country’s poor, including women’s groups. Gendered Paradoxes focuses on women’s participation in the political and economic restructuring process of the past twenty-five years, showing how in their daily struggle for survival Ecuadorian women have both reinforced and embraced the neoliberal model yet also challenged its exclusionary nature. Drawing on her extensive ethnographic fieldwork and employing an approach combining political economy and cultural politics, Amy Lind charts the growth of several strands of women’s activism and identifies how they have helped redefine, often in contradictory ways, the real and imagined boundaries of neoliberal development discourse and practice. In her analysis of this ambivalent and “unfinished” cultural project of modernity in the Andes, she examines state policies and their effects on women of various social sectors; women’s community development initiatives and responses to the debt crisis; and the roles played by feminist “issue networks” in reshaping national and international policy agendas in Ecuador and in developing a transnationally influenced, locally based feminist movement.

Download or read book Handbook of the Sociology of Gender written by Barbara J. Risman and published by Springer. This book was released on 2018-06-05 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive view of the field of the sociology of gender. It presents the most important theories about gender and methods used to study gender, as well as extensive coverage of the latest research on gender in the most important areas of social life, including gendered bodies, sexuality, carework, paid labor, social movements, incarceration, migration, gendered violence, and others. Building from previous publications this handbook includes a vast array of chapters from leading researchers in the sociological study of gender. It synthesizes the diverse field of gender scholarship into a cohesive theoretical framework, gender structure theory, in order to position the specific contributions of each author/chapter as part of a complex and multidimensional gender structure. Through this organization of the handbook, readers do not only gain tremendous insight from each chapter, but they also attain a broader understanding of the way multiple gendered processes are interrelated and mutually constitutive. While the specific focus of the handbook is on gender, the chapters included in the volume also give significant attention to the interrelation of race, class, and other systems of stratification as they intersect and implicate gendered processes.

Download or read book Handbook of Research on Gender and Marketing written by Susan Dobscha and published by Edward Elgar Publishing. This book was released on 2019 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

Download or read book Gendered Asylum written by Sara L McKinnon and published by University of Illinois Press. This book was released on 2016-09-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women filing gender-based asylum claims long faced skepticism and outright rejection within the United States immigration system. Despite erratic progress, the United States still fails to recognize gender as an established category for experiencing persecution. Gender exists in a sort of limbo segregated from other aspects of identity and experience. Sara L. McKinnon exposes racialized rhetorics of violence in politics and charts the development of gender as a category in American asylum law. Starting with the late 1980s, when gender-based requests first emerged in case law, McKinnon analyzes gender- and sexuality-related cases against the backdrop of national and transnational politics. Her focus falls on cases as diverse as Guatemalan and Salvadoran women sexually abused during the Dirty Wars and transgender asylum seekers from around the world fleeing brutally violent situations. She reviews the claims, evidence, testimony, and message strategies that unfolded in these legal arguments and decisions, and illuminates how legal decisions turned gender into a political construct vulnerable to American national and global interests. She also explores myriad related aspects of the process, including how subjects are racialized and the effects of that racialization, and the consequences of policies that position gender as a signifier for women via normative assumptions about sex and heterosexuality. Wide-ranging and rich with human detail, Gendered Asylum uses feminist, immigration, and legal studies to engage one of the hotly debated issues of our time.

Download or read book Gendered Power written by Mamiko Suzuki and published by University of Michigan Press. This book was released on 2019-02-05 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gendered Power sheds light on the sources of power for three prominent women of the Meiji period: Meiji Empress Haruko; public speaker, poet, and diarist Nakajima Shoen; and educator and prolific author Shimoda Utako. By focusing on the role Chinese classics (kanbun) played in the language employed by elite women, the chapters focus on how Empress Haruko, Shoen, and Shimoda Utako contributed new expectations for how women should participate in a modernizing Japan. By being in the public eye, all three women countered criticism of and commentary on their writings and activities, which they parried by navigating gender constraints. The success or failure as women ascribed to these three figures sheds light on the contradictions inhabited by them during a transformative period for Japanese women. By proposing and interrogating the possibility of Meiji women’s power, the book examines contradictions that were symptomatic of their struggles within the vast social, cultural, and political transformations that took place during the period. The book demonstrates that an examination of that conflict within feminist history is crucial in order to understand what radical resistance meant in the face of women-centered authority.

Download or read book Pottymouth and Stoopid written by James Patterson and published by jimmy patterson. This book was released on 2017-06-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this "superwonderrific" (Jerry Spinelli), "funny and honest" (Kwame Alexander) #1 New York Times bestselling story, two best friends use laughter to turn the tables on their bullies. David and his best friend Michael were tagged with awful nicknames way back in preschool when everyone did silly things. Fast-forward to seventh grade: "Pottymouth" and "Stoopid" are still stuck with the names--and everyone in school, including the teachers and their principal, believe the unfair labels are true. So how do they go about changing everyone's minds? By turning their misery into megastardom on TV, of course! This important story delivers more than just laughs--it shows that the worst bullying isn't always physical . . . and that things will get better. Full of hilarious and engaging illustrations, this critically acclaimed, bestselling novel will have kids laughing out loud, and is also a great conversation starter for parents to read alongside their kids! Official Notice to Parents: There is no actual pottymouthing or stupidity in this entire book! (Psst, kids: that second part might not be entirely true.)

Download or read book Gendered Paradoxes written by Fida J. Adely and published by University of Chicago Press. This book was released on 2012-08-28 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2005 the World Bank released a gender assessment of the nation of Jordan, a country that, like many in the Middle East, has undergone dramatic social and gender transformations, in part by encouraging equal access to education for men and women. The resulting demographic picture there—highly educated women who still largely stay at home as mothers and caregivers— prompted the World Bank to label Jordan a “gender paradox.” In Gendered Paradoxes, Fida J. Adely shows that assessment to be a fallacy, taking readers into the rarely seen halls of a Jordanian public school—the al-Khatwa High School for Girls—and revealing the dynamic lives of its students, for whom such trends are far from paradoxical. Through the lives of these students, Adely explores the critical issues young people in Jordan grapple with today: nationalism and national identity, faith and the requisites of pious living, appropriate and respectable gender roles, and progress. In the process she shows the important place of education in Jordan, one less tied to the economic ends of labor and employment that are so emphasized by the rest of the developed world. In showcasing alternative values and the highly capable young women who hold them, Adely raises fundamental questions about what constitutes development, progress, and empowerment—not just for Jordanians, but for the whole world.

Download or read book Advertising Gender and Society written by Magdalena Zawisza-Riley and published by Routledge. This book was released on 2019-07-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Download or read book The SAGE Handbook of Prejudice Stereotyping and Discrimination written by John F Dovidio and published by SAGE Publications. This book was released on 2010-08-05 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Prejudice, Stereotyping and Discrimination provides comprehensive coverage on the state of research, critical analysis and promising avenues for further study on prejudice, stereotyping and discrimination. Each chapter presents in-depth reviews of specific topics, describing the current state of knowledge and identifying the most productive new directions for future research. Representing both traditional and emerging perspectives, this multi-disiplinary and truly international volume will serve as a seminal resource for students and scholars.

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer Nature. This book was released on 2020-03-09 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.