Download or read book Gender Utopia in Advertising written by Luigi Manca and published by Syracuse University Press. This book was released on 1994 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.
Download or read book Utopian Images and Narratives in Advertising written by Luigi Manca and published by Lexington Books. This book was released on 2012-05-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection’s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.
Download or read book Gender and Utopia in the Eighteenth Century written by Dr Nicole Pohl and published by Ashgate Publishing, Ltd.. This book was released on 2013-04-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on eighteenth-century constructions of symbolic femininity and eighteenth-century women's writing in relation to contemporary utopian discourse, this volume adjusts our understanding of the utopia of the Enlightenment, placing a unique emphasis on colonial utopias. These essays reflect on issues related to specific configurations of utopias and utopianism by considering in detail English and French texts by both women (Sarah Scott, Sarah Fielding, Isabelle de Charrière) and men (Paltock and Montesquieu). The contributors ask the following questions: In the influential discourses of eighteenth-century utopian writing, is there a place for 'woman,' and if so, what (or where) is it? How do 'women' disrupt, confirm, or ground the utopian projects within which these constructs occur? By posing questions about the inscription of gender in the context of eighteenth-century utopian writing, the contributors shed new light on the eighteenth-century legacies that continue to shape contemporary views of social and political progress.
Download or read book Tough Girls written by Sherrie A. Inness and published by University of Pennsylvania Press. This book was released on 2018-01-09 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tough girls are everywhere these days. Whether it is Ripley battling a swarm of monsters in the Aliens trilogy or Captain Janeway piloting the starship Voyager through space in the continuing Star Trek saga, women strong in both body and mind have become increasingly popular in the films, television series, advertisements, and comic books of recent decades. In Tough Girls, Sherrie A. Inness explores the changing representations of women in all forms of popular media and what those representations suggest about shifting social mores. She begins her examination of tough women in American popular culture with three popular television shows of the 1960s and '70s—The Avengers, Charlie's Angels, and The Bionic Woman—and continues through such contemporary pieces as a recent ad for Calvin Klein jeans and current television series such as The X-files and Xena: Warrior Princess. Although all these portrayals show women who can take care of themselves in ways that have historically been seen as uniquely male, they also variously undercut women's toughness. She argues that even some of the strongest depictions of women have perpetuated women's subordinate status, using toughness in complicated ways to break or bend gender stereotypes while simultaneously affirming them. Also of interest— Madcaps, Screwballs, and Con Women: The Female Trickster in American Culture Lori Landay
Download or read book The Kaleidoscope of Gender written by Joan Z. Spade and published by Pine Forge Press. This book was released on 2008 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I have found Spade and Valentine's Kaleidoscope of Gender to be the most effective reader that I have used in my undergraduate Sociology of Gender class, and I was delighted to see what promises to be an even better second edition that recently arrived." -Linda Grant, University of Georgia "In a substantial theoretical introduction, Spade and Valentine move their discussion forward by introducing their kaleidoscope metaphor which is comprised of the "prisms" of culture...that intersect to produce patterns of difference and systems of privilege. Because it captures the fluidity and uniqueness of the intricate patterns, the kaleidoscope is a valuable analytical tool. Though it enters a terrain already littered with terminology, this "prismatic" understanding of gender has great potential for transforming current conceptualizations." -Jennifer Keys, North Central College Examining the elusive, evolving construct of gender in a unique text/ reader format An accessible, timely, and stimulating introduction to the sociology of gender, The Kaleidoscope of Gender: Prisms, Patterns, and Possibilities, Second Edition, provides a comprehensive analysis of key ideas, theories, and applications in this field as viewed through the metaphor of a kaleidoscope. This collection of creative articles by top scholars explains how the complex, evolving pattern of gender is constructed interpersonally, institutionally, and culturally and challenges students to question how gender shapes their daily lives. Like the prior edition, the Second Edition maintains a focus on contemporary contributions to the field while incorporating classical and theoretical arguments to provide a broad framework. Integrating a cross-cultural focus and intersectional inquiry, this unique text/reader
Download or read book Critical Readings Media And Gender written by Carter, Cynthia and published by McGraw-Hill Education (UK). This book was released on 2003-12-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is gender constructed in the media? To what extent do portrayals of gender influence everyday perceptions of ourselves and our actions? In what ways do the media reinforce and sometimes challenge gender inequalities? Critical Readings: Media and Gender provides a lively and engaging introduction to the field of media and gender research, drawing from a wide range of important international scholarship. A variety of conceptual and methodological approaches is used to explore subjects such as: entertainment; news; grassroots communication; new media texts; institutions; audiences. Topics include: Gender identity and television talk shows Historical portrayals of women in advertising The sexualization of the popular press The representation of lesbians on television The cult of femininity in women's magazines Images of African American women and Latinas in Hollywood cinema Sexual violence in the media Women in popular music Pornography and masculine power Women's relationship to the Internet. This book is ideal for undergraduate courses in cultural and media studies, gender studies, the sociology of the media, mass communication, journalism, communication studies and politics.
Download or read book Gender Representations in Commercials Original and Translation written by Stavroula (Stave) Vergopoulou and published by Frank & Timme GmbH. This book was released on 2024-07-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the interdisciplinary framework of gender, translation, and advertising, this study investigates gender representations of fictional characters in original and translated audiovisual advertisements. Stavroula (Stave) Vergopoulou discusses various manifestations of sexism on verbal and/or nonverbal levels. She also explores the ways in which translators can reduce or mitigate linguistic sexism in advertising translation to foster gender-fair language use. Her research draws on sociocultural linguistics and particularly on a social constructionist approach to gender identities. The exploration of the relationship(s) of gender and advertising and the discussion of the key concept of translation form the theoretical basis for the empirical research work. For this, English and German commercials from 2017 to 2020 have been examined along with their English, German, and Greek target texts.
Download or read book Real Fantasies written by Patricia Johnston and published by Univ of California Press. This book was released on 2023-11-10 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Anxiety in Middle Class America written by Valérie de Courville Nicol and published by Routledge. This book was released on 2021-07-29 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showing how Americans have massively turned to a self-help empowerment model to manage chronic feelings of insecurity, Anxiety in Middle-Class America explains why no group has ever been as anxious about anxiety and interested in tackling it as a moral and personal problem. Anxiety is the focus of increasing preoccupation and intervention in middle-class America and the late modern world. It is reportedly the most common mental illness in the United States, affecting almost a quarter of its adult population every year. Views diverge on what this means. This work is for readers who are intrigued by the exponential rise in reported rates of anxiety across the lifespan and by all the talk about anxiety, dissatisfied with non-sociological and symptom-based accounts of mental health, and open-minded enough to consider the self-help phenomenon as more than an oppressive craze driven by capitalist industry, neoliberal ideology, complicit publishers, formulaic writers, and irreflexive consumers. In providing a sociologically informed account of some of the most widespread emotional troubles of late modern life and the unique historical pressures that promote them, this work will be of interest to researchers in a broad range of fields, from sociology, anthropology, and mind/body/society studies, to cultural history, communications, and social philosophy. It will also interest mental health professionals and cultural critics.
Download or read book Feminists Feminisms and Advertising written by Kim Golombisky and published by Lexington Books. This book was released on 2017-10-16 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.
Download or read book Media Gender and Identity written by David Gauntlett and published by Routledge. This book was released on 2008-03-18 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people’s identities? The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media’s influence on gender and sexuality. David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men’s and women’s magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities. The book includes: a comparison of gender representations in the past and today, from James Bond to Ugly Betty an introduction to key theorists such as Judith Butler, Anthony Giddens and Michel Foucault an outline of creative approaches, where identities are explored with video, drawing, or Lego bricks a Companion Website with extra articles, interviews and selected links, at: www.theoryhead.com.
Download or read book Gender in Film and the Media written by Elżbieta H. Oleksy and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2000 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by an international team of academics, Gender in Film and the Media responds to continuing debates about representation and gender in cinema and other media, with a particular concentration on the ways in which they may relate to the Central European context since 1989. The emphasis of these essays, on the intersections between social and cultural formations and practices of gender, represents an attempt to move beyond the abstractions of the founding texts in this field, and to ground theoretical reflection in close textual and contextual analysis. This book thus also represents the expansion of cultural exchange between East and West since 1989, which has created new and challenging opportunities to rethink the imaging of gender in national and international frameworks.
Download or read book Femininities and Masculinities in the Digital Age written by Karl Kaser and published by Springer Nature. This book was released on 2021-08-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a fresh overview on the debate about the remarkable regression of gender equality in the Balkans and South Caucasus caused by the fall of socialism and by the revitalization of religion in Turkey. Contrary to the prevailing opinion of researchers who state continuous male domination, the book presents strong arguments for an alternative outlook. By contrasting the realia of gender relations with the utopia of new femininities and new masculinities driven by digital visual communication, the book provokingly concludes with the arrival of two utopias: the Marlboro Man – still authoritative but lonely – conquering and refusing family obligations; and with the emergence of a new femininity type – strong and beautiful. As such this book provides a great resource to anthropologists, demographers, sociologists, gender and media researchers and all those interested in feminist issues.
Download or read book Propaganda and Public Relations in Military Recruitment written by Brendan Maartens and published by Routledge. This book was released on 2020-11-19 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.
Download or read book Explorations in Critical Studies of Advertising written by James F. Hamilton and published by Taylor & Francis. This book was released on 2016-10-26 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Download or read book Journal of the American Society for Information Science written by American Society for Information Science and published by . This book was released on 1997 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gender in the 2016 US Presidential Election written by Dustin Harp and published by Routledge. This book was released on 2019-04-09 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a discourse analysis, Dustin Harp investigates media during the 2016 US presidential election to explore how traditional (patriarchal) and feminist ideas about gender played out during the campaign. The book illustrates how these two ideologies competed for space and struggled for discursive authority. A broad range of media texts is examined, and "gender moments," where gender became a dominant part of the political conversation, are identified. These include the "nasty woman" and "grab them by the pussy" comments of Donald Trump and the "woman card" played by, and against, Hillary Clinton. Furthermore, Harp reveals how binary notions of gender and stereotypical ideas of how men and women should behave, look, and sound structured the ways Donald Trump and Hillary Clinton were talked about in the media. As a counterpoint, the research also shows the ways feminist ideologies worked against the sexism and misogyny and became mainstream in media discourse during the campaign. Students and researchers of Gender Studies will find that the "gender moments" in Gender in the 2016 US Presidential Election tell a broader story about women, gender expectations, and power. They offer important and timely insights about misogyny and sexual harassment in contemporary US culture and feminist resistance in a mediated public sphere.
