Download or read book GenAI Practitioner Mastering AI Driven Marketing for the Future written by Anand Vemula and published by Anand Vemula. This book was released on with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era where artificial intelligence (AI) is transforming industries, "GenAI Practitioner: Mastering AI-Driven Marketing for the Future" serves as a comprehensive guide for marketers looking to leverage the power of Generative AI. This book provides a detailed exploration of how AI can revolutionize marketing strategies, enhance customer engagement, and drive business growth. The journey begins with an introduction to the fundamentals of Generative AI, explaining key concepts, terminologies, and the evolution of this transformative technology. Readers will gain a solid understanding of the principles underpinning AI, laying the groundwork for more advanced topics. The book delves into the role of Generative AI in marketing, highlighting its benefits through real-world case studies. These examples demonstrate successful AI-driven campaigns, showcasing how businesses have effectively utilized AI to personalize customer experiences, optimize marketing efforts, and achieve remarkable results. Practical guidance on setting up an AI framework is provided, detailing the necessary tools, technologies, and environment setup. This section emphasizes key considerations for implementation, ensuring readers are equipped to integrate AI into their marketing strategies seamlessly. Data management and preparation are critical components of AI success. The book covers the importance of data, methods for collection and cleaning, and best practices for structuring data to maximize the efficacy of AI algorithms. This foundational knowledge is crucial for creating accurate and effective AI models. The text further explores AI-driven content creation, including generating text, images, and videos. It emphasizes personalization and targeting, illustrating how AI can produce tailored marketing materials that resonate with individual customers. Customer engagement is enhanced through AI-driven insights, personalized interactions, and the use of chatbots and virtual assistants. The book discusses how AI can improve customer experience and retention by providing timely and relevant support. Measuring the success and ROI of AI initiatives is essential for justifying investments and guiding future strategies. The book outlines key performance indicators, methods for analyzing AI-driven campaigns, and ROI calculation techniques. Finally, readers are introduced to future trends in Generative AI and marketing, exploring emerging technologies and innovations. This forward-looking perspective prepares marketers to stay ahead in a rapidly evolving landscape, ensuring they can harness the full potential of AI to drive their marketing efforts into the future. **"GenAI Practitioner: Mastering AI-Driven Marketing for the Future"** is an essential resource for anyone seeking to understand and apply AI in marketing, offering practical insights and strategies for achieving success in the digital age.
Download or read book Mastering AI for Marketing A Comprehensive Guide written by Colin Tandy and published by Colin Tandy . This book was released on 2024-03-31 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of AI to Transform Your Marketing Mastering AI for Marketing: A Comprehensive Guide by Colin Tandy equips you with the knowledge and strategies to leverage the transformative power of Artificial Intelligence in today's dynamic marketing landscape. This book is your one-stop shop for: Understanding the Fundamentals of AI: Demystify AI concepts and explore its potential applications in marketing. Building a Winning AI Marketing Strategy: Learn how to identify the most impactful AI use cases for your brand and craft a data-driven roadmap for success. Harnessing the Power of AI Tools: Discover a practical toolkit of AI-powered marketing technologies and platforms to streamline your campaigns and optimize results. Unlocking Customer Insights with AI: Leverage AI for deep customer understanding, hyper-personalization, and creating targeted marketing campaigns. Staying Ahead of the Curve: Explore the latest advancements and future trends in AI marketing to ensure you remain competitive. Mastering AI for Marketing empowers you to: Boost campaign effectiveness and ROI. Personalize customer experiences at scale. Make data-driven marketing decisions for smarter resource allocation. Gain a competitive edge in the ever-evolving marketing landscape. Embrace the future of marketing. Download your copy of Mastering AI for Marketing today!
Download or read book AI Marketing Mastery written by Cameron Blake and published by eBookIt.com. This book was released on 2024-07-09 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionize Your Marketing Strategy with Cutting-Edge AI Techniques Are you ready to propel your marketing initiatives into the future? AI Marketing Mastery: Techniques for Success is your essential guide to navigating the increasingly complex world of artificial intelligence in marketing. This compelling book delves deep into the transformational power of AI, offering you practical insights and techniques to stay ahead of the competition. Attention: In an era where data reigns supreme, unlock the secrets to leveraging AI for unprecedented marketing success. Discover how to harness data-driven insights, master customer segmentation, and personalize customer experience like never before. Interest: Are you fascinated by the potential of automated marketing campaigns or intrigued by the sophistication of AI-driven content creation? This book takes you through a comprehensive journey, from understanding AI's impact on marketing evolution to exploring advanced personalization techniques and the nuances of predictive analytics. Desire: Gain exclusive access to strategies for optimizing SEO with AI, delve into the realm of AI-powered chatbots, and uncover the secrets behind programmatic advertising. Learn how sentiment analysis can elevate your customer engagement, and explore ethical considerations essential for responsibly implementing AI in your business practices. Action: With a wealth of case studies, practical tools, and innovative strategies, this book equips you to measure ROI effectively and overcome common challenges. Whether you're a small business owner or part of a large corporation, the insights provided will empower you to integrate AI seamlessly with traditional marketing strategies, building a skilled and forward-thinking team. Embrace the future today and transform your marketing efforts with the unparalleled expertise found in AI Marketing Mastery: Techniques for Success. Your journey towards AI-driven marketing excellence starts here.
Download or read book Building AI Driven Marketing Capabilities written by Neha Zaidi and published by Springer Nature. This book was released on with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Future of Artificial Intelligence in Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2017-09-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.
Download or read book Artificial Intelligence Real Profits written by Jack Pemberton and published by eBookIt.com. This book was released on with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of AI: Revolutionize Your Marketing Strategy with "Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing." Are you tired of traditional marketing strategies that fail to deliver the results you need? Are you ready to embrace the power of Artificial Intelligence (AI) to take your business marketing to the next level? Look no further than "Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing." This comprehensive guide is your gateway to unlocking the full potential of AI-driven marketing. From content creation to social media management, ChatGPT-4 has the power to revolutionize the way you do business. But what exactly is ChatGPT-4, and how can it benefit your business? ChatGPT-4 is a cutting-edge AI technology that uses natural language processing to generate human-like responses to text-based prompts. In other words, it can write like a human, but at a much faster pace and with greater accuracy. This makes it an invaluable tool for businesses looking to streamline their marketing efforts and drive real, tangible results. In "Artificial Intelligence, Real Profits," you'll learn how to leverage ChatGPT-4 to create compelling content that resonates with your target audience. Whether you're writing blog posts, email newsletters, or social media updates, ChatGPT-4 can help you craft messages that are engaging, persuasive, and free of errors. But that's just the beginning. This book also covers advanced topics like chatbot development, lead generation, and customer service automation. With ChatGPT-4 as your secret weapon, you'll be able to create personalized experiences for your customers that drive conversions and build brand loyalty. Of course, no AI technology is perfect, and ChatGPT-4 is no exception. That's why "Artificial Intelligence, Real Profits" also covers best practices for working with AI, including how to avoid bias and ensure ethical use of the technology. Whether you're a seasoned marketing professional or a budding entrepreneur, "Artificial Intelligence, Real Profits" is your ultimate guide to mastering AI-driven business marketing. With practical tips, real-world examples, and expert insights, this book will help you unlock the full potential of ChatGPT-4 and take your business to new heights.
Download or read book AI Powered Marketing written by Jim Stephens and published by RWG Publishing. This book was released on 2023-02-21 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being smart about business means knowing what to expect. That means thinking ahead and preparing for the inevitable changes that will affect the way business is done. This allows businesses to be resilient and thrive in a changing environment. Digital marketing is no different. In fact, author Josh Kaufman discusses the value of comparison in his book The Personal MBA. It means imagining possible futures and then preparing for them. Let's say you have a large company that does well in a certain niche. Maybe you own a business that sells whey protein shakes. The mistake some big companies make is thinking they are too big to fail and sticking with it. But what if another company comes along and makes a better protein shake for less money? What if a new protein source is discovered? What if a study showed whey protein was bad for us? All of these things can happen and can seriously disrupt even the most established business. However, smart companies are already considering and preparing for these possibilities. It's a comparative simulation: you think about what's going to happen and then prepare for that eventuality. As a digital marketer, this means thinking about things that might change the face of marketing. And the one thing that probably had the biggest impact of all? AI AI and machine learning have the potential to completely change the face of internet marketing and even make many old strategies obsolete. Only by preparing for these changes can you ensure that your website can maintain its position in the SERPs, your ad campaigns remain profitable, and your services remain relevant. And a lot of this stuff isn't just speculation: it's happening right now. AI is already making waves, though you may not have noticed it yet. This affects how SEO works, the tools and software we use, and how ads are displayed. AI is capable of thinking faster and smarter than any human, and this is especially true for data-driven internet marketing. AI marketers can earn an unlimited amount Content per second - doing the work of hundreds of people. All of this content is perfectly adapted to the target group. AI will rule Google. This will advance the entire business model. AdWords will start. And it will play new instruments that we never even dreamed of. The uniqueness of digital marketing is just around the corner. This book will help you prepare and explain a number of concepts: • AI vs. machine learning • How to do SEO now that Google is the first AI company • Chatbots • Programmatic advertising • Great information • RankBrain • Digital assistant • Data Science • SQL • Hidden semantic indexing • The Future of Internet Marketing This book will give you a crystal ball to look into the future of internet marketing and make sure you are prepared for all of these changes as they come. You end up being more prepared and in a better position than the other 99.9% of traders.
Download or read book Predictive Analytics and Generative AI for Data Driven Marketing Strategies written by Debdutta Choudhury and published by . This book was released on 2024-12-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions. It includes real-world case studies and examples from diverse marketing domains, demonstrating how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. It showcases emerging trends in predictive analytics and generative AI for marketing, and potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to effectively use predictive analytics and generative AI for marketing strategies. - Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. - Includes generative AI techniques such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. - Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. - Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. - Present the recent advances in predictive analytics and generative AI, discuss how they can affect the area of data-driven marketing.
Download or read book Marketing With AI written by James Dean and published by Independently Published. This book was released on 2023-09-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of AI in Video Marketing: Your Complete Guide to Strategy, Engagement, and Profit Maximisation. In today's rapidly evolving digital landscape, staying ahead of the curve is no longer an option-it's a necessity. This definitive guide is your roadmap to mastering the revolutionary impact of Artificial Intelligence on video marketing. Whether you're a beginner, an intermediate marketer, or an advanced strategist, this book offers valuable insights tailored to your needs. Key Features: Comprehensive Exploration of AI in Video Marketing: Learn how AI streamlines video production, enhances audience targeting, and optimises content for maximum impact. Hands-On Checklists: Easy-to-follow checklists for beginners, intermediate, and advanced marketers to design, implement, and analyse video marketing campaigns effectively. Real-world Case Studies: Gain practical knowledge through case studies that showcase the successes and pitfalls of AI in video marketing. Future Trends: Stay ahead with an exclusive chapter dedicated to upcoming innovations and future implications in AI and video marketing. Don't get left behind in the digital marketing revolution
Download or read book Building AI Driven Marketing Capabilities written by Neha Zaidi and published by Apress. This book was released on 2024-02-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making. This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. What You Will Learn The developments and applications of Artificial Intelligence in marketing The precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growth Automation and optimization of media planning through AI Who This Book is For The book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers.
Download or read book AI Powered Marketing Mastery written by Joelsia Andre Mitango and published by Blurb. This book was released on 2024-08-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful guide that delves into how artificial intelligence (AI) can transform your marketing strategies. Ideal for professionals aiming to integrate AI into their marketing plans, this book offers practical tips, tools, and case studies to help you master AI-driven marketing. In today's fast-paced digital world, harnessing the power of Artificial Intelligence is no longer optional-it's essential. "AI-Powered Marketing Mastery" is your comprehensive guide to revolutionizing your marketing strategies using cutting-edge AI technologies. Written by expert Joelsia Andre Mitango, this book is designed for marketers, business owners, and entrepreneurs who want to stay ahead of the curve in an increasingly competitive marketplace. Inside, you'll discover how to integrate AI into your marketing automation processes, develop data-driven strategies that lead to measurable business growth, and execute campaigns with unprecedented precision. From enhancing customer engagement through AI-driven personalization to leveraging predictive analytics for better decision-making, this book provides practical insights and step-by-step guidance that will transform your approach to digital marketing. Whether you're aiming to optimize your digital transformation, drive business growth, or simply stay updated with the latest trends in AI marketing, "AI-Powered Marketing Mastery" offers the tools, techniques, and strategies you need to succeed.
Download or read book AI in Digital Marketing written by Rahul Ahuja and published by Independently Published. This book was released on 2024-06-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI in Digital Marketing: From Basics to Brilliance Unlock the Future of Digital Marketing with Artificial Intelligence Step into the world of cutting-edge technology with "AI in Digital Marketing: From Basics to Brilliance". This comprehensive guide is your ultimate resource to understanding and leveraging the power of artificial intelligence in the ever-evolving landscape of digital marketing. What You'll Discover: Foundations of AI in Marketing: Gain a solid understanding of the basics of artificial intelligence and how it is revolutionizing the digital marketing industry. Advanced AI Techniques: Delve into sophisticated AI methodologies and strategies that can elevate your marketing efforts to new heights. Real-World Applications: Explore a plethora of case studies and practical examples showcasing AI's impact on various marketing channels, from social media and email campaigns to SEO and content marketing. Future Trends: Stay ahead of the curve with insights into the latest trends and future possibilities of AI in digital marketing. Why This Book? Expert Insights: Written by a seasoned professional with deep expertise in AI and digital marketing, this book offers invaluable knowledge and actionable strategies. Comprehensive Coverage: Whether you are a beginner or a seasoned marketer, the book caters to all levels, providing a step-by-step guide from basic concepts to advanced techniques. Practical Approach: Emphasizing practical application, the book equips you with tools and strategies that you can implement immediately to enhance your marketing campaigns. In-Depth Analysis: Benefit from detailed analyses of successful AI-driven marketing campaigns, helping you to understand what works and why. Who Should Read This Book? Digital Marketers: Looking to stay competitive and innovative in a rapidly changing industry. Business Owners: Wanting to harness AI to optimize their marketing efforts and achieve better ROI. Marketing Students: Aspiring to gain a deep understanding of the future of marketing and prepare for a successful career. Tech Enthusiasts: Curious about the intersection of artificial intelligence and digital marketing. Join the AI Revolution in Marketing Don't get left behind in the digital age. "AI in Digital Marketing: From Basics to Brilliance" is your gateway to mastering the integration of AI in your marketing strategy. Transform your approach, optimize your campaigns, and achieve brilliance in digital marketing with the power of artificial intelligence. Order your copy today and step into the future of marketing!
Download or read book Data Driven Harnessing Data and AI to Reinvent Customer Engagement written by Tom Chavez and published by McGraw-Hill Education. This book was released on 2018-10-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Axiom Business Book Award Silver Medalist in Business Technology The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: ●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of markets You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
Download or read book Using AI in Marketing written by Greg Kihlström and published by . This book was released on 2024-06-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future. FEATURES: Covers AI-based platforms for text, image, and video generation, revolutionizing content creation Shows how AI can enhance customer interactions through personalized content and conversational AI Explores AI-automated workflows, improved reporting, and streamlined marketing processes Features AI analytics to optimize audience segmentation, predictive analytics, and marketing strategies Addresses the ethical implications of AI in marketing, ensuring responsible and transparent use
Download or read book Marketing Artificial Intelligence written by Paul Roetzer and published by BenBella Books. This book was released on 2022-06-28 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
Download or read book FuturePRoof written by Sarah Hall and published by . This book was released on 2015-11-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The largest ever conversation about the future of public relations. Thirty-five leading practitioners debate PR's role as a management discipline, the value it adds to modern day organisations and the skills public relations professionals need to stay relevant both now and in the future.
Download or read book Artificial Intelligence in Education written by Wayne Holmes and published by . This book was released on 2019-02-28 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The landscape for education has been rapidly changing in the last years: demographic changes affecting the makeup of families, multiple school options available to children, wealth disparities, the global economy demanding new skills from workers, and continued breakthroughs in technology are some of the factors impacting education. Given these changes, how can schools continue to prepare students for the future? In a world where information is readily available online, how can schools continue to be relevant? The emergence of Artificial Intelligence (AI) has exacerbated the need to have these conversations. Its impact on education and the multiple possibilities that it offers are putting pressure on educational leaders to reformulate the school curriculum and the channels to deliver it. The book "Artificial Intelligence in Education, Promises and Implications for Teaching and Learning" by the Center for Curriculum Redesign immerses the reader in a discussion on what to teach students in the era of AI and examines how AI is already demanding much needed updates to the school curriculum, including modernizing its content, focusing on core concepts, and embedding interdisciplinary themes and competencies with the end goal of making learning more enjoyable and useful in students' lives. The second part of the book dives into the history of AI in education, its techniques and applications -including the way AI can help teachers be more effective, and finishes on a reflection about the social aspects of AI. This book is a must-read for educators and policy-makers who want to prepare schools to face the uncertainties of the future and keep them relevant." --Amada Torres, VP, Studies, Insights, and Research, National Association of Independent School (NAIS) "The rapid advances in technology in recent decades have already brought about substantial changes in education, opening up new opportunities to teach and learn anywhere anytime and providing new tools and methods to improve learning outcomes and support innovative teaching and learning.Research into artificial intelligence and machine learning in education goes back to the late 1970s. Artificial intelligence methods were generally employed in two ways: to design and facilitate interactive learning environments that would support learning by doing, and to design and implement tutoring systems by adapting instructions with respect to the students' knowledge state.But this is just the beginning. As Artificial Intelligence in Education shows, AI is increasingly used in education and learning contexts. The collision of three areas - data, computation and education - is set to have far-reaching consequences, raising fundamental questions about the nature of education: what is taught and how it is taught. Artificial Intelligence in Education is an important, if at times disturbing, contribution to the debate on AI and provides a detailed analysis on how it may affect the way teachers and students engage in education. The book describes how artificial intelligence may impact on curriculum design, on the individualisation of learning, and on assessment, offering some tantalising glimpses into the future (the end of exams, your very own lifelong learning companion) while not falling victim to tech-hype. The enormous ethical, technical and pedagogical challenges ahead are spelt out, and there is a real risk that the rapid advances in artificial intelligence products and services will outstrip education systems' capacity to understand, manage and integrate them appropriately. As the book concludes: "We can either leave it to others (the computer scientists, AI engineers and big tech companies) to decide how artificial intelligence in education unfolds, or we can engage in productive dialogue."I commend this book to anyone concerned with the future of education in a digital world." --Marc Durando, Executive Director, European Schoolnet
