Download or read book Gen Z 360 written by Hana Ben-Shabat and published by . This book was released on 2021-07-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Z doesn't play by the same rules or wait for permission. They don't stand for social injustice or splash cash with reckless abandon. They innovate. They influence. They side-hustle. They disrupt. Their arrival is changing everything we know about culture, work, and commerce and understanding who they are and how they think and behave will be crucial to educators, business leaders, and policy makers alike. Born between 1998 and 2016, this 78-million-strong cohort of young Americans is a generation like no other. They have never known a world without a search engine, cell phone, or social media and they grew up amidst constant economic, social, and political changes that have shaped their values. The combined effect of the two - technology and values - is creating a new set of norms and behaviors that will not only challenge everything we know about business but will also trickle up and spread to other generations. Getting to know Gen Z is therefore a business imperative and Gen Z 360 is your ultimate guide for what's to come. Based on in-depth research and years of experience advising global brands and retailers, author Hana Ben-Shabat-an award-winning management consultant and founder of research firm Gen Z Planet- not only describes the unique characteristics of this upcoming generation, but also digs deeper into the "why", explaining what's behind the change and thus what it will take to navigate it. From how to recruit, train, and integrate this hardworking and hungry generation into today's multigenerational workforce, through to how to market to them - Gen Z 360 is packed with insights and no-nonsense guidance that can make all the difference during one of the most transformative periods in business history.Believing that if you want to know a generation, just ask "what's your biggest dream," Ben-Shabat in her ongoing research collected thousands of dream statements from Gen Zers. With the help of artists from all around the world, a selected number of these statements turned into illustrations. These are shared throughout the book, providing a unique perspective into the hearts and minds of this generation.

Download or read book Gen Z Effect written by Tom Koulopoulos and published by Routledge. This book was released on 2016-11-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

Download or read book Know Be Live written by John D. Basie and published by Simon and Schuster. This book was released on 2021-10-12 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last few years, the literature on Generation Z has grown rapidly. However, there is little that directly addresses the destructive cultural challenges to proactive disciplemaking in this generation. Know. Be. Live.® offers a holistic 360-degree approach to discipleship in a post-Christian era. It combines expert thought on faith and culture to equip Christ-following parents of teenagers, college students, campus ministers, and pastors.

Download or read book MY JOB Gen Z written by Suzanne Skees and published by Skees Family Foundation. This book was released on 2021-04-16 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonfiction business/career studies, sociology of work, real-life vignettes of young people at work along with how-tos for job hunting and career building. MY JOB Gen Z: --provides hope and help to young adults launching careers during a pandemic and recession, --defines the unique qualities of Generation Z based on field research and our survey, --profiles ""ordinary"" and famous Gen Zers striving toward and succeeding in their dream jobs, and --offers resources on how to identify your skills, apply for internships and jobs, negotiate terms and salary, work remotely, and forge ahead with your dream job in a fast-changing world. MY JOB Gen Z, written by and for Generation Z (born in and after 1995), combines research into the unique experiences and qualities of this rising generation with the results of our own global survey. We compare what the ""data"" say about Gen Z with who YOU say you are, including an array of real-life profiles of ordinary Gen Zers--how they feel about work, what they want most from their careers, and the challenges they encounter along the way. We spotlight famous Gen Zers who've already had impact on society, built companies, and made millions--and reveal what drives them to succeed. Then we guide you through best practices for creating your own resume and professional profile, applying for internships and jobs, conducting online and in-person interviews, discerning your valuable skillset and pursuing your own dream job. The real-life examples and pragmatic advice offered in MY JOB Gen Z will convince you that you are not alone, in an often-challenging and isolating world. It will leave you inspired by your peers doing amazing things and motivated to pursue your own dream job. Book Review 1: "A collection of intimate interviews with people regarding the personal, familial, cultural, and geographic factors in their working lives. Inspired by Studs Terkel’s Working (1974), which profiled ordinary American workers, editor Skees (God Among the Shakers, 1998) takes the concept global. Six of her 16 subjects live in the United States, including a slack-key guitarist in Honolulu, an architect in Cincinnati, and a recruiter/headhunter in Tampa, Florida. The rest are on other continents, including a coffee farmer in Nicaragua, a Masai warrior in Tanzania, a married couple running an eco-friendly factory in India, a rickshaw puller in Bangladesh, and a private equity manager in Hong Kong. Skees organizes the material into five sections (“Entrepreneurship,” “Industry and Transportation,” “Farming, Food, and Animals,” “Finance and Technology,” and “Music & Arts”), but each first-person account stands on its own, and they can be read in any order. A map, photograph, and editor’s note introduce each, and footnotes supplement the text. Skees nimbly maintains a consistent narrative flow, with none of the readability problems that are common in transcriptions. Whereas Terkel packed a great many workers into his book, Skees gives her subjects more space to muse, digress, and occasionally contradict themselves. The results are highly personal, often poignant, sometimes gritty, and routinely granular—perhaps more than some readers may expect, or even desire. The editor sets out to demonstrate that “our job = our self.” But such detailed portraits also reveal that formula’s commutative property—how personal preferences, chance, circumstances, and location shape each person’s job choice and performance. Skees is a nonprofit international development specialist, and doing work that contributes to the greater good emerges as a strong theme. As a result, this is a small, and perhaps skewed, sample of the world’s workforce (although a second volume is forthcoming), but it will inspire readers by showcasing workers across diverse industries, income levels, countries, and cultures expressing how they find meaning in their work beyond earning money. A vocational and sociological travelogue that readers will find to be time well spent." -- Kirkus Book Review 2: "Book 2 of the series, MY JOB: REAL PEOPLE AT WORK AROUND THE WORLD, features fifteen true stories by professionals in the North America, the Caribbean, Central America, Southeast Asia, the U.K., and Africa, in such fields as addiction recovery, agribusiness, college admissions, ecotourism, and diplomacy. Each narrator begins by outlining what it's really like to do their job and ends up revealing their innermost traumas and dreams. More than a virtual travel guide to villages, farms, and cities around the world, MY JOB Book 2 documents the nitty-gritty reality of each occupation, and highlights unique cultures and experiences, yet illustrates how much we have in common through our shared human experience of work. BookLife Prize - 2019 Plot/Idea: 10 out of 10 Originality: 9 out of 10 Prose: 8 out of 10 Character/Execution: 8 out of 10 Overall: 8.75 out of 10 Assessment: Idea/Concept: "The stories of our jobs become the stories of our lives," writes Suzanne Skees in her introduction to this second volume in her "My Job" series. Skees's project surveys the on-the-ground truth of what work is like right now, around the world, as the dynamics of labor are upended by automation and contract work. Skees demonstrates her acumen as a curator and editor -- gathering a diverse roster of workers to tell their stories -- and as a listener. She invites her subjects to discuss their careers, their hopes, their disappointments, and the changes they've seen at length, all with disarming frankness. Her subjects include a nursing student in Honduras; an environmental activist in American coal country; a banana farmer in Uganda; a college admissions counselor in Rwanda; and a "fringe diplomat" in Tel Aviv. Few books dig so deeply into life as it's actually lived, with such unsparing intimacy. Prose: Skees's own prose is sharp, clear, and purposeful, but outside of introductions and some notes, most of the book come straight from the mouths of her subjects through first person monologue. Skees breaks the chapters up into short labeled sections. This is helpful for skimmers, but the shortness of the individual sections gives the chapters a stop-and-start feeling, impeding narrative momentum. Originality: This isn't the first book to survey workers in their own words about work, nor even the first one by Skees to do so, but the author has selected a fresh, fascinating cross section of people to reveal truths about the world and this current moment. Execution: The book offers insights, wisdom, challenges to orthodox thinking, and some arresting first-person storytelling. It's both eye-opening and a pleasure to learn about the day-to-day work of a Zambian "mobile-money agent" and to discover how that work is vital to a population outside of the banking system. That said, the narrators' individual voices sound somewhat similar to each other, and the speakers too rarely offer up surprising or engaging anecdotes. The emphasis here is strongly on the work itself, and the sociopolitical context that created the opportunity for such work. There's great value in capturing that, but the book might prove more enticing for general audiences with a greater emphasis on voice and storytelling." -- Booklife/Publisher's Weekly

Download or read book Gen Z written by Barna Group and published by . This book was released on 2018-01-23 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Hello Gen Z written by Claire Madden and published by Hello Clarity. This book was released on 2019-12-01 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Generation Z Guide written by Ryan Jenkins and published by . This book was released on 2019-11-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation. Born after 1998, Generation Z ranges from those entering high school, completing undergraduate college, and starting careers. Generation Z is very different than Millennials and their rapid entrance into the workforce is increasing the complexity of managing and working across generations. In fact, 62 percent of Generation Z anticipate challenges working with Baby Boomers and Generation X. Generation Z has never known a Google-free world. Growing up during the most accelerated and game-changing periods of technological advancements in history has imprinted Generation Z with new behaviors, preferences, and expectations of work, communication, leadership, and much more. The Generation Z Guide's insights are research based and the applications are marketplace tested. Learn from leading companies on how best to attract, engage, and lead Generation Z.

Download or read book The Gen Z Frequency written by Gregg L. Witt and published by Kogan Page Publishers. This book was released on 2018-09-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up. The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.

Download or read book Generation Z written by Tim Elmore and published by . This book was released on 2019-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Gen Z Work written by David Stillman and published by HarperCollins. This book was released on 2017-03-21 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study, the first on the subject. They were born between between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials, and yet no one seems to be talking about them—until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce. Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.

Download or read book Meet Generation Z written by James Emery White and published by Baker Books. This book was released on 2017-01-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Move over Boomers, Xers, and Millennials; there's a new generation--making up more than 25 percent of the US population--that represents a seismic cultural shift. Born approximately between 1993 and 2012, Generation Z is the first truly post-Christian generation, and they are poised to challenge every church to rethink its role in light of a rapidly changing culture. From the award-winning author of The Rise of the Nones comes this enlightening introduction to the youngest generation. James Emery White explains who this generation is, how it came to be, and the impact it is likely to have on the nation and the faith. Then he reintroduces us to the ancient countercultural model of the early church, arguing that this is the model Christian leaders must adopt and adapt if we are to reach members of Generation Z with the gospel. He helps readers rethink evangelistic and apologetic methods, cultivate a culture of invitation, and communicate with this connected generation where they are. Pastors, ministry leaders, youth workers, and parents will find this an essential and hopeful resource.

Download or read book The Hero Trap written by Thomas Kolster and published by Routledge. This book was released on 2020-05-28 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.

Download or read book Marketing to Gen Z written by Jeff Fromm and published by Amacom. This book was released on 2022-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The next generation of consumers is rising up fast. Will you know how to reach them?

Download or read book The Gen Z Book written by Riya Goel and published by . This book was released on 2021-04-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is Gen-Z? Why are Gen-Zers always online? Why should you care about Gen-Z? The Gen-Z Book: The A to Z About Gen-Z answers those questions and more. Readers will understand what Generation Z is all about, why they are important, the impact they are making on our world today, and why we should value them. This book explores the intersection of Gen-Z, technology, and change, and encourages other generations to work with Gen-Z to create a more equitable future for all. You will love this book if you care about the future. Whether you're a teacher, parent, politician, business owner, or a Gen-Zer yourself, everyone can find value in this book. Gen-Z is the largest and most diverse generation to date, and it is to everyone's benefit to understand how Gen-Z operates.

Download or read book A Quiet Strength written by Trudy Cathy White and published by Forefront Books. This book was released on 2020-03-10 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: While S. Truett Cathy was building Chick-fil-A, Jeannette M. Cathy was nurturing a family and together with their faith, they built an empire based on biblical principles. Chick-fil-A has become a national phenomenon over the past fifty years, forever changing the fast food industry in terms of food quality and customer service. Much has been written about Chick-fil-A founder S. Truett Cathy over the years, but the true, behind-the-scenes story of the Cathy family has never been told . . . until now. In A Quiet Strength, Truett’s daughter, Trudy Cathy White, tells the story of the real heart and soul of the Cathy family: her mother, Jeannette M. Cathy. This heartwarming memoir presents Trudy’s first-hand look at her mother’s amazing life, including growing up during the Great Depression with a struggling single mother, being crowned the best dancer in Atlanta at age six, singing in church revivals all across Georgia at age eight, breaking tradition by attending both college and seminary as a woman in the 1940s, and helping found the most influential and fastest-growing restaurant chain in the country. Trudy also shares Jeannette’s often-unbelievable misadventures raising three children on the Cathy farm—from beekeeping fiascos to regularly chasing a pony, a parrot, and a monkey around her living room! Throughout her incredible ninety-two years, Jeannette M. Cathy was an accomplished singer, dancer, musician, painter, theologian, farmhand, and self-taught repairman. Her most important roles, though, were the ones a precious few ever saw: that of a wife, mother, and grandmother. As S. Truett Cathy often said, “Jeannette can do and has done anything and everything. All I ever did was put a piece of chicken between a buttered bun!” Join Trudy Cathy White on a tour through the life of the surprising, enterprising, and downright hilarious grandmother you never knew you needed!

Download or read book Engaging Gen Z written by Michael Pankowski and published by . This book was released on 2020-04-27 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Gen Z: Lessons To Effectively Engage Generation Z Via Marketing, Social Media, Retail, World & School is informed and inspired by Gen Zers, ages 13-23. This book is the essential guide to understanding how to effectively engage this incredibly important consumer segment so that you can set yourself up for success now and over the next 15 years. If you take time to review the lessons, research and recommendations Michael and I detail in this book, you will establish a highly productive collaboration and partnership with Gen Z in the same way that Michael and I have in writing this book and co-authoring our thought leadership.

Download or read book Digital Generations written by David Buckingham and published by Routledge. This book was released on 2013-10-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer games, the Internet, and other new communications media are often seen to pose threats and dangers to young people, but they also provide new opportunities for creativity and self-determination. As we start to look beyond the immediate hopes and fears that new technologies often provoke, there is a growing need for in-depth empirical research. Digital Generations presents a range of exciting and challenging new work on children, young people, and new digital media. The book is organized around four key themes: Play and Gaming, The Internet, Identities and Communities Online, and Learning and Education. The book brings together researchers from a range of academic disciplines – including media and cultural studies, anthropology, sociology, psychology and education – and will be of interest to a wide readership of researchers, students, practitioners in digital media, and educators.